Hepsiburada’n\u0131n Verinays i\u015fbirli\u011fiyle 823 veli ve 600 \u00fcniversite \u00f6\u011frencisiyle ger\u00e7ekle\u015ftirdi\u011fi Okula D\u00f6n\u00fc\u015f Ara\u015ft\u0131rmas\u0131, yeni e\u011fitim y\u0131l\u0131 \u00f6ncesinde veli ve \u00f6\u011frencilerin al\u0131\u015fveri\u015f tercihlerinin ayr\u0131\u015ft\u0131\u011f\u0131n\u0131 ortaya koydu. \u00a0Velilerin y\u00fczde 75’i giyim ve ayakkab\u0131 almay\u0131 planlarken, \u00fcniversite \u00f6\u011frencilerinin y\u00fczde 35’i bilgisayar veya tablet almay\u0131 planl\u0131yor. Ayn\u0131 ayr\u0131m indirim beklentisinde de g\u00f6r\u00fcl\u00fcyor: Veliler yakla\u015f\u0131k y\u00fczde 60 ile ayakkab\u0131 ve giyimde indirim beklerken, \u00f6\u011frencilerde ilk s\u0131ray\u0131 y\u00fczde 47 ile bilgisayar ve tablet al\u0131yor.<\/p>\n
Milyonlarca \u00f6\u011frencinin ders ba\u015f\u0131 yapaca\u011f\u0131 2026-2027 e\u011fitim-\u00f6\u011fretim y\u0131l\u0131 ba\u015fl\u0131yor.Hepsiburada Okula D\u00f6n\u00fc\u015f Ara\u015ft\u0131rmas\u0131, okul \u00f6ncesinden liseye kadar \u00e7ocu\u011fu olan veliler ile \u00fcniversite \u00f6\u011frencilerini iki ayr\u0131 kitle olarak inceledi. Ara\u015ft\u0131rmaya g\u00f6re iki grubun b\u00fct\u00e7eleri birbirine yakla\u015f\u0131rken, al\u0131\u015fveri\u015f sepetlerinin i\u00e7eri\u011fi ayr\u0131\u015f\u0131yor.<\/p>\n
Ebeveynlerde al\u0131\u015fveri\u015f \u00e7o\u011funlukla okulun a\u00e7\u0131lmas\u0131na 1 ay ila 2 hafta kala yo\u011funla\u015f\u0131yor.Teknoloji ve mobilya daha erken al\u0131n\u0131rken, k\u0131rtasiye son haftalara; giyim, ayakkab\u0131 ve \u00e7anta ise A\u011fustos sonu-Eyl\u00fcl ba\u015f\u0131na b\u0131rak\u0131l\u0131yor. \u00dcniversite \u00f6\u011frencileri al\u0131\u015fveri\u015fe biraz daha erken ba\u015fl\u0131yor; teknoloji ve kamp\u00fcs giyimini \u00f6nceliklendirirken, yurt ve \u00f6\u011frenci evine y\u00f6nelik g\u00fcnl\u00fck ihtiya\u00e7lar\u0131n\u0131 Eyl\u00fcl\u2019\u00fcn ilk haftalar\u0131na b\u0131rak\u0131yor.<\/p>\n
Ge\u00e7en y\u0131la k\u0131yasla al\u0131\u015fveri\u015f listesine eklenen yeni \u00fcr\u00fcnlerde de benzer bir ayr\u0131\u015fma g\u00f6r\u00fcl\u00fcyor.Velilerde giyim ve \u00e7anta, \u00fcniversite \u00f6\u011frencilerinde ise bilgisayar veya tablet ile \u00e7anta \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n
Kart \u00f6\u011frencinin, b\u00fct\u00e7e karar\u0131 aileyle birlikte<\/p>\n
Ara\u015ft\u0131rman\u0131n dikkat \u00e7eken sonu\u00e7lar\u0131ndan biri \u00fcniversite \u00f6\u011frencilerinin \u00f6deme al\u0131\u015fkanl\u0131klar\u0131 oldu. \u00d6\u011frencilerin y\u00fczde 71\u2019i okul al\u0131\u015fveri\u015finde kendi kredi kart\u0131n\u0131 kullanaca\u011f\u0131n\u0131 belirtirken, y\u00fczde 38\u2019i anne veya babas\u0131na ait kart\u0131 da kullanaca\u011f\u0131n\u0131 ifade etti. Buna kar\u015f\u0131l\u0131k \u00f6\u011frencilerin y\u00fczde 89\u2019u okul al\u0131\u015fveri\u015findeki harcama limitini ailesine dan\u0131\u015f\u0131yor. <\/p>\n
