{"id":160054,"date":"2026-10-01T12:45:03","date_gmt":"2026-10-01T09:45:03","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/10\/01\/citroen-ami-ve-tema-vakfindan-doga-icin-farkindalik-calismasi"},"modified":"2026-10-01T12:45:03","modified_gmt":"2026-10-01T09:45:03","slug":"citroen-ami-ve-tema-vakfindan-doga-icin-farkindalik-calismasi","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/10\/01\/citroen-ami-ve-tema-vakfindan-doga-icin-farkindalik-calismasi\/","title":{"rendered":"Citroen Ami ve TEMA Vakf\u0131ndan do\u011fa i\u00e7in fark\u0131ndal\u0131k \u00e7al\u0131\u015fmas\u0131"},"content":{"rendered":"

Citroen, TEMA Vakf\u0131 i\u015f birli\u011fiyle yeni bir fark\u0131ndal\u0131k \u00e7al\u0131\u015fmas\u0131n\u0131 hayata ge\u00e7irdi. Citroen Ami\u2019nin kompakt yap\u0131s\u0131ndan ilham alan \u00e7al\u0131\u015fmada, geleneksel reklam anlay\u0131\u015f\u0131n\u0131n aksine Ami i\u00e7in kullan\u0131lan alan minimum seviyede tutuldu.<\/p>\n

A\u00e7\u0131k hava \u00e7al\u0131\u015fmalar\u0131nda Ami\u2019nin yer ald\u0131\u011f\u0131 k\u00fc\u00e7\u00fck b\u00f6l\u00fcmde, \u201cBu reklam alan\u0131 Ami i\u00e7in yeter\u201d mesaj\u0131na yer verilirken, mesaj \u201c\u00c7\u00fcnk\u00fc do\u011fa i\u00e7in daha \u00e7ok alan laz\u0131m\u201d ifadesiyle tamamland\u0131. Reklam alanlar\u0131n\u0131n b\u00fcy\u00fck b\u00f6l\u00fcm\u00fc ise TEMA Vakf\u0131n\u0131n do\u011fal varl\u0131klar\u0131 koruma \u00e7al\u0131\u015fmalar\u0131na destek \u00e7a\u011fr\u0131s\u0131na ayr\u0131ld\u0131.<\/p>\n

\u00c7al\u0131\u015fmayla Ami\u2019nin \u015fehir i\u00e7inde az alan kaplayan kompakt yap\u0131s\u0131, ileti\u015fim kampanyas\u0131n\u0131n merkezindeki yarat\u0131c\u0131 fikre ta\u015f\u0131nd\u0131. Billboard uygulamalar\u0131nda yaln\u0131zca k\u00fc\u00e7\u00fck bir b\u00f6l\u00fcm Ami\u2019ye ayr\u0131l\u0131rken, kalan alan do\u011faya y\u00f6nelik fark\u0131ndal\u0131k mesaj\u0131na b\u0131rak\u0131ld\u0131.<\/p>\n

\"\"\n<\/p>\n

\u201c\u00c7\u00fcnk\u00fc do\u011fa i\u00e7in daha \u00e7ok alan laz\u0131m\u201d yakla\u015f\u0131m\u0131 a\u00e7\u0131k hava mecralar\u0131n\u0131n yan\u0131 s\u0131ra sosyal medya, dijital mecralar, web bannerlar\u0131 ve radyo ileti\u015fiminde de kullan\u0131ld\u0131. Sosyal medya i\u00e7eriklerinde kullan\u0131c\u0131lar, \u201cSen de do\u011faya daha \u00e7ok alan b\u0131rakmak istiyorsan\u201d mesaj\u0131yla TEMA Vakf\u0131n\u0131n do\u011fal varl\u0131klar\u0131 koruma \u00e7al\u0131\u015fmalar\u0131na destek olmaya davet edildi.<\/p>\n

Radyo uygulamas\u0131nda ise ayn\u0131 fikir s\u00fcre \u00fczerinden i\u015flendi. \u201cCitroen Ami\u2019yi anlatmak i\u00e7in 5 saniye yeter\u201d mesaj\u0131yla reklam s\u00fcresinin kalan b\u00f6l\u00fcm\u00fcn\u00fcn TEMA Vakf\u0131n\u0131n fark\u0131ndal\u0131k mesaj\u0131na ayr\u0131ld\u0131\u011f\u0131 belirtildi.<\/p>\n

Citroen, \u00e7al\u0131\u015fmayla Ami\u2019nin k\u00fc\u00e7\u00fck boyutlar\u0131, elektrikli yap\u0131s\u0131 ve \u015fehir i\u00e7i kullan\u0131m odakl\u0131 karakterini \u00e7evre fark\u0131ndal\u0131\u011f\u0131 mesaj\u0131yla bir araya getirmeyi hedefledi. \u0130\u015f birli\u011fi kapsam\u0131nda kullan\u0131c\u0131lar, TEMA Vakf\u0131n\u0131n do\u011fal varl\u0131klar\u0131 koruma \u00e7al\u0131\u015fmalar\u0131na katk\u0131da bulunmaya davet edildi.<\/p>\n

