{"id":142469,"date":"2026-09-02T14:45:05","date_gmt":"2026-09-02T11:45:05","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/09\/02\/tradistin-hedefi-turkiyede-uretim-ve-ihracat-kendi-markamizi-olusturacagiz"},"modified":"2026-09-02T14:45:05","modified_gmt":"2026-09-02T11:45:05","slug":"tradistin-hedefi-turkiyede-uretim-ve-ihracat-kendi-markamizi-olusturacagiz","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/09\/02\/tradistin-hedefi-turkiyede-uretim-ve-ihracat-kendi-markamizi-olusturacagiz\/","title":{"rendered":"Tradist\u2019in hedefi T\u00fcrkiye\u2019de \u00fcretim ve ihracat: \u201cKendi markam\u0131z\u0131 olu\u015fturaca\u011f\u0131z\u201d"},"content":{"rendered":"

Ailesinin 1956 y\u0131l\u0131nda kurdu\u011fu Acarsoy Saat\u2019te ticaret hayat\u0131n\u0131 \u00f6\u011frenen Tradist Kurucusu ve CEO\u2019su Sabri Can Acarsoy, saat sekt\u00f6r\u00fcn\u00fcn ak\u0131ll\u0131 saatler ve online sat\u0131\u015f kanallar\u0131yla d\u00f6n\u00fc\u015fmesiyle birlikte yeni bir giri\u015fimcilik yoluna y\u00f6neldi.\u00a0<\/p>\n

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Tradist\u2019i kuran Acarsoy, bug\u00fcn 5 global markan\u0131n T\u00fcrkiye dahil 7 \u00fclkede distrib\u00fct\u00f6rl\u00fc\u011f\u00fcn\u00fc y\u00fcr\u00fct\u00fcrken, 400\u2019\u00fcn \u00fczerinde sat\u0131\u015f noktas\u0131na ula\u015ft\u0131. Giri\u015fimcinin yeni hedefinde ise kendi markas\u0131n\u0131 kurmak, T\u00fcrkiye\u2019de \u00fcretim yapmak ve ihracata a\u00e7\u0131lmak bulunuyor.<\/p>\n

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Sabri Can Acarsoy, giri\u015fimcilik hikayesinin ailesinin ticaret ge\u00e7mi\u015fine dayand\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n

Ailesinin 100 y\u0131ll\u0131k ticaret ge\u00e7mi\u015fine sahip oldu\u011funu anlatan Acarsoy, aile \u015firketinde \u00e7al\u0131\u015farak distrib\u00fct\u00f6rl\u00fck, ithalat-ihracat ve marka y\u00f6netimini \u00f6\u011frendi\u011fini s\u00f6yledi. Sonras\u0131nda kendi giri\u015fimi Tradist\u2019i kurdu\u011funu belirtti.<\/p>\n

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Tradist\u2019in portf\u00f6y\u00fcnde 5 global marka var<\/p>\n

Tradist bug\u00fcn Herschel, XD Design, Allbirds, Crosley, Sunnylife olmak \u00fczere 5 global markayla faaliyet g\u00f6steriyor.<\/p>\n

Acarsoy, baz\u0131 markalarda global distrib\u00fct\u00f6rler aras\u0131nda ilk \u00fc\u00e7, baz\u0131 markalarda ise ilk be\u015f i\u00e7erisinde yer ald\u0131klar\u0131n\u0131 belirterek, T\u00fcrkiye operasyonlar\u0131n\u0131n markalar a\u00e7\u0131s\u0131ndan g\u00fc\u00e7l\u00fc bir konuma geldi\u011fini ifade etti.\u00a0<\/p>\n

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\u015eirketin T\u00fcrkiye genelinde 400\u2019\u00fcn \u00fczerinde sat\u0131\u015f noktas\u0131 bulunurken, y\u0131ll\u0131k sat\u0131\u015f hacmi de 100 bin adedin \u00fczerine \u00e7\u0131k\u0131yor.<\/p>\n

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T\u00fcrkiye\u2019den yak\u0131n co\u011frafyaya<\/p>\n

T\u00fcrkiye’nin yan\u0131 s\u0131ra Kazakistan, Azerbaycan, \u00d6zbekistan, G\u00fcrcistan, Moldova ve K\u0131rg\u0131zistan’\u0131 kapsayan yedi \u00fclkedeki operasyonlar\u0131n\u0131 y\u00f6neten Acarsoy, kurdu\u011fu Tradist ile i\u015f ortaklar\u0131 nezdinde Avrupa’n\u0131n en etkili \u00fc\u00e7 distrib\u00fct\u00f6r\u00fc aras\u0131nda yer al\u0131yor.<\/p>\n

Global markalar\u0131n \u00e7o\u011fu zaman tek tek \u00fclkeler yerine b\u00f6lgesel distrib\u00fct\u00f6rlerle \u00e7al\u0131\u015fmay\u0131 tercih etti\u011fini belirten Acarsoy, T\u00fcrkiye\u2019nin co\u011frafi konumunun bu noktada \u00f6nemli bir avantaj sa\u011flad\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n

