![\"\"](\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/10\/8086074bae285c98b6a5af0239c36066_1.jpg\")
\n<\/p>\nPazarlama ve i\u015f d\u00fcnyas\u0131n\u0131n \u00f6nemli bulu\u015fmalar\u0131ndan Meetup Istanbul, 10. y\u0131l\u0131nda sekt\u00f6r profesyonellerini bir araya getirdi. 13 Ekim\u2019de UNIQ \u0130stanbul\u2019da ger\u00e7ekle\u015ftirilen etkinlik, \u201cBeyond Control\u201d temas\u0131yla de\u011fi\u015fen g\u00fc\u00e7 dengelerini, t\u00fcketici beklentilerini ve teknolojinin i\u015f d\u00fcnyas\u0131na etkilerini g\u00fcndeme ta\u015f\u0131d\u0131. G\u00fcn boyunca d\u00fczenlenen oturumlarda markalar\u0131n d\u00f6n\u00fc\u015fen rolleri, yapay zek\u00e2n\u0131n sundu\u011fu f\u0131rsatlar, verinin stratejik karar alma s\u00fcre\u00e7lerindeki \u00f6nemi ve t\u00fcketiciyle anlaml\u0131 ba\u011f kurman\u0131n yeni yollar\u0131 tart\u0131\u015f\u0131ld\u0131.<\/p>\n
\u00a0<\/p>\n
\u201cYapay zeka, pazarlaman\u0131n gelece\u011fini yeniden \u015fekillendiriyor\u201d<\/p>\n
\u00a0<\/p>\n
Etkinli\u011fin ana sahnesinde \u201cBir AI Y\u0131l\u0131\u201d ba\u015fl\u0131kl\u0131 konu\u015fmas\u0131n\u0131 ger\u00e7ekle\u015ftiren Google T\u00fcrkiye CMO\u2019su Serkan Girgin, yapay zek\u00e2n\u0131n pazarlama d\u00fcnyas\u0131nda yaln\u0131zca operasyonel verimlilik sa\u011flayan bir teknoloji olman\u0131n \u00f6tesine ge\u00e7ti\u011fini vurgulad\u0131. Girgin, \u201cYapay zek\u00e2, t\u00fcketicilerimizi anlama, karar alma ve deneyim tasarlama bi\u00e7imlerimizi yeniden \u015fekillendiriyor. Ger\u00e7ek zamanl\u0131 veriler ve geli\u015fen yapay zek\u00e2 \u00e7\u00f6z\u00fcmleriyle pazarlama stratejilerimizi daha dinamik, ki\u015fiselle\u015ftirilmi\u015f ve \u00f6l\u00e7\u00fclebilir h\u00e2le getirebiliyoruz. Ancak \u00f6n\u00fcm\u00fczdeki d\u00f6nemde fark yaratmak i\u00e7in yapay zek\u00e2y\u0131 yaln\u0131zca bir teknoloji yat\u0131r\u0131m\u0131 olarak g\u00f6rmemeli; insan kayna\u011f\u0131m\u0131z\u0131, liderlik anlay\u0131\u015f\u0131m\u0131z\u0131 ve i\u015f s\u00fcre\u00e7lerimizi de bu d\u00f6n\u00fc\u015f\u00fcme haz\u0131rlamal\u0131y\u0131z. Beyond Control temas\u0131yla da \u00f6rt\u00fc\u015ft\u00fc\u011f\u00fc \u00fczere, her \u015feyi kontrol etmeye \u00e7al\u0131\u015fmak yerine de\u011fi\u015fimi do\u011fru okuyarak etki alan\u0131m\u0131z\u0131 g\u00fc\u00e7lendirmeye odaklanmal\u0131y\u0131z.\u201d dedi.<\/p>\n
\u00a0<\/p>\n
\n<\/p>\n
\u00a0<\/p>\n
De\u011fi\u015fen t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131 markalar\u0131n g\u00fcndemindeydi<\/p>\n
\u00a0<\/p>\n
\u201cMasada Ne De\u011fi\u015fti? De\u011fi\u015fen T\u00fcketici, D\u00f6n\u00fc\u015fen Marka\u201d ba\u015fl\u0131kl\u0131 konu\u015fmas\u0131nda t\u00fcketici tercihlerindeki d\u00f6n\u00fc\u015f\u00fcm\u00fc ele alan TAB GIDA Marka M\u00fcd\u00fcr\u00fc Gamze Menek, markalar\u0131n de\u011fi\u015fen ya\u015fam bi\u00e7imlerine uyum sa\u011flamas\u0131n\u0131n \u00f6nemine dikkat \u00e7ekti. Menek, \u201cBug\u00fcn yaln\u0131zca masan\u0131n \u00fczerindeki men\u00fc de\u011fil, o masan\u0131n etraf\u0131nda bulu\u015fan t\u00fcketicilerin al\u0131\u015fkanl\u0131klar\u0131 