Ticaret Bakanl\u0131\u011f\u0131, sosyal medya platformlar\u0131nda yay\u0131mlanan ta\u015f\u0131nmaz ve ta\u015f\u0131t ilanlar\u0131na y\u00f6nelik denetimlerini s\u00fcrd\u00fcr\u00fcyor. Bakanl\u0131k taraf\u0131ndan y\u00fcr\u00fct\u00fclen incelemelerde, Elektronik \u0130lan Do\u011frulama Sistemi (E\u0130DS) kurallar\u0131na ayk\u0131r\u0131 ilan payla\u015ft\u0131\u011f\u0131 belirlenen 70 emlak ve oto galeri i\u015fletmesine toplam 7 milyon TL idari para cezas\u0131 uyguland\u0131. Bu kapsamda bug\u00fcne kadar ceza uygulanan i\u015fletme say\u0131s\u0131 152\u2019ye, toplam idari para cezas\u0131 tutar\u0131 ise 15,2 milyon TL\u2019ye y\u00fckseldi.<\/p>\n
Sahte ilanlar\u0131n, ilan kirlili\u011finin ve t\u00fcketici ma\u011fduriyetlerinin \u00f6nlenmesi amac\u0131yla hayata ge\u00e7irilen E\u0130DS kapsam\u0131nda, sosyal medya platformlar\u0131nda yay\u0131mlanan ta\u015f\u0131nmaz ve ta\u015f\u0131t ilanlar\u0131 denetleniyor. Instagram, Facebook, WhatsApp ve TikTok dahil elektronik ortamda yay\u0131mlanan ilanlarda kimlik ve yetki do\u011frulamas\u0131 yap\u0131lmas\u0131 zorunlu tutuluyor.<\/p>\n
Sosyal medya payla\u015f\u0131mlar\u0131nda foto\u011fraf, video ve a\u00e7\u0131klamalara yer verilebilmesi i\u00e7in E\u0130DS \u00fczerinden do\u011frulanm\u0131\u015f ilan ba\u011flant\u0131s\u0131n\u0131n payla\u015f\u0131lmas\u0131 gerekiyor. Ayr\u0131ca kullan\u0131lan g\u00f6rsel ve a\u00e7\u0131klamalar\u0131n do\u011frulanm\u0131\u015f ilana konu ta\u015f\u0131nmaz veya ta\u015f\u0131ta ait olmas\u0131 \u015fart\u0131 aran\u0131yor.<\/p>\n
Bakanl\u0131k, E\u0130DS\u2019ye entegre olmad\u0131\u011f\u0131 ve kimlik ile yetki do\u011frulama y\u00fck\u00fcml\u00fcl\u00fcklerini yerine getirmedi\u011fi belirlenen sosyal medya platformlar\u0131na da idari para cezas\u0131 uygulad\u0131. Bu kapsamda Meta Platforms \u0130stanbul Bili\u015fim Hizmetleri Limited \u015eirketine 20 milyon TL, TikTok \u0130stanbul Dijital Medya ve Reklam Limited \u015eirketine ise 4 milyon TL ceza verildi. Meta Platforms \u0130stanbul Bili\u015fim Hizmetleri Limited \u015eirketine bu kapsamda uygulanan toplam idari para cezas\u0131 36,2 milyon TL\u2019ye ula\u015ft\u0131.<\/p>\n
\u00d6te yandan, sosyal medya \u00fczerinden yay\u0131mlanan ta\u015f\u0131nmaz ve ta\u015f\u0131t ilanlar\u0131nda fiyat bilgisine de yer verilmesi gerekiyor. Fiyat bilgisinin bulunmamas\u0131n\u0131n t\u00fcketici ma\u011fduriyetlerine yol a\u00e7abilece\u011fini de\u011ferlendiren Bakanl\u0131k, ilanlarda ta\u015f\u0131nmaz\u0131n veya ta\u015f\u0131t\u0131n fiyat\u0131n\u0131n a\u00e7\u0131k\u00e7a belirtilmesini istiyor.<\/p>\n
Ticaret Bakanl\u0131\u011f\u0131, t\u00fcketicilerin korunmas\u0131, sahte ilanlar\u0131n ve ilan kirlili\u011finin \u00f6nlenmesi ve elektronik ticaret ortam\u0131nda \u015feffafl\u0131\u011f\u0131n sa\u011flanmas\u0131 amac\u0131yla denetimlerin devam edece\u011fini bildirdi. Bakanl\u0131k, emlak ve oto galeri i\u015fletmelerine idari yapt\u0131r\u0131mlarla kar\u015f\u0131la\u015fmamalar\u0131 i\u00e7in payla\u015f\u0131mlar\u0131nda do\u011frulanm\u0131\u015f ilan ba\u011flant\u0131s\u0131na ve fiyat bilgisine yer vermeleri, kullan\u0131lan g\u00f6rsel ve a\u00e7\u0131klamalar\u0131n do\u011frulanm\u0131\u015f ilana ait olmas\u0131 konusunda gerekli hassasiyeti g\u00f6stermeleri \u00e7a\u011fr\u0131s\u0131nda bulundu.<\/p>\n
<\/strong> Ticaret Bakanl\u0131\u011f\u0131, Elektronik \u0130lan Do\u011frulama Sistemi (E\u0130DS) kurallar\u0131na ayk\u0131r\u0131 ta\u015f\u0131nmaz ve ta\u015f\u0131t ilanlar\u0131 nedeniyle 70 emlak ve oto galeri i\u015fletmesine 7 milyon TL idari para cezas\u0131 verdi. B\u00f6ylece bug\u00fcne kadar yapt\u0131r\u0131m uygulanan i\u015fletme say\u0131s\u0131 152\u2019ye, toplam ceza tutar\u0131 15,2 milyon TL\u2019ye ula\u015ft\u0131.<\/p>\n","protected":false},"author":1,"featured_media":168764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-168763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/168763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=168763"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/168763\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/168764"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=168763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=168763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=168763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"