{"id":166623,"date":"2026-10-14T12:15:07","date_gmt":"2026-10-14T09:15:07","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/10\/14\/sabiha-gokcenin-sifir-atik-projesine-gigi-awardstan-odul"},"modified":"2026-10-14T12:15:07","modified_gmt":"2026-10-14T09:15:07","slug":"sabiha-gokcenin-sifir-atik-projesine-gigi-awardstan-odul","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/10\/14\/sabiha-gokcenin-sifir-atik-projesine-gigi-awardstan-odul\/","title":{"rendered":"Sabiha G\u00f6k\u00e7en\u2019in S\u0131f\u0131r At\u0131k projesine GIGI Awards\u2019tan \u00f6d\u00fcl"},"content":{"rendered":"

\u0130stanbul Sabiha G\u00f6k\u00e7en Uluslararas\u0131 Havaliman\u0131\u2019n\u0131n (ISG) S\u0131f\u0131r At\u0131k Haftas\u0131 kapsam\u0131nda terminal i\u00e7erisinde kurgulad\u0131\u011f\u0131 etkinlik GIGI Awards 2026\u2019da \u0130maj ve Sosyal Sorumluluk \u00f6d\u00fcl\u00fcne lay\u0131k g\u00f6r\u00fcld\u00fc.<\/p>\n

\u0130stanbul Sabiha G\u00f6k\u00e7en (ISG) Uluslararas\u0131 Havaliman\u0131\u2019n\u0131n \u00e7evre bilinci, geri d\u00f6n\u00fc\u015f\u00fcm ve s\u00fcrd\u00fcr\u00fclebilir ya\u015fam konular\u0131nda fark\u0131ndal\u0131k olu\u015fturmay\u0131 ama\u00e7layan “Baz\u0131 yolculuklar\u0131n geri d\u00f6n\u00fc\u015f\u00fc yok. Plasti\u011fe hay\u0131r” projesi, pazarlama ve ileti\u015fim sekt\u00f6r\u00fcn\u00fcn \u00f6nemli \u00f6d\u00fcl programlar\u0131ndan GIGI (Good Idea Good Integration) Awards\u2019ta\u00a0\u00f6d\u00fcllendirildi.<\/p>\n

\"\"\n<\/p>\n

\u0130stanbul Valili\u011fi ve S\u0131f\u0131r At\u0131k Vakf\u0131 ile y\u00fcr\u00fct\u00fclen 1-7 Haziran \u0130stanbul S\u0131f\u0131r At\u0131k Haftas\u0131 kapsam\u0131nda Sabiha G\u00f6k\u00e7en Havaliman\u0131 i\u00e7erisinde “temiz gelecek” mesaj\u0131yla kurgulanan fark\u0131ndal\u0131k etkinli\u011fi, toplumsal faydadan \u00e7evresel s\u00fcrd\u00fcr\u00fclebilirli\u011fe, uzun soluklu sosyal etki \u00e7al\u0131\u015fmalar\u0131ndan markalar\u0131n sorumluluk \u00fcstlendi\u011fi ileti\u015fim projelerine uzanan farkl\u0131 i\u015flerin de\u011ferlendirildi\u011fi GIGI Awards 2026 \u2018Etkinlik ve Deneyim\u2019 kategorisi \u0130maj ve Sosyal Sorumluluk alan\u0131nda g\u00fcm\u00fc\u015f \u00f6d\u00fcl ald\u0131.<\/p>\n

Pazarlama \u0130leti\u015fimcileri Derne\u011fi taraf\u0131ndan bu y\u0131l 16\u2019nc\u0131s\u0131 d\u00fczenlenen Pazarlama \u0130leti\u015fimi \u00d6d\u00fclleri, yeni ad\u0131yla GIGI Awards, yarat\u0131c\u0131l\u0131\u011f\u0131, yenilik\u00e7i fikirleri, uygulama ba\u015far\u0131s\u0131n\u0131 ve somut etkiyi oda\u011f\u0131na alan projeleri \u00f6d\u00fcllendiriyor.<\/p>\n

\u00c7evresel bir mesaj, yolculuk deneyiminin par\u00e7as\u0131 oldu<\/p>\n

Sabiha G\u00f6k\u00e7en Havaliman\u0131 gelen yolcu kat\u0131nda bagaj al\u0131m karuselleri \u00fczerine yerle\u015ftirilen ve i\u00e7i terminalde b\u0131rak\u0131lan plastik at\u0131klarla doldurulmu\u015f \u015feffaf valizler \u00e7evresel sorumlulu\u011fu yarat\u0131c\u0131 bir ileti\u015fim yakla\u015f\u0131m\u0131yla ele ald\u0131.<\/p>\n