da k\u00f6kl\u00fc bi\u00e7imde de\u011fi\u015fiyor. Lezzet tek ba\u015f\u0131na yeterli olmuyor; g\u00fcn\u00fcn farkl\u0131 saatlerine ve ki\u015fisel beklentilere uyum sa\u011flayan se\u00e7enekler \u00f6nem kazan\u0131yor. Dijital d\u00fcnyada t\u00fcketicilerin ba\u015flatt\u0131\u011f\u0131 ak\u0131mlar, mutfaktaki yeniliklerin y\u00f6n\u00fcn\u00fc de belirliyor. Bu nedenle inovasyonu, merak uyand\u0131ran yenilikleri somut bir faydayla bulu\u015fturmak olarak ele almal\u0131y\u0131z. Markalar\u0131n kal\u0131c\u0131 ba\u015far\u0131s\u0131, t\u00fcketiciyi dinlemekten, de\u011fi\u015fimi do\u011fru okumaktan ve hayat\u0131n i\u00e7indeki farkl\u0131 anlara uyum sa\u011flayabilmekten ge\u00e7iyor.\u201d ifadelerini kulland\u0131.<\/p>\n
\u00a0<\/p>\n
\u201cVerinin ger\u00e7ek de\u011feri, aksiyona d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcnde ortaya \u00e7\u0131k\u0131yor\u201d<\/p>\n
\u00a0<\/p>\n
Mimeda Genel M\u00fcd\u00fcr\u00fc K\u0131na Demirel ise \u201cKnow the Data, Lead the Future\u201d ba\u015fl\u0131kl\u0131 konu\u015fmas\u0131nda ger\u00e7ek sat\u0131n alma verilerinin pazarlama stratejilerindeki artan rol\u00fcn\u00fc de\u011ferlendirdi. T\u00fcketicilerin al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131ndaki de\u011fi\u015fime dikkat \u00e7eken Demirel, \u201cTek ki\u015filik hanelerin artmas\u0131, ya\u015f alan n\u00fcfusun ihtiya\u00e7lar\u0131 ve b\u00fcy\u00fck sepetlerin yerini daha s\u0131k yap\u0131lan k\u00fc\u00e7\u00fck al\u0131\u015fveri\u015flerin almas\u0131, markalar\u0131n hedef kitlelerine bak\u0131\u015f\u0131n\u0131 yeniden \u015fekillendiriyor. Sadakat programlar\u0131yla biriken veri, bu de\u011fi\u015fimi anlamam\u0131z\u0131 sa\u011flarken perakende sekt\u00f6r\u00fcn\u00fc de yeni nesil bir medya g\u00fcc\u00fcne d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. Ancak veriye sahip olmak tek ba\u015f\u0131na yeterli de\u011fil; as\u0131l de\u011fer, bu veriyi somut aksiyona d\u00f6n\u00fc\u015ft\u00fcrebildi\u011fimiz noktada ortaya \u00e7\u0131k\u0131yor. Pazarlamada fark yaratmak, verinin sundu\u011fu i\u00e7g\u00f6r\u00fcy\u00fc insan yarat\u0131c\u0131l\u0131\u011f\u0131yla bulu\u015fturarak t\u00fcketiciye do\u011fru ve anlaml\u0131 bi\u00e7imde ula\u015fmaktan ge\u00e7iyor.\u201d diye konu\u015ftu.<\/p>\n
\u00a0<\/p>\n
![\"\"](\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/10\/8086074bae285c98b6a5af0239c36066_2.jpg\")
\n<\/p>\n
\u00a0<\/p>\n
\u201c10 y\u0131ld\u0131r pazarlama d\u00fcnyas\u0131n\u0131n d\u00f6n\u00fc\u015f\u00fcm\u00fcne birlikte tan\u0131kl\u0131k ediyoruz\u201d<\/p>\n
\u00a0<\/p>\n
Meetup Istanbul’un 10. y\u0131l\u0131na ili\u015fkin de\u011ferlendirmelerde bulunan Pazarlamasyon Kurucusu ve CEO’su Necip Murat, \u201cMeetup Istanbul’u 10 y\u0131l \u00f6nce hayata ge\u00e7irirken amac\u0131m\u0131z, pazarlama d\u00fcnyas\u0131n\u0131n farkl\u0131 payda\u015flar\u0131n\u0131 bir araya getiren, yeni fikirlerin ve i\u015f birliklerinin do\u011fmas\u0131na alan a\u00e7an bir bulu\u015fma noktas\u0131 olu\u015fturmakt\u0131. Bug\u00fcn geldi\u011fimiz noktada, sekt\u00f6r\u00fcn