{"id":171927,"date":"2026-10-23T11:15:09","date_gmt":"2026-10-23T08:15:09","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/10\/23\/opet-turkiyenin-en-guvenilir-markasi"},"modified":"2026-10-23T11:15:09","modified_gmt":"2026-10-23T08:15:09","slug":"opet-turkiyenin-en-guvenilir-markasi","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/10\/23\/opet-turkiyenin-en-guvenilir-markasi\/","title":{"rendered":"OPET, \u201cT\u00fcrkiye\u2019nin en g\u00fcvenilir markas\u0131\u201d"},"content":{"rendered":"

OPET, t\u00fcketici g\u00fcveni ve marka itibar\u0131 alan\u0131ndaki ba\u015far\u0131s\u0131n\u0131 Trusted Brand Awards 2026 ile ta\u00e7land\u0131rd\u0131. T\u00fcrkiye genelinde 17 bin 200 ki\u015finin kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirilen Trusted Brands ara\u015ft\u0131rmas\u0131nda akaryak\u0131t da\u011f\u0131t\u0131m sekt\u00f6r\u00fcnde \u201cT\u00fcrkiye\u2019nin En G\u00fcvenilir Markas\u0131\u201d se\u00e7ilen OPET, t\u00fcketicileriyle kurdu\u011fu g\u00fcven odakl\u0131 g\u00fc\u00e7l\u00fc ba\u011f\u0131 ortaya koydu.<\/p>\n

Global Marketing Summit, FutureBright Group ve RepMan i\u015f birli\u011fiyle ger\u00e7ekle\u015ftirilen Trusted Brands Ara\u015ft\u0131rmas\u0131\u2019nda 154 \u015firket ve marka de\u011ferlendirildi. \u00c7al\u0131\u015fmada, 14 farkl\u0131 sekt\u00f6rde t\u00fcketicilerin en \u00e7ok g\u00fcvendi\u011fi markalar belirlendi. Yedi ana boyut ve 18 alt kriter \u00fczerinden yap\u0131lan de\u011ferlendirmeler sonucunda OPET, t\u00fcketicilerin takdiri ile akaryak\u0131t sekt\u00f6r\u00fcn\u00fcn en g\u00fcvenilir markas\u0131 \u00f6d\u00fcl\u00fcne lay\u0131k g\u00f6r\u00fcld\u00fc.<\/p>\n

\"\"\n<\/p>\n

OPET\u2019in g\u00fc\u00e7l\u00fc marka itibar\u0131 \u201cdemlenmi\u015f itibar\u201d yakla\u015f\u0131m\u0131yla kar\u015f\u0131l\u0131k buldu<\/p>\n

OPET, ara\u015ft\u0131rma kapsam\u0131nda 70 puanl\u0131k itibar skoruna ula\u015farak, 64 puan olan akaryak\u0131t sekt\u00f6r\u00fc ortalamas\u0131n\u0131n 6 puan \u00fczerine \u00e7\u0131kt\u0131. Bu sonu\u00e7la OPET, ara\u015ft\u0131rmada 70 puan ve \u00fczerindeki \u015firketlerin yer ald\u0131\u011f\u0131 \u201cy\u00fcksek itibarl\u0131 \u015firketler\u201d kategorisinde konumland\u0131. Ara\u015ft\u0131rmaya g\u00f6re 154 \u015firketin yaln\u0131zca y\u00fczde 10\u2019u bu seviyede yer ald\u0131. Ayr\u0131ca Trusted Brands T\u00fcrkiye 2026 ara\u015ft\u0131rmas\u0131nda OPET\u2019in y\u0131llar i\u00e7inde in\u015fa etti\u011fi g\u00fc\u00e7l\u00fc marka itibar\u0131 \u201cdemlenmi\u015f itibar\u201d yakla\u015f\u0131m\u0131yla kar\u015f\u0131l\u0131k buldu. Pek \u00e7ok markan\u0131n rekabet etti\u011fi g\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda OPET, sekt\u00f6r\u00fcndeki g\u00fc\u00e7l\u00fc konumu ve uzun y\u0131llara yay\u0131lan sosyal fayda projeleriyle g\u00fcveni kal\u0131c\u0131 bir marka de\u011ferine d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. Y\u0131llar i\u00e7inde istikrarl\u0131 bi\u00e7imde in\u015fa edilen bu yakla\u015f\u0131m, ara\u015ft\u0131rman\u0131n \u201cdemlenmi\u015f itibar\u201d kavram\u0131yla da \u00f6rt\u00fc\u015f\u00fcyor.<\/p>\n