\"\"\n<\/p>\n

Bagaj karusellerindeki enstalasyonlarda yer alan “Baz\u0131 yolculuklar\u0131n geri d\u00f6n\u00fc\u015f\u00fc yok. Plasti\u011fe hay\u0131r” mesajlar\u0131 ile yolcular\u0131n bagaj bekleme s\u00fcresi, \u00e7evresel fark\u0131ndal\u0131k deneyimine d\u00f6n\u00fc\u015ft\u00fcr\u00fcld\u00fc. ISG g\u00f6n\u00fcll\u00fcleri taraf\u0131ndan y\u00fcr\u00fct\u00fclen ileti\u015fim \u00e7al\u0131\u015fmalar\u0131 sayesinde do\u011faya b\u0131rak\u0131lan at\u0131klar\u0131n g\u00f6r\u00fcnmeyen ancak uzun vadeli etkilerine dikkat \u00e7ekildi. \u00d6zellikle seyahatlerde t\u00fcketilen yiyecek i\u00e7eceklerin ambalajlar\u0131, pipetler ve su \u015fi\u015feleri ile fark\u0131nda olmadan artan plastik at\u0131k miktar\u0131n\u0131 g\u00f6zler \u00f6n\u00fcne seren uygulama, k\u00fc\u00e7\u00fck g\u00f6r\u00fcnen bireysel hatalar\u0131n k\u00fcresel \u00e7evre sorunlar\u0131na d\u00f6n\u00fc\u015febilece\u011fi vurgulad\u0131.<\/p>\n

Bavullar\u0131n\u0131 bekleyen yolcular “Plasti\u011fe Hay\u0131r” slogan\u0131yla haz\u0131rlanan QR kodlar\u0131n\u0131 okutarak S\u0131f\u0131r At\u0131k Vakf\u0131 kurumsal web sayfas\u0131na y\u00f6nlendirildi. B\u00f6ylece bagaj bekleme s\u00fcresi \u00e7evre bilinci, geri d\u00f6n\u00fc\u015f\u00fcm ve s\u00fcrd\u00fcr\u00fclebilir ya\u015fam konular\u0131nda toplumsal fark\u0131ndal\u0131k sa\u011flanmas\u0131 i\u00e7in avantaja d\u00f6n\u00fc\u015ft\u00fcr\u00fcld\u00fc.<\/p>\n

Big’n Bold Creative i\u015f birli\u011fiyle hayata ge\u00e7irilen proje, S\u0131f\u0131r At\u0131k Haftas\u0131 kapsam\u0131nda 4-7 Haziran tarihlerinde Atat\u00fcrk Havaliman\u0131\u2019nda d\u00fczenlenen S\u0131f\u0131r At\u0131k Festivali\u2019nde de ziyaret\u00e7ilerle bulu\u015ftu. S\u0131f\u0131r At\u0131k Vakf\u0131 ve \u0130stanbul Valili\u011fi koordinasyonunda ger\u00e7ekle\u015ftirilen etkinlikte ISG, hem festival alan\u0131ndaki stand\u0131yla hem de terminalde sergilenen dikkat \u00e7ekici enstalasyonlar\u0131yla \u00e7evre bilincine y\u00f6nelik mesajlar\u0131n\u0131 geni\u015f kitlelere ula\u015ft\u0131rd\u0131.<\/p>\n

Hanita Ahmad: \u201cS\u00fcrd\u00fcr\u00fclebilir gelecek i\u00e7in \u00e7evre bilincini g\u00fc\u00e7lendirmeye inan\u0131yoruz\u201d<\/p>\n

ISG\u2019nin GIGI Awards\u2019da elde etti\u011fi derece, toplumsal ve \u00e7evresel bir sorunu g\u00fcndelik hayatla ili\u015fkilendirerek fark\u0131ndal\u0131k yaratmay\u0131 ama\u00e7layan projenin ileti\u015fim alan\u0131ndaki ba\u015far\u0131s\u0131n\u0131 da ortaya koydu.<\/p>\n

\"\"\n<\/p>\n

Elde edilen ba\u015far\u0131ya ili\u015fkin de\u011ferlendirmelerde bulunan \u0130stanbul Sabiha G\u00f6k\u00e7en Uluslararas\u0131 Havaliman\u0131 terminal i\u015fletmecisi ISG Y\u00f6netici Direkt\u00f6r\u00fc Hanita Ahmad, \u00f6d\u00fclle d\u00f6nen ekibi tebrik ederek \u015funlar\u0131 s\u00f6yledi:<\/p>\n

