{"id":165186,"date":"2026-10-12T14:00:11","date_gmt":"2026-10-12T11:00:11","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/10\/12\/turkcellin-shaq-diye-5g-reklam-kampanyasina-london-international-awardstan-cifte-odul"},"modified":"2026-10-12T14:00:11","modified_gmt":"2026-10-12T11:00:11","slug":"turkcellin-shaq-diye-5g-reklam-kampanyasina-london-international-awardstan-cifte-odul","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/10\/12\/turkcellin-shaq-diye-5g-reklam-kampanyasina-london-international-awardstan-cifte-odul\/","title":{"rendered":"Turkcell\u2019in \u201cShaq diye 5G\u201d reklam kampanyas\u0131na London International Awards\u2019tan \u00e7ifte \u00f6d\u00fcl"},"content":{"rendered":"

\u00a0<\/p>\n

Turkcell\u2019in \u00e7ok ses getiren \u201cShaq diye 5G\u201d reklam kampanyas\u0131, reklam ve yarat\u0131c\u0131l\u0131k d\u00fcnyas\u0131n\u0131n en prestijli organizasyonlar\u0131ndan London International Awards\u2019ta (LIA) iki \u00f6d\u00fcle birden lay\u0131k g\u00f6r\u00fcld\u00fc. NBA efsanesi Shaquille O\u2019Neal\u2019\u0131n rol ald\u0131\u011f\u0131 kampanya, \u201cTeknoloji\u201d kategorisinde G\u00fcm\u00fc\u015f, \u201cEn \u0130yi Mizah Kullan\u0131m\u0131\u201d kategorisinde ise Bronz \u00d6d\u00fcl kazand\u0131.<\/p>\n

\"\"\n<\/p>\n

\u201cShaq kampanyam\u0131z\u0131n global yans\u0131malar\u0131n\u0131 g\u00f6rmeye ba\u015flad\u0131k\u201d<\/p>\n

Turkcell Kurumsal \u0130leti\u015fim, Medya ve Marka Y\u00f6netimi Direkt\u00f6r\u00fc Mustafa Alcan, kampanyan\u0131n kazand\u0131\u011f\u0131 uluslararas\u0131 \u00f6d\u00fcllere ili\u015fkin \u015fu de\u011ferlendirmede bulundu: \u201cBizim i\u00e7in \u00f6nemli olan, Shaq gibi bir d\u00fcnya star\u0131n\u0131, yerel i\u00e7g\u00f6r\u00fclerle \u00f6r\u00fcl\u00fc bir hik\u00e2yenin par\u00e7as\u0131 yapmakt\u0131. Turkcell\u2019in 5G\u2019deki g\u00fcc\u00fcn\u00fc ve kreatif cesaretini ortaya koyan kampanyam\u0131zda teknolojiyi mizahla bulu\u015fturarak insanlar\u0131n konu\u015faca\u011f\u0131, payla\u015faca\u011f\u0131 ve y\u0131llarca hat\u0131rlayaca\u011f\u0131 bir ileti\u015fim yapt\u0131k. Kampanya d\u00f6neminde sosyal medyada yap\u0131lan organik payla\u015f\u0131mlar\u0131n eri\u015fiminin milyonlarca olmas\u0131 strateji ve kreativitenin ba\u015far\u0131s\u0131n\u0131n \u00f6nemli bir g\u00f6stergesi oldu. \u2018Shaq diye 5G\u2019 kampanyam\u0131z bug\u00fcne kadar \u00e7ok de\u011ferli 22 \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc. \u015eimdi art\u0131k Shaq kampanyam\u0131z\u0131n global yans\u0131malar\u0131n\u0131 g\u00f6rmeye ba\u015flad\u0131k.\u00a0D\u00fcnyan\u0131n en prestijli reklam festivallerinden olan London International Awards\u2019ta (LIA) teknoloji ve mizah kategorilerinde ald\u0131\u011f\u0131m\u0131z \u00f6d\u00fcller mutluluk veren \u00f6nemli bir haber oldu bizim i\u00e7in.\u201d<\/p>\n

\"\"\n<\/p>\n

\u201cT\u00fcrk reklamc\u0131l\u0131\u011f\u0131 i\u00e7in \u00e7ok g\u00fczel bir an\u201d<\/p>\n

Rafineri Reklam Ajans\u0131 Kreatif Orta\u011f\u0131 Emre Kaplan, LIA\u2019da kazand\u0131klar\u0131 \u00f6d\u00fcllerden duyduklar\u0131 mutlulu\u011fu ifade ederek \u015f\u00f6yle dedi: \u201cLondon International, d\u00fcnyan\u0131n en prestijli reklam festivallerinden biri. Her y\u0131l t\u00fcm d\u00fcnyadan on binlerce i\u015fin yar\u0131\u015ft\u0131\u011f\u0131, shortlist olman\u0131n bile \u00f6d\u00fcl say\u0131ld\u0131\u011f\u0131 bir yar\u0131\u015fma. B\u00f6yle bir yar\u0131\u015fmada shortlist\u2019i de ge\u00e7ip tam 2 \u00f6d\u00fcl birden kazanmak ger\u00e7ekten \u00e7ok b\u00fcy\u00fck mutluluk. Bizi daha mutlu eden nokta da filmimizin teknoloji markalar\u0131 kategorisinde kazand\u0131\u011f\u0131 \u00f6d\u00fcl\u00fcn yan\u0131 s\u0131ra \u2018Best Use of Humor\u2019 (En \u0130yi Mizah Kullan\u0131m\u0131) kategorisinde de \u00f6d\u00fcl kazanmas\u0131. Bu kategori, sekt\u00f6rel k\u0131r\u0131l\u0131m\u0131 olmayan, yani t\u00fcm i\u015flerin tek bir kategoride yar\u0131\u015ft\u0131\u011f\u0131, tabiri caizse y\u0131l\u0131n en komik reklam filmlerini belirleyen kategori. Burada \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fclmek, hele ki bir de bu \u00f6d\u00fcl\u00fc \u2018mizah\u0131n ba\u015fkenti\u2019 Londra\u2019da kazanmak, sadece Rafineri ve Turkcell ad\u0131na de\u011fil, T\u00fcrk reklamc\u0131l\u0131\u011f\u0131 ad\u0131na b\u00fcy\u00fck bir gurur.\u201d<\/p>\n

