{"id":171901,"date":"2026-10-23T10:30:12","date_gmt":"2026-10-23T07:30:12","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/10\/23\/tokkder-acikladi-arac-kiralama-sektorunun-filosundaki-arac-sayisi-412-bine-yaklasti"},"modified":"2026-10-23T10:30:12","modified_gmt":"2026-10-23T07:30:12","slug":"tokkder-acikladi-arac-kiralama-sektorunun-filosundaki-arac-sayisi-412-bine-yaklasti","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/10\/23\/tokkder-acikladi-arac-kiralama-sektorunun-filosundaki-arac-sayisi-412-bine-yaklasti\/","title":{"rendered":"TOKKDER a\u00e7\u0131klad\u0131: Ara\u00e7 kiralama sekt\u00f6r\u00fcn\u00fcn filosundaki ara\u00e7 say\u0131s\u0131 412 bine yakla\u015ft\u0131!"},"content":{"rendered":"<p class=\"MsoNormal\" style=\"text-align: justify\">Operasyonel ve g\u00fcnl\u00fck ara\u00e7 kiralama sekt\u00f6rlerini birlikte de\u011ferlendiren ara\u015ft\u0131rmaya g\u00f6re, sekt\u00f6r\u00fcn toplam filosu yakla\u015f\u0131k 412 bin araca ula\u015ft\u0131. 2026 y\u0131l\u0131n\u0131n ilk dokuz ay\u0131nda yakla\u015f\u0131k 253 milyar TL tutar\u0131nda ara\u00e7 yat\u0131r\u0131m\u0131 ger\u00e7ekle\u015ftiren sekt\u00f6r\u00fcn, ara\u00e7 yat\u0131r\u0131mlar\u0131 ve filo faaliyetleri kapsam\u0131nda \u00f6dedi\u011fi vergiler ise yakla\u015f\u0131k 129,6 milyar TL seviyesine ula\u015ft\u0131. Operasyonel kiralama sekt\u00f6r\u00fcn\u00fcn filosu 238 bin 500 ara\u00e7 d\u00fczeyinde ger\u00e7ekle\u015firken, g\u00fcnl\u00fck kiralama sekt\u00f6r\u00fcnde filo b\u00fcy\u00fckl\u00fc\u011f\u00fc 173 bin 300 araca y\u00fckseldi. \u00d6zellikle yaz d\u00f6neminde artan taleple birlikte g\u00fcnl\u00fck ara\u00e7 kiralama sekt\u00f6r\u00fcnde \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrekte 1,4 milyona yak\u0131n kontrat ve 12,6 milyon kira g\u00fcn\u00fc ger\u00e7ekle\u015fti. TOKKDER Y\u00f6netim Kurulu Ba\u015fkan\u0131 \u00d6zarslan A. Tang\u00fcn, ara\u00e7 kiralama sekt\u00f6r\u00fcn\u00fcn ekonomik ko\u015fullara ra\u011fmen yat\u0131r\u0131mlar\u0131n\u0131 s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc belirterek, sekt\u00f6r\u00fcn T\u00fcrkiye&#8217;de sahiplikten kullan\u0131m ekonomisine ge\u00e7i\u015fin en \u00f6nemli akt\u00f6rlerinden biri olmay\u0131 s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc vurgulad\u0131.<\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/10\/9884c534ae5c99b585af1f49e615075d_1.jpg\" \/>\n<\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify\">\u00a0<\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify\">Ara\u00e7 kiralama sekt\u00f6r\u00fcn\u00fcn \u00e7at\u0131 kurulu\u015fu T\u00fcm Oto Kiralama ve Mobilite Kurulu\u015flar\u0131 Derne\u011fi (TOKKDER), ba\u011f\u0131ms\u0131z ara\u015ft\u0131rma kurulu\u015fu NielsenIQ i\u015f birli\u011fiyle haz\u0131rlad\u0131\u011f\u0131 2026 y\u0131l\u0131 \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrek sekt\u00f6r ara\u015ft\u0131rmas\u0131n\u0131n sonu\u00e7lar\u0131n\u0131 kamuoyuyla payla\u015ft\u0131. Operasyonel ve g\u00fcnl\u00fck ara\u00e7 kiralama sekt\u00f6rlerinin birlikte de\u011ferlendirildi\u011fi ara\u015ft\u0131rma, sekt\u00f6r\u00fcn ara\u00e7 