Balkanlar ve T\u00fcrk Cumhuriyetleri gibi pazarlar\u0131n da \u015firket a\u00e7\u0131s\u0131ndan b\u00fcy\u00fcme alanlar\u0131 aras\u0131nda bulundu\u011funu kaydeden Acarsoy, baz\u0131 markalarla Orta Do\u011fu \u00fclkeleri ve di\u011fer yak\u0131n pazarlar i\u00e7in de g\u00f6r\u00fc\u015fmeler yapt\u0131klar\u0131n\u0131 belirtti.<\/p>\n

Markalar\u0131n kendi T\u00fcrkiye siteleri a\u00e7\u0131l\u0131yor<\/p>\n

Acarsoy, Tradist\u2019in b\u00fcy\u00fcme stratejisinde dijital sat\u0131\u015f kanallar\u0131n\u0131n da \u00f6nemli bir yere sahip oldu\u011funu s\u00f6yledi.<\/p>\n

Herschel\u2019\u0131n T\u00fcrkiye\u2019ye \u00f6zel internet sitesi herschelsupply.com.tr \u2018yi a\u00e7t\u0131klar\u0131n\u0131 belirten Acarsoy, t\u00fcketicinin global markan\u0131n kendi T\u00fcrkiye sitesinden al\u0131\u015fveri\u015f yapmas\u0131n\u0131n g\u00fcven ve hizmet a\u00e7\u0131s\u0131ndan \u00f6nemli oldu\u011funu ifade etti.<\/p>\n

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Ayn\u0131 g\u00fcn veya ertesi g\u00fcn kargo, do\u011frudan stoktan teslim ve global koleksiyonlara e\u015f zamanl\u0131 eri\u015fim gibi hizmetler sunduklar\u0131n\u0131 belirten Acarsoy, b\u00f6ylece T\u00fcrkiye\u2019deki t\u00fcketiciye globaldeki al\u0131\u015fveri\u015f deneyimini sunduklar\u0131n\u0131 belirtti.<\/p>\n

T\u00fcrkiye\u2019de e-ticaretin genel hacmi de 2025 y\u0131l\u0131nda y\u00fczde 52,2 artarak 4,57 trilyon TL\u2019yi a\u015farken, perakende e-ticaret hacmi 2,46 trilyon TL\u2019ye ula\u015ft\u0131.<\/p>\n

S\u0131n\u0131rl\u0131 \u00fcretim koleksiyonlar\u0131 T\u00fcrkiye\u2019ye geliyor<\/p>\n

Tradist\u2019in portf\u00f6y\u00fcndeki markalar\u0131n \u00f6zel koleksiyonlar\u0131n\u0131 da T\u00fcrkiye\u2019ye getirdiklerini anlatan Acarsoy, \u00f6zellikle Herschel\u2019\u0131n farkl\u0131 markalarla yapt\u0131\u011f\u0131 i\u015f birliklerinin t\u00fcketicilerden ilgi g\u00f6rd\u00fc\u011f\u00fcn\u00fc s\u00f6yledi.<\/p>\n

Lego, Minecraft ve Peanuts gibi markalarla haz\u0131rlanan \u00f6zel koleksiyonlar\u0131n \u00f6zellikle okula d\u00f6n\u00fc\u015f d\u00f6neminde \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 belirten Acarsoy, d\u00fcnyada s\u0131n\u0131rl\u0131 say\u0131da \u00fcretilen baz\u0131 \u00fcr\u00fcnlerden T\u00fcrkiye\u2019ye de \u00f6zel miktarlarda getirdiklerini ifade etti.<\/p>\n

\u00d6zellikle Minecraft temal\u0131 \u00f6zel \u00fcr\u00fcnlerin oyun yay\u0131nc\u0131lar\u0131 ve influencerlar arac\u0131l\u0131\u011f\u0131yla hedef kitleye ula\u015ft\u0131r\u0131ld\u0131\u011f\u0131n\u0131 belirten Acarsoy, baz\u0131 \u00fcr\u00fcnlerin sat\u0131\u015fa \u00e7\u0131kar \u00e7\u0131kmaz t\u00fckendi\u011fini s\u00f6yledi.<\/p>\n

Showroomdan depoya uzanan operasyon<\/p>\n

Tradist\u2019in \u0130stanbul\u2019daki ofisinin ayn\u0131 zamanda markalar\u0131n \u00fcr\u00fcnlerinin sergilendi\u011fi showroom olarak kullan\u0131ld\u0131\u011f\u0131n\u0131 belirten Acarsoy, bayilerin yeni sezon \u00fcr\u00fcnlerini burada inceleyerek sipari\u015f verdi\u011fini s\u00f6yledi.<\/p>\n

