Ticaret Bakan\u0131 Bolat, \u0130stanbul\u2019da, \u00fclkenin markala\u015fma ser\u00fcvenine y\u00f6n veren \u00e7ok k\u0131ymetli bir bulu\u015fmada; Turquality ailesi, i\u015f d\u00fcnyas\u0131, ihracat\u00e7\u0131lar, akademisyenler ve payda\u015flarla ayn\u0131 \u00e7at\u0131 alt\u0131nda bir araya geldiklerini bildirdi.<\/p>\n
Turquality program\u0131n\u0131n, tam 20 y\u0131ld\u0131r T\u00fcrkiye\u2019nin kalk\u0131nma hamlesine e\u015flik eden, d\u00fcnyada ilk ve tek marka destek program\u0131 vasf\u0131yla \u00fclkenin k\u00fcresel rekabet g\u00fcc\u00fcn\u00fc art\u0131ran stratejik bir vizyon projesi oldu\u011funu belirten Bakan Bolat, \u201cBu program, firmalar\u0131m\u0131z\u0131 yaln\u0131zca ihracat yapan birer \u00fcretici olmaktan \u00e7\u0131kararak; kendi hikayesini yazan, d\u00fcnyaya kendi imzas\u0131yla a\u00e7\u0131lan k\u00fcresel markalara d\u00f6n\u00fc\u015ft\u00fcren \u00e7ok y\u00f6nl\u00fc bir d\u00f6n\u00fc\u015f\u00fcm mekanizmas\u0131d\u0131r.\u201d dedi.<\/p>\n
Bakan Bolat, konferansta T\u00fcrkiye ekonomisinin g\u00fc\u00e7l\u00fc b\u00fcy\u00fcme g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc, ihracattaki tarihi art\u0131\u015f\u0131 ve Pazar \u00e7e\u015fitlendirmesindeki ba\u015far\u0131lar\u0131n\u0131, Turquality program\u0131n\u0131n firmalara kazand\u0131rd\u0131\u011f\u0131 stratejik kapasiteyi, markala\u015fma s\u00fcre\u00e7lerinin insan kayna\u011f\u0131ndan tedarik zincirine, finansmandan dijitalle\u015fmeye uzanan geni\u015f yelpazesini ayr\u0131nt\u0131lar\u0131yla ele ald\u0131klar\u0131n\u0131 ifade ederek, \u015funlar\u0131 kaydetti:<\/p>\n
\u201cSadece 2025 y\u0131l\u0131nda Turquality kapsam\u0131ndaki firmalar\u0131m\u0131za sa\u011flad\u0131\u011f\u0131m\u0131z destek 7 milyar TL\u2019nin \u00fczerine \u00e7\u0131km\u0131\u015f durumda. Bu firmalar\u0131m\u0131z, bug\u00fcn T\u00fcrkiye ihracat\u0131n\u0131n yakla\u015f\u0131k y\u00fczde 14\u2019\u00fcn\u00fc tek ba\u015f\u0131na ger\u00e7ekle\u015ftiren g\u00fc\u00e7l\u00fc bir ekosistem olu\u015fturuyor. Program\u0131n 20 y\u0131ll\u0131k ba\u015far\u0131 yolculu\u011fu; 366 firman\u0131n 397 markas\u0131, 107 \u00fclkede y\u00fcr\u00fct\u00fclen tan\u0131t\u0131m ve pazarlama faaliyetleri, 4 bini a\u015fan yurt d\u0131\u015f\u0131 da\u011f\u0131t\u0131m kanal\u0131 ile T\u00fcrkiye\u2019nin k\u00fcresel marka varl\u0131\u011f\u0131n\u0131 s\u00fcrekli b\u00fcy\u00fct\u00fcyor.\u201d<\/p>\n
Bakan Bolat, \u201cBug\u00fcnk\u00fc program\u0131m\u0131z vesileyle markala\u015fma yolculu\u011funda \u00f6rnek ba\u015far\u0131lara imza atan firmalar\u0131m\u0131za \u00f6d\u00fcllerini takdim ederek, \u00fclkemizin marka kapasitesine de\u011fer katan t\u00fcm giri\u015fimlerimizi kamuoyuyla payla\u015ft\u0131k. Bu \u00f6d\u00fcller, sadece ge\u00e7mi\u015f \u00e7al\u0131\u015fmalar\u0131n bir takdiri de\u011fil; T\u00fcrkiye\u2019nin k\u00fcresel marka hedeflerine olan g\u00fc\u00e7l\u00fc inanc\u0131m\u0131z\u0131n da bir g\u00f6stergesidir.\u201d ifadelerini kulland\u0131.<\/p>\n
T\u00fcrkiye\u2019nin otomobil markas\u0131 TOGG\u2019un, Turquality program\u0131 kapsam\u0131na kabul edildi\u011fine dikkati \u00e7eken Bakan Bolat, \u201cBu ad\u0131m, T\u00fcrkiye\u2019nin teknoloji ve sanayi g\u00fcc\u00fcn\u00fcn k\u00fcresel marka iddias\u0131n\u0131 tescilleyen tarihi bir e\u015fiktir. Program\u0131m\u0131z\u0131n ba\u015far\u0131s\u0131n\u0131n arkas\u0131nda, kamu\u2013\u00f6zel sekt\u00f6r i\u015f birli\u011finin g\u00fc\u00e7l\u00fc bir \u015fekilde i\u015flemesi, ihracat\u00e7\u0131lar\u0131m\u0131z\u0131n cesareti, y\u00f6netici ve uzmanlar\u0131m\u0131z\u0131n eme\u011fi, Turquality ekosisteminin vizyoner yakla\u015f\u0131m\u0131 bulunmaktad\u0131r.\u201d diye konu\u015ftu.<\/p>\n
Bolat, \u201cHep birlikte, Y\u00fcce Allah\u2019\u0131n izni ile Cumhurba\u015fkan\u0131m\u0131z Say\u0131n Recep Tayyip Erdo\u011fan\u2019\u0131n T\u00fcrkiye Y\u00fczy\u0131l\u0131 vizyonu do\u011frultusunda; T\u00fcrkiye\u2019yi, markalar\u0131yla y\u00fckselen bir k\u00fcresel g\u00fc\u00e7 yapaca\u011f\u0131z in\u015fallah.\u201d dedi.<\/p>\n
<\/strong> Ticaret Bakan\u0131 \u00d6mer Bolat, \u0130stanbul\u2019da d\u00fczenlenen Turquality Vizyon Bulu\u015fmas\u0131 ve Markala\u015fma Konferans\u0131’na kat\u0131ld\u0131. <\/p>\n","protected":false},"author":1,"featured_media":16181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-16180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/16180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=16180"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/16180\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/16181"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=16180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=16180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=16180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nSANAY\u0130 HABER AJANSI <\/p>\n","protected":false},"excerpt":{"rendered":"