park\u0131, yat\u0131r\u0131mlar\u0131, ekonomik b\u00fcy\u00fckl\u00fc\u011f\u00fc, m\u00fc\u015fteri yap\u0131s\u0131 ve kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131na ili\u015fkin \u00f6nemli veriler ortaya koydu. Ara\u015ft\u0131rmaya g\u00f6re ara\u00e7 kiralama sekt\u00f6r\u00fc, 2026 y\u0131l\u0131n\u0131n \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011fi sonunda yakla\u015f\u0131k 411 bin 800 ara\u00e7l\u0131k filo b\u00fcy\u00fckl\u00fc\u011f\u00fcne ula\u015ft\u0131. Toplam filonun yakla\u015f\u0131k 238 bin 500 adedini operasyonel kiralama, 173 bin 300 adedini ise g\u00fcnl\u00fck kiralama ara\u00e7lar\u0131 olu\u015fturdu. Y\u0131l\u0131n ikinci \u00e7eyre\u011fi sonunda yakla\u015f\u0131k 406 bin ara\u00e7l\u0131k filoya sahip olan sekt\u00f6r, \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrekte de b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc art\u0131rmay\u0131 s\u00fcrd\u00fcrd\u00fc.<\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify\">\u00a0<\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify\">Ara\u00e7 kiralama sekt\u00f6r\u00fcnden 9 ayda 253 milyar TL\u2019lik yat\u0131r\u0131m!<\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify\">TOKKDER&#8217;in ara\u015ft\u0131rmas\u0131na g\u00f6re ara\u00e7 kiralama sekt\u00f6r\u00fcn\u00fcn T\u00fcrkiye ekonomisine sa\u011flad\u0131\u011f\u0131 katk\u0131 2026 y\u0131l\u0131nda da devam etti. Operasyonel ara\u00e7 kiralama sekt\u00f6r\u00fc y\u0131l\u0131n ilk dokuz ay\u0131nda yakla\u015f\u0131k 90,3 milyar TL tutar\u0131nda yeni ara\u00e7 yat\u0131r\u0131m\u0131 ger\u00e7ekle\u015ftirirken, g\u00fcnl\u00fck kiralama sekt\u00f6r\u00fcn\u00fcn ayn\u0131 d\u00f6nemdeki ara\u00e7 yat\u0131r\u0131mlar\u0131 yakla\u015f\u0131k 162,7 milyar TL&#8217;ye ula\u015ft\u0131. B\u00f6ylece iki sekt\u00f6r\u00fcn toplam ara\u00e7 yat\u0131r\u0131mlar\u0131 yakla\u015f\u0131k 253 milyar TL seviyesinde ger\u00e7ekle\u015fti. Sekt\u00f6r\u00fcn ara\u00e7 yat\u0131r\u0131mlar\u0131 ve faaliyetleri kapsam\u0131nda \u00f6dedi\u011fi \u00d6TV, KDV ve MTV tutar\u0131 ise yakla\u015f\u0131k 128 milyar TL&#8217;ye ula\u015ft\u0131. Operasyonel kiralama sekt\u00f6r\u00fcn\u00fcn \u00f6dedi\u011fi vergiler yakla\u015f\u0131k 59,9 milyar TL olurken, g\u00fcnl\u00fck kiralama sekt\u00f6r\u00fcnde ara\u00e7 al\u0131mlar\u0131 kapsam\u0131nda \u00f6denen vergiler yakla\u015f\u0131k 69,7 milyar TL seviyesinde ger\u00e7ekle\u015fti. Bu sonu\u00e7lar, ara\u00e7 kiralama sekt\u00f6r\u00fcn\u00fcn otomotiv pazar\u0131ndaki \u00f6neminin yan\u0131 s\u0131ra kamu gelirlerine sa\u011flad\u0131\u011f\u0131 katk\u0131y\u0131 da ortaya koydu. Sekt\u00f6r\u00fcn ekonomik b\u00fcy\u00fckl\u00fc\u011f\u00fcne ili\u015fkin de\u011ferlendirmeler yapan TOKKDER Y\u00f6netim Kurulu Ba\u015fkan\u0131 \u00d6zarslan A. Tang\u00fcn, \u201cAra\u00e7 kiralama sekt\u00f6r\u00fc yaln\u0131zca mobilite ihtiyac\u0131n\u0131 kar\u015f\u0131layan bir hizmet alan\u0131 de\u011fil, ayn\u0131 zamanda otomotiv sekt\u00f6r\u00fcn\u00fcn en \u00f6nemli kurumsal al\u0131c\u0131lar\u0131ndan ve ekonomimizin \u00f6nemli yat\u0131r\u0131mc\u0131lar\u0131ndan biri