![\"\"](\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/09\/a472810101077b8ccb8c4aebf817fbf3_1.jpg\")
\n<\/p>\nOtob\u00fcs end\u00fcstrisinin k\u00fcresel \u00f6l\u00e7ekteki bulu\u015fma noktalar\u0131ndan FIAA 2026, 22-24 Eyl\u00fcl tarihleri aras\u0131nda \u0130spanya\u2019n\u0131n ba\u015fkenti Madrid\u2019de d\u00fczenlendi. Avrupa\u2019daki g\u00fc\u00e7l\u00fc b\u00fcy\u00fcmesini m\u00fc\u015fteri odakl\u0131 yakla\u015f\u0131m\u0131 ve pazarlar\u0131n de\u011fi\u015fen ihtiya\u00e7lar\u0131na y\u00f6nelik geli\u015ftirdi\u011fi yeni nesil ara\u00e7larla s\u00fcrd\u00fcren TEMSA, FIAA 2026\u2019da yenilenen Prestij ile tamamen elektrikli Avenue Neo 9e modellerini sergiledi.<\/p>\n
Bug\u00fcne kadar yakla\u015f\u0131k 19 bin arac\u0131 d\u00fcnyan\u0131n 70 farkl\u0131 \u00fclkesine ihra\u00e7 eden TEMSA, Avrupa pazar\u0131ndaki g\u00fc\u00e7l\u00fc konumunu ve b\u00f6lgeye y\u00f6nelik \u00fcr\u00fcn stratejisini de kat\u0131l\u0131mc\u0131larla payla\u015ft\u0131.<\/p>\n
\n<\/p>\n
2025 y\u0131l\u0131nda Avrupa pazarlar\u0131nda sat\u0131\u015f rekoru k\u0131rm\u0131\u015ft\u0131<\/p>\n
Ge\u00e7ti\u011fimiz y\u0131l ortaya koydu\u011fu g\u00fc\u00e7l\u00fc performansla, Fransa, \u0130ngiltere, \u0130rlanda, Yunanistan ve Bel\u00e7ika gibi kilit pazarlarda tarihinin en y\u00fcksek sat\u0131\u015f rakamlar\u0131na ula\u015fan TEMSA, \u015fehirleraras\u0131 otob\u00fcs segmentindeki ba\u015far\u0131s\u0131n\u0131 midib\u00fcs pazar\u0131na da ta\u015f\u0131d\u0131. TEMSA\u2019n\u0131n 2025\u2019te pazara sundu\u011fu yenilenen Prestij, g\u00f6rd\u00fc\u011f\u00fc g\u00fc\u00e7l\u00fc taleple birlikte 2026\u2019n\u0131n ilk sonu\u00e7lar\u0131na g\u00f6re Avrupa midib\u00fcs pazar\u0131nda y\u00fczde 30\u2019un \u00fczerinde paya ula\u015farak segment liderli\u011fini peki\u015ftirdi.<\/p>\n
![\"\"](\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/09\/a472810101077b8ccb8c4aebf817fbf3_2.jpg\")
\n<\/p>\n
\u00a0<\/p>\n
Midi segmentinde oyunun kurallar\u0131n\u0131 yeniden yaz\u0131yoruz<\/p>\n
FIAA 2026 kapsam\u0131nda de\u011ferlendirmelerde bulunan TEMSA CEO\u2019su Evren G\u00fczel, \u201cG\u00fc\u00e7l\u00fc m\u00fchendislik ve \u00fcretim yetkinli\u011fimizi Avrupa\u2019n\u0131n geli\u015fen mobilite ihtiya\u00e7lar\u0131yla bulu\u015fturuyoruz. Bug\u00fcn 70 \u00fclkede yollarda olan ara\u00e7lar\u0131m\u0131z ve 10 milyar kilometreyi a\u015fan saha deneyimimiz, bu anlay\u0131\u015f\u0131m\u0131z\u0131n en g\u00fc\u00e7l\u00fc g\u00f6stergelerinden biri. \u0130spanya ise Avrupa\u2019daki b\u00fcy\u00fcmemizin \u00f6nemli bir par\u00e7as\u0131n\u0131 olu\u015fturuyor. Burada edindi\u011fimiz deneyimi, kom\u015fu pazarlarda b\u00fcy\u00fcmemizi destekleyecek \u00f6nemli bir avantaj olarak de\u011ferlendiriyoruz. Bu anlay\u0131\u015f do\u011frultusunda Avrupa\u2019daki toplam sat\u0131\u015f hacmimizi pandemi \u00f6ncesi d\u00f6neme k\u0131yasla iki kat\u0131na y\u00fckselttik. Ge\u00e7ti\u011fimiz y\u0131l piyasaya s\u00fcrd\u00fc\u011f\u00fcm\u00fcz yenilenen Prestij ile midi segmentinde oyunun kurallar\u0131n\u0131 yeniden yaz\u0131yoruz. 