Turkcell 5G\u2019nin g\u00fcc\u00fc \u00f6d\u00fcllere yans\u0131d\u0131<\/p>\n

Turkcell 5G\u2019nin h\u0131z, kapasite ve kapsama g\u00fcc\u00fcn\u00fc al\u0131\u015f\u0131lm\u0131\u015f teknoloji anlat\u0131m\u0131n\u0131n d\u0131\u015f\u0131na ta\u015f\u0131yan kampanya, mizahi dili ve sinematik yap\u0131m\u0131yla geni\u015f yank\u0131 uyand\u0131rd\u0131. Shaquille O\u2019Neal\u2019\u0131n T\u00fcrkiye\u2019ye geli\u015fini sa\u00e7 ekimi esprisine ba\u011flayan hik\u00e2ye, \u201cShaq diye\/\u015fak diye\u201d kelime oyunuyla Turkcell 5G\u2019nin g\u00fcc\u00fcn\u00fc ak\u0131lda kal\u0131c\u0131 bir reklam fikrine d\u00f6n\u00fc\u015ft\u00fcrd\u00fc. Bu y\u0131l Effie Awards\u2019tan Alt\u0131n Effie, Kristal Elma\u2019dan 2 B\u00fcy\u00fck \u00d6d\u00fcl\u2019\u00fcn de aralar\u0131nda bulundu\u011fu 13 \u00f6d\u00fcl alan kampanya, Brandverse Awards\u2019ta ise Grand Prix dahil 8 \u00f6d\u00fcl kazand\u0131. \u201cShaq diye 5G\u201d reklam kampanyas\u0131 uluslararas\u0131 alanda ilk ba\u015far\u0131s\u0131na imza atarak London International Awards\u2019tan 2 \u00f6d\u00fclle d\u00f6nd\u00fc. <\/p>\n

Sekt\u00f6rde referans kabul edilen \u00f6d\u00fcl organizasyonu <\/p>\n

1986 y\u0131l\u0131nda kurulan London International Awards (LIA), reklam ve pazarlama ileti\u015fimi d\u00fcnyas\u0131n\u0131n k\u00f6kl\u00fc uluslararas\u0131 yarat\u0131c\u0131l\u0131k yar\u0131\u015fmalar\u0131ndan biri. Reklam, dijital ileti\u015fim, teknoloji, tasar\u0131m ve prod\u00fcksiyon gibi farkl\u0131 alanlarda yarat\u0131c\u0131 \u00e7al\u0131\u015fmalar\u0131 \u00f6d\u00fcllendiren organizasyonda ba\u015fvurular, d\u00fcnyan\u0131n \u00e7e\u015fitli \u00fclkelerinden sekt\u00f6r profesyonellerinin olu\u015fturdu\u011fu j\u00fcriler taraf\u0131ndan de\u011ferlendiriliyor. LIA, k\u00fcresel reklamc\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn sayg\u0131n ara\u015ft\u0131rma ve analiz kurulu\u015flar\u0131ndan WARC\u2019\u0131n, d\u00fcnyan\u0131n en \u00e7ok \u00f6d\u00fcl kazanan yarat\u0131c\u0131 kampanyalar\u0131n\u0131 ve ajanslar\u0131n\u0131 s\u0131ralad\u0131\u011f\u0131 Creative 100 ara\u015ft\u0131rmas\u0131nda referans ald\u0131\u011f\u0131 be\u015f k\u00fcresel \u00f6d\u00fcl organizasyonundan biri konumunda.<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

Turkcell\u2019in T\u00fcrkiye\u2019de bug\u00fcne kadar 22 \u00f6d\u00fcl kazanan \u201cTurkcell g\u00fcc\u00fcnde Shaq diye 5G\u201d reklam kampanyas\u0131na \u015fimdi de uluslararas\u0131 alanda 2 \u00f6d\u00fcl geldi. Kampanya, sekt\u00f6r\u00fcn d\u00fcnyadaki en sayg\u0131n \u00f6d\u00fcl organizasyonlar\u0131ndan London International Awards\u2019ta (LIA) bir G\u00fcm\u00fc\u015f bir de Bronz \u00d6d\u00fcl\u2019\u00fcn sahibi oldu.<\/p>\n","protected":false},"author":1,"featured_media":165187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,13],"tags":[],"class_list":["post-165186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-teknoloji"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/165186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=165186"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/165186\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/165187"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=165186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=165186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=165186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}