{"id":157249,"date":"2026-09-26T12:00:31","date_gmt":"2026-09-26T09:00:31","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/09\/26\/tofas-ve-opelden-gelecege-yonelik-stratejik-is-birligi-mesaji"},"modified":"2026-09-26T12:00:31","modified_gmt":"2026-09-26T09:00:31","slug":"tofas-ve-opelden-gelecege-yonelik-stratejik-is-birligi-mesaji","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/09\/26\/tofas-ve-opelden-gelecege-yonelik-stratejik-is-birligi-mesaji\/","title":{"rendered":"Tofa\u015f ve Opel\u2019den gelece\u011fe y\u00f6nelik stratejik i\u015f birli\u011fi mesaj\u0131"},"content":{"rendered":"

Tofa\u015f ve Opel\u2019den gelece\u011fe y\u00f6nelik stratejik i\u015f birli\u011fi mesaj\u0131<\/p>\n

T\u00fcrkiye\u2019nin Opel d\u00fcnyas\u0131ndaki stratejik rol\u00fc g\u00fc\u00e7leniyor<\/p>\n

Tofa\u015f CEO\u2019su Cengiz Eroldu, Opel\u2019in Almanya R\u00fcsselsheim\u2019daki Genel Merkezi\u2019ni ziyaret ederek Opel CEO\u2019su Florian Huettl ve markan\u0131n \u00fcst y\u00f6netimiyle bir araya geldi. Opel\u2019in gelecek d\u00f6nem stratejilerinin ele al\u0131nd\u0131\u011f\u0131 \u00fcst d\u00fczey g\u00f6r\u00fc\u015fmelerde, T\u00fcrkiye pazar\u0131n\u0131n markan\u0131n \u00fc\u00e7\u00fcnc\u00fc pazar\u0131 olarak ta\u015f\u0131d\u0131\u011f\u0131 stratejik \u00f6nemin yan\u0131 s\u0131ra gelecek d\u00f6nemdeki g\u00fc\u00e7l\u00fc \u00fcr\u00fcn gam\u0131 ve Opel T\u00fcrkiye\u2019nin yerel performans\u0131n\u0131n daha da g\u00fc\u00e7lendirilmesine y\u00f6nelik f\u0131rsatlar \u00f6ne \u00e7\u0131kan ba\u015fl\u0131klar aras\u0131nda yer ald\u0131.<\/p>\n

\"\"\n<\/p>\n

T\u00fcrk otomotiv sekt\u00f6r\u00fcn\u00fcn \u00f6nc\u00fc kurulu\u015flar\u0131ndan Tofa\u015f ile Opel aras\u0131ndaki g\u00fc\u00e7l\u00fc i\u015f birli\u011fi, Almanya\u2019da ger\u00e7ekle\u015ftirilen \u00fcst d\u00fczey temaslarla ele al\u0131nd\u0131. Tofa\u015f CEO\u2019su Cengiz Eroldu, Opel\u2019in Almanya\u2019n\u0131n R\u00fcsselsheim kentindeki Genel Merkezi\u2019ni ziyaret ederek Opel CEO\u2019su Florian Huettl ve markan\u0131n \u00fcst d\u00fczey y\u00f6neticileriyle bir araya geldi. Ger\u00e7ekle\u015ftirilen g\u00f6r\u00fc\u015fmelerde k\u00fcresel otomotiv sekt\u00f6r\u00fcndeki d\u00f6n\u00fc\u015f\u00fcm s\u00fcreci, Opel\u2019in orta ve uzun vadeli b\u00fcy\u00fcme hedefleri, elektrifikasyon, s\u00fcrd\u00fcr\u00fclebilir mobilite ve de\u011fi\u015fen m\u00fc\u015fteri beklentileri kapsaml\u0131 \u015fekilde de\u011ferlendirildi. T\u00fcrkiye pazar\u0131n\u0131n Opel a\u00e7\u0131s\u0131ndan ta\u015f\u0131d\u0131\u011f\u0131 stratejik \u00f6nem ve Opel T\u00fcrkiye\u2019nin markan\u0131n global yap\u0131lanmas\u0131 i\u00e7erisindeki g\u00fc\u00e7l\u00fc konumu da g\u00f6r\u00fc\u015fmelerin \u00f6nemli g\u00fcndem maddeleri aras\u0131nda yer ald\u0131.<\/p>\n

T\u00fcrkiye\u2019nin Opel d\u00fcnyas\u0131ndaki stratejik konumu ele al\u0131nd\u0131<\/p>\n