2026 y\u0131l\u0131n\u0131n ilk sonu\u00e7lar\u0131na g\u00f6re, midi pazar\u0131nda y\u00fczde 30\u2019u a\u015fan pazar pay\u0131yla Avrupa\u2019n\u0131n lideri konumunday\u0131z. B\u00fcy\u00fcmemizin temel dinami\u011fini olu\u015fturan midib\u00fcs segmentindeki bu ba\u015far\u0131m\u0131z\u0131 hem Avrupa hem de \u0130spanya\u2019da coach pazar\u0131n\u0131n ilk 10 oyuncusu aras\u0131nda yer alarak g\u00fc\u00e7lendiriyoruz\u201d dedi.<\/p>\n
Elektrifikasyon d\u00f6n\u00fc\u015f\u00fcm\u00fc pazar dinamiklerini etkiliyor<\/p>\n
Avrupa\u2019daki elektrifikasyon d\u00f6n\u00fc\u015f\u00fcm\u00fcne de de\u011finen G\u00fczel, \u201c2026\u2019n\u0131n ilk yar\u0131s\u0131nda \u015fehir i\u00e7i otob\u00fcs pazar\u0131 y\u00fczde 50 b\u00fcy\u00fcrken, yeni tescil edilen \u015fehir i\u00e7i otob\u00fcslerin y\u00fczde 60\u2019tan fazlas\u0131 elektrikli oldu. Bu d\u00f6n\u00fc\u015f\u00fcm, otob\u00fcs \u00fcreticileri ve toplu ta\u015f\u0131ma operat\u00f6rleri i\u00e7in yeni bir d\u00f6nemin ba\u015flang\u0131c\u0131na i\u015faret ediyor. B\u00f6lgede art\u0131k tek bir m\u00fc\u015fteri beklentisinden s\u00f6z etmemiz m\u00fcmk\u00fcn de\u011fil. Her \u00fclke; reg\u00fclasyonlar, altyap\u0131, kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131 ve elektrifikasyonun ilerleme h\u0131z\u0131 a\u00e7\u0131s\u0131ndan farkl\u0131l\u0131k g\u00f6steriyor. TEMSA olarak, bu \u00e7e\u015fitlili\u011fi \u00fcr\u00fcn ve teknoloji kabiliyetlerimizle kar\u015f\u0131lamaya odaklan\u0131yoruz. B\u00f6ylece her pazara ayn\u0131 form\u00fcl\u00fc uygulamak yerine, pazarlar\u0131n kendine \u00f6zg\u00fc ihtiya\u00e7lar\u0131na uygun \u00e7\u00f6z\u00fcmler geli\u015ftirmeye \u00e7al\u0131\u015f\u0131yoruz\u201d diye konu\u015ftu.<\/p>\n
5 milyon kilometrelik deneyimden yeni nesil elektrikli otob\u00fcse: Avenue Neo 9e<\/p>\n
FIAA 2026\u2019da sergilenen elektrikli Avenue Neo 9e, 9 metrelik kompakt yap\u0131s\u0131yla dikkat \u00e7ekiyor. 75 ki\u015fiye kadar yolcu kapasitesi ve 600 kilometreye kadar menziliyle \u00f6ne \u00e7\u0131kan ara\u00e7ta 300 kW DC h\u0131zl\u0131 \u015farj ile 75 dakikada tam \u015farj imkan\u0131 bulunurken, geli\u015fmi\u015f g\u00fcvenlik teknolojileri de operasyonel verimlilik ve kullan\u0131c\u0131 deneyimini destekliyor.<\/p>\n
