![\"\"](\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/10\/5b5b5c79f8e943db0c35d5dd371643c5_1.jpg\")
\n<\/p>\nEksim Holding, kurulu\u015funun 40. y\u0131l\u0131na \u00f6zel haz\u0131rlad\u0131\u011f\u0131 reklam filmini yay\u0131nlad\u0131. Rafineri imzas\u0131 ta\u015f\u0131yan filmde holdingin enerji, g\u0131da ve farkl\u0131 sekt\u00f6rlerdeki faaliyetleri; g\u00fcnl\u00fck ya\u015famdan kesitler ve film i\u00e7in \u00f6zel olarak haz\u0131rlanan bir \u015fark\u0131 e\u015fli\u011finde anlat\u0131l\u0131yor. Geleneksel reklam prod\u00fcksiyonu s\u00fcre\u00e7lerinin \u00fcretken yapay zek\u00e2 teknolojileriyle bir araya getirildi\u011fi film, yarat\u0131c\u0131 yakla\u015f\u0131m\u0131yla dikkat \u00e7ekiyor.<\/p>\n
T\u00fcrkiye\u2019nin enerji, elektrik da\u011f\u0131t\u0131m\u0131, g\u0131da ve giri\u015fim sermayesi gibi stratejik alanlar\u0131nda faaliyet g\u00f6steren \u015firketler toplulu\u011fu Eksim Holding, 40. kurulu\u015f y\u0131l\u0131 kapsam\u0131nda haz\u0131rlad\u0131\u011f\u0131 reklam filmini izleyiciyle bulu\u015fturdu. Rafineri taraf\u0131ndan haz\u0131rlanan filmle, holdingin farkl\u0131 sekt\u00f6rlerdeki faaliyetlerinin g\u00fcnl\u00fck ya\u015famla kurdu\u011fu ba\u011f\u0131 g\u00f6r\u00fcn\u00fcr k\u0131lmak ve kurumsal marka bilinirli\u011fini art\u0131rmak ama\u00e7lan\u0131yor. Kurumsal ba\u015far\u0131lar\u0131 do\u011frudan aktarmak yerine m\u00fczik ve insan hik\u00e2yeleri \u00fczerinden ilerleyen duygusal bir anlat\u0131m\u0131n tercih edildi\u011fi film, geleneksel prod\u00fcksiyon y\u00f6ntemlerini yapay zek\u00e2 destekli yarat\u0131c\u0131 ara\u00e7larla birle\u015ftiriyor.<\/p>\n
\u00a0\n<\/p>\n
K\u0131rk y\u0131ll\u0131k yolculuk, duygusal \u015fark\u0131n\u0131n s\u00f6zlerinde hayat buldu<\/p>\n
Kampanyan\u0131n yarat\u0131c\u0131 fikrinin merkezinde, reklam filmi i\u00e7in \u00f6zel olarak haz\u0131rlanan bir \u015fark\u0131 yer al\u0131yor. Holding\u2019in farkl\u0131 faaliyet alanlar\u0131 ile 40 y\u0131ld\u0131r insanlar\u0131n hayat\u0131na dokundu\u011funu, ancak do\u011frudan kendi ismi ile ileti\u015fim yapmad\u0131\u011f\u0131na at\u0131fta bulunan film; \u201cbunca y\u0131ld\u0131r neredeydi Eksim, asl\u0131nda g\u00f6rd\u00fc\u011f\u00fcn\u00fcz her yerde\u201d diyerek bir insana sesleniyormu\u015f izlenimi veriyor. Eksim Holding\u2019in faaliyet alanlar\u0131na ve insanlar\u0131n ya\u015fam\u0131ndaki yerine g\u00f6nderme yapan film; holdingin enerji \u00fcretiminden elektrik da\u011f\u0131t\u0131m\u0131na, g\u0131dadan elektrikli ara\u00e7 \u015farj altyap\u0131s\u0131na kadar uzanan \u00e7al\u0131\u015fmalar\u0131n\u0131 m\u00fczi\u011fin duygusal dili \u00fczerinden anlat\u0131yor.<\/p>\n