konumunda. Finansman ko\u015fullar\u0131n\u0131n ve ara\u00e7 maliyetlerinin sekt\u00f6r\u00fcm\u00fcz \u00fczerindeki etkilerine ra\u011fmen \u015firketlerimiz yat\u0131r\u0131mlar\u0131na devam ediyor. Y\u0131l\u0131n ilk dokuz ay\u0131nda ger\u00e7ekle\u015ftirilen yakla\u015f\u0131k 253 milyar TL\u2019lik ara\u00e7 yat\u0131r\u0131m\u0131, sekt\u00f6r\u00fcm\u00fcz\u00fcn T\u00fcrkiye ekonomisine katk\u0131s\u0131n\u0131 ve sahip oldu\u011fu potansiyeli a\u00e7\u0131k bi\u00e7imde g\u00f6steriyor. Ara\u00e7 kiralama sekt\u00f6r\u00fc, otomotiv ekosisteminin s\u00fcrd\u00fcr\u00fclebilir geli\u015fiminde \u00f6nemli bir rol \u00fcstlenmeye devam edecek\u201d dedi.<\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/10\/9884c534ae5c99b585af1f49e615075d_2.jpg\" \/>\n<\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify\">\u00a0<\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify\">Operasyonel kiralama sekt\u00f6r\u00fcn\u00fcn filosu 238 bin 500 araca ula\u015ft\u0131!<\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify\">\u00a0<\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify\">2026 y\u0131l\u0131n\u0131n \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011fi sonunda operasyonel ara\u00e7 kiralama sekt\u00f6r\u00fcn\u00fcn filo b\u00fcy\u00fckl\u00fc\u011f\u00fc yakla\u015f\u0131k 238 bin 500 ara\u00e7 olarak ger\u00e7ekle\u015fti. Ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re yakla\u015f\u0131k y\u00fczde 1,4 b\u00fcy\u00fcme kaydeden sekt\u00f6r, 2025 y\u0131l sonundaki seviyesinin de \u00fczerine \u00e7\u0131kt\u0131. Operasyonel kiralama sekt\u00f6r\u00fcn\u00fcn toplam m\u00fc\u015fteri say\u0131s\u0131 ise yakla\u015f\u0131k 28 bin 200&#8217;e ula\u015ft\u0131. Bu m\u00fc\u015fterilerin yakla\u015f\u0131k 25 bin 400&#8217;\u00fcn\u00fc operasyonel kiralama, 2 bin 800&#8217;\u00fcn\u00fc ise filo y\u00f6netimi m\u00fc\u015fterileri olu\u015fturdu. Ara\u015ft\u0131rma, operasyonel kiralama sekt\u00f6r\u00fcnde uzun vadeli s\u00f6zle\u015fmelerin a\u011f\u0131rl\u0131\u011f\u0131n\u0131 korudu\u011funu da ortaya koydu. Sekt\u00f6rdeki s\u00f6zle\u015fmelerin y\u00fczde 59,4&#8217;\u00fcn\u00fc 30-42 ay vadeli s\u00f6zle\u015fmeler olu\u015ftururken, 18 aydan k\u0131sa s\u00fcreli s\u00f6zle\u015fmelerin pay\u0131 y\u00fczde 17,4, 18-30 ay vadeli s\u00f6zle\u015fmelerin pay\u0131 y\u00fczde 13,3 ve 43 ay\u0131n \u00fczerindeki s\u00f6zle\u015fmelerin pay\u0131 y\u00fczde 9,9 olarak ger\u00e7ekle\u015fti. Operasyonel kiralama sekt\u00f6r\u00fcn\u00fcn ara\u00e7 park\u0131nda C segmenti y\u00fczde 47,5 ile ilk s\u0131rada yer ald\u0131. C segmentini y\u00fczde 30,9 ile B segmenti, y\u00fczde 9,8 ile D segmenti takip etti. Hafif ticari ara\u00e7lar\u0131n filodaki pay\u0131 y\u00fczde 6,6, E ve F segmentlerinin toplam pay\u0131 ise y\u00fczde 5,1 oldu. Ara\u00e7lar\u0131n g\u00f6vde tiplerine g\u00f6re da\u011f\u0131l\u0131m\u0131nda sedan modeller y\u00fczde 36,7 ile ilk s\u0131rada bulunurken, SUV modeller y\u00fczde 28,2 ve hatchback modeller y\u00fczde 27,2 pay ald\u0131. Sekt\u00f6rde otomatik \u015fanz\u0131manl\u0131 ara\u00e7lar\u0131n oran\u0131 ise y\u00fczde 90&#8217;a ula\u015ft\u0131. Operasyonel kiralama filosunun marka da\u011f\u0131l\u0131m\u0131nda Renault y\u00fczde 20,1 ile ilk s\u0131rada yer ald\u0131. Renault\u2019yu y\u00fczde 12 ile Fiat, y\u00fczde 10,9 ile Volkswagen, y\u00fczde 9,3 ile Skoda, y\u00fczde 7,2 ile Ford ve y\u00fczde 7 payla ile Toyota takip etti.