{"id":15854,"date":"2025-12-04T23:15:02","date_gmt":"2025-12-04T20:15:02","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2025\/12\/04\/pepsico-2026-yili-icin-mercedes-amg-petronas-f1-takimi-ile-kuresel-ortakligini-duyurdu"},"modified":"2025-12-04T23:15:02","modified_gmt":"2025-12-04T20:15:02","slug":"pepsico-2026-yili-icin-mercedes-amg-petronas-f1-takimi-ile-kuresel-ortakligini-duyurdu","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2025\/12\/04\/pepsico-2026-yili-icin-mercedes-amg-petronas-f1-takimi-ile-kuresel-ortakligini-duyurdu\/","title":{"rendered":"PepsiCo, 2026 y\u0131l\u0131 i\u00e7in Mercedes-AMG PETRONAS F1 Tak\u0131m\u0131 ile k\u00fcresel ortakl\u0131\u011f\u0131n\u0131 duyurdu"},"content":{"rendered":"<p>Gatorade, Sting ve Doritos performans, enerji ve lezzeti sekiz kez FIA World Constructors&#039; Champions ile birle\u015ftiriyor.<\/p>\n<p>PepsiCo bug\u00fcn, 2026 y\u0131l\u0131ndan itibaren Mercedes-AMG PETRONAS F1 Tak\u0131m\u0131 ile \u00f6nemli bir k\u00fcresel ortakl\u0131\u011f\u0131 duyurarak \u00fc\u00e7 g\u00fc\u00e7l\u00fc markas\u0131n\u0131 &#8211; Gatorade\u00ae, Sting\u00ae\u00a0ve Doritos\u00ae\u00a0&#8211; ikonik Formula 1 tak\u0131m\u0131yla bir araya getiriyor. Bu \u00e7ok y\u0131ll\u0131 ortakl\u0131k, PepsiCo&#039;nun mevcut Formula 1 ili\u015fkisini geli\u015ftiriyor ve kategori lideri \u00fc\u00e7 PepsiCo markas\u0131n\u0131n ilk kez bir F1 tak\u0131m\u0131yla ortakl\u0131\u011f\u0131na i\u015faret ediyor.<\/p>\n<p>Formula 1&#039;in patlay\u0131c\u0131 b\u00fcy\u00fcme y\u00f6r\u00fcngesine ve h\u0131zla geni\u015fleyen hayran kitlesine dayanan bu ortakl\u0131k, PepsiCo&#039;yu, Mercedes-AMG PETRONAS F1 Tak\u0131m\u0131&#039;n\u0131n \u00f6nc\u00fc hidrasyon programlar\u0131ndan s\u00fcr\u00fckleyici taraftar deneyimlerine kadar t\u00fcm operasyonlar\u0131nda kapsaml\u0131 entegrasyon yoluyla sporun k\u00fcresel ivmesinin merkezinde konumland\u0131r\u0131yor.<\/p>\n<p>Ekip performans\u0131n\u0131 art\u0131rmak<\/p>\n<p>Gatorade\u00ae\u00a060 y\u0131ll\u0131k miras\u0131n\u0131 ve Gatorade Spor Bilimleri Enstit\u00fcs\u00fc&#039;n\u00fcn (GSSI) uzmanl\u0131\u011f\u0131n\u0131 ilk kez padoklara ta\u015f\u0131yor. S\u00fcr\u00fcc\u00fclerin tek bir yar\u0131\u015fta ter yoluyla 4 kilograma kadar v\u00fccut a\u011f\u0131rl\u0131\u011f\u0131 kaybedebildi\u011fi bir sporda[1], hidrasyon performans i\u00e7in kritik \u00f6neme sahiptir &#8211; ve Gatorade&#039;in hidrasyon bilimi ve performans \u00e7\u00f6z\u00fcmlerindeki d\u00fcnya lideri uzmanl\u0131\u011f\u0131 Mercedes-AMG PETRONAS F1 Tak\u0131m\u0131 performans programlar\u0131na entegre edilecektir. Bu program, tamamen \u00f6zelle\u015ftirilmi\u015f bir performans hidrasyon stratejisi uygulayarak Mercedes-AMG PETRONAS F1 Team\u00a0&#039;a her milisaniyenin \u00f6nemli oldu\u011fu bir sporda performans avantaj\u0131 sa\u011fl\u0131yor.