\u201cSabiha G\u00f6k\u00e7en Havaliman\u0131 olarak s\u00fcrd\u00fcr\u00fclebilir bir gelece\u011fin, ancak \u00e7evre bilincini g\u00fc\u00e7lendirmek ve toplumsal fark\u0131ndal\u0131\u011f\u0131 art\u0131rmakla m\u00fcmk\u00fcn oldu\u011funa inan\u0131yoruz. Ekibimizin hayata ge\u00e7irdi\u011fi \u2018Baz\u0131 yolculuklar\u0131n geri d\u00f6n\u00fc\u015f\u00fc yok. Plasti\u011fe hay\u0131r\u2019 projesi, do\u011faya b\u0131rak\u0131lan at\u0131klar\u0131n yol a\u00e7t\u0131\u011f\u0131 kal\u0131c\u0131 zararlar\u0131 yolculuk kavram\u0131 \u00fczerinden ele alan son derece yarat\u0131c\u0131 bir deneyim sundu.<\/p>\n

Bagaj karusellerine yerle\u015ftirilen al\u0131\u015f\u0131lm\u0131\u015f\u0131n d\u0131\u015f\u0131ndaki \u015feffaf valizler sayesinde plastik at\u0131klar\u0131n \u00e7evre \u00fczerindeki y\u0131k\u0131c\u0131 etkisi g\u00f6r\u00fcn\u00fcr k\u0131l\u0131nd\u0131. G\u00fcnl\u00fck ya\u015famda kimi zaman g\u00f6z ard\u0131 etti\u011fimiz at\u0131k sorunuyla bu \u00e7arp\u0131c\u0131 y\u00fczle\u015fme, \u00e7evresel s\u00fcrd\u00fcr\u00fclebilirlik mesaj\u0131n\u0131 tek tarafl\u0131 bir bilgilendirme \u00e7al\u0131\u015fmas\u0131 olmaktan \u00e7\u0131kar\u0131p, yolcular\u0131n bizzat deneyimledi\u011fi g\u00fc\u00e7l\u00fc bir fark\u0131ndal\u0131k hareketine d\u00f6n\u00fc\u015ft\u00fcrd\u00fc.<\/p>\n

Havaliman\u0131 gibi farkl\u0131 ya\u015f gruplar\u0131ndan ve ya\u015fam bi\u00e7imlerinden milyonlarca insan\u0131n kesi\u015fti\u011fi dinamik bir alanda, s\u00fcrd\u00fcr\u00fclebilirlik mesajlar\u0131m\u0131z\u0131 geni\u015f kitlelere ula\u015ft\u0131rmay\u0131 ba\u015fard\u0131k. Projelerimizin her kesimden bireyde b\u00f6ylesine g\u00fc\u00e7l\u00fc bir kar\u015f\u0131l\u0131k buldu\u011funu ve \u00f6d\u00fclle ta\u00e7land\u0131r\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6rmekten b\u00fcy\u00fck mutluluk duyuyorum.\u201d<\/p>\n

\"\"\n<\/p>\n

\u201cBirlikte Gururla \u00c7eyrek As\u0131r\u201d mottosuyla 25. kurulu\u015f y\u0131l d\u00f6n\u00fcm\u00fcn\u00fc kutlayan \u0130stanbul Sabiha G\u00f6k\u00e7en Uluslararas\u0131 Havaliman\u0131 (ISG); ileri teknolojiyi, m\u00fckemmel misafir deneyimini ve \u00e7evresel s\u00fcrd\u00fcr\u00fclebilirli\u011fi oda\u011f\u0131na alan teknolojiyi, misafir odakl\u0131 hizmet anlay\u0131\u015f\u0131n\u0131 ve s\u00fcrd\u00fcr\u00fclebilirli\u011fi bir araya getiren yenilik\u00e7i projeleriyle havac\u0131l\u0131k sekt\u00f6r\u00fcndeki g\u00fc\u00e7l\u00fc konumunu peki\u015ftirmeye devam ediyor.<\/p>\n

Video Linki: https:\/\/www.youtube.com\/watch?v=oFRXpL0UL1o\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/p>\n

\u00a0<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

Bagaj karusellerindeki enstalasyonlar g\u00fcm\u00fc\u015f \u00f6d\u00fcl getirdi.<\/p>\n","protected":false},"author":1,"featured_media":166624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[12,4,10,11,274],"tags":[],"class_list":["post-166623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor","category-dunya","category-otomobil","category-saglik","category-sanayi"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/166623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=166623"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/166623\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/166624"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=166623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=166623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=166623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}