<\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify\">\u00a0<\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify\">G\u00fcnl\u00fck kiralama sekt\u00f6r\u00fcnde yaz sezonu hareketlili\u011fi!<\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify\">\u00a0<\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify\">2026 y\u0131l\u0131n\u0131n \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011finde g\u00fcnl\u00fck ara\u00e7 kiralama sekt\u00f6r\u00fc, yaz sezonundaki talep art\u0131\u015f\u0131n\u0131n etkisiyle \u00f6nemli bir hareketlilik ya\u015fad\u0131. G\u00fcnl\u00fck kiralama sekt\u00f6r\u00fcn\u00fcn filo b\u00fcy\u00fckl\u00fc\u011f\u00fc, 2025 y\u0131l\u0131n\u0131n ayn\u0131 d\u00f6nemindeki yakla\u015f\u0131k 156 bin ara\u00e7 seviyesinden 173 bin 300 araca y\u00fckseldi. B\u00f6ylece sekt\u00f6r\u00fcn filo b\u00fcy\u00fckl\u00fc\u011f\u00fc y\u0131ll\u0131k bazda yakla\u015f\u0131k y\u00fczde 11 art\u0131\u015f g\u00f6sterdi. G\u00fcnl\u00fck ara\u00e7 kiralama sekt\u00f6r\u00fcnde \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrekte toplam 1 milyon 385 bin 378 kiralama kontrat\u0131 olu\u015fturuldu. Bu rakam, 2025 y\u0131l\u0131n\u0131n ayn\u0131 d\u00f6nemindeki 1 milyon 321 bin 998 kontrata g\u00f6re yakla\u015f\u0131k y\u00fczde 4,8 art\u0131\u015fa i\u015faret etti. Sekt\u00f6rde toplam kira g\u00fcn\u00fc say\u0131s\u0131 ise ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemindeki 11 milyon 465 bin seviyesinden 12 milyon 601 bin 330&#8217;a ula\u015farak yakla\u015f\u0131k y\u00fczde 9,9 artt\u0131. Kiradaki ortalama ara\u00e7 say\u0131s\u0131 140 bin seviyesine y\u00fckselirken, ortalama kontrat s\u00fcresi 9,1 g\u00fcn olarak ger\u00e7ekle\u015fti. G\u00fcnl\u00fck kiralama filosunun ortalama doluluk oran\u0131 ise y\u00fczde 81 oldu. G\u00fcnl\u00fck kiralama sekt\u00f6r\u00fcn\u00fcn \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrek performans\u0131n\u0131 da de\u011ferlendiren \u00d6zarslan A. Tang\u00fcn, \u201cG\u00fcnl\u00fck ara\u00e7 kiralama sekt\u00f6r\u00fcm\u00fcz, turizm hareketlili\u011fi ve bireysel mobilite ihtiya\u00e7lar\u0131n\u0131n etkisiyle yaz d\u00f6neminde g\u00fc\u00e7l\u00fc bir performans ortaya koydu. \u00dc\u00e7\u00fcnc\u00fc \u00e7eyrekte 1,4 milyona yakla\u015fan kontrat adedi ve 12,6 milyonun \u00fczerindeki kira g\u00fcn\u00fc, ara\u00e7 kiralama hizmetlerine y\u00f6nelik talebin ula\u015ft\u0131\u011f\u0131 boyutu g\u00f6steriyor. \u00d6zellikle kira g\u00fcn\u00fc say\u0131s\u0131ndaki art\u0131\u015f, mobilite hizmetlerinin kullan\u0131m\u0131n\u0131n yayg\u0131nla\u015fmas\u0131 a\u00e7\u0131s\u0131ndan \u00f6nemli. T\u00fcrkiye&#8217;nin turizm potansiyelini ve bireysel ula\u015f\u0131m ihtiya\u00e7lar\u0131n\u0131 dikkate ald\u0131\u011f\u0131m\u0131zda g\u00fcnl\u00fck kiralama sekt\u00f6r\u00fcn\u00fcn \u00f6n\u00fcnde \u00f6nemli bir b\u00fcy\u00fcme alan\u0131 bulundu\u011funa inan\u0131yoruz\u201d diye konu\u015ftu.