<\/p>\n<p>F1 yetene\u011fi marka g\u00fcc\u00fcyle bulu\u015fuyor<\/p>\n<p>Ortakl\u0131k ayn\u0131 zamanda Mercedes-AMG PETRONAS F1 Tak\u0131m\u0131&#039;n\u0131n iki nesil yar\u0131\u015f m\u00fckemmelli\u011fini temsil eden s\u00fcr\u00fcc\u00fcleri George Russell ve Kimi Antonelli&#039;den de yararlanacak. F1&#039;in \u00f6nde gelen yeteneklerinden biri olarak kabul edilen Russell, d\u00fcnya \u00e7ap\u0131ndaki hayranlar\u0131na kan\u0131tlanm\u0131\u015f bir performans ve \u00f6zg\u00fcn bir ba\u011flant\u0131 sunuyor. F1&#039;e h\u0131zl\u0131 y\u00fckseli\u015fiyle man\u015fetlere \u00e7\u0131kan Antonelli, sporun heyecan verici gelece\u011fini ve yeni nesil yetenekleri temsil ediyor.<\/p>\n<p>Ortakl\u0131k sayesinde taraftarlar her iki s\u00fcr\u00fcc\u00fcn\u00fcn de Gatorade, Doritos ve Sting&#039;in sahne arkas\u0131 i\u00e7eriklerinden taraftar odakl\u0131 aktivasyonlara kadar ortak g\u00fc\u00e7lerini sergileyen taraftar kat\u0131l\u0131m\u0131 giri\u015fimlerine kat\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6recekler.<\/p>\n<p>K\u00fcresel hayran kitlesine enerji vermek<\/p>\n<p>Sting\u00ae, Hindistan, Pakistan, Vietnam ve M\u0131s\u0131r gibi pazarlarda 1 numaral\u0131 enerji i\u00e7ece\u011fi olarak[2], patlay\u0131c\u0131 b\u00fcy\u00fcme hikayesini padoklara ta\u015f\u0131yor. Geli\u015fmekte olan pazarlarda pazar lideri konumunda olan Sting&#039;in gidi\u015fat\u0131, hem F1&#039;in hem de Mercedes-AMG PETRONAS F1 Tak\u0131m\u0131&#039;n\u0131n bu y\u00fcksek b\u00fcy\u00fcme oran\u0131na sahip b\u00f6lgelerdeki geni\u015flemesini yans\u0131t\u0131yor.<\/p>\n<p>Sting, enerjik marka ruhunu yar\u0131\u015f hafta sonlar\u0131na ta\u015f\u0131yor. Sting ile, Z Ku\u015fa\u011f\u0131 hayranlar\u0131n\u0131 Mercedes-AMG PETRONAS F1 Tak\u0131m\u0131na ba\u011flayarak, onlar\u0131 yar\u0131\u015fa getirerek ve F1 heyecan\u0131n\u0131 her zamankinden daha h\u0131zl\u0131 sunarak h\u0131z\u0131 daha da artt\u0131rd\u0131.<\/p>\n<p>H\u0131zl\u0131 \u015feride cesur bir tat getirmek<\/p>\n<p>Doritos\u00ae\u00a0Mercedes-AMG PETRONAS F1 Tak\u0131m\u0131&#039;na kat\u0131larak pistte, k\u00fclt\u00fcrde ve her \u0131s\u0131r\u0131kta cesarete olan ortak inanc\u0131yla taraftar deneyimini y\u00fckseltiyor. D\u00fcnyan\u0131n en cesur at\u0131\u015ft\u0131rmal\u0131k markas\u0131 olan Doritos, F1&#039;in yo\u011funlu\u011fu ve hassasiyetinden ilham alan y\u00fcksek etkili, lezzet odakl\u0131 deneyimlerle yar\u0131\u015f hafta sonlar\u0131n\u0131 ate\u015fleyecek.<\/p>\n<p>Doritos, k\u00fcresel aktivasyon haklar\u0131 sayesinde, Grand Prix hafta sonlar\u0131n\u0131n h\u0131z\u0131n\u0131, gerilimini ve heyecan\u0131n\u0131 yakalayarak ve pistin heyecan\u0131n\u0131 at\u0131\u015ft\u0131rmal\u0131k d\u00fcnyas\u0131na ta\u015f\u0131yarak imza niteli\u011findeki \u00fcst\u00fcnl\u00fc\u011f\u00fcn\u00fc her yerdeki hayranlar\u0131yla bulu\u015fturacak. Doritos ve Mercedes-AMG PETRONAS F1 Tak\u0131m\u0131 birlikte, k\u00fcresel F1 toplulu\u011funa lezzet ve adrenalinin e\u015fsiz bir kombinasyonunu sunacak.