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\n<\/p>\nMuratbey Peynircilik ve dijital at\u0131k y\u00f6netimi platformu Waste Log i\u015f birli\u011fiyle hayata ge\u00e7irilen Kazand\u0131ran Peynirler Projesi, 2026 Feed the Future \u00d6d\u00fclleri\u2019nde iki ayr\u0131 kategoride birincilik \u00f6d\u00fcl\u00fcn\u00fcn sahibi oldu. \u201cGelece\u011fi Besleyebilmek\u201d mottosuyla hayata ge\u00e7irilen Feed the Future \u00d6d\u00fclleri\u2019nde t\u00fcketici sa\u011fl\u0131\u011f\u0131na, \u00fcr\u00fcn g\u00fcvenilirli\u011fine, inovasyona, s\u00fcrd\u00fcr\u00fclebilirli\u011fe ve sekt\u00f6rel geli\u015fime katk\u0131 sunan 61 marka \u00f6d\u00fcl almaya hak kazand\u0131. Geri d\u00f6n\u00fc\u015f\u00fcm bilincini art\u0131rmay\u0131 ve t\u00fcketicileri at\u0131k y\u00f6netimi s\u00fcrecine aktif olarak dahil etmeyi ama\u00e7layan Kazand\u0131ran Peynirler, Proje-S\u0131f\u0131r At\u0131k ve \u00c7evre Dostu \u00dcr\u00fcn kategorilerinde \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc. Proje-S\u0131f\u0131r At\u0131k kategorisindeki birincilik \u00f6d\u00fcl\u00fc \u0130stanbul \u0130l Tar\u0131m M\u00fcd\u00fcr\u00fc Suat Par\u0131ldar, \u00c7evre Dostu \u00dcr\u00fcn kategorisindeki birincilik \u00f6d\u00fcl\u00fc ise T\u00dcKONFED Ba\u015fkan\u0131 Ayd\u0131n A\u011fao\u011flu taraf\u0131ndan takdim edildi.\u00a0<\/p>\n
\u00d6d\u00fclleri Muratbey \u0130leti\u015fim ve \u0130\u015f Geli\u015ftirme Direkt\u00f6r\u00fc G\u00fclnur Ulu\u011f teslim ald\u0131. Ulu\u011f, \u00f6d\u00fcllere ili\u015fkin de\u011ferlendirmesinde, \u201cS\u00fcrd\u00fcr\u00fclebilir bir gelecek i\u00e7in att\u0131\u011f\u0131m\u0131z ad\u0131mlar\u0131n \u00f6d\u00fcllendirilmesinden mutluluk duyuyoruz. Kazand\u0131ran Peynirler’i yaln\u0131zca bir geri d\u00f6n\u00fc\u015f\u00fcm projesi olarak g\u00f6rm\u00fcyoruz. S\u00fcrd\u00fcr\u00fclebilir t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131n\u0131 destekleyen, teknolojiyle t\u00fcketici kat\u0131l\u0131m\u0131n\u0131 bulu\u015fturan ve marka ile t\u00fcketici aras\u0131nda ortak bir \u00e7evresel de\u011fer olu\u015fturan, sekt\u00f6r\u00fcm\u00fcz a\u00e7\u0131s\u0131ndan \u00f6nemli bir model olarak de\u011ferlendiriyoruz. Ba\u015fta proje orta\u011f\u0131m\u0131z Waste Log olmak \u00fczere eme\u011fi ge\u00e7en herkese te\u015fekk\u00fcr ediyorum.\u201d dedi.<\/p>\n
\n<\/p>\n
\u00a0Geri d\u00f6n\u00fc\u015f\u00fcmde t\u00fcketici kat\u0131l\u0131m\u0131n\u0131 te\u015fvik eden model<\/p>\n
\u00a0Kazand\u0131ran Peynirler Projesi, 5. G\u00fcvenilir \u00dcr\u00fcn Zirvesi kapsam\u0131nda d\u00fczenlenen Geri D\u00f6n\u00fc\u015f\u00fcm Deneyim Etkinli\u011fi\u2019nde de kat\u0131l\u0131mc\u0131larla bulu\u015ftu. Zirve s\u00fcresince kat\u0131l\u0131mc\u0131lar, Waste Log sistemine tan\u0131ml\u0131 geri d\u00f6n\u00fc\u015f\u00fcm kutular\u0131na Muratbey ambalajlar\u0131n\u0131 atarak an\u0131nda Karbon Puan kazand\u0131. Kazan\u0131lan puanlar, uygulamadaki Karbon Market \u00fczerinden hediye \u00e7eklerine ve \u00e7e\u015fitli indirimlere d\u00f6n\u00fc\u015ft\u00fcr\u00fclebiliyor.<\/p>\n