<\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify\">\u00a0<\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify\">Operasyonel kiralamada benzinli ara\u00e7lar ilk s\u0131rada!<\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify\">TOKKDER&#8217;in ara\u015ft\u0131rmas\u0131, operasyonel ara\u00e7 kiralama sekt\u00f6r\u00fcnde benzinli modellerin a\u011f\u0131rl\u0131\u011f\u0131n\u0131 korudu\u011funu g\u00f6sterdi. Sekt\u00f6r\u00fcn ara\u00e7 park\u0131nda benzinli ara\u00e7lar\u0131n pay\u0131 y\u00fczde 65,9 olurken, dizel ara\u00e7lar\u0131n pay\u0131 y\u00fczde 19,9 olarak ger\u00e7ekle\u015fti. Hafif hibrit ara\u00e7lar y\u00fczde 9,7, tamamen elektrikli ara\u00e7lar y\u00fczde 3,8, \u015farj edilebilir hibrit ara\u00e7lar ise y\u00fczde 0,7 pay ald\u0131. Ara\u00e7 teknolojilerindeki d\u00f6n\u00fc\u015f\u00fcm\u00fcn kiralama sekt\u00f6r\u00fcn\u00fc de do\u011frudan etkiledi\u011fini belirten \u00d6zarslan A. Tang\u00fcn, \u201cMobilite d\u00fcnyas\u0131 elektrifikasyon, ba\u011flant\u0131l\u0131 ara\u00e7 teknolojileri, dijitalle\u015fme ve de\u011fi\u015fen kullan\u0131c\u0131 beklentileriyle birlikte yeniden \u015fekilleniyor. Ara\u00e7 kiralama sekt\u00f6r\u00fc de bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00f6nemli bir par\u00e7as\u0131. Bununla birlikte filolar\u0131n d\u00f6n\u00fc\u015f\u00fcm\u00fc yaln\u0131zca yeni teknolojilerin pazara sunulmas\u0131na ba\u011fl\u0131 de\u011fil. Ara\u00e7 maliyetleri, finansman ko\u015fullar\u0131, \u015farj altyap\u0131s\u0131 ve kullan\u0131c\u0131 ihtiya\u00e7lar\u0131 da bu s\u00fcrecin h\u0131z\u0131n\u0131 belirliyor. TOKKDER olarak teknoloji d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc yak\u0131ndan takip ederken \u00fcyelerimizin ve m\u00fc\u015fterilerimizin ihtiya\u00e7lar\u0131na uygun, eri\u015filebilir ve s\u00fcrd\u00fcr\u00fclebilir mobilite \u00e7\u00f6z\u00fcmlerinin geli\u015fmesini \u00f6nemsiyoruz\u201d ifadelerini kulland\u0131.<\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify\">\u00a0<\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify\">Sahiplikten kullan\u0131m ekonomisine ge\u00e7i\u015fte kiralama sekt\u00f6r\u00fcn\u00fcn rol\u00fc artacak!<\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify\">\u00a0<\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify\">Kurulu\u015funun 30&#8217;uncu y\u0131l\u0131n\u0131 kutlayan TOKKDER, 2030 vizyonu do\u011frultusunda ara\u00e7 kiralama sekt\u00f6r\u00fcn\u00fcn geli\u015fiminin yan\u0131 s\u0131ra T\u00fcrkiye&#8217;nin mobilite ekosistemindeki d\u00f6n\u00fc\u015f\u00fcme de \u00f6nc\u00fcl\u00fck etmeyi hedefliyor. Derne\u011fin yeni d\u00f6nem vizyonunun temelinde g\u00fc\u00e7l\u00fc sekt\u00f6r, g\u00fcven dolu deneyim ve s\u00fcrd\u00fcr\u00fclebilir mobilite yakla\u015f\u0131m\u0131 yer al\u0131yor. T\u00fcrkiye&#8217;de ticari ama\u00e7la kullan\u0131lan ara\u00e7lar\u0131n yaln\u0131zca yakla\u015f\u0131k y\u00fczde 10&#8217;unun kiralama y\u00f6ntemiyle kullan\u0131lmas\u0131, buna kar\u015f\u0131l\u0131k Avrupa