Pazarlama ve i\u015f d\u00fcnyas\u0131n\u0131 bir araya getiren Meetup \u0130stanbul\u2019un 2026 program\u0131ndan ba\u015fl\u0131klar a\u00e7\u0131kland\u0131. Bu y\u0131l \u201cBeyond Control\u201d temas\u0131yla d\u00fczenlenecek etkinlik, 13 Ekim\u2019de UNIQ \u0130stanbul\u2019da ger\u00e7ekle\u015fecek. De\u011fi\u015fen g\u00fc\u00e7 dengeleri ve i\u015f d\u00fcnyas\u0131n\u0131n yeni kurallar\u0131 etraf\u0131nda \u015fekillenen program, markalar\u0131n, liderlerin ve i\u00e7erik \u00fcreticilerinin d\u00f6n\u00fc\u015fen rollerini farkl\u0131 perspektiflerden tart\u0131\u015fmaya a\u00e7acak.<\/p>\n
T\u00fcketici davran\u0131\u015flar\u0131n\u0131n, teknolojinin ve ileti\u015fim kanallar\u0131n\u0131n birlikte d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fc bir d\u00f6nemde Meetup \u0130stanbul, \u201cKontrol kimde?\u201d sorusunu g\u00fcndeme ta\u015f\u0131yacak. Veriyi aksiyona d\u00f6n\u00fc\u015ft\u00fcrmek, t\u00fcketiciyle anlaml\u0131 ba\u011flar kurmak ve yeni etkile\u015fim bi\u00e7imlerine uyum sa\u011flamak, etkinli\u011fin \u00f6ne \u00e7\u0131kan tart\u0131\u015fma alanlar\u0131 aras\u0131nda yer alacak.<\/p>\n
Pazarlama liderlerinin 2027 ajandas\u0131 konu\u015fulacak<\/p>\n
Ana sahnede Mimeda \u0130\u015f Geli\u015ftirme ve Sat\u0131\u015f Direkt\u00f6r\u00fc Hamitcan Balc\u0131, Multinet Up Pazarlama Direkt\u00f6r\u00fc Burak Acarla ve RS Holding Y\u00f6netim Kurulu \u00dcyesi Dr. Naim \u00c7etint\u00fcrk\u2019\u00fcn kat\u0131laca\u011f\u0131 \u201cCMO\u2019nun 2027 Ajandas\u0131\u201d paneli d\u00fczenlenecek. Panel, pazarlama liderlerinin \u00f6n\u00fcm\u00fczdeki y\u0131la ili\u015fkin \u00f6nceliklerini; de\u011fi\u015fen t\u00fcketici beklentileri, teknoloji ve b\u00fcy\u00fcme hedefleri ekseninde tart\u0131\u015fmaya a\u00e7acak. n11 CEO\u2019su Nihal Dindar Ak\u0131n ve INAN Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Bahar Ta\u015fk\u0131n \u00d6zt\u00fcrk\u2019\u00fcn bir araya gelece\u011fi \u201cFutureHer\u201d paneli ise gelece\u011fin i\u015f d\u00fcnyas\u0131na kad\u0131n liderlerin perspektifinden bakacak.<\/p>\n
TAB G\u0131da Marka M\u00fcd\u00fcr\u00fc Gamze Menek, \u201cMasada Ne De\u011fi\u015fti? De\u011fi\u015fen T\u00fcketici, D\u00f6n\u00fc\u015fen Marka\u201d ba\u015fl\u0131kl\u0131 konu\u015fmas\u0131nda t\u00fcketici tercihlerindeki de\u011fi\u015fimin markalar\u0131n kararlar\u0131na ve ileti\u015fim yakla\u015f\u0131mlar\u0131na yans\u0131malar\u0131n\u0131 ele alacak. Karnaval Medya Grubu CEO\u2019su Burak Can\u2019\u0131n \u201cKullan\u0131c\u0131 Deneyiminde Yeni Oyun Kurallar\u0131\u201d oturumu, kullan\u0131c\u0131yla temas kurman\u0131n ve bu ili\u015fkiyi s\u00fcrd\u00fcrmenin de\u011fi\u015fen dinamiklerine odaklanacak. Mimeda Genel M\u00fcd\u00fcr\u00fc K\u0131na Demirel ise \u201cKnow the Data, Lead the Future\u201d ba\u015fl\u0131kl\u0131 konu\u015fmas\u0131nda verinin t\u00fcketiciyi anlamaktan stratejik kararlar\u0131 y\u00f6nlendirmeye uzanan rol\u00fcn\u00fc g\u00fcndeme ta\u015f\u0131yacak.<\/p>\n
