{"id":163359,"date":"2026-10-08T10:00:21","date_gmt":"2026-10-08T07:00:21","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/10\/08\/hepsiburada-ve-kagiderin-kadin-girisimcilere-yonelik-programinin-ilki-tamamlandi"},"modified":"2026-10-08T10:00:21","modified_gmt":"2026-10-08T07:00:21","slug":"hepsiburada-ve-kagiderin-kadin-girisimcilere-yonelik-programinin-ilki-tamamlandi","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/10\/08\/hepsiburada-ve-kagiderin-kadin-girisimcilere-yonelik-programinin-ilki-tamamlandi\/","title":{"rendered":"Hepsiburada ve KAG\u0130DER’in kad\u0131n giri\u015fimcilere y\u00f6nelik program\u0131n\u0131n ilki tamamland\u0131"},"content":{"rendered":"

Hepsiburada ve KAG\u0130DER i\u015f birli\u011fiyle hayata ge\u00e7irilen \u201cYol Arkada\u015f\u0131n Burada\u201d program\u0131n\u0131n ilki tamamland\u0131. Program kapsam\u0131nda 1.000\u2019i a\u015fk\u0131n giri\u015fimci kad\u0131na ula\u015f\u0131ld\u0131, 23 farkl\u0131 alanda 52 saat e\u011fitim verildi. E\u011fitimlerin ard\u0131ndan se\u00e7ilen 25 giri\u015fimci kad\u0131n, KAG\u0130DER ment\u00f6r a\u011f\u0131ndaki deneyimli kad\u0131n giri\u015fimcilerden alt\u0131 ay boyunca bire bir ment\u00f6rl\u00fck deste\u011fi ald\u0131. Program kat\u0131l\u0131mc\u0131lar\u0131n\u0131n sipari\u015f say\u0131s\u0131 y\u00fczde 70\u2019e yak\u0131n, cirolar\u0131 ise y\u00fczde 42 artt\u0131.<\/p>\n

Eyl\u00fcl 2025\u2019te ba\u015flayan \u201cYol Arkada\u015f\u0131n Burada\u201d program\u0131n\u0131n ilki, e\u011fitim s\u00fcrecinin ve ard\u0131ndan KAG\u0130DER i\u015f birli\u011fiyle y\u00fcr\u00fct\u00fclen ment\u00f6rl\u00fck s\u00fcrecinin tamamlanmas\u0131yla sona erdi. Giri\u015fimci kad\u0131nlar\u0131n e-ticarette yetkinliklerini geli\u015ftirmek ve i\u015flerini s\u00fcrd\u00fcr\u00fclebilir bi\u00e7imde b\u00fcy\u00fctmelerine destek olmak amac\u0131yla hayata ge\u00e7irilen program, e\u011fitimden ment\u00f6rl\u00fc\u011fe uzanan geli\u015fim yolculu\u011fuyla giri\u015fimci kad\u0131nlar\u0131 desteklerken, kat\u0131l\u0131mc\u0131lar\u0131n i\u015f sonu\u00e7lar\u0131na da somut katk\u0131 sa\u011flad\u0131.<\/p>\n

\"\"\n<\/p>\n

39 \u015fehir ve 5 \u00fclkeden kad\u0131n giri\u015fimci kat\u0131ld\u0131<\/p>\n

Program boyunca 23 farkl\u0131 alanda toplam 52 saat e\u011fitim d\u00fczenlendi. 1.000\u2019i a\u015fk\u0131n giri\u015fimci kad\u0131n\u0131n kat\u0131ld\u0131\u011f\u0131 e\u011fitimlerde \u0130stanbul\u2019dan Ordu\u2019ya, \u0130zmir\u2019den \u015eanl\u0131urfa\u2019ya T\u00fcrkiye\u2019nin 39 \u015fehrinden kad\u0131nlar yer ald\u0131. Programa T\u00fcrkiye\u2019nin yan\u0131 s\u0131ra Hollanda, ABD, Kanada ve \u0130spanya\u2019dan da giri\u015fimci kad\u0131nlar kat\u0131ld\u0131. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 70\u2019ini 25-45 ya\u015f aral\u0131\u011f\u0131ndaki kad\u0131nlar olu\u015fturdu.<\/p>\n

