{"id":153479,"date":"2026-09-21T13:00:26","date_gmt":"2026-09-21T10:00:26","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/09\/21\/trendyol-premium-alisveris-deneyimini-trendyol-luxe-ile-yeniden-kurguluyor"},"modified":"2026-09-21T13:00:26","modified_gmt":"2026-09-21T10:00:26","slug":"trendyol-premium-alisveris-deneyimini-trendyol-luxe-ile-yeniden-kurguluyor","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/09\/21\/trendyol-premium-alisveris-deneyimini-trendyol-luxe-ile-yeniden-kurguluyor\/","title":{"rendered":"Trendyol, premium al\u0131\u015fveri\u015f deneyimini \u200eTrendyol Luxe ile yeniden kurguluyor \u200e"},"content":{"rendered":"<p class=\"selectable-text copyable-text x15bjb6t x1n2onr6\">Trendyol, farkl\u0131 m\u00fc\u015fteri beklentilerine \u00f6zel al\u0131\u015fveri\u015f deneyimleri geli\u015ftirme yakla\u015f\u0131m\u0131n\u0131n yeni ad\u0131m\u0131 olarak Trendyol Luxe\u2019\u00fc hayata ge\u00e7iriyor. \u201cL\u00fcks\u00fcn Yeni Yolu\u201d yakla\u015f\u0131m\u0131yla kurgulanan Trendyol Luxe,\u00a0 global \u00f6l\u00e7ekte premium kategorilerde konumlanan markalar ile T\u00fcrk tasar\u0131mc\u0131lar\u0131 bir araya getirerek, kullan\u0131c\u0131lar\u0131na \u00f6zenle olu\u015fturulmu\u015f bir se\u00e7ki sunuyor. Al\u0131\u015fveri\u015f deneyimini ise \u00fcr\u00fcn arama ve sat\u0131n alma s\u00fcrecinin \u00f6tesine ta\u015f\u0131yarak editoryal i\u00e7erikler, ke\u015fif alanlar\u0131 ve hizmet anlay\u0131\u015f\u0131yla zenginle\u015ftiriyor. Trendyol Luxe; giyim, aksesuar, ayakkab\u0131, \u00e7anta, kozmetik, ev ve elektronik kategorilerindeki 400\u2019den fazla d\u00fcnya markas\u0131ndan imza se\u00e7kiler ve 200 bini a\u015fk\u0131n \u00fcr\u00fcn se\u00e7ene\u011fini kendine \u00f6zg\u00fc bir ke\u015fif d\u00fcnyas\u0131nda sunuyor. Trendyol Luxe, \u00f6n\u00fcm\u00fczdeki d\u00f6nemde marka ve \u00fcr\u00fcn d\u00fcnyas\u0131n\u0131 geni\u015fletirken, T\u00fcrk tasar\u0131mc\u0131lar\u0131 ve se\u00e7ili \u00fcr\u00fcnleri uluslararas\u0131 kullan\u0131c\u0131larla bulu\u015fturmay\u0131 da hedefliyor.<\/p>\n<p class=\"selectable-text copyable-text x15bjb6t x1n2onr6\">T\u00fcrkiye\u2019nin lider, d\u00fcnyan\u0131n \u00f6nde gelen e-ticaret platformlar\u0131ndan Trendyol, teknoloji altyap\u0131s\u0131 ve geni\u015f marka ekosisteminden ald\u0131\u011f\u0131 g\u00fc\u00e7le al\u0131\u015fveri\u015f deneyimini farkl\u0131 m\u00fc\u015fteri beklentilerine g\u00f6re \u00e7e\u015fitlendirmeyi s\u00fcrd\u00fcr\u00fcyor. Bu yakla\u015f\u0131m\u0131n yeni ad\u0131m\u0131 olarak hayata ge\u00e7irilen Trendyol Luxe, \u201cL\u00fcks\u00fcn Yeni Yolu\u201d s\u00f6ylemiyle Trendyol uygulamas\u0131 i\u00e7erisinde tasar\u0131m dili ve marka d\u00fcnyas\u0131yla ayr\u0131\u015fan \u00f6zel bir alan sunuyor.