![\"\"](\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/10\/5b5b5c79f8e943db0c35d5dd371643c5_2.jpg\")
\n<\/p>\n
\u015eark\u0131n\u0131n ritmi ve s\u00f6zleriyle uyumlu bi\u00e7imde kurgulanan filmde, holdingin 40 y\u0131ll\u0131k yolculu\u011fu g\u00fcndelik ya\u015famdan sahnelerle aktar\u0131l\u0131yor. Farkl\u0131 faaliyet alanlar\u0131n\u0131n insan hayat\u0131na dokundu\u011fu noktalar\u0131 oda\u011f\u0131na alan anlat\u0131m, kurumsal birikimi somut ba\u015far\u0131lar\u0131n s\u0131raland\u0131\u011f\u0131 bir yap\u0131 yerine ya\u015fam\u0131n i\u00e7inden hik\u00e2yelerle g\u00f6r\u00fcn\u00fcr k\u0131l\u0131yor.<\/p>\n
Yapay zek\u00e2 destekli prod\u00fcksiyonda geleneksel reklam filmi disiplini<\/p>\n
Filmin \u00fcretim s\u00fcrecinde, \u00fcretken yapay zek\u00e2 teknolojileri ile geleneksel reklam prod\u00fcksiyonunun yarat\u0131c\u0131 ve teknik y\u00f6ntemleri bir arada kullan\u0131ld\u0131. \u015eark\u0131 ve g\u00f6rsel i\u00e7eriklerin olu\u015fturulmas\u0131nda yapay zek\u00e2dan yararlan\u0131l\u0131rken haz\u0131rl\u0131k ve yap\u0131m a\u015famalar\u0131, geleneksel reklam filmi prod\u00fcksiyonunun planlama disiplini do\u011frultusunda y\u00fcr\u00fct\u00fcld\u00fc.<\/p>\n
![\"\"](\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/10\/5b5b5c79f8e943db0c35d5dd371643c5_3.jpg\")
\n<\/p>\n
Aylar s\u00fcren \u00e7al\u0131\u015fma kapsam\u0131nda \u00f6ncelikle senaryo ve storyboard haz\u0131rl\u0131klar\u0131 tamamland\u0131. Ard\u0131ndan \u00fcretim \u00f6ncesi haz\u0131rl\u0131k toplant\u0131lar\u0131 ger\u00e7ekle\u015ftirilerek karakterlerin fiziksel \u00f6zellikleri, kost\u00fcmleri, sa\u00e7 ve makyaj tasar\u0131mlar\u0131 ile mek\u00e2n detaylar\u0131 belirlendi.<\/p>\n
Geleneksel prod\u00fcksiyonlarda oyuncu se\u00e7imi ve kost\u00fcm provas\u0131 a\u015famalar\u0131nda y\u00fcr\u00fct\u00fclen \u00e7al\u0131\u015fmalar, yapay zek\u00e2yla olu\u015fturulan karakterlere uyarland\u0131. Her karakter i\u00e7in farkl\u0131 g\u00f6r\u00fcn\u00fcm alternatifleri \u00fcretildi; karakterlerin fiziksel \u00f6zellikleri ve g\u00f6rsel tutarl\u0131l\u0131\u011f\u0131 de\u011ferlendirildi. Se\u00e7ilen karakterlerin sahnelerdeki hareketleri ve performanslar\u0131 tasarlanarak yapay zek\u00e2 ile olu\u015fturulan mek\u00e2nlarla bir araya getirildi.<\/p>\n
![\"\"](\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/10\/5b5b5c79f8e943db0c35d5dd371643c5_4.jpg\")
\n<\/p>\n