<\/p>\n<p>PepsiCo Uluslararas\u0131 \u0130\u00e7ecekler \u0130cra Kurulu Ba\u015fkan\u0131 Eugene Willemsen, &#8220;Bu ortakl\u0131k, PepsiCo&#039;nun en ikonik \u00fc\u00e7 markas\u0131n\u0131 d\u00fcnyan\u0131n en ba\u015far\u0131l\u0131 Formula 1 tak\u0131m\u0131yla birle\u015ftirerek performans, enerji ve lezzeti tek bir bayrak alt\u0131nda topluyor. Gatorade, Sting ve Doritos arac\u0131l\u0131\u011f\u0131yla spor k\u00fclt\u00fcr\u00fcn\u00fcn i\u00e7inde yer al\u0131yor, hem sporcular\u0131 hem de F 1 heyecan\u0131 i\u00e7in ya\u015fayan taraftarlar\u0131 besliyoruz. Mercedes-AMG PETRONAS Formula 1 Tak\u0131m\u0131 ile ortakl\u0131\u011f\u0131m\u0131z, her iki kurulu\u015fumuzu da tan\u0131mlayan de\u011ferler olan performans, yenilik ve m\u00fckemmelli\u011fe olan ortak ba\u011fl\u0131l\u0131\u011f\u0131m\u0131z\u0131 yans\u0131tmaktad\u0131r.&#8221; dedi.<\/p>\n<p>Mercedes-AMG PETRONAS F1 Tak\u0131m\u0131 Tak\u0131m M\u00fcd\u00fcr\u00fc ve \u0130cra Kurulu Ba\u015fkan\u0131 Toto Wolff,\u00a0\u015funlar\u0131 s\u00f6yledi:<\/p>\n<p>&#8220;PepsiCo gibi g\u00fc\u00e7l\u00fc bir portf\u00f6ye sahip bir \u015firketi ortak ekosistemimize dahil etmek, ekibimizin ve sporumuzun g\u00fcc\u00fcn\u00fcn bir ba\u015fka g\u00f6stergesidir. Bir marka olarak, inovasyon ve m\u00fckemmellik yoluyla en y\u00fcksek performans\u0131n pe\u015finde ko\u015fma de\u011ferlerimizle m\u00fckemmel bir uyum i\u00e7indeler. Gatorade&#039;in spor bilimi alan\u0131ndaki uzmanl\u0131\u011f\u0131, Sting&#039;in gen\u00e7lik enerjisi ve Doritos&#039;un k\u00fclt\u00fcrel alaka d\u00fczeyinin her biri benzersiz bir \u015fey getiriyor. Birlikte, sadece tak\u0131m\u0131m\u0131z\u0131n performans\u0131n\u0131 desteklemekle kalmayan, ayn\u0131 zamanda d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki taraftarlar\u0131m\u0131z i\u00e7in deneyimi geli\u015ftiren bir ortakl\u0131k olu\u015fturuyorlar.&#8221;<\/p>\n<p>Mercedes-AMG PETRONAS F1 Tak\u0131m\u0131 Ticari Direkt\u00f6r\u00fc Richard Sanders ise, &#8220;PepsiCo&#039;yu ekibimize katmaktan b\u00fcy\u00fck mutluluk duyuyoruz. Bu sekt\u00f6rdeki uzmanl\u0131klar\u0131, misafirlerimiz ve taraftarlar\u0131m\u0131z i\u00e7in pistte ve \u00f6tesinde harika deneyimler sunmam\u0131za yard\u0131mc\u0131 olacak. Bu, g\u00fcnl\u00fck faaliyetlerimize ve d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki insanlarla nas\u0131l ba\u011flant\u0131 kurdu\u011fumuza ger\u00e7ek de\u011fer katan bir\u00a0ortakl\u0131k.&#8221; dedi.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2025\/12\/27481df9170e47e80384f73a48dff651_1.jpg\" \/>\n<\/p>\n<p> <strong><\/strong><br \/>\nSANAY\u0130 HABER AJANSI <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gatorade, Sting ve Doritos performans, enerji ve lezzeti sekiz kez FIA World Constructors&#8217; Champions ile birle\u015ftiriyor.<\/p>\n","protected":false},"author":1,"featured_media":15855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10],"tags":[],"class_list":["post-15854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/15854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=15854"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/15854\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/15855"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=15854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=15854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=15854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}