<\/p>\n<p class=\"selectable-text copyable-text x15bjb6t x1n2onr6\">Trendyol Luxe\u2019\u00fcn kullan\u0131c\u0131 deneyimi, klasik \u00fcr\u00fcn listeleme yakla\u015f\u0131m\u0131n\u0131n \u00f6tesinde se\u00e7ki ve ke\u015fif odakl\u0131 olarak tasarland\u0131. Markalara \u00f6zel sayfalar, kombini tamamlama deneyimi, daha g\u00fc\u00e7l\u00fc i\u00e7erik standartlar\u0131 ve editoryal yakla\u015f\u0131m sayesinde kullan\u0131c\u0131lar yaln\u0131zca arad\u0131klar\u0131 \u00fcr\u00fcne de\u011fil, markalar\u0131n d\u00fcnyas\u0131na ve farkl\u0131 stil \u00f6nerilerine de ula\u015fabiliyor.<\/p>\n<p class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/09\/7d86847cdd5cce0a550d2e9af75ad59f_1.jpg\" \/>\n<\/p>\n<p class=\"selectable-text copyable-text x15bjb6t x1n2onr6\">\u201c Trendyol\u2019daki al\u0131\u015fveri\u015f deneyimini zenginle\u015ftiriyoruz\u201d<\/p>\n<p class=\"selectable-text copyable-text x15bjb6t x1n2onr6\">Trendyol Grubu CEO\u2019su Erdem \u0130nan, Trendyol Luxe\u2019e ili\u015fkin \u015funlar\u0131 s\u00f6yledi:<\/p>\n<p class=\"selectable-text copyable-text x15bjb6t x1n2onr6\">\u201cTrendyol olarak teknolojiyi yaln\u0131zca al\u0131\u015fveri\u015fi kolayla\u015ft\u0131ran bir ara\u00e7 de\u011fil, kullan\u0131c\u0131lar\u0131n ihtiya\u00e7lar\u0131n\u0131 daha iyi anlayarak onlara farkl\u0131 deneyimler sunmam\u0131z\u0131 sa\u011flayan temel g\u00fc\u00e7lerden biri olarak g\u00f6r\u00fcyoruz. G\u00fcn\u00fcm\u00fczde kullan\u0131c\u0131lar\u0131m\u0131z\u0131n beklentileri de de\u011fi\u015fiyor; yaln\u0131zca \u00fcr\u00fcne ula\u015fmak de\u011fil, ke\u015ffetmek, markan\u0131n d\u00fcnyas\u0131n\u0131 tan\u0131mak ve kendilerine \u00f6zel bir deneyim ya\u015famak istiyorlar.<\/p>\n<p class=\"selectable-text copyable-text x15bjb6t x1n2onr6\">Trendyol Luxe tam da bu anlay\u0131\u015fla, teknoloji altyap\u0131m\u0131zla destekleyerek hayata ge\u00e7irdik. Ki\u015fiselle\u015ftirme 2.0\u2019 olarak tan\u0131mlad\u0131\u011f\u0131m\u0131z yeni a\u015famada, kullan\u0131c\u0131lar\u0131n yaln\u0131zca ne arad\u0131\u011f\u0131n\u0131 de\u011fil, ne ke\u015ffetmek isteyebilece\u011fini de anlamaya odaklan\u0131yoruz. Luxe\u2019te de bu teknoloji g\u00fcc\u00fcn\u00fc i\u00e7erik ve ke\u015fifle bir araya getirerek daha ki\u015fisel ve ilham veren bir al\u0131\u015fveri\u015f deneyimi olu\u015fturmay\u0131 ama\u00e7l\u0131yoruz.\u00a0 \u00d6n\u00fcm\u00fczdeki d\u00f6nemde marka ve \u00fcr\u00fcn d\u00fcnyam\u0131z\u0131 geni\u015fletirken, i\u00e7erik ve teknoloji yat\u0131r\u0131mlar\u0131m\u0131zla Luxe deneyimini geli\u015ftirmeye ve farkl\u0131 ilgi alanlar\u0131na g\u00f6re \u00f6zelle\u015ftirmeye devam edece\u011fiz. \u0130lerleyen a\u015famalarda ise bu deneyimi uluslararas\u0131 kullan\u0131c\u0131lara da a\u00e7arak T\u00fcrkiye\u2019nin tasar\u0131m g\u00fcc\u00fcn\u00fc daha geni\u015f kitlelerle bulu\u015fturmay\u0131 hedefliyoruz.