Ticaret Bakanl\u0131\u011f\u0131, t\u00fcketicilerin ekonomik menfaatlerini korumak ve yan\u0131lt\u0131c\u0131 reklamlarla m\u00fccadele etmek amac\u0131yla y\u00fcr\u00fctt\u00fc\u011f\u00fc denetimlerin s\u00fcrd\u00fc\u011f\u00fcn\u00fc a\u00e7\u0131klad\u0131. Bakanl\u0131k b\u00fcnyesindeki Reklam Kurulu, 8 Ekim 2026 tarihinde ger\u00e7ekle\u015ftirdi\u011fi 374 say\u0131l\u0131 toplant\u0131da 161 dosyay\u0131 karara ba\u011flad\u0131.<\/p>\n
Kurul, mevzuata ayk\u0131r\u0131 oldu\u011fu tespit edilen 136 dosya hakk\u0131nda durdurma cezas\u0131 uygulanmas\u0131na ve toplam 17 milyon 176 bin 744 TL idari para cezas\u0131 verilmesine karar verdi. Bakanl\u0131k, y\u0131l\u0131n ilk 9 ay\u0131nda 33 binin \u00fczerinde ba\u015fvurunun de\u011ferlendirilmesi ve resen ba\u015flat\u0131lan incelemeler sonucunda 249 milyon TL\u2019yi a\u015fan idari para cezas\u0131 karar\u0131 al\u0131nd\u0131\u011f\u0131n\u0131 bildirdi.<\/p>\n
Ticaret Bakanl\u0131\u011f\u0131, 1 A\u011fustos 2026\u2019da y\u00fcr\u00fcrl\u00fc\u011fe giren y\u00f6netmelik de\u011fi\u015fiklikleriyle hedefli reklamc\u0131l\u0131k, yapay zek\u00e2 ile olu\u015fturulan reklamlar, sosyal medya etkileyicilerinin tan\u0131t\u0131mlar\u0131 ve indirimli sat\u0131\u015f reklamlar\u0131na ili\u015fkin yeni kurallar getirildi\u011fini belirtti.<\/p>\n
Reklam Kurulunun incelemelerinde, ger\u00e7e\u011fi yans\u0131tmayan y\u00fcksek oranl\u0131 indirim vaatleri, indirim \u00f6ncesi fiyat hesaplamalar\u0131na ili\u015fkin kurallara uyulmamas\u0131 ve sadakat kart\u0131 uygulamalar\u0131na y\u00f6nelik y\u00fck\u00fcml\u00fcl\u00fcklerin yerine getirilmemesi tespit edildi. Mevzuata ayk\u0131r\u0131 bulunan reklamlar hakk\u0131nda idari yapt\u0131r\u0131mlar uyguland\u0131.<\/p>\n
Sosyal medya reklamlar\u0131na y\u00f6nelik denetimlerde 32 hesab\u0131n payla\u015f\u0131mlar\u0131nda reklam veya tan\u0131t\u0131m ifadelerinin kullan\u0131lmas\u0131 y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fcn\u00fcn ve y\u00f6netmelikte belirlenen di\u011fer \u015fartlar\u0131n yerine getirilmedi\u011fi belirlendi. Kurul, s\u00f6z konusu payla\u015f\u0131mlar hakk\u0131nda durdurma cezas\u0131 uygulanmas\u0131na karar verdi.<\/p>\n
Reklam Kurulu, kuyumculuk sekt\u00f6r\u00fcndeki y\u00fcksek oranl\u0131 indirim vaatlerini de inceleyerek, indirimli sat\u0131\u015f mevzuat\u0131n\u0131 ihlal etti\u011fi tespit edilen 9 firma hakk\u0131nda durdurma cezas\u0131 uygulanmas\u0131na h\u00fckmetti.<\/p>\n
Ticaret Bakanl\u0131\u011f\u0131, t\u00fcketici haklar\u0131n\u0131n korunmas\u0131, yan\u0131lt\u0131c\u0131 reklamlar\u0131n \u00f6nlenmesi ve adil rekabet ortam\u0131n\u0131n sa\u011flanmas\u0131 amac\u0131yla denetim ve yapt\u0131r\u0131m faaliyetlerinin s\u00fcrd\u00fcr\u00fclece\u011fini bildirdi.<\/p>\n
<\/strong> Ticaret Bakanl\u0131\u011f\u0131, y\u0131l\u0131n ilk 9 ay\u0131nda aldat\u0131c\u0131 reklamlar ve haks\u0131z ticari uygulamalar nedeniyle 249 milyon TL\u2019yi a\u015fan idari para cezas\u0131 karar\u0131 al\u0131nd\u0131\u011f\u0131n\u0131 bildirdi. Reklam Kurulunun 8 Ekim\u2019deki toplant\u0131s\u0131nda ise 161 dosya karara ba\u011fland\u0131, 136 dosya hakk\u0131nda durdurma cezas\u0131 uygulanmas\u0131na ve toplam 17 milyon 176 bin 744 TL idari para cezas\u0131 verilmesine karar verildi.<\/p>\n","protected":false},"author":1,"featured_media":167846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-167845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/167845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=167845"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/167845\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/167846"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=167845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=167845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=167845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"