pazarlar\u0131nda bu oran\u0131n y\u00fczde 50-60 seviyelerine ula\u015fmas\u0131, operasyonel kiralama sekt\u00f6r\u00fcn\u00fcn uzun vadeli b\u00fcy\u00fcme potansiyeline i\u015faret ediyor. T\u00fcrkiye\u2019de ara\u00e7 kiralama sekt\u00f6r\u00fcn\u00fcn \u00f6n\u00fcnde \u00e7ok \u00f6nemli bir geli\u015fim alan\u0131 bulundu\u011funu vurgulayan TOKKDER Y\u00f6netim Kurulu Ba\u015fkan\u0131 \u00d6zarslan A. Tang\u00fcn, \u015funlar\u0131 s\u00f6yledi: \u201cAvrupa pazarlar\u0131yla kar\u015f\u0131la\u015ft\u0131rd\u0131\u011f\u0131m\u0131zda \u00f6zellikle operasyonel kiralaman\u0131n hen\u00fcz potansiyelinin olduk\u00e7a alt\u0131nda oldu\u011funu g\u00f6r\u00fcyoruz. \u0130\u015fletmeler a\u00e7\u0131s\u0131ndan ara\u00e7 sahibi olmak yerine mobilite ihtiyac\u0131n\u0131 do\u011fru hizmet modeliyle kar\u015f\u0131lamak, kaynaklar\u0131n daha verimli kullan\u0131lmas\u0131n\u0131 sa\u011fl\u0131yor. Bireysel kullan\u0131c\u0131lar\u0131n al\u0131\u015fkanl\u0131klar\u0131 da giderek eri\u015fim ve kullan\u0131m odakl\u0131 \u00e7\u00f6z\u00fcmlere y\u00f6neliyor. TOKKDER olarak 2030 vizyonumuz do\u011frultusunda \u00fclkemizin sahiplikten kullan\u0131m ekonomisine d\u00f6n\u00fc\u015f\u00fcm\u00fcne liderlik etmeyi hedefliyoruz. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde sekt\u00f6r\u00fcm\u00fcz\u00fcn geli\u015fimi, m\u00fc\u015fteri haklar\u0131n\u0131n korunmas\u0131, hizmet standartlar\u0131n\u0131n g\u00fc\u00e7lendirilmesi ve s\u00fcrd\u00fcr\u00fclebilir mobilitenin yayg\u0131nla\u015fmas\u0131 i\u00e7in kamu kurumlar\u0131m\u0131z ve t\u00fcm payda\u015flar\u0131m\u0131zla birlikte \u00e7al\u0131\u015fmaya devam edece\u011fiz. Amac\u0131m\u0131z yaln\u0131zca daha b\u00fcy\u00fck bir ara\u00e7 kiralama sekt\u00f6r\u00fc olu\u015fturmak de\u011fil, ayn\u0131 zamanda T\u00fcrkiye&#8217;nin mobilite ekosisteminin daha verimli, g\u00fcvenilir ve s\u00fcrd\u00fcr\u00fclebilir bir yap\u0131ya kavu\u015fmas\u0131na katk\u0131 sa\u011flamak.\u201d<\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify\">\u00a0<\/p>\n<p class=\"MsoNormal\">\u00a0<\/p>\n<p> <strong><\/strong><br \/>\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye ara\u00e7 kiralama sekt\u00f6r\u00fcn\u00fcn \u00e7at\u0131 kurulu\u015fu T\u00fcm Oto Kiralama ve Mobilite Kurulu\u015flar\u0131 Derne\u011fi (TOKKDER), NielsenIQ i\u015f birli\u011fiyle haz\u0131rlanan 2026 y\u0131l\u0131 \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrek sekt\u00f6r ara\u015ft\u0131rmas\u0131n\u0131n sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. <\/p>\n","protected":false},"author":1,"featured_media":171902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-171901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/171901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=171901"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/171901\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/171902"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=171901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=171901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=171901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}