ge\u00e7irdi\u011fi b\u00fcy\u00fck d\u00f6n\u00fc\u015f\u00fcme birlikte tan\u0131kl\u0131k ediyoruz. Bu y\u0131l Beyond Control temas\u0131yla, de\u011fi\u015fimin h\u0131zland\u0131\u011f\u0131 ve kontrol\u00fcn farkl\u0131 akt\u00f6rler aras\u0131nda payla\u015f\u0131ld\u0131\u011f\u0131 yeni bir d\u00f6nemi ele ald\u0131k. Yapay zek\u00e2dan t\u00fcketici davran\u0131\u015flar\u0131na, veriden yarat\u0131c\u0131l\u0131\u011fa kadar pek \u00e7ok ba\u015fl\u0131kta g\u00f6rd\u00fck ki gelece\u011fi \u015fekillendiren en \u00f6nemli unsur, de\u011fi\u015fime uyum sa\u011flama ve birlikte \u00fcretme becerimiz. Meetup Istanbul’un 10. y\u0131l\u0131nda sekt\u00f6r\u00fcm\u00fcz\u00fcn gelece\u011fine dair yeni fikirlerin ve g\u00fc\u00e7l\u00fc i\u015f birliklerinin do\u011fmas\u0131na katk\u0131 sa\u011flamaktan b\u00fcy\u00fck mutluluk duyuyoruz.\u201d ifadelerini kulland\u0131.<\/p>\n
\u00a0<\/p>\n
Y\u00fckselen Trendler Sahnesi’nde perakende medyan\u0131n gelece\u011fi konu\u015fuldu<\/p>\n
\u00a0<\/p>\n
Ana sahnede yapay zek\u00e2, liderlik, yarat\u0131c\u0131l\u0131k ve i\u00e7erik \u00fcreticisi ekonomisi ele al\u0131n\u0131rken, pazarlama liderlerinin 2027 y\u0131l\u0131na ili\u015fkin \u00f6ncelikleri ve de\u011fi\u015fen t\u00fcketici beklentileri de tart\u0131\u015f\u0131ld\u0131.<\/p>\n
\u00a0<\/p>\n
Pazarlamasyon ve IAB T\u00fcrkiye i\u015f birli\u011fiyle haz\u0131rlanan Y\u00fckselen Trendler Sahnesi’nde ise perakende ve commerce medyan\u0131n reklamc\u0131l\u0131\u011f\u0131n \u00fc\u00e7\u00fcnc\u00fc dalgas\u0131 olarak y\u00fckseli\u015fi ele al\u0131nd\u0131. Be\u015f oturumdan olu\u015fan programda yeni i\u015f modelleri, veri kullan\u0131m\u0131, \u00f6l\u00e7\u00fcmleme y\u00f6ntemleri ve yapay zek\u00e2 destekli al\u0131\u015fveri\u015f deneyimleri de\u011ferlendirildi.<\/p>\n
\u00a0<\/p>\n
![\"\"](\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/10\/8086074bae285c98b6a5af0239c36066_3.jpg\")
\n<\/p>\n
\u00a0<\/p>\n
The Hammers Awards ve Brand Impact \u00f6d\u00fclleri sahiplerini buldu<\/p>\n
\u00a0<\/p>\n
Meetup Istanbul 2026, pazarlama ve ileti\u015fim d\u00fcnyas\u0131n\u0131n ba\u015far\u0131l\u0131 \u00e7al\u0131\u015fmalar\u0131n\u0131n \u00f6d\u00fcllendirildi\u011fi The Hammers Awards ve Brand Impact \u00f6d\u00fcl t\u00f6renlerine de ev sahipli\u011fi yapt\u0131. The Hammers Awards kapsam\u0131nda, \u015firketlerin farkl\u0131 alanlardaki ekip ba\u015far\u0131lar\u0131 \u00f6d\u00fcllendirildi. Sosyal sorumluluk ve s\u00fcrd\u00fcr\u00fclebilirlikten teknoloji ve veriye, marka deneyiminden stratejiye kadar uzanan farkl\u0131 kategorilerde ba\u015far\u0131l\u0131 \u00e7al\u0131\u015fmalara imza atan ekipler \u00f6ne \u00e7\u0131kt\u0131. Brand Impact kapsam\u0131nda ise markalar\u0131n alg\u0131sal de\u011feri ve toplumsal prestiji oda\u011fa al\u0131nd\u0131. Markalar\u0131 yaln\u0131zca ticari ba\u015far\u0131lar\u0131yla de\u011fil; t\u00fcketicilerin g\u00fcven, be\u011feni, itibar ve s\u00fcrd\u00fcr\u00fclebilirlik alg\u0131lar\u0131 \u00fczerinden de\u011ferlendiren ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131 do\u011frultusunda ba\u015far\u0131l\u0131 markalar \u00f6d\u00fcllendirildi. Her iki t\u00f6ren de sekt\u00f6r\u00fcn \u00f6nde gelen temsilcilerini bir araya getirerek marka ve ileti\u015fim d\u00fcnyas\u0131n\u0131n ba\u015far\u0131lar\u0131n\u0131 g\u00f6r\u00fcn\u00fcr k\u0131ld\u0131.<\/p>\n