\"\"\n<\/p>\n

K\u00fcnye<\/p>\n

Head of Citro\u00ebn Marketing: Burcu Giray<\/p>\n

Citroen Marketing Communication Manager: Gizem Hosan<\/p>\n

Citroen Marketing Communication Supervisor: Beyza Kesebir, Ezgi Ekin \u015eenf\u0131rat, Serra Uysal<\/p>\n

Executive Creative Director: Mustafa G\u00fclsen<\/p>\n

Creative Director: Gizem Arl\u0131 Sirkeci, H\u00fcseyin G\u00fcnd\u00fcz<\/p>\n

Group Head: Kerem Korucuo\u011flu, Kamer H\u0131zal, Selin Pervan, Galip Makarnac\u0131<\/p>\n

Copywriter: Arda Tokatl\u0131o\u011flu<\/p>\n

Art Director: Ufuk G\u00fcler<\/p>\n

Head of Graphic Design: Hasan Y\u0131ld\u0131r\u0131m<\/p>\n

Operations Coordinator: Ayfer \u00d6ren<\/p>\n

Head of Production: S\u0131la Salgin<\/p>\n

Agency Producer: \u0130dil Yal\u00e7\u0131n\u00f6z, Tuna Akta\u015f<\/p>\n

Group Account Director: Ye\u015fim Tamuro\u011flu Kaya, Irmak Altuna Y\u0131ld\u0131r\u0131m<\/p>\n

Account Director: Zeynep Uzun<\/p>\n

Account Team: \u0130pek Sobutay, B\u00fc\u015fra Nur \u00c7i\u00e7ek, Ay\u00e7a Y\u00fcce, Serenay \u00c7ak\u0131r<\/p>\n

PR Ajans\u0131: Canya\u015f \u0130leti\u015fim<\/p>\n

\u00a0<\/p>\n

Citroen<\/p>\n

Citroen, 1919 y\u0131l\u0131ndan bu yana toplumdaki geli\u015fmelere yan\u0131t vermek amac\u0131yla otomobiller, teknolojiler ve ula\u015f\u0131m \u00e7\u00f6z\u00fcmleri geli\u015ftiriyor. Marka, elektrikli ve \u015farj edilebilir hibrit g\u00fc\u00e7 aktarma sistemlerine sahip sedan, SUV ve ticari ara\u00e7lar\u0131n yan\u0131 s\u0131ra \u015fehir i\u00e7i kullan\u0131m i\u00e7in tasarlanan elektrikli ula\u015f\u0131m arac\u0131 Ami\u2019yi de \u00fcr\u00fcn gam\u0131nda bulunduruyor.<\/p>\n

\"\"\n<\/p>\n

TEMA Vakf\u0131<\/p>\n

TEMA Vakf\u0131, Hayrettin Karaca ve A. Nihat G\u00f6kyi\u011fit taraf\u0131ndan 1992 y\u0131l\u0131nda kuruldu. Kurulu\u015fuyla birlikte \u201cT\u00fcrkiye \u00c7\u00f6l Olmas\u0131n\u201d \u00e7a\u011fr\u0131s\u0131n\u0131 ba\u015flatan vak\u0131f, erozyon konusunu T\u00fcrkiye\u2019nin g\u00fcndemine ta\u015f\u0131d\u0131. Vak\u0131f, erozyon ve \u00e7\u00f6lle\u015fmeyle m\u00fccadelede toplumsal duyarl\u0131l\u0131\u011f\u0131 ve fark\u0131ndal\u0131\u011f\u0131 art\u0131rmak ve ba\u015fta toprak olmak \u00fczere do\u011fal varl\u0131klar\u0131 korumak amac\u0131yla \u00e7al\u0131\u015fmalar y\u00fcr\u00fct\u00fcyor.<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

Citroen, TEMA Vakf\u0131 i\u015f birli\u011fiyle hayata ge\u00e7irdi\u011fi fark\u0131ndal\u0131k \u00e7al\u0131\u015fmas\u0131nda Ami i\u00e7in kullan\u0131lan reklam alan\u0131n\u0131 minimum seviyede tutarak alan\u0131n b\u00fcy\u00fck b\u00f6l\u00fcm\u00fcn\u00fc do\u011faya ay\u0131rd\u0131.<\/p>\n","protected":false},"author":1,"featured_media":160055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10,11],"tags":[],"class_list":["post-160054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/160054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=160054"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/160054\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/160055"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=160054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=160054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=160054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}