\u201d<\/p>\n<p class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/09\/7d86847cdd5cce0a550d2e9af75ad59f_2.jpg\" \/>\n<\/p>\n<p class=\"selectable-text copyable-text x15bjb6t x1n2onr6\">Trendyol Luxe\u2019\u00fcn kullan\u0131c\u0131lar\u0131n al\u0131\u015f\u0131k oldu\u011fu Trendyol deneyimi \u00fczerinden in\u015fa edildi\u011fini belirten Trendyol Ticari Sat\u0131\u015ftan Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 \u00d6zge Anl\u0131: \u201cTrendyol Luxe ile global markalar\u0131 ve T\u00fcrkiye\u2019nin g\u00fc\u00e7l\u00fc tasar\u0131m markalar\u0131n\u0131; giyimden aksesuara, ayakkab\u0131 ve \u00e7antadan kozmeti\u011fe uzanan geni\u015f bir \u00fcr\u00fcn d\u00fcnyas\u0131nda kullan\u0131c\u0131lar\u0131m\u0131zla bulu\u015fturuyoruz. Kullan\u0131c\u0131lar\u0131m\u0131z yeni bir uygulamaya ge\u00e7meden, al\u0131\u015f\u0131k olduklar\u0131 Trendyol kolayl\u0131\u011f\u0131 i\u00e7inde bu d\u00fcnyay\u0131 ke\u015ffedebiliyor. \u2018L\u00fcks\u00fcn Yeni Yolu\u2019 yakla\u015f\u0131m\u0131yla,\u00a0 premium al\u0131\u015fveri\u015fi daha fazla ke\u015fif ve i\u00e7erikle zenginle\u015ftiriyoruz\u201d dedi.<\/p>\n<p class=\"selectable-text copyable-text x15bjb6t x1n2onr6\">Trendyol Luxe; giyim, aksesuar, ayakkab\u0131, \u00e7anta, kozmetik, ev ve elektronik kategorilerindeki 400\u2019den fazla d\u00fcnya markas\u0131ndan imza se\u00e7kiler ve 200 bini a\u015fk\u0131n \u00fcr\u00fcn se\u00e7ene\u011fini kendine \u00f6zg\u00fc bir ke\u015fif d\u00fcnyas\u0131nda sunuyor.<\/p>\n<p> <strong><\/strong><br \/>\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trendyol, farkl\u0131 m\u00fc\u015fteri beklentilerine \u00f6zel al\u0131\u015fveri\u015f deneyimleri geli\u015ftirme yakla\u015f\u0131m\u0131n\u0131n yeni ad\u0131m\u0131 \u200eolarak Trendyol Luxe\u2019\u00fc hayata ge\u00e7iriyor. \u201cL\u00fcks\u00fcn Yeni Yolu\u201d yakla\u015f\u0131m\u0131yla kurgulanan Trendyol \u200eLuxe,  global \u00f6l\u00e7ekte premium kategorilerde konumlanan markalar ile T\u00fcrk tasar\u0131mc\u0131lar\u0131 bir araya \u200egetirerek, kullan\u0131c\u0131lar\u0131na \u00f6zenle olu\u015fturulmu\u015f bir se\u00e7ki sunuyor. \u200e<\/p>\n","protected":false},"author":1,"featured_media":153480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,11],"tags":[],"class_list":["post-153479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/153479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=153479"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/153479\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/153480"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=153479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=153479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=153479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}