\u00a0T\u00fcrkiye Gazetesi Yazar\u0131 Ziyneti Kocab\u0131y\u0131k\u2019\u0131n moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015ftirilen oturumda Muratbey \u0130leti\u015fim ve \u0130\u015f Geli\u015ftirme Direkt\u00f6r\u00fc G\u00fclnur Ulu\u011f, S\u00fcrd\u00fcr\u00fclebilirlik Ad\u0131mlar\u0131 Derne\u011fi Ba\u015fkan\u0131 Emrah Kurum ve Waste Log Kurucu Orta\u011f\u0131 Mahir Oktay \u00c7elik konu\u015fmac\u0131 olarak yer ald\u0131. Oturumda at\u0131k y\u00f6netiminde t\u00fcketici kat\u0131l\u0131m\u0131n\u0131n \u00f6nemi, geri d\u00f6n\u00fc\u015f\u00fcm al\u0131\u015fkanl\u0131klar\u0131n\u0131n geli\u015ftirilmesi ve Kazand\u0131ran Peynirler Projesi’nin sundu\u011fu \u00e7\u00f6z\u00fcm ele al\u0131nd\u0131.<\/p>\n
\u00a0G\u00fclnur Ulu\u011f, projenin ortaya \u00e7\u0131k\u0131\u015f s\u00fcrecini ve hedeflerini \u015fu s\u00f6zlerle anlatt\u0131: \u201cT\u00fcketiciyi harekete ge\u00e7irecek bir motivasyona ihtiya\u00e7 var diyerek bu projeye ba\u015flad\u0131k. Burada bizim i\u00e7in \u00f6nemli olan, t\u00fcketicinin geri d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecine aktif olarak kat\u0131lmas\u0131n\u0131 sa\u011flamak ve bunu g\u00fcnl\u00fck hayat\u0131n kolayca uygulanabilecek bir par\u00e7as\u0131 haline getirmekti. \u00c7\u00fcnk\u00fc geri d\u00f6n\u00fc\u015f\u00fcm\u00fcn ger\u00e7ekten al\u0131\u015fkanl\u0131\u011fa d\u00f6n\u00fc\u015fmesi i\u00e7in yaln\u0131zca \u2018geri d\u00f6n\u00fc\u015ft\u00fcr\u00fcn\u2019 demek yeterli de\u011fil. Geri d\u00f6n\u00fc\u015f\u00fcm \u00e7o\u011fu zaman bireysel bir sorumluluk gibi alg\u0131lan\u0131yor. Muratbey olarak biz bunu daha kat\u0131l\u0131mc\u0131 bir modele d\u00f6n\u00fc\u015ft\u00fcr\u00fcyoruz. T\u00fcketici ambalaj\u0131 geri d\u00f6n\u00fc\u015f\u00fcme kazand\u0131r\u0131yor, bunun kar\u015f\u0131l\u0131\u011f\u0131nda Karbon Puan elde ediyor; biz s\u00fcrd\u00fcr\u00fclebilirlik hedeflerimize katk\u0131 sa\u011fl\u0131yoruz, geri d\u00f6n\u00fc\u015f\u00fcm ekosistemi de bundan fayda g\u00f6r\u00fcyor. Bu proje, kat\u0131l\u0131mc\u0131 s\u00fcrd\u00fcr\u00fclebilirlik anlam\u0131nda sekt\u00f6r\u00fcnde \u00f6nemli bir \u00f6rnek.\u201d<\/p>\n
\u00a0At\u0131k y\u00f6netiminde dijitalle\u015fme ve \u00f6l\u00e7\u00fclebilir s\u00fcrd\u00fcr\u00fclebilirlik<\/p>\n
\u00a0Waste Log Kurucu Orta\u011f\u0131 Mahir Oktay \u00c7elik, konu\u015fmas\u0131nda T\u00fcrkiye’deki plastik at\u0131k sorununa ve at\u0131k y\u00f6netiminde kar\u015f\u0131la\u015f\u0131lan sistemsel zorluklara dikkat \u00e7ekti. Waste Log’un at\u0131k y\u00f6netimini dijitalle\u015ftirerek bireyleri, markalar\u0131, kurumlar\u0131 ve lisansl\u0131 geri d\u00f6n\u00fc\u015f\u00fcm firmalar\u0131n\u0131 ayn\u0131 ekosistemde bulu\u015fturan bir s\u00fcrd\u00fcr\u00fclebilirlik platformu oldu\u011funu belirten \u00c7elik, \u015f\u00f6yle konu\u015ftu: \u201cGeri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir at\u0131klar\u0131n \u00f6nemli bir b\u00f6l\u00fcm\u00fc kayna\u011f\u0131nda ayr\u0131\u015ft\u0131r\u0131lmas\u0131na ra\u011fmen bu at\u0131klar\u0131n do\u011fru \u015fekilde toplanmas\u0131, takip edilmesi ve ekonomik de\u011fere d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesi konusunda sistemsel problemler ya\u015fan\u0131yordu. Biz de \u2018At\u0131\u011f\u0131n kayna\u011f\u0131ndan geri d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecine kadar olan yolculu\u011funu nas\u0131l daha kolay, \u00f6l\u00e7\u00fclebilir ve te\u015fvik edici hale getirebiliriz?