\"\"\n<\/p>\n

\u201cG\u00fcven, markalar\u0131 en g\u00fc\u00e7l\u00fc k\u0131lan de\u011fer\u201d<\/p>\n

\u00a0\u201cT\u00fcrkiye\u2019nin En G\u00fcvenilir Markas\u0131\u201d \u00f6d\u00fcl\u00fcn\u00fcn t\u00fcketicilerle kurduklar\u0131 g\u00fc\u00e7l\u00fc ba\u011f\u0131 g\u00f6sterdi\u011fini belirten OPET Y\u00f6netim Kurulu Kurucu \u00dcyesi Nurten \u00d6zt\u00fcrk, \u201cG\u00fcven markalar\u0131 g\u00fc\u00e7l\u00fc ve kal\u0131c\u0131 k\u0131lan en \u00f6nemli de\u011ferlerden. Bu g\u00fcveni olu\u015fturmak ise zaman, emek, tutarl\u0131l\u0131k ve sorumluluk bilinciyle hareket etmeyi gerektiriyor. OPET\u2019in y\u0131llar i\u00e7inde benimsedi\u011fi de\u011ferlerin ve insan\u0131 merkeze alan yakla\u015f\u0131m\u0131n t\u00fcketicideki kar\u015f\u0131l\u0131\u011f\u0131n\u0131 da g\u00f6steren bu \u00f6d\u00fcl bizim i\u00e7in b\u00fcy\u00fck bir gurur kayna\u011f\u0131. OPET olarak kuruldu\u011fumuz g\u00fcnden beri faaliyet g\u00f6sterdi\u011fimiz her alanda insan\u0131 oda\u011f\u0131m\u0131za alan bir yakla\u015f\u0131mla yol al\u0131yoruz. Ben bir markan\u0131n g\u00fcc\u00fcn\u00fcn sundu\u011fu hizmetlerin yan\u0131 s\u0131ra toplumda yaratt\u0131\u011f\u0131 de\u011ferlerle de \u00f6l\u00e7\u00fcld\u00fc\u011f\u00fcne inan\u0131yorum. Toplumsal sorunlara \u00e7\u00f6z\u00fcm \u00fcreten, kal\u0131c\u0131 davran\u0131\u015f de\u011fi\u015fikli\u011fi olu\u015fturan uzun soluklu projelerimizin de t\u00fcketici g\u00fcveninde rol oynad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. E\u011fitimden \u00e7evreye, toplumsal geli\u015fimden ya\u015fam kalitesinin art\u0131r\u0131lmas\u0131na uzanan \u00e7al\u0131\u015fmalar\u0131m\u0131zla daha ya\u015fanabilir bir gelecek i\u00e7in att\u0131\u011f\u0131m\u0131z ad\u0131mlar, t\u00fcketicimiz ile aram\u0131zdaki g\u00fcven ba\u011f\u0131n\u0131 her ge\u00e7en g\u00fcn daha da g\u00fc\u00e7lendiriyor. Bug\u00fcn ald\u0131\u011f\u0131m\u0131z bu \u00f6d\u00fcl, t\u00fcketicilerimizle kurdu\u011fumuz ili\u015fkinin ve y\u0131llard\u0131r s\u00fcrd\u00fcrd\u00fc\u011f\u00fcm\u00fcz \u00e7al\u0131\u015fmalar\u0131n de\u011ferli bir kar\u015f\u0131l\u0131\u011f\u0131. Bizi g\u00fcveni ile \u00f6d\u00fcllendiren t\u00fcketicilerimize ve bu \u00f6d\u00fclde katk\u0131s\u0131 olan herkese te\u015fekk\u00fcrlerimi sunar\u0131m\u201d dedi.<\/p>\n