Yapay zek\u00e2 ve yarat\u0131c\u0131l\u0131\u011f\u0131n kesi\u015fimi ana sahnede<\/p>\n
Google CMO\u2019su Serkan Girgin\u2019in \u201cBir AI Y\u0131l\u0131\u201d ba\u015fl\u0131kl\u0131 konu\u015fmas\u0131, yapay zek\u00e2 alan\u0131ndaki geli\u015fmelerin pazarlama d\u00fcnyas\u0131na yans\u0131malar\u0131n\u0131 ele alacak. Deeper Y\u00f6netici Orta\u011f\u0131 \u0130hsan \u00d6z\u00e7\u0131tak\u2019\u0131n \u201c\u00dc\u00e7 Zeka, Tek Yarat\u0131c\u0131 Sistem\u201d oturumu, farkl\u0131 zek\u00e2 bi\u00e7imlerinin yarat\u0131c\u0131 s\u00fcre\u00e7lerde bir araya gelmesine odaklanacak. IAB T\u00fcrkiye CEO\u2019su Neslihan Olcay ise \u201cYapay Zeka \u00c7a\u011f\u0131nda Yarat\u0131c\u0131l\u0131k\u201d ba\u015fl\u0131kl\u0131 konu\u015fmas\u0131nda teknolojinin yarat\u0131c\u0131 \u00fcretimi nas\u0131l d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fcn\u00fc ve insan\u0131n bu s\u00fcre\u00e7teki rol\u00fcn\u00fc tart\u0131\u015fmaya a\u00e7acak.<\/p>\n
\u0130\u00e7erik \u00fcreticileri ve markalar aras\u0131ndaki ili\u015fki ele al\u0131nacak<\/p>\n
SocialFamous Genel M\u00fcd\u00fcr\u00fc Erkam M\u0131s\u0131r, \u0130\u00e7erik \u00dcreticileri Bahad\u0131r Demir, Deniz Altun ve Erva Kemer, \u201cCreator Ekonomisi ve Dikey \u0130\u00e7eri\u011fin Y\u00fckseli\u015fi\u201d oturumunda bulu\u015facak. Oturumda, dikey video formatlar\u0131n\u0131n y\u00fckseli\u015fiyle birlikte i\u00e7erik \u00fcretimi, izleyiciyle kurulan ili\u015fki ve marka i\u015f birliklerinde ya\u015fanan d\u00f6n\u00fc\u015f\u00fcm ele al\u0131nacak.<\/p>\n
51 Digital Kurucusu Burak Bozkurt ve \u0130\u00e7erik \u00dcreticisi Damla Altun\u2019un yer alaca\u011f\u0131 \u201cInfluencer & Brand Content\u201d oturumu, i\u00e7erik \u00fcreticileri ile markalar\u0131n birlikte geli\u015ftirdi\u011fi i\u00e7eriklere odaklanacak. Marka mesaj\u0131yla i\u00e7erik \u00fcreticisinin anlat\u0131m dilinin bulu\u015fmas\u0131 ve izleyiciyle kurulan ba\u011f, oturumun tart\u0131\u015fma alanlar\u0131 aras\u0131nda yer alacak. META Vertical Product & Performance Lead\u2019i B\u00fc\u015fra G\u00fcnayd\u0131n Irmak ve \u0130\u00e7erik \u00dcreticisi Berk Keklik\u2019in kat\u0131laca\u011f\u0131 \u201cThe Creator Intelligence Era\u201d oturumu ise yapay zek\u00e2n\u0131n i\u00e7erik \u00fcreticisi pazarlamas\u0131nda a\u00e7t\u0131\u011f\u0131 yeni alanlar\u0131 g\u00fcndeme ta\u015f\u0131yacak.<\/p>\n
Perakende medyan\u0131n y\u00fckseli\u015fine \u00f6zel program<\/p>\n
Meetup \u0130stanbul kapsam\u0131nda Pazarlamasyon ve IAB T\u00fcrkiye taraf\u0131ndan haz\u0131rlanan yar\u0131m g\u00fcnl\u00fck \u00f6zel program, perakende ve commerce medyan\u0131n reklamc\u0131l\u0131\u011f\u0131n \u00fc\u00e7\u00fcnc\u00fc dalgas\u0131 olarak y\u00fckseli\u015fini ele alacak. Be\u015f oturumdan olu\u015fan programda marka, perakendeci ve ajans ili\u015fkileri; birinci taraf verisinin kullan\u0131m\u0131, veri payla\u015f\u0131m\u0131 ve reklam yat\u0131r\u0131mlar\u0131n\u0131n etkisini \u00f6l\u00e7me y\u00f6ntemleri farkl\u0131 perspektiflerden de\u011ferlendirilecek. Yapay zek\u00e2 destekli al\u0131\u015fveri\u015f deneyimleri ve perakende medyan\u0131n gelece\u011finin de konu\u015fulaca\u011f\u0131 programa, Meetup \u0130stanbul bileti alan kat\u0131l\u0131mc\u0131lar kontenjan dahilinde \u00fccretsiz kat\u0131labilecek.<\/p>\n
