{"id":167937,"date":"2026-10-16T11:00:05","date_gmt":"2026-10-16T08:00:05","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/10\/16\/hepsiad-yapay-zeka-destekli-yeni-reklam-urunleriyle-30-kata-varan-getiri-sagliyor"},"modified":"2026-10-16T11:00:05","modified_gmt":"2026-10-16T08:00:05","slug":"hepsiad-yapay-zeka-destekli-yeni-reklam-urunleriyle-30-kata-varan-getiri-sagliyor","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/10\/16\/hepsiad-yapay-zeka-destekli-yeni-reklam-urunleriyle-30-kata-varan-getiri-sagliyor\/","title":{"rendered":"HepsiAd, yapay zeka destekli yeni reklam \u00fcr\u00fcnleriyle 30 kata varan getiri sa\u011fl\u0131yor"},"content":{"rendered":"

HepsiAd\u2019in yenilenen yapay zeka destekli reklam \u00fcr\u00fcnleriyle markalar, reklam harcamas\u0131n\u0131n 30 kat\u0131na varan sat\u0131\u015f getirisi elde ediyor.<\/p>\n

Perakende medya alan\u0131ndaki b\u00fcy\u00fcme, markalar\u0131n m\u00fc\u015fterileriyle ileti\u015fim kurma bi\u00e7imini de de\u011fi\u015ftiriyor. Ayda 210 milyondan fazla ziyaret\u00e7iye ula\u015fan Hepsiburada platformu, m\u00fc\u015fterilerin ilgi alanlar\u0131 ve al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131 do\u011frultusunda markalarla daha anlaml\u0131 temaslar kurmas\u0131n\u0131 m\u00fcmk\u00fcn k\u0131l\u0131yor. Hepsiburada\u2019n\u0131n reklam platformu HepsiAd ile markalar, influencer i\u015f birliklerinden televizyon ve a\u00e7\u0131k hava kampanyalar\u0131na, site i\u00e7i sponsorlu reklamlardan video \u00e7\u00f6z\u00fcmlerine uzanan 14 farkl\u0131 kanal sayesinde hem bilinirlik hem de performans hedeflerini destekleyen b\u00fct\u00fcnsel kampanyalar olu\u015fturabiliyor. HepsiAd\u2019in reklam ekosistemi, Hepsiburada\u2019n\u0131n yan\u0131 s\u0131ra d\u00fcnyan\u0131n \u00f6nde gelen i\u00e7erik platformlar\u0131ndan HBO Max T\u00fcrkiye\u2019deki reklam alanlar\u0131n\u0131 da kaps\u0131yor.<\/p>\n

\"\"\n<\/p>\n

Yapay zek\u00e2 destekli sponsorlu \u00fcr\u00fcnle do\u011fru \u00fcr\u00fcn ve do\u011fru m\u00fc\u015fteri<\/p>\n

HepsiAd\u2019in yenilenen Sponsorlu \u00dcr\u00fcn reklam modeli, yapay zeka destekli hedefleme teknolojileriyle \u00fcr\u00fcnlerin do\u011fru m\u00fc\u015fterilerle bulu\u015fmas\u0131n\u0131 sa\u011fl\u0131yor. Model kapsam\u0131nda sunulan D\u00f6n\u00fc\u015f\u00fcm Skoru, \u00fcr\u00fcnlerin reklam performans potansiyelini g\u00f6stererek sat\u0131c\u0131lar\u0131n reklamlar\u0131nda \u00f6ne \u00e7\u0131karabilecekleri \u00fcr\u00fcnleri belirlemelerine yard\u0131mc\u0131 oluyor. Yeni D\u00f6n\u00fc\u015f\u00fcm Skoru sayesinde sat\u0131c\u0131lar, sat\u0131\u015f potansiyeli y\u00fcksek \u00fcr\u00fcnlerini belirleyerek reklam yat\u0131r\u0131mlar\u0131n\u0131 daha etkili y\u00f6netebiliyor. Y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm skoruna sahip \u00fcr\u00fcnler, di\u011fer \u00fcr\u00fcnlere k\u0131yasla reklamlarda 4 kata kadar daha y\u00fcksek sat\u0131\u015f performans\u0131 g\u00f6sterebiliyor.<\/p>\n

Yeni Sponsorlu \u00dcr\u00fcn reklam modeliyle sat\u0131c\u0131lar, reklam yat\u0131r\u0131mlar\u0131ndan daha fazla verim alarak harcamalar\u0131n\u0131 sat\u0131\u015fa d\u00f6n\u00fc\u015ft\u00fcrme f\u0131rsat\u0131n\u0131 g\u00fc\u00e7lendiriyor. Yenilenen yapay zeka destekli g\u00fc\u00e7l\u00fc altyap\u0131s\u0131yla Sponsorlu \u00dcr\u00fcn reklamlar\u0131, reklam harcamas\u0131n\u0131n 30 kat\u0131na varan sat\u0131\u015f getirisi sa\u011fl\u0131yor, sat\u0131c\u0131lar\u0131n reklam yat\u0131r\u0131mlar\u0131n\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 daha g\u00fc\u00e7l\u00fc bi\u00e7imde almalar\u0131na ve sat\u0131\u015f hedeflerine ula\u015fma potansiyellerini art\u0131rmalar\u0131na olanak tan\u0131yor.<\/p>\n