Avenue Neo 9e\u2019nin temelinde ise TEMSA\u2019n\u0131n saha deneyimi bulunuyor. Modelin geli\u015ftirilmesinde referans al\u0131nan MD9 Electricity, 2016\u2019dan bu yana farkl\u0131 co\u011frafyalarda 5 milyon kilometrenin \u00fczerinde yol kat ederek, TEMSA m\u00fchendislerine \u00f6nemli bir operasyonel deneyim kazand\u0131rd\u0131.<\/p>\n
22 bin sat\u0131\u015f adedine ula\u015fan g\u00fc\u00e7l\u00fc miras: Prestij<\/p>\n
Fuarda ziyaret\u00e7ilerin be\u011fenisine sunulan Prestij ise TEMSA\u2019n\u0131n midib\u00fcs alan\u0131ndaki k\u00f6kl\u00fc deneyimini yeni nesil \u00fcr\u00fcn anlay\u0131\u015f\u0131yla yeniden yorumluyor. \u0130lk \u00fcretimi 1992 y\u0131l\u0131nda ger\u00e7ekle\u015ftirilen Prestij, bug\u00fcne kadar 22 bin adetlik sat\u0131\u015f ba\u015far\u0131s\u0131na ula\u015farak TEMSA\u2019n\u0131n sembollerinden biri haline geldi.<\/p>\n
2025 y\u0131l\u0131nda yenilenen tasar\u0131m\u0131yla pazara sunulan Prestij; turizm ta\u015f\u0131mac\u0131l\u0131\u011f\u0131ndan havaliman\u0131 transferlerine, personel ve okul ta\u015f\u0131mac\u0131l\u0131\u011f\u0131ndan kurumsal filolara kadar pek \u00e7ok farkl\u0131 kullan\u0131m alan\u0131nda tercih ediliyor.<\/p>\n
Yenilenen Prestij; modern tasar\u0131m\u0131, geli\u015fmi\u015f g\u00fcvenlik teknolojileri ve s\u00fcr\u00fcc\u00fc-yolcu deneyimini oda\u011f\u0131na alan i\u00e7 mekan\u0131yla yeni bir standart ortaya koyuyor. Arac\u0131n 29 farkl\u0131 dil se\u00e7ene\u011fi ise uluslararas\u0131 pazarlarda kullan\u0131m kolayl\u0131\u011f\u0131 sa\u011fl\u0131yor. Prestij, \u00fc\u00e7 y\u0131l\/s\u0131n\u0131rs\u0131z kilometre garanti sunarak m\u00fc\u015fteri memnuniyetini daha da g\u00fc\u00e7lendiriyor.<\/p>\n
<\/strong> \u015eehirleraras\u0131 otob\u00fcs segmentindeki g\u00fc\u00e7l\u00fc b\u00fcy\u00fcmenin katk\u0131s\u0131yla, 2025 y\u0131l\u0131n\u0131 Avrupa\u2019da rekorlarla tamamlayan TEMSA, midib\u00fcs pazar\u0131nda da b\u00fcy\u00fcmesini s\u00fcrd\u00fcr\u00fcyor. Ge\u00e7ti\u011fimiz y\u0131l piyasaya s\u00fcrd\u00fc\u011f\u00fc yenilenen Prestij ile midib\u00fcs segmentindeki varl\u0131\u011f\u0131n\u0131 g\u00fc\u00e7lendiren TEMSA, 2026 y\u0131l\u0131n\u0131n ilk sonu\u00e7lar\u0131na g\u00f6re %30\u2019u a\u015fan pazar pay\u0131yla Avrupa\u2019n\u0131n lideri oldu.<\/p>\n","protected":false},"author":1,"featured_media":155034,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,11],"tags":[],"class_list":["post-155033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/155033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=155033"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/155033\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/155034"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=155033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=155033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=155033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"