\u00d6deme y\u00f6ntemlerinde tek \u00e7ekim her iki grupta da ilk s\u0131rada. Velilerin y\u00fczde 76\u2019s\u0131, \u00f6\u011frencilerin y\u00fczde 77\u2019si kredi veya banka kart\u0131yla tek \u00e7ekim \u00f6deme yapaca\u011f\u0131n\u0131 belirtiyor. Kredi kart\u0131yla taksitli \u00f6deme yapmay\u0131 planlayanlar\u0131n oran\u0131 velilerde y\u00fczde 40, \u00f6\u011frencilerde y\u00fczde 28. Taksit kullanmay\u0131 planlayanlar\u0131n y\u00fczde 80\u2019den fazlas\u0131 ise pe\u015fin fiyat\u0131na 2-7 taksit aral\u0131\u011f\u0131n\u0131 tercih ediyor.<\/p>\n
Okul al\u0131\u015fveri\u015fi son haftalara kal\u0131yor<\/p>\n
Ara\u015ft\u0131rma, okul al\u0131\u015fveri\u015finin b\u00fcy\u00fck \u00f6l\u00e7\u00fcde e\u011fitim d\u00f6neminin ba\u015flamas\u0131na yak\u0131n yap\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Velilerin y\u00fczde 28\u2019i okullar\u0131n a\u00e7\u0131lmas\u0131na bir ay, y\u00fczde 29\u2019u 2-3 hafta, y\u00fczde 20\u2019si ise bir hafta kala al\u0131\u015fveri\u015f yapmay\u0131 planl\u0131yor. \u00dcniversite \u00f6\u011frencilerinin y\u00fczde 73\u2019\u00fc de al\u0131\u015fveri\u015fini okulun a\u00e7\u0131lmas\u0131na bir ay veya daha az s\u00fcre kala ger\u00e7ekle\u015ftirece\u011fini belirtiyor.<\/p>\n
Bu zaman bask\u0131s\u0131 teslimat beklentilerine de yans\u0131yor. Velilerin y\u00fczde 84\u2019\u00fc, \u00fcniversite \u00f6\u011frencilerinin y\u00fczde 74\u2019\u00fc h\u0131zl\u0131 teslimat\u0131 \u00f6nemli buluyor.<\/p>\n
Fiyat ilk kriter, kalite marka tercihini belirliyor<\/p>\n
Okul al\u0131\u015fveri\u015finin yap\u0131laca\u011f\u0131 yere karar verirken fiyat her iki grup i\u00e7in de ilk s\u0131rada geliyor. Velilerin y\u00fczde 59\u2019u, \u00f6\u011frencilerin y\u00fczde 62\u2019si fiyat\u0131 en \u00f6nemli kriterlerden biri olarak g\u00f6steriyor. Kalite ise velilerde y\u00fczde 44, \u00f6\u011frencilerde y\u00fczde 48 ile \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n
Marka tercihinde ise kalite ilk s\u0131raya yerle\u015fiyor. Velilerin y\u00fczde 48\u2019i, \u00f6\u011frencilerin y\u00fczde 44\u2019\u00fc bir markay\u0131 kaliteli buldu\u011fu i\u00e7in tercih etti\u011fini belirtiyor. \u00dcr\u00fcn\u00fcn uzun s\u00fcre kullan\u0131labilmesi de hem veliler hem \u00f6\u011frenciler i\u00e7in \u00f6nemli se\u00e7im kriterleri aras\u0131nda yer al\u0131yor.<\/p>\n
Veli \u00e7oklu al\u0131m, \u00fcniversiteli do\u011frudan indirim istiyor<\/p>\n
Kampanya beklentilerinde iki grup ayr\u0131\u015f\u0131yor. Velilerin y\u00fczde 53\u2019\u00fc \u201c3 al 2 \u00f6de\u201d ve \u201c4 al 3 \u00f6de\u201d gibi \u00e7oklu al\u0131m kampanyalar\u0131n\u0131 tercih ederken, y\u00fczde 44\u2019\u00fc \u201cikincisi 1 TL\u201d, y\u00fczde 42\u2019si ise \u00fccretsiz kargo f\u0131rsatlar\u0131n\u0131 cazip buluyor.<\/p>\n