\"\"\n<\/p>\n

Harvard \u00dcniversitesi\u2019nde geli\u015ftirilen zmet yakla\u015f\u0131m\u0131ndan da yararlan\u0131ld\u0131<\/p>\n

1 A\u011fustos – 15 Eyl\u00fcl 2026 d\u00f6nemini kapsayan ve OPET\u2019in akaryak\u0131t da\u011f\u0131t\u0131m sekt\u00f6r\u00fcnde \u201cT\u00fcrkiye\u2019nin En G\u00fcvenilir Markas\u0131\u201d se\u00e7ildi\u011fi Trusted Brands ara\u015ft\u0131rmas\u0131nda, markalar\u0131n yaln\u0131zca ticari performanslar\u0131 de\u011fil, t\u00fcketicilerle kurduklar\u0131 ili\u015fkinin niteli\u011fi, yaratt\u0131klar\u0131 g\u00fcven duygusu ve marka itibarlar\u0131 da de\u011ferlendirme kapsam\u0131na al\u0131nd\u0131. Ara\u015ft\u0131rmada, t\u00fcketicilerin markalara ili\u015fkin derin alg\u0131lar\u0131n\u0131 ve \u00e7a\u011fr\u0131\u015f\u0131mlar\u0131n\u0131 anlamak amac\u0131yla Harvard \u00dcniversitesi\u2019nde geli\u015ftirilen ZMET yakla\u015f\u0131m\u0131ndan yararlan\u0131ld\u0131. \u0130nsanlar\u0131n bir marka veya konu hakk\u0131ndaki d\u00fc\u015f\u00fcncelerini, duygular\u0131n\u0131 ve daha derindeki alg\u0131lar\u0131n\u0131 anlamay\u0131 ama\u00e7layan bu yakla\u015f\u0131mla t\u00fcketicilerin markalarla kurdu\u011fu ili\u015fkinin sadece g\u00f6r\u00fcn\u00fcr tercihleri de\u011fil, bu tercihlerin ard\u0131ndaki alg\u0131lar ve duygusal ba\u011flar da ele al\u0131n\u0131yor.<\/p>\n

\u00a0<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

OPET, Trusted Brand Awards 2026 kapsam\u0131nda akaryak\u0131t sekt\u00f6r\u00fcnde t\u00fcketicilerin oylar\u0131yla \u201cT\u00fcrkiye\u2019nin En G\u00fcvenilir Markas\u0131\u201d se\u00e7ildi. 17 bin 200 ki\u015finin kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirilen Trusted Brands ara\u015ft\u0131rmas\u0131nda birincilik \u00f6d\u00fcl\u00fcne lay\u0131k g\u00f6r\u00fclen OPET, bu ba\u015far\u0131yla t\u00fcketicilerle kurdu\u011fu g\u00fcvene dayal\u0131 ili\u015fkiyi, g\u00fc\u00e7l\u00fc marka alg\u0131s\u0131n\u0131 ve s\u00fcrd\u00fcr\u00fclebilir de\u011fer yaratma yakla\u015f\u0131m\u0131n\u0131 bir kez daha ortaya koydu.<\/p>\n","protected":false},"author":1,"featured_media":171928,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[12,4,10,11],"tags":[],"class_list":["post-171927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/171927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=171927"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/171927\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/171928"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=171927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=171927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=171927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}