E\u011fitim d\u00f6neminin ard\u0131ndan belirlenen 25 giri\u015fimci kad\u0131n, KAG\u0130DER\u2019in ment\u00f6r a\u011f\u0131nda yer alan deneyimli kad\u0131n giri\u015fimcilerle e\u015fle\u015ftirildi. Alt\u0131 ay s\u00fcren bire bir ment\u00f6rl\u00fck d\u00f6neminde kat\u0131l\u0131mc\u0131lar kendi i\u015flerinin ihtiya\u00e7lar\u0131na y\u00f6nelik destek ald\u0131.<\/p>\n

Her \u00fc\u00e7 kad\u0131ndan ikisi yapay zeka ara\u00e7lar\u0131n\u0131 i\u015finde kullan\u0131yor<\/p>\n

E\u011fitimlerin ard\u0131ndan kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 66\u2019s\u0131 yapay zeka ara\u00e7lar\u0131n\u0131 i\u015f s\u00fcre\u00e7lerine entegre etti. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 50\u2019den fazlas\u0131 \u00fcr\u00fcn g\u00f6rsellerini profesyonel \u00e7ekim teknikleriyle yenilerken, video i\u00e7erik \u00fcretmeye ba\u015flayanlar\u0131n oran\u0131 y\u00fczde 46 oldu. Program\u0131n kat\u0131l\u0131mc\u0131lar\u0131n i\u015f sonu\u00e7lar\u0131na etkisi de verilere yans\u0131d\u0131. Kad\u0131n giri\u015fimcilerin sipari\u015f say\u0131s\u0131 e\u011fitim \u00f6ncesi d\u00f6neme k\u0131yasla y\u00fczde 70\u2019e yak\u0131n artarken, cirolar\u0131 y\u00fczde 42 b\u00fcy\u00fcd\u00fc. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 83\u2019\u00fc i\u015fini b\u00fcy\u00fctme konusundaki \u00f6zg\u00fcveninin artt\u0131\u011f\u0131n\u0131 ifade ederken, program\u0131n genel memnuniyet oran\u0131 y\u00fczde 90\u2019\u0131n \u00fczerinde ger\u00e7ekle\u015fti.<\/p>\n

\u201cGiri\u015fimci kad\u0131nlar\u0131n ihtiya\u00e7lar\u0131 de\u011fi\u015ftik\u00e7e bizim yol arkada\u015fl\u0131\u011f\u0131m\u0131z da geli\u015fiyor\u201d<\/p>\n

Hepsiburada Kurumsal \u0130leti\u015fim ve Sosyal Etki Grup Direkt\u00f6r\u00fc Canan Binal Y\u0131lmaz, \u015funlar\u0131 s\u00f6yledi:<\/p>\n

\u201cKad\u0131n giri\u015fimcili\u011fini destekledi\u011fimiz yakla\u015f\u0131k 10 y\u0131ll\u0131k yolculu\u011fumuz bize \u00e7ok \u00f6nemli bir \u015fey \u00f6\u011fretti. Bir giri\u015fimcinin i\u015fini kurmas\u0131na destek olmak kadar, de\u011fi\u015fen ihtiya\u00e7lar\u0131nda yan\u0131nda kalabilmek de \u00f6nemli. E-ticaret \u00e7ok h\u0131zl\u0131 d\u00f6n\u00fc\u015f\u00fcyor; bug\u00fcn bir giri\u015fimcinin yapay zekadan i\u00e7erik \u00fcretimine, finansal okuryazarl\u0131ktan marka ileti\u015fimine kadar \u00e7ok farkl\u0131 alanlarda kendini s\u00fcrekli geli\u015ftirmesi gerekiyor. Yol Arkada\u015f\u0131n Burada\u2019y\u0131, tam da bu de\u011fi\u015fime birlikte ayak uydurabilece\u011fimiz ya\u015fayan bir geli\u015fim program\u0131 olarak tasarlad\u0131k.<\/p>\n

Program\u0131n sonunda bizim i\u00e7in en de\u011ferli kazan\u0131m, e\u011fitimlerin \u00f6tesine ge\u00e7en bir \u00f6\u011frenme ve dayan\u0131\u015fma alan\u0131 olu\u015fturabilmek oldu. KAG\u0130DER\u2019in deneyimi ve g\u00fc\u00e7l\u00fc ment\u00f6r a\u011f\u0131 sayesinde giri\u015fimci kad\u0131nlar\u0131 kar\u015f\u0131la\u015ft\u0131klar\u0131 sorular\u0131 payla\u015fabilecekleri deneyimli yol arkada\u015flar\u0131yla bulu\u015fturduk.<\/p>\n