Toplant\u0131larda Opel\u2019in T\u00fcrkiye pazar\u0131ndaki geli\u015fimi ve b\u00fcy\u00fcme potansiyeli \u00fczerinde durulurken, T\u00fcrkiye\u2019nin markan\u0131n \u00fc\u00e7\u00fcnc\u00fc i\u00e7 pazar\u0131 olarak ta\u015f\u0131d\u0131\u011f\u0131 \u00f6nem vurguland\u0131. Taraflar, Opel\u2019in T\u00fcrkiye\u2019deki varl\u0131\u011f\u0131n\u0131n daha da g\u00fc\u00e7lendirilmesine y\u00f6nelik f\u0131rsatlar\u0131n yan\u0131 s\u0131ra T\u00fcrkiye otomotiv pazar\u0131n\u0131n \u00f6n\u00fcm\u00fczdeki d\u00f6nemde sunaca\u011f\u0131 b\u00fcy\u00fcme potansiyeli konusunda g\u00f6r\u00fc\u015f al\u0131\u015fveri\u015finde bulundu.<\/p>\n

Tofa\u015f\u2019\u0131n \u00fcretim yetkinlikleri g\u00fcndemdeydi!<\/p>\n

Ziyaretin \u00f6nemli g\u00fcndem ba\u015fl\u0131klar\u0131ndan birini de Tofa\u015f\u2019\u0131n Opel markas\u0131 i\u00e7in \u00fcstlendi\u011fi mevcut \u00fcretim rol\u00fc olu\u015fturdu. Bu kapsamda, Tofa\u015f\u2019\u0131n y\u00fcksek \u00fcretim kabiliyeti ve kalite standartlar\u0131 ele al\u0131nd\u0131. Tofa\u015f\u2019\u0131n \u00fcretim tecr\u00fcbesi ve sanayi altyap\u0131s\u0131n\u0131n, Opel\u2019in mevcut operasyonlar\u0131na katk\u0131 sa\u011flayan \u00f6nemli unsurlardan biri oldu\u011fu vurguland\u0131. Tofa\u015f Fabrikas\u0131\u2019nda h\u00e2lihaz\u0131rda Opel Zafira, Vivaro ve Vivaro Kamyonet modellerinin \u00fcretimi ger\u00e7ekle\u015ftiriliyor. Markan\u0131n hafif ticari ara\u00e7 ailesinin \u00f6nemli modellerinden Combo\u2019nun da K9 projesi kapsam\u0131nda seri \u00fcretimine k\u0131sa s\u00fcre i\u00e7inde ba\u015flanacak. Bu \u00fcretim yetkinli\u011finin, Opel\u2019in \u00fc\u00e7\u00fcnc\u00fc i\u00e7 pazar\u0131 olan T\u00fcrkiye\u2019deki konumunu ve hafif ticari ara\u00e7 pazar\u0131ndaki performans\u0131n\u0131 desteklemedeki \u00f6nemi de de\u011ferlendirildi.<\/p>\n

Astra \u00fcretim hatt\u0131n\u0131 inceledi<\/p>\n

Program kapsam\u0131nda Opel\u2019in R\u00fcsselsheim\u2019daki \u00fcretim tesislerini de ziyaret eden Cengiz Eroldu, markan\u0131n \u00f6nemli modellerinden Astra\u2019n\u0131n \u00fcretim hatt\u0131nda incelemelerde bulundu. \u00dcretim s\u00fcre\u00e7leri, kalite uygulamalar\u0131 ve verimlilik \u00e7al\u0131\u015fmalar\u0131na ili\u015fkin bilgi alan Eroldu, Opel y\u00f6netimiyle gelece\u011fin \u00fcretim teknolojileri ve otomotiv end\u00fcstrisinin d\u00f6n\u00fc\u015f\u00fcm\u00fcne ili\u015fkin de\u011ferlendirmeler ger\u00e7ekle\u015ftirdi.<\/p>\n

\u201cT\u00fcrkiye\u2019nin Opel d\u00fcnyas\u0131ndaki stratejik rol\u00fc g\u00fc\u00e7leniyor\u201d<\/p>\n

Ziyaretin ard\u0131ndan de\u011ferlendirme yapan Tofa\u015f CEO\u2019su Cengiz Eroldu, \u015funlar\u0131 s\u00f6yledi: \u201cOtomotiv sekt\u00f6r\u00fc \u00e7ok boyutlu ve h\u0131zl\u0131 bir d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinden ge\u00e7iyor. Bu d\u00f6nemde g\u00fc\u00e7l\u00fc markalar kadar, g\u00fc\u00e7l\u00fc \u00fcretim altyap\u0131lar\u0131 ve uzun vadeli stratejik i\u015f birlikleri de b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Florian Huettl ve Opel y\u00f6netimiyle ger\u00e7ekle\u015ftirdi\u011fimiz g\u00f6r\u00fc\u015fmelerde markan\u0131n gelecek vizyonunu, T\u00fcrkiye pazar\u0131ndaki b\u00fcy\u00fcme potansiyelini ve \u00f6n\u00fcm\u00fczdeki d\u00f6nemde birlikte yaratabilece\u011fimiz yeni f\u0131rsatlar\u0131 kapsaml\u0131 \u015fekilde de\u011ferlendirdik. T\u00fcrkiye, Opel\u2019in en b\u00fcy\u00fck \u00fc\u00e7\u00fcnc\u00fc pazar\u0131 olarak markan\u0131n b\u00fcy\u00fcme hedeflerinde stratejik bir konuma sahip. Tofa\u015f olarak \u00fcretim tecr\u00fcbemiz ve sanayi g\u00fcc\u00fcm\u00fczle Opel\u2019in hem T\u00fcrkiye\u2019deki geli\u015fimine katk\u0131 sa\u011flamaya devam edece\u011fiz.\u201d <\/p>\n

