![\"\"](\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/09\/56af6ae70ead5ad2b663b1186c96e942_1.jpg\")
\n<\/p>\n\u0130\u015f hayat\u0131na 1985 y\u0131l\u0131nda fuarc\u0131l\u0131kla ba\u015flayan \u00d6zhan Erem, y\u0131llar i\u00e7inde fuarc\u0131l\u0131k ile sekt\u00f6rel yay\u0131nc\u0131l\u0131\u011f\u0131n birlikte y\u00fcr\u00fct\u00fclmesinin g\u00fc\u00e7l\u00fc bir ileti\u015fim ve i\u015f geli\u015ftirme modeli olu\u015fturdu\u011funu g\u00f6rd\u00fcklerini belirtti. Nalburiye, k\u0131rtasiye, oto yedek par\u00e7a, \u015fark\u00fcteri, elektronik ve beyaz e\u015fya gibi \u00e7ok say\u0131da alanda perakendecilere y\u00f6nelik yay\u0131nlar \u00e7\u0131kard\u0131klar\u0131n\u0131 aktaran Erem, internet \u00f6ncesi d\u00f6nemde sekt\u00f6rel bilginin bu yay\u0131nlar arac\u0131l\u0131\u011f\u0131yla do\u011frudan hedef kitlelere ula\u015ft\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n
Erem\u2019e g\u00f6re bu modelin en \u00f6nemli avantaj\u0131, y\u0131l boyunca yay\u0131nlarla temas edilen sekt\u00f6r profesyonellerinin fuarlarda ayn\u0131 zeminde bulu\u015fmas\u0131yd\u0131. Zaman i\u00e7inde olu\u015fan bilgi, ili\u015fki ve veri birikimi ise yeni medya ve i\u00e7erik modellerini de beraberinde getirdi.<\/p>\n
Expo Channel ile fuarc\u0131l\u0131k ve yay\u0131nc\u0131l\u0131k ayn\u0131 ekranda bulu\u015ftu<\/p>\n
2002 y\u0131l\u0131na gelindi\u011finde fuarc\u0131l\u0131k ve yay\u0131nc\u0131l\u0131k alan\u0131ndaki birikimin Expo Channel\u2019\u0131n kurulu\u015f karar\u0131nda etkili oldu\u011funu belirten Erem, televizyonun Digiturk\u2019te 45. kanalda yay\u0131n yapt\u0131\u011f\u0131n\u0131 ve hedeflerinin fuarlar\u0131 yaln\u0131zca fiziksel alanlarda de\u011fil, ekran \u00fczerinden de daha geni\u015f kitlelere ula\u015ft\u0131rmak oldu\u011funu ifade etti.<\/p>\n
Fuar alanlar\u0131nda kurulan televizyon st\u00fcdyolar\u0131 ve \u201cSekt\u00f6r Meydanlar\u0131\u201d programlar\u0131yla farkl\u0131 sekt\u00f6rlerin temsilcilerini ayn\u0131 platformda bulu\u015fturduklar\u0131n\u0131 anlatan Erem, bu yap\u0131n\u0131n editoryal i\u00e7erik, tan\u0131t\u0131m ve pazarlama a\u00e7\u0131s\u0131ndan \u00f6nemli bir deneyim kazand\u0131rd\u0131\u011f\u0131n\u0131 s\u00f6yledi. KOB\u0130\u2019lere y\u00f6nelik geli\u015ftirilen yay\u0131n modeli sayesinde T\u00fcrkiye\u2019nin farkl\u0131 b\u00f6lgelerindeki organize sanayi b\u00f6lgeleriyle temas kurduklar\u0131n\u0131 ve yakla\u015f\u0131k 1.500 KOB\u0130\u2019den olu\u015fan bir i\u015f d\u00fcnyas\u0131 a\u011f\u0131 olu\u015fturduklar\u0131n\u0131 da aktard\u0131.<\/p>\n
\n<\/p>\n
Bayim olur musun? 24. kez franchise ekosistemini bulu\u015fturacak<\/p>\n
Franchise fuar\u0131 fikrinin de bu birikimden do\u011fdu\u011funu belirten Erem, Bayim Olur musun? \u2013 Be My Franchise\u2019\u0131n y\u0131llar i\u00e7inde yaln\u0131zca bir fuar de\u011fil, franchise veren markalarla yat\u0131r\u0131mc\u0131 adaylar\u0131n\u0131 bulu\u015fturan daha geni\u015f bir ekosistem platformuna d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc s\u00f6yledi. Fuar, 15\u201318 Ekim 2026 tarihlerinde \u0130stanbul Yenikap\u0131 Avrasya Fuar Merkezi\u2019nde 24. kez ger\u00e7ekle\u015ftirilecek.<\/p>\n