Program\u0131n ilkinin tamamlarken elde etti\u011fimiz deneyim ve i\u00e7g\u00f6r\u00fcleri program\u0131n bundan sonraki a\u015famalar\u0131 i\u00e7in kullanmay\u0131 hedefliyoruz. Giri\u015fimci kad\u0131nlar\u0131 dinlemeye, ihtiya\u00e7lar\u0131 de\u011fi\u015ftik\u00e7e program\u0131n i\u00e7eri\u011fini de onlarla birlikte geli\u015ftirmeye devam edece\u011fiz. Hepsiburada olarak hedefimiz, i\u015flerini b\u00fcy\u00fct\u00fcrken ihtiya\u00e7 duyduklar\u0131 her yeni ad\u0131mda yanlar\u0131nda olabilmek. \u2018Yol Arkada\u015f\u0131n Burada\u2019 isminin bizim i\u00e7in kar\u015f\u0131l\u0131\u011f\u0131 da tam olarak bu.\u201d<\/p>\n

\u201cBazen bir giri\u015fimcinin ihtiyac\u0131 olan \u015fey, do\u011fru soruyu sorabilece\u011fi bir yol arkada\u015f\u0131d\u0131r.\u201d<\/p>\n

KAG\u0130DER Y\u00f6netim Kurulu \u00dcyesi ve proje lideri Ne\u015fecan \u00c7ekici, programa ili\u015fkin \u015funlar\u0131 s\u00f6yledi:<\/p>\n

\u201cKad\u0131n giri\u015fimciler i\u00e7in bilgi kadar deneyim payla\u015f\u0131m\u0131 ve destek de \u00f6nemli. \u2018Yol Arkada\u015f\u0131n Burada\u2019 program\u0131nda e\u011fitimlerin ard\u0131ndan ba\u015flayan mentorluk s\u00fcrecinde giri\u015fimci kad\u0131nlar\u0131 deneyimli i\u015f insanlar\u0131yla bulu\u015fturduk. Kendi i\u015flerine dair kar\u015f\u0131la\u015ft\u0131klar\u0131 konular\u0131 birlikte de\u011ferlendirdiler, deneyimlerini payla\u015ft\u0131lar. Program boyunca bir kez daha g\u00f6rd\u00fck ki do\u011fru bir yol arkada\u015fl\u0131\u011f\u0131, giri\u015fimcilerin kendilerine ve i\u015flerine daha g\u00fcvenle bakmalar\u0131na katk\u0131 sa\u011fl\u0131yor.\u201d<\/p>\n

\u201cMentorluk, giri\u015fimcinin kendi potansiyeline ba\u015fka bir a\u00e7\u0131dan bakmas\u0131n\u0131 sa\u011fl\u0131yor.\u201d<\/p>\n

KAG\u0130DER Y\u00f6netim Kurulu \u00dcyesi Av. Zeynephan Gemicio\u011flu ise:<\/p>\n

\u201cHepsiburada i\u015f birli\u011fiyle y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz \u2018Yol Arkada\u015f\u0131n Burada\u2019 program\u0131nda, Nisan ay\u0131ndan bu yana KAG\u0130DER Mentor Hub\u2019daki mentorlar\u0131m\u0131z 25 kad\u0131n giri\u015fimci ve 5 kooperatifle bire bir \u00e7al\u0131\u015ft\u0131. Yapt\u0131\u011f\u0131m\u0131z \u00f6l\u00e7\u00fcmde kat\u0131l\u0131mc\u0131lar\u0131m\u0131z\u0131n y\u00fczde 57\u2019sinin hedeflerine ula\u015ft\u0131\u011f\u0131n\u0131, yakla\u015f\u0131k y\u00fczde 32\u2019si ise hedeflerinin de \u00f6tesine ge\u00e7ti\u011fini belirtti. Bu s\u00fcre\u00e7 bize mentorluk ili\u015fkisinin iki taraf i\u00e7in de de\u011ferli bir \u00f6\u011frenme alan\u0131 oldu\u011funu bir kez daha g\u00f6sterdi. Program sona erse de KAG\u0130DER olarak giri\u015fimcilerimizin yan\u0131nda olmaya devam edece\u011fiz.\u201d<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

Hepsiburada \u201cYol Arkada\u015f\u0131n Burada\u201d program\u0131ndaki giri\u015fimci kad\u0131nlar\u0131n sipari\u015fleri y\u00fczde 70\u2019e yak\u0131n artt\u0131<\/p>\n","protected":false},"author":1,"featured_media":163360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10,11],"tags":[],"class_list":["post-163359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/163359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=163359"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/163359\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/163360"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=163359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=163359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=163359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}