Markalar\u0131n y\u0131lda d\u00f6rt sezon koleksiyon \u00e7\u0131kard\u0131\u011f\u0131n\u0131 aktaran Acarsoy, showroomun yakla\u015f\u0131k \u00fc\u00e7 ayda bir yenilendi\u011fini ifade etti.<\/p>\n

Hedef kendi markas\u0131n\u0131 kurmak<\/p>\n

Tradist\u2019in gelecek d\u00f6nem hedeflerinden birinin de kendi markas\u0131n\u0131 olu\u015fturmak oldu\u011funu belirten Acarsoy, \u00f6zellikle \u00e7anta d\u0131\u015f\u0131ndaki kategorilerde yeni bir marka \u00fczerinde \u00e7al\u0131\u015fabileceklerini s\u00f6yledi.<\/p>\n

Acarsoy, \u201cKendimiz bir marka \u00e7\u0131karmay\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz. \u0130hracat ve \u00fcretim d\u00fc\u015f\u00fcn\u00fcyoruz\u201d ifadelerini kulland\u0131.<\/p>\n

Kendi markalar\u0131n\u0131n T\u00fcrkiye\u2019de \u00fcretilmesini ve hem T\u00fcrkiye\u2019de hem de yurt d\u0131\u015f\u0131nda sat\u0131lmas\u0131n\u0131 hedeflediklerini belirten Acarsoy, \u015firketin distrib\u00fct\u00f6rl\u00fck deneyimini \u00fcretim ve ihracatla birle\u015ftirmek istediklerini kaydetti.<\/p>\n

Lisansl\u0131 \u00fcretimle ihracat plan\u0131<\/p>\n

Tradist\u2019in bir di\u011fer hedefinin de halihaz\u0131rda distrib\u00fct\u00f6rl\u00fc\u011f\u00fcn\u00fc yapt\u0131\u011f\u0131 baz\u0131 markalar\u0131n \u00fcr\u00fcnlerinin lisans\u0131n\u0131 alarak T\u00fcrkiye\u2019de \u00fcrettirmek oldu\u011funu belirten Acarsoy, bu modelin T\u00fcrkiye\u2019ye maliyet avantaj\u0131 sa\u011flayabilece\u011fini s\u00f6yledi.<\/p>\n

Bu modelle birlikte \u015firketin yaln\u0131zca ithalat ve distrib\u00fct\u00f6rl\u00fck yapan bir yap\u0131 olmaktan \u00e7\u0131karak T\u00fcrkiye\u2019de \u00fcretim yapan ve yak\u0131n co\u011frafyaya ihracat ger\u00e7ekle\u015ftiren bir \u015firkete d\u00f6n\u00fc\u015fmesi hedefleniyor.<\/p>\n

E-ihracat da b\u00fcy\u00fcyor<\/p>\n

Tradist\u2019in e-ihracat faaliyetlerinin hen\u00fcz toplam yap\u0131 i\u00e7erisinde daha d\u00fc\u015f\u00fck bir paya sahip oldu\u011funu ancak b\u00fcy\u00fcme yolunda ilerledi\u011fini belirten Acarsoy, mikro ihracat modeliyle distrib\u00fct\u00f6r oldu\u011fu yurt d\u0131\u015f\u0131ndaki \u00fclkelerdeki t\u00fcketicilere ula\u015fmaya ba\u015flad\u0131klar\u0131n\u0131 s\u00f6yledi.<\/p>\n

Sabri Can Acarsoy, \u015firketin mevcut distrib\u00fct\u00f6rl\u00fck faaliyetlerini s\u00fcrd\u00fcr\u00fcrken \u00f6n\u00fcm\u00fczdeki d\u00f6nemde \u00fcretim, e-ihracat ve kendi markas\u0131n\u0131 olu\u015fturma hedefleri do\u011frultusunda \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcrece\u011fini belirtti.<\/p>\n

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\u00a0<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130stanbul, 2 Eyl\u00fcl (Hibya) – Esma Mildan – 1956 y\u0131l\u0131nda ailesinin kurdu\u011fu Acarsoy Saat\u2019te ticaret hayat\u0131n\u0131 \u00f6\u011frenen Tradist Kurucusu ve CEO\u2019su Sabri Can Acarsoy, bug\u00fcn 5 global markan\u0131n T\u00fcrkiye dahil 7 \u00fclkedeki distrib\u00fct\u00f6rl\u00fc\u011f\u00fcn\u00fc y\u00f6netiyor. 400\u2019\u00fcn \u00fczerinde sat\u0131\u015f noktas\u0131na ula\u015fan Acarsoy, yeni d\u00f6nemde kendi markas\u0131n\u0131 kurarak T\u00fcrkiye\u2019de \u00fcretim yapmay\u0131 ve yak\u0131n co\u011frafyaya ihracat ger\u00e7ekle\u015ftirmeyi hedefliyor.<\/p>\n","protected":false},"author":1,"featured_media":142470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10,11],"tags":[],"class_list":["post-142469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/142469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=142469"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/142469\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/142470"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=142469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=142469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=142469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}