Bu y\u0131l 10. y\u0131l\u0131n\u0131 kutlayan Meetup Istanbul, 13 Ekim 2026\u2019da UNIQ \u0130stanbul\u2019da pazarlama, ileti\u015fim ve i\u015f d\u00fcnyas\u0131n\u0131n temsilcilerini bulu\u015fturdu. \u201cBeyond Control\u201d temas\u0131yla d\u00fczenlenen etkinlikte t\u00fcketici davran\u0131\u015flar\u0131ndaki d\u00f6n\u00fc\u015f\u00fcm, verinin pazarlama kararlar\u0131ndaki rol\u00fc ve markalar\u0131n de\u011fi\u015fen beklentilere uyumu ele al\u0131nd\u0131. Brand Impact ara\u015ft\u0131rmas\u0131n\u0131n 2026 ikinci yar\u0131 y\u0131l sonu\u00e7lar\u0131 da bu bulu\u015fma kapsam\u0131nda duyuruldu.<\/p>\n
T\u00fcketici temelli marka de\u011feri yakla\u015f\u0131m\u0131n\u0131 benimseyen Brand Impact, markalar\u0131n ticari performanslar\u0131n\u0131n yan\u0131nda t\u00fcketicilerde olu\u015fturdu\u011fu alg\u0131y\u0131 de\u011ferlendirmeye odakland\u0131. Ara\u015ft\u0131rma, markalar\u0131n ne \u00f6l\u00e7\u00fcde tan\u0131nd\u0131\u011f\u0131n\u0131n \u00f6tesine ge\u00e7erek t\u00fcketicilerin deneyimlerinin g\u00fcven, be\u011feni, itibar ve s\u00fcrd\u00fcr\u00fclebilirlik de\u011ferlendirmelerine nas\u0131l yans\u0131d\u0131\u011f\u0131n\u0131 inceleyen bir \u00e7er\u00e7eve sundu.<\/p>\n
Do\u011frudan marka deneyimi ya\u015fayan t\u00fcketiciler kat\u0131ld\u0131<\/p>\n
T\u00fcrkiye genelinde y\u00fcr\u00fct\u00fclen \u00e7al\u0131\u015fmada, son alt\u0131 ay i\u00e7erisinde ilgili kategorilerdeki markalarla do\u011frudan deneyim ya\u015fam\u0131\u015f 10 bin 285 t\u00fcketiciyle birebir g\u00f6r\u00fc\u015f\u00fcld\u00fc. Bu yakla\u015f\u0131m sayesinde de\u011ferlendirmelerin temelini, markalarla yak\u0131n d\u00f6nemde temas kurmu\u015f t\u00fcketicilerin g\u00f6r\u00fc\u015fleri olu\u015fturdu.<\/p>\n
Ara\u015ft\u0131rman\u0131n d\u00f6rt temel \u00f6l\u00e7\u00fct\u00fc, genel marka etki skorunun hesaplanmas\u0131nda e\u015fit a\u011f\u0131rl\u0131kla kullan\u0131ld\u0131. B\u00f6ylece g\u00fcven, be\u011feni, itibar ve s\u00fcrd\u00fcr\u00fclebilirlik de\u011ferlendirmelerinin her biri sonuca ayn\u0131 a\u011f\u0131rl\u0131kta katk\u0131 sa\u011flad\u0131. Markalar\u0131n konumu, tek bir \u00f6l\u00e7\u00fctteki performans yerine bu d\u00f6rt boyutun birlikte ele al\u0131nd\u0131\u011f\u0131 bir hesaplama \u00fczerinden belirlendi.<\/p>\n
Farkl\u0131 t\u00fcketici gruplar\u0131 \u00f6zel endekslerle incelendi<\/p>\n
Brand Impact kapsam\u0131nda Family Index, F\u0131s\u0131lt\u0131 Endeksi, GenZ Endeksi ve Women Impact Index olmak \u00fczere d\u00f6rt \u00f6zel endeks de kullan\u0131ld\u0131. Bu endeksler, farkl\u0131 t\u00fcketici gruplar\u0131n\u0131n ve toplumsal dinamiklerin marka alg\u0131s\u0131yla ili\u015fkisini incelemeye y\u00f6nelik ek de\u011ferlendirme alanlar\u0131 sundu.<\/p>\n
Ara\u015ft\u0131rma, aileler, gen\u00e7 ku\u015faklar ve kad\u0131nlar\u0131n markalara ili\u015fkin g\u00f6r\u00fc\u015flerini farkl\u0131 a\u00e7\u0131lardan ele al\u0131rken, markalar\u0131n \u00e7e\u015fitli kitlelerle kurdu\u011fu ili\u015fkinin anla\u015f\u0131lmas\u0131na da odakland\u0131. Sonu\u00e7lar\u0131n a\u00e7\u0131kland\u0131\u011f\u0131 t\u00f6rende \u00f6d\u00fcller; Sekt\u00f6r Liderleri, Metrik \u00d6d\u00fclleri ve \u00d6zel Endeks \u00d6d\u00fclleri ba\u015fl\u0131klar\u0131 alt\u0131nda verildi.<\/p>\n
Pazarlamasyon ve Areda Piar i\u015f birli\u011fiyle y\u00fcr\u00fct\u00fclen Brand Impact, markalar\u0131n t\u00fcketici g\u00f6z\u00fcndeki de\u011ferini \u00e7ok boyutlu bi\u00e7imde de\u011ferlendirmeyi ve marka alg\u0131s\u0131n\u0131n farkl\u0131 bile\u015fenlerini ortaya koymay\u0131 hedefliyor.<\/p>\n
Brand Impact 2026 ikinci yar\u0131 y\u0131l sonu\u00e7lar\u0131 i\u00e7in: brandimpact.com.tr\/sonuclar<\/p>\n
<\/strong> Pazarlamasyon ve Areda Piar i\u015f birli\u011fiyle ger\u00e7ekle\u015ftirilen Brand Impact ara\u015ft\u0131rmas\u0131n\u0131n 2026 ikinci yar\u0131 y\u0131l sonu\u00e7lar\u0131na g\u00f6re \u00f6ne \u00e7\u0131kan markalar, Meetup Istanbul kapsam\u0131nda d\u00fczenlenen t\u00f6rende \u00f6d\u00fcllerini ald\u0131. T\u00fcrkiye genelinde 10 bin 285 t\u00fcketicinin kat\u0131ld\u0131\u011f\u0131 ara\u015ft\u0131rmada markalar, e\u015fit a\u011f\u0131rl\u0131kla de\u011ferlendirilen g\u00fcven, be\u011feni, itibar ve s\u00fcrd\u00fcr\u00fclebilirlik \u00f6l\u00e7\u00fctleri \u00fczerinden incelendi.<\/p>\n","protected":false},"author":1,"featured_media":171952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,11,9],"tags":[],"class_list":["post-171951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-saglik","category-manset"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/171951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=171951"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/171951\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/171952"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=171951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=171951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=171951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"