![\"\"](\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/10\/b04019557f8e8da14ad5b02684b47660_1.jpg\")
\n<\/p>\nHepsiburada, \u0130\u015f Orta\u011f\u0131m bulu\u015fmas\u0131nda bine yak\u0131n i\u015f orta\u011f\u0131yla bir araya gelerek Efsane Kas\u0131m haz\u0131rl\u0131klar\u0131n\u0131, pazarlama yat\u0131r\u0131mlar\u0131n\u0131 ve i\u015f ortaklar\u0131na sundu\u011fu destekleri payla\u015ft\u0131. T\u00fcrkiye’ye ilk kez Hepsiburada’n\u0131n getirdi\u011fi ve ad\u0131n\u0131 verdi\u011fi Efsane Kas\u0131m’\u0131n 11. y\u0131l\u0131 \u00f6ncesinde d\u00fczenlenen bulu\u015fmada, i\u015f ortaklar\u0131n\u0131n sat\u0131\u015f hacimlerini art\u0131rmaya y\u00f6nelik stratejiler ve kampanya d\u00f6nemine ili\u015fkin hedefler ele al\u0131nd\u0131.<\/p>\n
Hepsiburada, Efsane Kas\u0131m \u00f6ncesinde d\u00fczenledi\u011fi \u00f6zel bulu\u015fmada \u00fcretici, KOB\u0130 ve giri\u015fimcilerden olu\u015fan bine yak\u0131n i\u015f orta\u011f\u0131n\u0131 bir araya getirdi. \u201cEfsane Kas\u0131m Bekledi\u011fine De\u011fecek\u201d temas\u0131yla ger\u00e7ekle\u015ftirilen etkinlikte, kampanya d\u00f6nemine y\u00f6nelik stratejiler, hedefler ve i\u015f ortaklar\u0131n\u0131n sat\u0131\u015f performans\u0131n\u0131 art\u0131rmaya y\u00f6nelik f\u0131rsatlar payla\u015f\u0131ld\u0131. Kat\u0131l\u0131mc\u0131lar, Hepsiburada ekipleriyle birebir g\u00f6r\u00fc\u015ferek Efsane Kas\u0131m haz\u0131rl\u0131klar\u0131n\u0131, kategorilerine \u00f6zel b\u00fcy\u00fcme f\u0131rsatlar\u0131n\u0131 ve sat\u0131\u015flar\u0131n\u0131 destekleyecek \u00e7al\u0131\u015fmalar\u0131 \u00f6\u011frenme imkan\u0131 buldu.<\/p>\n
\u201cEfsane Kas\u0131m\u2019\u0131 T\u00fcrkiye\u2019ye kazand\u0131rd\u0131k, 11. y\u0131l\u0131nda da i\u015f ortaklar\u0131m\u0131zla yeni ba\u015far\u0131lara haz\u0131rlan\u0131yoruz\u201d<\/p>\n
\u0130\u015f ortaklar\u0131 bulu\u015fmas\u0131n\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 ger\u00e7ekle\u015ftiren Hepsiburada CEO’su Ender \u00d6zg\u00fcn, Efsane Kas\u0131m’\u0131n 11. y\u0131l\u0131na y\u00f6nelik haz\u0131rl\u0131klara ve i\u015f ortaklar\u0131yla birlikte b\u00fcy\u00fcme hedeflerine de\u011finerek \u015funlar\u0131 s\u00f6yledi:<\/p>\n
\u201cT\u00fcrkiye’ye ilk kez Hepsiburada olarak getirdi\u011fimiz ve ad\u0131n\u0131 verdi\u011fimiz Efsane Kas\u0131m’\u0131n bu y\u0131l 11’incisini ger\u00e7ekle\u015ftirece\u011fiz. Geride b\u0131rakt\u0131\u011f\u0131m\u0131z 10 y\u0131lda Efsane Kas\u0131m, m\u00fc\u015fterilerimizin heyecanla bekledi\u011fi, i\u015f ortaklar\u0131m\u0131z i\u00e7in de y\u0131l\u0131n en \u00f6nemli ticaret d\u00f6nemlerinden biri haline geldi. Bizim i\u00e7in Efsane Kas\u0131m, aylar \u00f6ncesinden ba\u015flayan b\u00fcy\u00fck bir haz\u0131rl\u0131\u011f\u0131n, heyecan\u0131n ve sorumlulu\u011fun kar\u015f\u0131l\u0131\u011f\u0131. Her y\u0131l bu d\u00f6neme m\u00fc\u015fterilerimizin beklentilerini en iyi \u015fekilde kar\u015f\u0131lamak ve i\u015f ortaklar\u0131m\u0131z\u0131n b\u00fcy\u00fcmesine katk\u0131 sa\u011flamak i\u00e7in haz\u0131rlan\u0131yoruz.<\/p>\n
Bu y\u0131l da pazarlama yat\u0131r\u0131mlar\u0131m\u0131z, g\u00fc\u00e7l\u00fc teknoloji ve lojistik altyap\u0131m\u0131z, finansal \u00e7\u00f6z\u00fcmlerimiz ve t\u00fcm ekiplerimizle Efsane Kas\u0131m’a haz\u0131r\u0131z. M\u00fc\u015fterilerimize arad\u0131klar\u0131 \u00fcr\u00fcnleri net indirimlerle, esnek \u00f6deme \u00e7\u00f6z\u00fcmleriyle, h\u0131zl\u0131 ve g\u00fcvenilir bir al\u0131\u015fveri\u015f deneyimiyle sunmay\u0131 hedefliyoruz. \u0130\u015f ortaklar\u0131m\u0131zla da y\u0131l\u0131n en kritik son \u00e7eyre\u011finde ticaret hacimlerini rekor seviyelere ta\u015f\u0131malar\u0131, stoklar\u0131n\u0131 nakit ak\u0131\u015f\u0131na d\u00f6n\u00fc\u015ft\u00fcrmeleri ve milyonlarca yeni