\u2019 sorusundan yola \u00e7\u0131kt\u0131k. Bug\u00fcn Waste Log olarak yaln\u0131zca at\u0131k toplama s\u00fcre\u00e7lerini dijitalle\u015ftirmeyi de\u011fil, ayn\u0131 zamanda markalar\u0131n s\u00fcrd\u00fcr\u00fclebilirlik hedeflerini desteklemeyi de kolayla\u015ft\u0131ran bir sistem sunuyoruz.\u201d<\/p>\n
\u00a0S\u00fcrd\u00fcr\u00fclebilirlik Ad\u0131mlar\u0131 Derne\u011fi Ba\u015fkan\u0131 Emrah Kurum ise ambalaj ve organik at\u0131klar\u0131n ayr\u0131\u015ft\u0131r\u0131lmadan bertaraf edilmesinin yol a\u00e7t\u0131\u011f\u0131 \u00e7evresel tahribata ve at\u0131klar\u0131n kaplad\u0131\u011f\u0131 geni\u015f hacme dikkat \u00e7ekti. At\u0131klar\u0131n y\u00fczde 60’\u0131n\u0131 olu\u015fturan ambalaj at\u0131klar\u0131n\u0131n geri d\u00f6n\u00fc\u015f\u00fcme kazand\u0131r\u0131lmas\u0131n\u0131n \u00f6nemini vurgulayan Kurum, \u015firketlerin geri d\u00f6n\u00fc\u015f\u00fcm projeleri geli\u015ftirerek s\u00fcrd\u00fcr\u00fclebilirlik vizyonlar\u0131n\u0131 geni\u015fletebileceklerini, ekonomik de\u011fer yaratarak d\u00f6ng\u00fcsel ekonomiye de \u00f6nemli katk\u0131lar sa\u011flayabileceklerini ifade etti.<\/p>\n
\u00a0Etkinlik sonunda d\u00fczenlenen mini bilgi yar\u0131\u015fmas\u0131nda kat\u0131l\u0131mc\u0131lar, panelde ele al\u0131nan konulara ili\u015fkin sorular\u0131 yan\u0131tlayarak hem hediyeler kazand\u0131 hem de s\u00fcrd\u00fcr\u00fclebilirlik ve geri d\u00f6n\u00fc\u015f\u00fcm konular\u0131na aktif olarak kat\u0131lma f\u0131rsat\u0131 buldu.<\/p>\n
<\/strong> Muratbey ve Waste Log i\u015f birli\u011fiyle hayata ge\u00e7irilen \u201cKazand\u0131ran Peynirler Projesi\u201d, 29 Eyl\u00fcl\u2019de 5. G\u00fcvenilir \u00dcr\u00fcn Zirvesi kapsam\u0131nda d\u00fczenlenen 2026 Feed the Future \u00d6d\u00fclleri\u2019nde \u00e7ifte \u00f6d\u00fcl ald\u0131. Geri D\u00f6n\u00fc\u015f\u00fcm Deneyim Etkinli\u011fi\u2019nde kat\u0131l\u0131mc\u0131larla bulu\u015fan proje, 2026 Feed the Future \u00d6d\u00fclleri\u2019nde Proje-S\u0131f\u0131r At\u0131k ve \u00c7evre Dostu \u00dcr\u00fcn kategorilerinde birincilik \u00f6d\u00fcl\u00fcne lay\u0131k g\u00f6r\u00fcld\u00fc.<\/p>\n","protected":false},"author":1,"featured_media":160717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[12,4,10,11],"tags":[],"class_list":["post-160716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/160716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=160716"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/160716\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/160717"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=160716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=160716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=160716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"