{"id":167489,"date":"2026-10-15T15:30:07","date_gmt":"2026-10-15T12:30:07","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/10\/15\/trendyol-yapay-zeka-ile-e-ticaretin-gelecegini-sekillendiriyor"},"modified":"2026-10-15T15:30:07","modified_gmt":"2026-10-15T12:30:07","slug":"trendyol-yapay-zeka-ile-e-ticaretin-gelecegini-sekillendiriyor","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/10\/15\/trendyol-yapay-zeka-ile-e-ticaretin-gelecegini-sekillendiriyor\/","title":{"rendered":"Trendyol, yapay zeka ile e-ticaretin \u200egelece\u011fini \u015fekillendiriyor"},"content":{"rendered":"

Trendyol Grubu CEO\u2019su Erdem \u0130nan, d\u00fcnyan\u0131n \u00f6nde gelen giri\u015fimcilik ve teknoloji etkinliklerinden Slush\u2019\u0131n \u0130stanbul aya\u011f\u0131 olan Slush\u2019D \u0130stanbul etkinli\u011finde d\u00fczenlenen\u00a0 “Agentic Pazaryeri: Yapay Zeka Ticareti Nas\u0131l Yeniden \u015eekillendirecek”\u00a0 ba\u015fl\u0131kl\u0131 panele kat\u0131larak\u00a0 e-ticaretin gelece\u011fini \u015fekillendirecek yapay zeka stratejilerini, agentic (ajan tabanl\u0131) al\u0131\u015fveri\u015f vizyonunu ve Trendyol\u2019un i\u00e7 s\u00fcre\u00e7lerindeki dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc payla\u015ft\u0131.<\/p>\n

\"\"\n<\/p>\n

Her kullan\u0131c\u0131ya \u00f6zel deneyim, her \u00fcr\u00fcne farkl\u0131 bir al\u0131\u015fveri\u015f yolculu\u011fu<\/p>\n

“Yapay zeka, e-ticarette mevcut s\u00fcre\u00e7leri h\u0131zland\u0131rman\u0131n \u00f6tesine ge\u00e7erek i\u015f yap\u0131\u015f bi\u00e7imlerini yeniden tan\u0131mlayan temel bir teknolojiye d\u00f6n\u00fc\u015f\u00fcyor” diyen \u0130nan, yeni teknolojilerin kullan\u0131c\u0131 deneyimini ki\u015fiye \u00f6zel ve dinamik bir yap\u0131ya ta\u015f\u0131yaca\u011f\u0131n\u0131 belirtti:<\/p>\n

“Yeni teknolojilerle birlikte Trendyol\u2019u ziyaret eden g\u00fcnl\u00fck 17 milyon kullan\u0131c\u0131n\u0131n her birine \u00f6zel bir deneyim sunabilir, platformun g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc ve i\u00e7eriklerini neredeyse ger\u00e7ek zamanl\u0131 olarak de\u011fi\u015ftirebiliriz. E-ticarette as\u0131l d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00f6nemli bir par\u00e7as\u0131 bu olacak. Bununla birlikte, gelecekte t\u00fcm al\u0131\u015fveri\u015flerin yapay zeka ajanlar\u0131 taraf\u0131ndan ba\u015ftan sona tamamlanmas\u0131n\u0131 beklemiyoruz. \u00d6zellikle moda ve ya\u015fam tarz\u0131 kategorilerinde kullan\u0131c\u0131lar, sat\u0131n alacaklar\u0131 \u00fcr\u00fcn\u00fc \u00f6nceden belirlemek yerine farkl\u0131 se\u00e7enekleri ke\u015ffetmek ve kar\u015f\u0131la\u015ft\u0131rmak istiyor. Yapay zeka ajanlar\u0131n\u0131n al\u0131\u015fveri\u015f s\u00fcrecini u\u00e7tan uca y\u00f6netti\u011fi modelin ise \u00fcr\u00fcn tercihinin \u00f6nceden belli oldu\u011fu kategorilerde daha fazla yayg\u0131nla\u015faca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz.”<\/p>\n

\"\"\n<\/p>\n

Yapay zeka, k\u00fc\u00e7\u00fck i\u015fletmelerin k\u00fcresel rekabet g\u00fcc\u00fcn\u00fc art\u0131r\u0131yor<\/p>\n

Yapay zekan\u0131n sat\u0131c\u0131lar i\u00e7in sundu\u011fu f\u0131rsatlara da de\u011finen \u0130nan, Trendyol\u2019un KOB\u0130\u2019lere sa\u011flad\u0131\u011f\u0131 teknolojik altyap\u0131y\u0131 \u015f\u00f6yle detayland\u0131rd\u0131: “Dijital asistan Ortak sayesinde sat\u0131c\u0131lar\u0131m\u0131z\u0131n i\u015f s\u00fcre\u00e7lerini kolayla\u015ft\u0131rarak verimliliklerini art\u0131r\u0131yoruz. Trendyol LLM b\u00fcy\u00fck dil modeli sayesinde i\u015f ortaklar\u0131m\u0131z dil bariyerine tak\u0131lmadan 10 farkl\u0131 dilde uluslararas\u0131 pazarlara a\u00e7\u0131labiliyor. Ayr\u0131ca yapay zeka destekli veri analizleriyle, sat\u0131c\u0131lar\u0131m\u0131z\u0131n stok y\u00f6netimi ve \u00fcr\u00fcn tasar\u0131m\u0131 gibi konularda hedef pazardaki talebe g\u00f6re do\u011fru kararlar almalar\u0131n\u0131 destekliyoruz.” dedi.<\/p>\n

\"\"\n<\/p>\n

Trendyol\u2019un i\u00e7 organizasyonuna da de\u011finen Erdem \u0130nan, teknoloji ekiplerinde yapay zeka asistan\u0131 kullan\u0131m oran\u0131n\u0131n y\u00fczde 90\u2019a ula\u015ft\u0131\u011f\u0131n\u0131, yaz\u0131lan kodun yakla\u015f\u0131k y\u00fczde 20\u2019sinin yapay zeka taraf\u0131ndan \u00fcretildi\u011fini ve 16 binden fazla g\u00f6revin otonom y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fcn\u00fc payla\u015ft\u0131. \u0130nan, Slush\u2019D \u0130stanbul\u2019da giri\u015fimcilik ekosistemiyle bir araya gelerek Trendyol\u2019un gelece\u011fin e-ticaret d\u00fcnyas\u0131nda hem t\u00fcketiciler hem de sat\u0131c\u0131lar i\u00e7in en g\u00fcvenilir ve yenilik\u00e7i platform olma vizyonunun alt\u0131n\u0131 \u00e7izdi.<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

Trendyol Grubu CEO\u2019su Erdem \u0130nan, Slush\u2019D \u0130stanbul etkinli\u011finde d\u00fczenlenen “Agentic \u200ePazaryeri: Yapay Zeka Ticareti Nas\u0131l Yeniden \u015eekillendirecek” ba\u015fl\u0131kl\u0131 panelde, yeni \u200ed\u00f6nemde kullan\u0131c\u0131 deneyiminde yapay zeka destekli ki\u015fiselle\u015ftirmenin ve agentic tabanl\u0131 \u200eal\u0131\u015fveri\u015fin \u00f6ne \u00e7\u0131kaca\u011f\u0131n\u0131 belirtti. <\/p>\n","protected":false},"author":1,"featured_media":167490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,13],"tags":[],"class_list":["post-167489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-teknoloji"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/167489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=167489"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/167489\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/167490"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=167489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=167489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=167489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}