KOB\u0130\u2019lerin reklam teknolojilerine ula\u015f\u0131m\u0131nda kolayl\u0131k<\/p>\n

HepsiAd\u2019in b\u00fcy\u00fcme alanlar\u0131ndan biri de KOB\u0130\u2019lerin reklam teknolojilerine daha kolay eri\u015febilmesini sa\u011flayan self-service \u00e7\u00f6z\u00fcmler olarak \u00f6ne \u00e7\u0131k\u0131yor. \u0130\u015fletmelerin kampanyalar\u0131n\u0131 daha h\u0131zl\u0131 olu\u015fturabilmesine imkan veren bu model, reklam teknolojilerinin daha geni\u015f bir kitle taraf\u0131ndan kullan\u0131lmas\u0131n\u0131 destekliyor. 2026 y\u0131l\u0131nda devreye al\u0131nan yeni Sponsorlu \u00dcr\u00fcn \u00e7\u00f6z\u00fcm\u00fc de bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn bir par\u00e7as\u0131 olarak konumlan\u0131yor.<\/p>\n

\u201cEfsane Kas\u0131m gibi kampanya d\u00f6nemlerinde markalar kampanyalar\u0131n\u0131 daha farkl\u0131 ve etkile\u015fimli temas noktalar\u0131na ta\u015f\u0131mak istiyor\u201d<\/p>\n

Markalar\u0131n kampanya d\u00f6nemlerinde reklam yat\u0131r\u0131mlar\u0131n\u0131 art\u0131rd\u0131\u011f\u0131na dikkat \u00e7eken HepsiAd ve Pazarlama \u00c7\u00f6z\u00fcmleri Ba\u015fkan Yard\u0131mc\u0131s\u0131 Onur Garg\u0131l\u0131, HepsiAd \u00e7\u00f6z\u00fcmlerinin kampanya ba\u015far\u0131lar\u0131ndaki kritik rol\u00fcne de\u011finerek \u015funlar\u0131 s\u00f6yledi:<\/p>\n

“T\u00fcrkiye\u2019de al\u0131\u015fveri\u015fin en yo\u011fun oldu\u011fu d\u00f6nem olan Kas\u0131m ay\u0131na h\u0131z kesmeden, b\u00fcy\u00fck bir heyecanla haz\u0131rlan\u0131yoruz. HepsiAd \u00e7\u00f6z\u00fcmlerimizin markalara sa\u011flad\u0131\u011f\u0131 g\u00fc\u00e7l\u00fc katk\u0131n\u0131n, \u00f6zellikle Efsane Kas\u0131m gibi dev kampanya d\u00f6nemlerinde ne kadar g\u00f6r\u00fcn\u00fcr hale geldi\u011fini rakamlar da do\u011fruluyor. 2025 Efsane Kas\u0131m d\u00f6neminde \u00e7\u00f6z\u00fcmlerimizi kullanan markalar\u0131m\u0131z\u0131n reklam yat\u0131r\u0131mlar\u0131, 2024\u2019e k\u0131yasla y\u00fczde 137 oran\u0131nda artarken, m\u00fc\u015fterilerimize sa\u011flad\u0131\u011f\u0131m\u0131z ROAS de\u011ferlerinde y\u00fczde 25’lik bir y\u00fckseli\u015f ve App Masthead alan\u0131nda 2,2 milyar TL etkile\u015fim kaydettik. Sundu\u011fumuz farkl\u0131 reklam modelleriyle bir\u00e7ok markam\u0131z kampanyalar\u0131n\u0131 \u00e7ok daha farkl\u0131 ve etkile\u015fimli temas noktalar\u0131na ta\u015f\u0131yabiliyor, biz de bu u\u00e7tan uca pazarlama \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 geli\u015ftirmeye devam ediyoruz.”<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00fc\u015fteri i\u00e7g\u00f6r\u00fclerini reklam stratejileriyle bulu\u015fturan perakende medya, dijital pazarlaman\u0131n en h\u0131zl\u0131 b\u00fcy\u00fcyen alan\u0131 olmaya devam ediyor. HepsiAd, markalar\u0131n 14 ayr\u0131 kanal \u00fczerinden Hepsiburada\u2019daki 210 milyonu a\u015fk\u0131n ziyaret\u00e7iye ula\u015fmas\u0131n\u0131 sa\u011flayarak m\u00fc\u015fteriyle kurulan ili\u015fkiyi t\u00fcm al\u0131\u015fveri\u015f yolculu\u011funa yay\u0131yor. <\/p>\n","protected":false},"author":1,"featured_media":167938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10,11],"tags":[],"class_list":["post-167937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/167937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=167937"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/167937\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/167938"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=167937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=167937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=167937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}