{"id":144822,"date":"2026-09-07T13:00:37","date_gmt":"2026-09-07T10:00:37","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/09\/07\/roborock-2026-ilk-yarisinda-gelirlerini-artirarak-kuresel-pazar-liderligini-guclendirdi"},"modified":"2026-09-07T13:00:37","modified_gmt":"2026-09-07T10:00:37","slug":"roborock-2026-ilk-yarisinda-gelirlerini-artirarak-kuresel-pazar-liderligini-guclendirdi","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/09\/07\/roborock-2026-ilk-yarisinda-gelirlerini-artirarak-kuresel-pazar-liderligini-guclendirdi\/","title":{"rendered":"Roborock, 2026 ilk yar\u0131s\u0131nda gelirlerini art\u0131rarak k\u00fcresel pazar liderli\u011fini g\u00fc\u00e7lendirdi"},"content":{"rendered":"

Roborock, 2026\u2019n\u0131n ilk yar\u0131s\u0131nda gelirlerini y\u00fczde 27,6 art\u0131rarak k\u00fcresel pazar liderli\u011fini g\u00fc\u00e7lendirdi<\/p>\n

G\u00fcnl\u00fck ya\u015fam\u0131 kolayla\u015ft\u0131rmak \u00fczere geli\u015ftirdi\u011fi ev robotlar\u0131yla d\u00fcnya \u00e7ap\u0131nda faaliyet g\u00f6steren Roborock, 2026 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131nda k\u00fcresel gelirlerini bir \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 27,6 art\u0131rarak 10 milyar 84 milyon \u00c7in yuan\u0131na (RMB) ula\u015ft\u0131rd\u0131.<\/p>\n

Berlin, 7 Eyl\u00fcl 2026 \u2013 Roborock\u2019un hissedarlar\u0131na atfedilen net kar\u0131, ayn\u0131 d\u00f6nemde y\u00fczde 45,6 art\u0131\u015fla 986 milyon RMB olarak ger\u00e7ekle\u015fti. Marka ayr\u0131ca hem IDC hem de Euromonitor International\u2019\u0131n farkl\u0131 kriterlere dayanan ara\u015ft\u0131rmalar\u0131nda d\u00fcnyan\u0131n 1 numaral\u0131 robot s\u00fcp\u00fcrge markas\u0131 olarak g\u00f6sterildi.<\/p>\n

\"\"\n<\/p>\n

K\u00fcresel b\u00fcy\u00fcme g\u00fc\u00e7lenerek devam ediyor<\/p>\n

Roborock, 2026\u2019n\u0131n ilk yar\u0131s\u0131nda hem geli\u015fmi\u015f hem de b\u00fcy\u00fcme potansiyeli y\u00fcksek pazarlarda kaydetti\u011fi ilerlemeyle uluslararas\u0131 operasyonlar\u0131n\u0131 geni\u015fletmeyi s\u00fcrd\u00fcrd\u00fc. Marka, Amazon Prime Day 2026 d\u00f6neminde Almanya, Birle\u015fik Krall\u0131k, \u0130spanya, Hollanda, Bel\u00e7ika, ABD ve Kanada\u2019da robot s\u00fcp\u00fcrge kategorisinde ilk s\u0131rada yer ald\u0131.<\/p>\n

Roborock, Avrupa\u2019daki robot s\u00fcp\u00fcrge pazar\u0131nda y\u00fczde 45 paya ula\u015f\u0131rken adet baz\u0131ndaki sat\u0131\u015flar\u0131n\u0131 bir \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 24 art\u0131rd\u0131. Markan\u0131n b\u00f6lgedeki \u0131slak-kuru s\u00fcp\u00fcrge sat\u0131\u015flar\u0131 ise adet baz\u0131nda y\u00fczde 112 b\u00fcy\u00fcd\u00fc.<\/p>\n

