Giri\u015fimci kad\u0131nlar\u0131, giri\u015fimci adaylar\u0131n\u0131 ve kad\u0131n kooperatiflerini bir araya getiren programda, kat\u0131l\u0131mc\u0131lar\u0131n e-ticaret alan\u0131ndaki bilgi ve yetkinliklerini geli\u015ftirmeye y\u00f6nelik e\u011fitimler d\u00fczenlenirken, Hepsiburada\u2019n\u0131n giri\u015fimci kad\u0131nlara ve kad\u0131n kooperatiflerine sundu\u011fu destekler de payla\u015f\u0131ld\u0131.<\/p>\n
T\u00fcrkiye\u2019nin Giri\u015fimci Kad\u0131nlar\u0131 \u0130\u015f Birli\u011fi Protokol\u00fc kapsam\u0131nda Gaziantep\u2019te d\u00fczenlenen bulu\u015fmada, e-ticarete ilk kez ad\u0131m atmaya haz\u0131rlanan kad\u0131nlardan i\u015fini dijital kanallarda b\u00fcy\u00fctmek isteyen giri\u015fimcilere kadar farkl\u0131 ihtiya\u00e7lara y\u00f6nelik konular ele al\u0131nd\u0131. Kat\u0131l\u0131mc\u0131lar, e-ticaretin temel ad\u0131mlar\u0131ndan sat\u0131\u015f ve b\u00fcy\u00fcme s\u00fcre\u00e7lerine, lojistikten dijital pazarlamaya kadar pek \u00e7ok konuda Hepsiburada ekiplerinin deneyimlerinden yararlanma imkan\u0131 buldu.<\/p>\n
E-ticaretin farkl\u0131 a\u015famalar\u0131na y\u00f6nelik uygulamal\u0131 e\u011fitimler<\/p>\n
G\u00fcn boyunca ger\u00e7ekle\u015ftirilen e\u011fitimlerde ma\u011faza a\u00e7\u0131l\u0131\u015f\u0131, \u00fcr\u00fcn listeleme, sat\u0131\u015f art\u0131rma y\u00f6ntemleri ve yapay\u00a0zeka destekli i\u00e7erik \u00fcretimi gibi ba\u015fl\u0131klar ele al\u0131nd\u0131. Program kapsam\u0131nda ayr\u0131ca HepsiJET\u2019in lojistik ve teslimat \u00e7\u00f6z\u00fcmleri ile HepsiAd\u2019in dijital reklam modelleri hakk\u0131nda bilgi verildi.<\/p>\n
E-ticarete yeni ba\u015flayacak kat\u0131l\u0131mc\u0131lara ma\u011faza a\u00e7\u0131l\u0131\u015f\u0131ndan ilk sat\u0131\u015fa uzanan s\u00fcrece ili\u015fkin yol haritas\u0131 sunulurken, halihaz\u0131rda sat\u0131\u015f yapan giri\u015fimciler i\u00e7in b\u00fcy\u00fcme, operasyon ve dijital pazarlama oda\u011f\u0131nda bilgiler payla\u015f\u0131ld\u0131. B\u00f6ylece kat\u0131l\u0131mc\u0131lar, kendi i\u015flerinin bulundu\u011fu a\u015famaya g\u00f6re ihtiya\u00e7 duyduklar\u0131 konular\u0131 ele alma ve merak ettikleri sorulara yan\u0131t bulma imkan\u0131 elde etti.<\/p>\n
73 binden fazla giri\u015fimci kad\u0131n, 330\u2019un \u00fczerinde kad\u0131n kooperatifi<\/p>\n
Bulu\u015fmada, Hepsiburada\u2019n\u0131n giri\u015fimci kad\u0131nlar\u0131n ve kad\u0131n kooperatiflerinin e-ticarette b\u00fcy\u00fcmelerini desteklemek amac\u0131yla sundu\u011fu f\u0131rsatlar da aktar\u0131ld\u0131. Hepsiburada\u2019dasat\u0131\u015f yapan giri\u015fimci kad\u0131nlar, 1 milyon TL ciroya ula\u015fana kadar y\u00fczde 50 komisyon indiriminden yararlan\u0131yor. Program kapsam\u0131nda ayr\u0131ca HepsiAd reklam deste\u011fi ve \u00fccretsiz profesyonel \u00fcr\u00fcn foto\u011fraf \u00e7ekimi imkan\u0131 sunuluyor.<\/p>\n
Kad\u0131n kooperatiflerine ise ilk 6 ay boyunca y\u00fczde 0 komisyon uygulan\u0131yor; sonraki d\u00f6nemde komisyon oran\u0131 s\u00fcresiz olarak y\u00fczde 1\u2019de sabitleniyor. Kooperatifler ayr\u0131ca \u00fccretsiz kargo deste\u011finden de yararlanabiliyor.<\/p>\n
Aile ve Sosyal Hizmetler Bakanl\u0131\u011f\u0131n\u0131n kad\u0131n giri\u015fimcilerin ve kad\u0131n kooperatiflerinin g\u00fc\u00e7lenmesine y\u00f6nelik deneyimi ile Hepsiburada\u2019n\u0131n e-ticaret alan\u0131ndaki bilgi birikimini bulu\u015fturan i\u015f birli\u011fi kapsam\u0131nda, kad\u0131nlar\u0131n dijital ekonomiye daha g\u00fc\u00e7l\u00fc kat\u0131l\u0131m\u0131n\u0131 destekleyen \u00e7al\u0131\u015fmalar devam edecek.<\/p>\n
<\/strong> Aile ve Sosyal Hizmetler Bakanl\u0131\u011f\u0131 ile Hepsiburada i\u015f birli\u011finde y\u00fcr\u00fct\u00fclen \u201cT\u00fcrkiye\u2019nin Giri\u015fimci Kad\u0131nlar\u0131 Bulu\u015fuyor\u201d program\u0131, Ankara, Bursa ve Antalya\u2019n\u0131n ard\u0131ndan d\u00f6rd\u00fcnc\u00fc bulu\u015fmas\u0131n\u0131 Gaziantep\u2019te ger\u00e7ekle\u015ftirdi. <\/p>\n","protected":false},"author":1,"featured_media":166592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,7,10,11],"tags":[],"class_list":["post-166591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-gundem","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/166591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=166591"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/166591\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/166592"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=166591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=166591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=166591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"