m\u00fc\u015fteriye ula\u015fmalar\u0131 i\u00e7in omuz omuza \u00e7al\u0131\u015faca\u011f\u0131z. Hepsiburada olarak rol\u00fcm\u00fcz \u00e7ok net: E-ticaretin teknoloji ve operasyon gerektiren karma\u015f\u0131k s\u00fcre\u00e7lerini biz \u00fcstlenirken i\u015f ortaklar\u0131m\u0131z\u0131n \u00fcr\u00fcnlerine, m\u00fc\u015fterilerine ve i\u015flerini b\u00fcy\u00fctmeye odaklanmalar\u0131n\u0131 sa\u011fl\u0131yoruz. Efsane Kas\u0131m’\u0131n 11. y\u0131l\u0131nda da i\u015f ortaklar\u0131m\u0131zla birlikte yeni ba\u015far\u0131lara imza atmak, hem m\u00fc\u015fterilerimiz hem de i\u015f ortaklar\u0131m\u0131z i\u00e7in ‘Bekledi\u011fine De\u011fecek’ bir Efsane Kas\u0131m ya\u015fatmak istiyoruz.\u201d<\/p>\n
\n<\/p>\n
Efsane Kas\u0131m Stratejileri \u0130\u015f Ortaklar\u0131yla Payla\u015f\u0131ld\u0131<\/p>\n
A\u00e7\u0131l\u0131\u015f\u0131n ard\u0131ndan \u00fcr\u00fcn y\u00f6netimi, HepsiAd, HepsiJET, influencer ve performans pazarlama ekipleri, Efsane Kas\u0131m d\u00f6nemine y\u00f6nelik haz\u0131rl\u0131klar\u0131n\u0131 ve hayata ge\u00e7irilen yenilikleri i\u015f ortaklar\u0131yla payla\u015ft\u0131. Etkinlikte, i\u015f ortaklar\u0131n\u0131n daha fazla m\u00fc\u015fteriye ula\u015fmalar\u0131n\u0131, sat\u0131\u015f performanslar\u0131n\u0131 art\u0131rmalar\u0131n\u0131 ve kampanya d\u00f6nemindeki f\u0131rsatlardan daha etkin yararlanmalar\u0131n\u0131 destekleyecek \u00e7al\u0131\u015fmalar ve ipu\u00e7lar\u0131 aktar\u0131ld\u0131.<\/p>\n
Etkinli\u011fin devam\u0131nda ger\u00e7ekle\u015ftirilen birebir g\u00f6r\u00fc\u015fmelerde ise i\u015f ortaklar\u0131, kendi kategorilerinden sorumlu Hepsiburada ekipleriyle bir araya geldi. Kategori ekiplerinin her i\u015f orta\u011f\u0131yla ayr\u0131 ayr\u0131 ilgilendi\u011fi g\u00f6r\u00fc\u015fmelerde, i\u015f ortaklar\u0131, talep ve beklentilerini do\u011frudan ilgili ekiplerle payla\u015fma, sorular\u0131na yan\u0131t bulma ve kampanya d\u00f6nemine y\u00f6nelik i\u015f birli\u011fi f\u0131rsatlar\u0131n\u0131 g\u00f6r\u00fc\u015fme imkan\u0131 buldu. <\/p>\n
Fuaye alan\u0131nda kurulan HepsiAd, HepsiJET, Influencer ve Giri\u015fimci Kad\u0131nlar stantlar\u0131nda ise i\u015f ortaklar\u0131, reklam, pazarlama ve lojistik alanlar\u0131ndaki hizmetler hakk\u0131nda ilgili ekiplerle birebir g\u00f6r\u00fc\u015ferek kendi ihtiya\u00e7lar\u0131na y\u00f6nelik bilgi ald\u0131. Hepsiburada’n\u0131n 2017 y\u0131l\u0131ndan bu yana s\u00fcrd\u00fcrd\u00fc\u011f\u00fc Giri\u015fimci Kad\u0131nlara Teknoloji G\u00fcc\u00fc program\u0131 kapsam\u0131nda kad\u0131n giri\u015fimcilere sunulan f\u0131rsatlar ve i\u015flerini b\u00fcy\u00fctmelerine y\u00f6nelik \u00e7al\u0131\u015fmalar da kat\u0131l\u0131mc\u0131larla payla\u015f\u0131ld\u0131.<\/p>\n
![\"\"](\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/10\/b04019557f8e8da14ad5b02684b47660_2.jpg\")
\n<\/p>\n
\u00a0<\/p>\n
<\/strong> Hepsiburada, \u0130\u015f Orta\u011f\u0131m bulu\u015fmas\u0131nda bine yak\u0131n i\u015f orta\u011f\u0131yla bir araya gelerek Efsane Kas\u0131m haz\u0131rl\u0131klar\u0131n\u0131, pazarlama yat\u0131r\u0131mlar\u0131n\u0131 ve i\u015f ortaklar\u0131na sundu\u011fu destekleri payla\u015ft\u0131. <\/p>\n","protected":false},"author":1,"featured_media":169983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[10,11],"tags":[],"class_list":["post-169982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/169982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=169982"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/169982\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/169983"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=169982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=169982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=169982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"