G\u00f6rsel \u00fcretimin tamamlanmas\u0131n\u0131n ard\u0131ndan renk d\u00fczenleme, m\u00fczik, ses ve kurgu \u00e7al\u0131\u015fmalar\u0131 ger\u00e7ekle\u015ftirildi. Filmin d\u0131\u015f seslendirmesi ise profesyonel bir seslendirme sanat\u00e7\u0131s\u0131 taraf\u0131ndan yap\u0131ld\u0131. B\u00f6ylece \u00fcretken yapay zek\u00e2n\u0131n sundu\u011fu yarat\u0131c\u0131 olanaklar; reklamc\u0131l\u0131\u011f\u0131n planlama, g\u00f6rsel tasar\u0131m ve post-prod\u00fcksiyon s\u00fcre\u00e7leriyle b\u00fct\u00fcnle\u015ftirildi.<\/p>\n
\u00a0![\"\"](\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/10\/5b5b5c79f8e943db0c35d5dd371643c5_5.jpg\")
\n<\/p>\n
\u00a0<\/p>\n
K\u00dcNYE<\/p>\n
Reklamveren: Eksim Holding<\/p>\n
Reklamveren Temsilcileri: Ahmet Yaman, \u0130brahim Ba\u015fel\u00e7in<\/p>\n
Reklam Ajans\u0131: Rafineri<\/p>\n
ECD: Can Erdo\u011fan<\/p>\n
Kreatif Direkt\u00f6rler: Vehbi Bozda\u011f, Ozan Aslan<\/p>\n
Kreatif Grup Ba\u015fkanlar\u0131: Ezgi Y\u0131ld\u0131r\u0131m, Erdem Belener<\/p>\n
Kreatif Ekip: Atakan Aksakal, Mira\u00e7 Son, Elif Setenci, Buket Hal\u0131c\u0131<\/p>\n
Stratejiden Sorumlu Ba\u015fkan Yard\u0131mc\u0131s\u0131: Z\u00fchre Erdo\u011fan<\/p>\n
Strateji Grup Ba\u015fkan\u0131: Ege Ayakduran<\/p>\n
M\u00fc\u015fteri \u0130li\u015fkilerinden Sorumlu Ba\u015fkan Yard\u0131mc\u0131s\u0131: Ahmet Ekin Kutevu<\/p>\n
M\u00fc\u015fteri Direkt\u00f6r\u00fc: Edvina G\u00fclzari Ar\u0131can<\/p>\n
Prod\u00fcksiyon: A\u00e7elya \u00dclk\u00fcmen, Utku Nacar<\/p>\n
Prod\u00fcksiyon Firmas\u0131: Pickle<\/p>\n
Y\u00f6netmen: Flux<\/p>\n
AI Direkt\u00f6r: Ferdi \u00c7a\u011fl\u0131yan<\/p>\n
Kurgu Direkt\u00f6r\u00fc: Serkan Arca<\/p>\n
AI Artist: Aykut T\u00fczemen, Bar\u0131\u015f Kaan Kapucu<\/p>\n
Mecralar: TV, internet, radyo, gazete, dergi<\/p>\n
<\/strong> Eksim Holding, kurulu\u015funun 40. y\u0131l\u0131na \u00f6zel haz\u0131rlad\u0131\u011f\u0131 reklam filmini yay\u0131nlad\u0131. Rafineri imzas\u0131 ta\u015f\u0131yan filmde holdingin enerji, g\u0131da ve farkl\u0131 sekt\u00f6rlerdeki faaliyetleri; g\u00fcnl\u00fck ya\u015famdan kesitler ve film i\u00e7in \u00f6zel olarak haz\u0131rlanan bir \u015fark\u0131 e\u015fli\u011finde anlat\u0131l\u0131yor. <\/p>\n","protected":false},"author":1,"featured_media":170195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[12,4,10,11],"tags":[],"class_list":["post-170194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/170194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=170194"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/170194\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/170195"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=170194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=170194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=170194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"