Tofa\u015f ile y\u00fcr\u00fct\u00fclen i\u015f birli\u011finin Opel a\u00e7\u0131s\u0131ndan ta\u015f\u0131d\u0131\u011f\u0131 \u00f6neme dikkat \u00e7eken Opel CEO\u2019su Florian Huettl ise, T\u00fcrkiye\u2019nin markan\u0131n b\u00fcy\u00fcme stratejisindeki \u00f6nemli pazarlardan biri oldu\u011funu vurgulad\u0131. G\u00fc\u00e7l\u00fc \u00fcr\u00fcn gam\u0131 ve \u00f6n\u00fcm\u00fczdeki d\u00f6nemde sunulacak yeni modellerle T\u00fcrkiye\u2019deki m\u00fc\u015fterilerin beklentilerine yan\u0131t verilmesinin ve markan\u0131n pazardaki ba\u015far\u0131s\u0131n\u0131n daha da ileriye ta\u015f\u0131nmas\u0131n\u0131n hedeflendi\u011fini belirtti. Tofa\u015f\u2019\u0131n pazar tecr\u00fcbesi, g\u00fc\u00e7l\u00fc bayi a\u011f\u0131 ve \u00fcretim yetkinliklerinin i\u015f birli\u011finin \u00f6nemli dayanaklar\u0131n\u0131 olu\u015fturdu\u011funu ifade eden Huettl, bu i\u015f birli\u011fiyle Opel\u2019in T\u00fcrkiye\u2019deki b\u00fcy\u00fcme potansiyelinin en iyi \u015fekilde de\u011ferlendirilece\u011fine inand\u0131\u011f\u0131n\u0131 dile getirdi.<\/p>\n

R\u00fcsselsheim\u2019da ger\u00e7ekle\u015ftirilen g\u00f6r\u00fc\u015fmeler, Tofa\u015f ve Opel aras\u0131ndaki i\u015f birli\u011finin sat\u0131\u015f ve pazarlaman\u0131n \u00f6tesine ge\u00e7erek hafif ticari ara\u00e7larda mevcut \u00fcretim faaliyetlerini ve Opel\u2019in T\u00fcrkiye pazar\u0131ndaki konumunu g\u00fc\u00e7lendirmeye y\u00f6nelik uzun vadeli stratejik hedefleri kapsayan g\u00fc\u00e7l\u00fc bir yap\u0131 i\u00e7erisinde geli\u015fmeye devam etti\u011fini ortaya koymaktad\u0131r.<\/p>\n

\"\"\n<\/p>\n

Tofa\u015f Hakk\u0131nda<\/p>\n

T\u00fcrkiye’nin \u00f6nde gelen otomotiv \u015firketlerinden biri olan Tofa\u015f, 1968 y\u0131l\u0131nda kurulmu\u015ftur. Tofa\u015f’\u0131n hisselerinin y\u00fczde 24,3’\u00fc Borsa \u0130stanbul\u2019da i\u015flem g\u00f6rmektedir. Tofa\u015f Borsa \u0130stanbul\u2019un Kurumsal Y\u00f6netim ve S\u00fcrd\u00fcr\u00fclebilirlik endekslerinde de yer almaktad\u0131r. Stellantis’in \u00f6nde gelen \u00fcretim ve Ar-Ge merkezlerinden biri olan Tofa\u015f, ana ortakl\u0131\u011f\u0131n\u0131n global \u00fcr\u00fcn geli\u015ftirme projelerinde \u00f6nemli roller \u00fcstlenerek T\u00fcrkiye ekonomisine, sanayisine ve Ar-Ge bilgi birikimine katma de\u011fer yaratmaktad\u0131r. Tofa\u015f i\u00e7 pazarda Alfa Romeo, Citro\u00ebn, DS Automobiles, FIAT, Jeep, Maserati, Opel ve Peugeot markalar\u0131n\u0131n distrib\u00fct\u00f6r\u00fc olarak geni\u015f bir marka ve \u00fcr\u00fcn portf\u00f6y\u00fc sunmaktad\u0131r. <\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

Tofa\u015f CEO\u2019su Cengiz Eroldu, Opel\u2019in Almanya R\u00fcsselsheim\u2019daki Genel Merkezi\u2019ni ziyaret ederek Opel CEO\u2019su Florian Huettl ve markan\u0131n \u00fcst y\u00f6netimiyle bir araya geldi. <\/p>\n","protected":false},"author":1,"featured_media":157250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,11],"tags":[],"class_list":["post-157249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/157249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=157249"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/157249\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/157250"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=157249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=157249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=157249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}