\u00dcniversite \u00f6\u011frencilerinde \u00e7oklu al\u0131m kampanyalar\u0131n\u0131n oran\u0131 y\u00fczde 34\u2019te kal\u0131rken, \u00fccretsiz kargo y\u00fczde 34, sepette y\u00fczde indirim ise y\u00fczde 30 ile \u00f6ne \u00e7\u0131k\u0131yor. \u0130ndirim beklenen kategorilerde de farkl\u0131la\u015fma g\u00f6r\u00fcl\u00fcyor: Velilerde ayakkab\u0131 yakla\u015f\u0131k y\u00fczde 60 ile ilk s\u0131rada yer al\u0131rken, \u00fcniversite \u00f6\u011frencilerinde y\u00fczde 47 ile bilgisayar ve tablet \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n
Teknoloji al\u0131\u015fveri\u015finde eski cihaz\u0131 takas etme imkan\u0131 da sat\u0131n alma karar\u0131n\u0131 etkiliyor. Bu se\u00e7ene\u011fin sat\u0131n alma karar\u0131n\u0131 olumlu etkiledi\u011fini belirtenlerin oran\u0131 velilerde y\u00fczde 50, \u00fcniversite \u00f6\u011frencilerinde y\u00fczde 38 olarak \u00f6l\u00e7\u00fcl\u00fcyor.<\/p>\n
Okula ve \u015fehre d\u00f6n\u00fc\u015f al\u0131\u015fveri\u015flerinde Premium G\u00fcnleri f\u0131rsatlar\u0131<\/p>\n
Hepsiburada, 7-13 Eyl\u00fcl tarihleri aras\u0131nda d\u00fczenleyece\u011fi Premium G\u00fcnleri ile okula ve \u015fehre d\u00f6n\u00fc\u015f d\u00f6neminin al\u0131\u015fveri\u015f ihtiya\u00e7lar\u0131na \u00f6zel avantajlar sunuyor. Kampanya, okul haz\u0131rl\u0131klar\u0131ndan gard\u0131rop yenilemeye, teknolojiden ev ihtiya\u00e7lar\u0131na kadar bu d\u00f6nemde \u00f6ne \u00e7\u0131kan pek \u00e7ok kategoriyi kaps\u0131yor.<\/p>\n
Premium G\u00fcnleri kapsam\u0131nda, okula ve \u015fehre d\u00f6n\u00fc\u015f d\u00f6neminde artan ihtiya\u00e7lara y\u00f6nelik farkl\u0131 kategorilerde indirim ve kupon f\u0131rsatlar\u0131 sunuluyor. K\u0131rtasiye ve kitaptan giyim, teknoloji ve ev \u00fcr\u00fcnlerine uzanan kampanyada, d\u00fcnyaca \u00fcnl\u00fc markalara \u00f6zel indirimler de yer al\u0131yor. Pe\u015fin fiyat\u0131na 9 taksit imkan\u0131 ise al\u0131\u015fveri\u015flerde \u00f6deme kolayl\u0131\u011f\u0131 sa\u011fl\u0131yor.<\/p>\n
HepsiJET\u2019in 81 ilde sundu\u011fu pazar g\u00fcn\u00fc teslimat hizmeti sayesinde sipari\u015fler hafta sonu da kullan\u0131c\u0131larla bulu\u015fuyor.<\/p>\n
<\/strong> Veliler en \u00e7ok ayakkab\u0131 ve giyimde, \u00f6\u011frenciler ise bilgisayar ve tablette indirim bekliyor.<\/p>\n","protected":false},"author":1,"featured_media":143426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10,11],"tags":[],"class_list":["post-143425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/143425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=143425"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/143425\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/143426"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=143425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=143425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=143425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"