The Hammers Awards ve Brand Impact \u00f6d\u00fclleri sahiplerini bulacak<\/p>\n
Meetup \u0130stanbul kapsam\u0131nda The Hammers Awards ve Brand Impact \u00f6d\u00fcl t\u00f6renleri de ger\u00e7ekle\u015ftirilecek. G\u00fcn boyunca d\u00fczenlenecek oturumlara e\u015flik edecek t\u00f6renlerde, pazarlama ve marka d\u00fcnyas\u0131ndaki \u00e7al\u0131\u015fmalar\u0131n arkas\u0131ndaki ekipler ve markalar bir araya gelecek.<\/p>\n
\u201cDe\u011fi\u015fimi birlikte anlamak i\u00e7in bulu\u015fuyoruz\u201d<\/p>\n
Pazarlamasyon Kurucusu ve CEO\u2019su Necip Murat, \u201cPazarlama d\u00fcnyas\u0131nda kararlar\u0131m\u0131z\u0131 etkileyen unsurlar her ge\u00e7en g\u00fcn \u00e7o\u011fal\u0131yor. Teknoloji, t\u00fcketici beklentileri ve i\u00e7erik \u00fcretim bi\u00e7imleri ayn\u0131 anda de\u011fi\u015firken, markalar\u0131n bu de\u011fi\u015fimi nas\u0131l okuyaca\u011f\u0131 ve nas\u0131l kar\u015f\u0131l\u0131k verece\u011fi daha fazla \u00f6nem kazan\u0131yor. Beyond Control temas\u0131yla bu y\u0131l, kontrol\u00fcn farkl\u0131 akt\u00f6rler aras\u0131nda nas\u0131l payla\u015f\u0131ld\u0131\u011f\u0131n\u0131 ve bunun i\u015f yap\u0131\u015f bi\u00e7imlerimize etkisini konu\u015fmak istiyoruz. Meetup \u0130stanbul\u2019da farkl\u0131 deneyimleri ayn\u0131 zeminde bulu\u015fturarak kat\u0131l\u0131mc\u0131lar\u0131n kendi g\u00fcndemlerine ta\u015f\u0131yabilecekleri fikirler ve yeni sorularla ayr\u0131lmalar\u0131n\u0131 hedefliyoruz.\u201d de\u011ferlendirmesinde bulundu.<\/p>\n
Meetup \u0130stanbul 2026\u2019n\u0131n program\u0131 ve kat\u0131l\u0131m detaylar\u0131 meetupistanbul.com \u00fczerinden takip edilebilecek.<\/p>\n
<\/strong> 13 Ekim\u2019de UNIQ \u0130stanbul\u2019da \u201cBeyond Control\u201d temas\u0131yla ger\u00e7ekle\u015fecek Meetup \u0130stanbul, pazarlama ve i\u015f d\u00fcnyas\u0131n\u0131n de\u011fi\u015fen g\u00fcndemini ele alacak. Ana sahnede yapay zek\u00e2, yarat\u0131c\u0131l\u0131k, t\u00fcketici deneyimi, veri ve i\u00e7erik \u00fcreticisi ekonomisi konu\u015fulacak.<\/p>\n","protected":false},"author":1,"featured_media":165213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10,11,9],"tags":[],"class_list":["post-165212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil","category-saglik","category-manset"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/165212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=165212"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/165212\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/165213"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=165212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=165212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=165212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"