Franchise modelinin klasik \u00fcr\u00fcn bayili\u011finden farkl\u0131 olarak standartlar\u0131, operasyon yap\u0131s\u0131, marka disiplini ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme modeli olan bir sistem oldu\u011funu vurgulayan Erem, fuar\u0131n da bu d\u00f6n\u00fc\u015f\u00fcm\u00fc y\u0131llar i\u00e7inde yak\u0131ndan izledi\u011fini belirtti.<\/p>\n
\u201cBizim en \u00f6nemli taraf\u0131m\u0131z do\u011fru ziyaret\u00e7iyle franchise veren markalar\u0131 bir araya getirebilmek. Ticari ili\u015fki marka ile yat\u0131r\u0131mc\u0131 aras\u0131nda ger\u00e7ekle\u015fiyor; bizim g\u00f6revimiz do\u011fru profilleri ayn\u0131 platformda bulu\u015fturmak.\u201d<\/p>\n
Portal y\u0131l boyunca \u00e7al\u0131\u015fan bir dijital fuar i\u015flevi g\u00f6r\u00fcyor<\/p>\n
Bayim Olur musun? kapsam\u0131nda yakla\u015f\u0131k 20 y\u0131ld\u0131r aktif olan portal\u0131n da bu yap\u0131n\u0131n \u00f6nemli bir par\u00e7as\u0131 oldu\u011funu belirten Erem, markalarla yat\u0131r\u0131mc\u0131 adaylar\u0131n\u0131n yaln\u0131zca fuar g\u00fcnlerinde de\u011fil, y\u0131l boyunca dijital ortamda temas kurabildi\u011fini s\u00f6yledi. Portal; marka sayfalar\u0131, yat\u0131r\u0131mc\u0131 ba\u015fvurular\u0131 ve s\u00fcrekli i\u00e7erik ak\u0131\u015f\u0131yla fiziksel fuar\u0131n etkisini y\u0131l\u0131n tamam\u0131na yay\u0131yor.<\/p>\n
Franchise ekosistemi yeni akt\u00f6rlerle geni\u015fliyor<\/p>\n
Erem, franchise sekt\u00f6r\u00fcn\u00fcn art\u0131k yaln\u0131zca marka ve bireysel yat\u0131r\u0131mc\u0131 ekseninde ilerlemedi\u011fine dikkat \u00e7ekti. B\u00fcy\u00fcme s\u00fcrecinde sermaye yap\u0131lar\u0131, stratejik yat\u0131r\u0131mc\u0131lar, birle\u015fme ve sat\u0131n alma alan\u0131nda \u00e7al\u0131\u015fan kurulu\u015flar, dan\u0131\u015fmanlar, ajanslar ve teknoloji \u015firketleri de ekosistemin daha g\u00f6r\u00fcn\u00fcr par\u00e7alar\u0131 haline geliyor.<\/p>\n
Bu do\u011frultuda Bayim Olur musun? 2026 kapsam\u0131nda olu\u015fturulacak Private Investor Club\u2019\u0131n, farkl\u0131 yat\u0131r\u0131m ve finans \u00e7evreleriyle franchise markalar\u0131 aras\u0131nda yeni temas alanlar\u0131 yaratmas\u0131 hedefleniyor. Erem, ama\u00e7lar\u0131n\u0131n yaln\u0131zca finansman ba\u015fl\u0131\u011f\u0131 a\u00e7mak de\u011fil; markalar\u0131n b\u00fcy\u00fcme yolculu\u011funda ihtiya\u00e7 duyabilecekleri stratejik ortakl\u0131k, sermaye ve kurumsal i\u015f birliklerini daha g\u00f6r\u00fcn\u00fcr hale getirmek oldu\u011funu ifade etti.<\/p>\n
Fuar kapsam\u0131nda konferans ve panel programlar\u0131n\u0131n da daha g\u00fc\u00e7l\u00fc bi\u00e7imde yer alaca\u011f\u0131n\u0131 belirten Erem, Franchise Market Talks ile markala\u015fma, yat\u0131r\u0131m, uluslararas\u0131 b\u00fcy\u00fcme, teknoloji, yeni nesil i\u015f modelleri ve franchise y\u00f6netiminin gelece\u011fine ili\u015fkin ba\u015fl\u0131klar\u0131n sekt\u00f6r profesyonelleriyle ele al\u0131naca\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n
Ajanslar franchise markalar\u0131n\u0131n b\u00fcy\u00fcme zincirinde daha g\u00f6r\u00fcn\u00fcr<\/p>\n
Franchise denildi\u011finde ilk akla gelen alanlardan biri yeme-i\u00e7me olsa da ekosistemin gayrimenkulden hizmet sekt\u00f6rlerine kadar geni\u015fledi\u011fini belirten Erem, \u00f6zellikle ajanslar\u0131n son y\u0131llarda franchise markalar\u0131 a\u00e7\u0131s\u0131ndan daha \u00f6nemli hale geldi\u011fini s\u00f6yledi. Dijital ileti\u015fim, performans pazarlamas\u0131, i\u00e7erik \u00fcretimi, marka konumland\u0131rmas\u0131 ve yat\u0131r\u0131mc\u0131 ileti\u015fimi gibi alanlarda profesyonel deste\u011fin \u00e7ok lokasyonlu b\u00fcy\u00fcyen markalar i\u00e7in kritik oldu\u011funu vurgulad\u0131.<\/p>\n