Kuzey Amerika, Roborock\u2019un g\u00fc\u00e7l\u00fc b\u00fcy\u00fcme kaydetti\u011fi pazarlardan biri olmay\u0131 s\u00fcrd\u00fcrd\u00fc. Marka, b\u00f6lgedeki robot s\u00fcp\u00fcrge pazar\u0131nda y\u00fczde 33 paya ula\u015f\u0131rken adet baz\u0131ndaki sat\u0131\u015flar\u0131n\u0131 y\u0131ll\u0131k y\u00fczde 30 art\u0131rd\u0131. Bu sonu\u00e7lar, Roborock\u2019un uluslararas\u0131 operasyonlar\u0131n\u0131 istikrarl\u0131 bi\u00e7imde geni\u015fletti\u011fini ve d\u00fcnyan\u0131n \u00f6nde gelen pazarlar\u0131ndaki konumunu g\u00fc\u00e7lendirdi\u011fini g\u00f6sterdi.<\/p>\n

Roborock; Avustralya, G\u00fcney Kore, Tayvan ve T\u00fcrkiye gibi \u00f6nemli pazarlardaki b\u00fcy\u00fcme ivmesini de s\u00fcrd\u00fcrd\u00fc. Marka, 2023\u2019\u00fcn ilk \u00e7eyre\u011finden 2026\u2019n\u0131n ilk \u00e7eyre\u011fine kadar olan d\u00f6nemde bu pazarlarda hem sevkiyat adedi hem de sat\u0131\u015f de\u011feri bak\u0131m\u0131ndan ilk s\u0131rada yer ald\u0131.<\/p>\n

K\u00fcresel liderlik iki ba\u011f\u0131ms\u0131z ara\u015ft\u0131rmayla ortaya kondu<\/p>\n

Roborock\u2019un robot s\u00fcp\u00fcrge pazar\u0131ndaki k\u00fcresel liderli\u011fi, IDC ve Euromonitor International taraf\u0131ndan ger\u00e7ekle\u015ftirilen ba\u011f\u0131ms\u0131z ara\u015ft\u0131rmalarla da ortaya kondu.<\/p>\n

IDC verilerine g\u00f6re Roborock, 2023\u2019\u00fcn ilk \u00e7eyre\u011finden 2026\u2019n\u0131n ikinci \u00e7eyre\u011fine kadar robot s\u00fcp\u00fcrge markalar\u0131 aras\u0131nda sevkiyatlar\u0131n k\u00fcm\u00fclatif sat\u0131\u015f de\u011feri bak\u0131m\u0131ndan d\u00fcnya genelinde ilk s\u0131rada yer ald\u0131. Euromonitor International ise Roborock\u2019u 2025 y\u0131l\u0131 k\u00fcresel perakende sat\u0131\u015f de\u011feri bak\u0131m\u0131ndan d\u00fcnyan\u0131n 1 numaral\u0131 robot s\u00fcp\u00fcrge markas\u0131 olarak g\u00f6sterdi.<\/p>\n

Farkl\u0131 \u00f6l\u00e7\u00fctlere dayanan iki ara\u015ft\u0131rma, Roborock\u2019un hem sevkiyatlar\u0131n toplam sat\u0131\u015f de\u011ferinde hem de perakende sat\u0131\u015flarda ula\u015ft\u0131\u011f\u0131 k\u00fcresel liderli\u011fi ve markaya y\u00f6nelik g\u00fc\u00e7l\u00fc t\u00fcketici talebini ortaya koydu.<\/p>\n

\"\"\n<\/p>\n

Ar-Ge yat\u0131r\u0131mlar\u0131 uzun vadeli rekabet g\u00fcc\u00fcn\u00fc destekliyor<\/p>\n

Roborock, 2026\u2019n\u0131n ilk yar\u0131s\u0131nda teknoloji yat\u0131r\u0131mlar\u0131n\u0131 s\u00fcrd\u00fcrerek Ar-Ge harcamalar\u0131n\u0131 720 milyon RMB\u2019ye \u00e7\u0131kard\u0131. Bu rakam, bir \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 5,11 art\u0131\u015fa ve \u015firket gelirlerinin y\u00fczde 7,14\u2019\u00fcne kar\u015f\u0131l\u0131k geliyor.<\/p>\n