\u00a0<\/p>\n
![\"\"](\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/10\/8086074bae285c98b6a5af0239c36066_4.jpg\")
\n<\/p>\n
\u00a0<\/p>\n
CMO\u2019s Hot Seat ve Zeitgeist kat\u0131l\u0131mc\u0131lara farkl\u0131 deneyimler sundu<\/p>\n
\u00a0<\/p>\n
Etkinli\u011fin \u00f6zel alanlar\u0131ndan CMO\u2019s Hot Seat, pazarlama d\u00fcnyas\u0131n\u0131n liderlerini kat\u0131l\u0131mc\u0131larla daha yak\u0131n ve etkile\u015fimli bir ortamda bulu\u015fturdu. Onar dakikal\u0131k seanslarda CMO\u2019lar kariyer deneyimlerini, sekt\u00f6re ili\u015fkin g\u00f6r\u00fc\u015flerini ve ilham veren hik\u00e2yelerini payla\u015f\u0131rken kat\u0131l\u0131mc\u0131lar\u0131n sorular\u0131n\u0131 da yan\u0131tlad\u0131.<\/p>\n
\u00a0<\/p>\n
Walther Kranz taraf\u0131ndan 2023 y\u0131l\u0131ndan bu yana d\u00fczenlenen ve bug\u00fcne kadar T\u00fcrkiye\u2019nin 52 \u00fcniversitesinden 2 binden fazla \u00f6\u011frenciyi medya ve ileti\u015fim d\u00fcnyas\u0131yla bulu\u015fturan Zeitgeist de ilk kez Meetup Istanbul sahnesine ta\u015f\u0131nd\u0131. Program kapsam\u0131nda farkl\u0131 \u00fcniversitelerden 200\u2019\u00fc a\u015fk\u0131n \u00f6\u011frenci, medya d\u00fcnyas\u0131n\u0131n \u00f6nde gelen isimleriyle bir araya gelerek sekt\u00f6r deneyimlerini dinleme ve merak ettikleri sorular\u0131 do\u011frudan y\u00f6neltme f\u0131rsat\u0131 yakalad\u0131.<\/p>\n
<\/strong> Bu y\u0131l 10. y\u0131l\u0131n\u0131 kutlayan Meetup Istanbul, 13 Ekim\u2019de UNIQ \u0130stanbul\u2019da pazarlama, ileti\u015fim ve i\u015f d\u00fcnyas\u0131n\u0131n \u00f6nde gelen isimlerini bir araya getirdi. \u201cBeyond Control\u201d temas\u0131yla d\u00fczenlenen etkinlikte yapay zek\u00e2, de\u011fi\u015fen t\u00fcketici davran\u0131\u015flar\u0131, veri odakl\u0131 pazarlama, yarat\u0131c\u0131l\u0131k ve yeni nesil i\u015f modelleri ele al\u0131nd\u0131. Ana sahne oturumlar\u0131n\u0131n yan\u0131 s\u0131ra \u00f6zel programlar ve etkile\u015fim alanlar\u0131yla kat\u0131l\u0131mc\u0131lar, pazarlama d\u00fcnyas\u0131n\u0131n gelece\u011fini farkl\u0131 perspektiflerden de\u011ferlendirme f\u0131rsat\u0131 buldu.<\/p>\n","protected":false},"author":1,"featured_media":167398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10,13,9],"tags":[],"class_list":["post-167397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil","category-teknoloji","category-manset"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/167397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=167397"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/167397\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/167398"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=167397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=167397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=167397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"