T\u00fcrk franchise markalar\u0131n\u0131n yeni rotas\u0131: Global pazarlar<\/p>\n
T\u00fcrk franchise markalar\u0131n\u0131n yurt d\u0131\u015f\u0131 a\u00e7\u0131l\u0131m\u0131na ili\u015fkin de\u011ferlendirmelerde bulunan Erem, s\u00fcrecin K\u00f6rfez pazarlar\u0131 ve T\u00fcrk diasporas\u0131n\u0131n yo\u011fun oldu\u011fu Avrupa \u00fclkeleriyle g\u00fc\u00e7lendi\u011fini, bug\u00fcn ise Amerika, Avrupa, T\u00fcrk Cumhuriyetleri ve Afrika\u2019n\u0131n daha geni\u015f bir b\u00fcy\u00fcme haritas\u0131 olu\u015fturdu\u011funu s\u00f6yledi.<\/p>\n
Azerbaycan, Kazakistan ve \u00d6zbekistan gibi pazarlarda T\u00fcrk markalar\u0131na y\u00f6nelik ilginin s\u00fcrd\u00fc\u011f\u00fcn\u00fc belirten Erem, Afrika\u2019da da yeni i\u015f birliklerinin geli\u015fti\u011fini ifade etti. Senegal\u2019deki Franchise Forum ile y\u00fcr\u00fct\u00fclen temaslar\u0131n, T\u00fcrk markalar\u0131 ile Afrika\u2019daki giri\u015fimciler aras\u0131nda kar\u015f\u0131l\u0131kl\u0131 ve uzun vadeli ortakl\u0131k modellerine zemin haz\u0131rlamas\u0131n\u0131 \u00f6nemsediklerini kaydetti.<\/p>\n
Gen\u00e7 giri\u015fimcilere \u00e7a\u011fr\u0131<\/p>\n
Erem, e\u011fitimini tamamlam\u0131\u015f ve kendi i\u015fini kurmay\u0131 d\u00fc\u015f\u00fcnen gen\u00e7lerin fuarda farkl\u0131 i\u015f modellerini, marka yap\u0131lar\u0131n\u0131 ve yat\u0131r\u0131m alternatiflerini do\u011frudan inceleme f\u0131rsat\u0131 bulabilece\u011fini belirterek gen\u00e7 giri\u015fimcileri fuara davet etti.<\/p>\n
\u201cGen\u00e7lerin mutlaka yeni fikirler edineceklerine ve kendi yollar\u0131nda farkl\u0131 kararlar verirken fuardan faydalanacaklar\u0131na inan\u0131yorum.\u201d<\/p>\n
\u00a0<\/p>\n
<\/strong> Medyafors Y\u00f6netim Kurulu Ba\u015fkan\u0131 ve Bayim Olur musun? Fuar\u0131 Kurucusu \u00d6zhan Erem, Hibya Haber Ajans\u0131\u2019na verdi\u011fi r\u00f6portajda yakla\u015f\u0131k 40 y\u0131ll\u0131k fuarc\u0131l\u0131k ve sekt\u00f6rel yay\u0131nc\u0131l\u0131k deneyimini, Expo Channel\u2019\u0131n kurulu\u015f s\u00fcrecini ve franchise ekosisteminde ya\u015fanan d\u00f6n\u00fc\u015f\u00fcm\u00fc anlatt\u0131. Erem, fuar\u0131n temel oda\u011f\u0131n\u0131n yaln\u0131zca ziyaret\u00e7i say\u0131s\u0131n\u0131 b\u00fcy\u00fctmek de\u011fil; yat\u0131r\u0131m niyeti ta\u015f\u0131yan do\u011fru ziyaret\u00e7iyle franchise veren markalar\u0131 verimli bi\u00e7imde bulu\u015fturmak oldu\u011funu vurgulad\u0131.<\/p>\n","protected":false},"author":1,"featured_media":155510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10,11],"tags":[],"class_list":["post-155509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/155509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=155509"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/155509\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/155510"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=155509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=155509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=155509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"