L\u2019Or\u00e9al T\u00fcrkiye, pazar dinamikleri do\u011frultusunda ticari operasyonlar\u0131n\u0131 daha y\u00fcksek yap\u0131sal verimlilik, ticari disiplin ve s\u00fcrd\u00fcr\u00fclebilir de\u011fer yarat\u0131m\u0131 oda\u011f\u0131nda g\u00fc\u00e7lendirmek amac\u0131yla Ticari Transformasyon ve M\u00fckemmellik organizasyonunu kurdu. Yeni yap\u0131lanma; i\u015f birimleri aras\u0131ndaki yetkinlikleri bir araya getirmeyi, s\u00fcre\u00e7leri sadele\u015ftirmeyi ve \u00e7oklu i\u015f birimi vizyonuyla stratejik m\u00fc\u015fteri ortakl\u0131klar\u0131n\u0131 daha ileri bir seviyeye ta\u015f\u0131may\u0131 hedefliyor.<\/p>\n
Murat Ba\u015far, yeni sorumlulu\u011fu kapsam\u0131nda kilit omni-channel ve saf e-ticaret i\u015f ortakl\u0131klar\u0131n\u0131n geli\u015ftirilmesine, gelir art\u0131\u015f\u0131 y\u00f6netimi uygulamalar\u0131n\u0131n yayg\u0131nla\u015ft\u0131r\u0131lmas\u0131na, \u00e7apraz ticari d\u00f6n\u00fc\u015f\u00fcm programlar\u0131na ve gelece\u011fin ticari yetkinliklerinin kazand\u0131r\u0131lmas\u0131na liderlik edecek. Yeni yap\u0131 do\u011frultusunda Kurumsal E-Ticaret, Kurumsal Gelir Art\u0131\u015f\u0131 Y\u00f6netimi, Ticari D\u00f6n\u00fc\u015f\u00fcm Projeleri ve Ticari Yetkinlik Geli\u015ftirme fonksiyonlar\u0131 tek \u00e7at\u0131 alt\u0131nda Murat Ba\u015far\u2019\u0131n y\u00f6netiminde bir araya geliyor.<\/p>\n
L\u2019Or\u00e9al T\u00fcrkiye b\u00fcnyesinde 2011 y\u0131l\u0131nda kariyerine ba\u015flayan Murat Ba\u015far, farkl\u0131 ticari kanallar\u0131n kurulmas\u0131nda \u00fcst d\u00fczey ticari sorumluluklar \u00fcstlendi. 2021 y\u0131l\u0131nda L\u2019Or\u00e9al T\u00fcrkiye\u2019nin en b\u00fcy\u00fck divizyonunun Ticari Direkt\u00f6rl\u00fc\u011f\u00fcne atanan Ba\u015far; sat\u0131\u015f operasyonlar\u0131, i\u015f planlama, e-ticaret, karl\u0131 b\u00fcy\u00fcme ve O+O (\u00e7evrim i\u00e7i ve \u00e7evrim d\u0131\u015f\u0131 entegrasyon) d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc ba\u015far\u0131yla y\u00f6netti. 2024 y\u0131l\u0131ndan itibaren Kurumsal E-Ticaret Direkt\u00f6r\u00fc ve \u00dclke Y\u00f6netim Komitesi \u00dcyesi olarak e-ticaret pay\u0131n\u0131n toplam i\u015f hacminin %30\u2019una ula\u015fmas\u0131na \u00f6nc\u00fcl\u00fck eden Ba\u015far; ortak de\u011fer yarat\u0131m\u0131 modelleriyle \u015firketin tekno-g\u00fczellik alan\u0131ndaki liderli\u011finin peki\u015fmesinde \u00f6nemli rol oynad\u0131.<\/p>\n
L\u2019Oreal hakk\u0131nda<\/p>\n
115 y\u0131l\u0131 a\u015fk\u0131n s\u00fcredir d\u00fcnyan\u0131n lider g\u00fczellik \u015firketlerinden biri olan L\u2019Or\u00e9al, tek bir amaca odaklanm\u0131\u015ft\u0131r: d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki t\u00fcketicilerin g\u00fczellik beklentilerini kar\u015f\u0131lamak. \u201cD\u00fcnyay\u0131 harekete ge\u00e7iren g\u00fczelli\u011fi yaratmak\u201d \u015feklinde ifade etti\u011fimiz amac\u0131m\u0131z; g\u00fczelli\u011fe yakla\u015f\u0131m\u0131m\u0131z\u0131 temel bir ihtiya\u00e7, kapsay\u0131c\u0131, etik, c\u00f6mert ve sosyal ile \u00e7evresel s\u00fcrd\u00fcr\u00fclebilirli\u011fe ba\u011fl\u0131 bir anlay\u0131\u015f olarak tan\u0131mlar.<\/p>\n
40 uluslararas\u0131 markadan olu\u015fan geni\u015f portf\u00f6y\u00fcm\u00fcz ve Gelecek \u0130\u00e7in L\u2019Or\u00e9al Program\u0131 kapsam\u0131ndaki iddial\u0131 s\u00fcrd\u00fcr\u00fclebilirlik taahh\u00fctlerimizle; kalite, etkinlik, g\u00fcvenlik, samimiyet ve sorumluluk a\u00e7\u0131s\u0131ndan d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki herkese en iyisini sunmay\u0131 hedeflerken, g\u00fczelli\u011fin sonsuz \u00e7e\u015fitlili\u011fini kutluyoruz.<\/p>\n
Daha fazla bilgi i\u00e7in https:\/\/www.loreal.com\/en\/mediaroom\/<\/p>\n
\u00a0<\/p>\n
<\/strong> T\u00fcrkiye\u2019nin lider tekno-g\u00fczellik \u015firketi L\u2019Or\u00e9al T\u00fcrkiye, ticari \u00e7al\u0131\u015fma modelini gelece\u011fe ta\u015f\u0131mak amac\u0131yla hayata ge\u00e7irdi\u011fi yeni Ticari Transformasyon ve M\u00fckemmellik organizasyonunun liderli\u011fine Murat Ba\u015far\u2019\u0131 getirdi. 2024 y\u0131l\u0131ndan bu yana Kurumsal E-Ticaret Direkt\u00f6r\u00fc ve \u00dclke Y\u00f6netim Komitesi \u00dcyesi olarak g\u00f6rev yapan Murat Ba\u015far, 1 Ekim 2026 itibar\u0131yla yeni organizasyonun y\u00f6netimini \u00fcstlendi.<\/p>\n","protected":false},"author":1,"featured_media":160599,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10,11],"tags":[],"class_list":["post-160598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/160598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=160598"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/160598\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/160599"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=160598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=160598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=160598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"