\u015eirket; ak\u0131ll\u0131 navigasyon, yapay zeka destekli \u00e7evre alg\u0131lama, temizlik sistemleri ve robotik hareket kabiliyeti alanlar\u0131ndaki yetkinliklerini geli\u015ftirmeye devam ederken bu teknolojileri yaln\u0131zca tekil \u00f6zellikler \u00fczerinden ilerletmek yerine sistem d\u00fczeyinde bir araya getirmeye giderek daha fazla odaklan\u0131yor. Bu entegre yakla\u015f\u0131m, amiral gemisi \u00fcr\u00fcnlerde kendini kan\u0131tlayan teknolojilerin daha geni\u015f model ve fiyat segmentlerine ta\u015f\u0131nmas\u0131na olanak tan\u0131yor. B\u00f6ylece Roborock hem \u00fcr\u00fcn portf\u00f6y\u00fcn\u00fc g\u00fc\u00e7lendiriyor hem de geli\u015fmi\u015f teknolojileri daha fazla kullan\u0131c\u0131 i\u00e7in eri\u015filebilir hale getiriyor.<\/p>\n

Roborock hakk\u0131nda<\/p>\n

Roborock, ak\u0131ll\u0131 temizlik \u00e7\u00f6z\u00fcmleriyle tan\u0131nan lider ak\u0131ll\u0131 temizlik markalar\u0131ndan biridir. IDC verilerine g\u00f6re 2023\u2019ten bu yana d\u00fcnyan\u0131n en \u00e7ok satan 1 numaral\u0131 robot s\u00fcp\u00fcrge markas\u0131* olan Roborock, 2025 y\u0131l\u0131nda robot s\u00fcp\u00fcrgeler, robotik \u00e7im bi\u00e7me makineleri, havuz temizleme robotlar\u0131 ve cam temizleme robotlar\u0131 satan \u00fcreticiler aras\u0131nda 1 numaral\u0131 Ak\u0131ll\u0131 Temizlik Robotu Markas\u0131 konumuna ula\u015ft\u0131.<\/p>\n

Roborock; robot s\u00fcp\u00fcrgeler, kablosuz s\u00fcp\u00fcrgeler, \u0131slak-kuru s\u00fcp\u00fcrgeler, robotik \u00e7im bi\u00e7me makineleri ve \u00e7ama\u015f\u0131r y\u0131kama-kurutma makinelerinden olu\u015fan yenilik\u00e7i \u00fcr\u00fcn portf\u00f6y\u00fcyle g\u00fcnl\u00fck ya\u015fam\u0131 kolayla\u015ft\u0131rmay\u0131 hedefliyor. Kullan\u0131c\u0131 odakl\u0131 yakla\u015f\u0131m\u0131 temel alan Ar-Ge \u00e7\u00f6z\u00fcmleriyle 170\u2019ten fazla \u00fclke ve b\u00f6lgede farkl\u0131 temizlik ihtiya\u00e7lar\u0131na yan\u0131t veriyor.<\/p>\n

Merkezi Pekin\u2019de bulunan Roborock; ABD, Japonya, Hollanda, Polonya, Almanya ve G\u00fcney Kore dahil olmak \u00fczere \u00f6nemli pazarlardaki stratejik i\u015ftirakleriyle k\u00fcresel varl\u0131\u011f\u0131n\u0131 g\u00fc\u00e7lendirmeye devam ediyor. 2026 itibar\u0131yla Roborock, d\u00fcnya genelinde 25 milyondan fazla haneye ula\u015f\u0131yor.<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

Roborock, 2026\u2019n\u0131n ilk yar\u0131s\u0131nda gelirlerini y\u00fczde 27,6 art\u0131rarak k\u00fcresel pazar liderli\u011fini g\u00fc\u00e7lendirdi.<\/p>\n","protected":false},"author":1,"featured_media":144823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,13],"tags":[],"class_list":["post-144822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-teknoloji"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/144822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=144822"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/144822\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/144823"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=144822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=144822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=144822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}