Muratbey ve dijital at\u0131k y\u00f6netimi platformu Waste Log, geri d\u00f6n\u00fc\u015f\u00fcm bilincini art\u0131rmak amac\u0131yla \u201c\u00c7evreye katk\u0131 kullan\u0131c\u0131ya art\u0131\u201d slogan\u0131yla \u201cKazand\u0131ran Peynirler Projesi\u201dni hayata ge\u00e7irdi. T\u00fcketicileri geri d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinin aktif bir par\u00e7as\u0131 haline getiren proje, 29 Eyl\u00fcl\u2019de 5. G\u00fcvenilir \u00dcr\u00fcn Zirvesi kapsam\u0131nda d\u00fczenlenecek Geri D\u00f6n\u00fc\u015f\u00fcm Deneyim Etkinli\u011fi\u2019nde kat\u0131l\u0131mc\u0131larla bulu\u015facak. Etkinlikte kat\u0131l\u0131mc\u0131lar, Waste Log sistemine tan\u0131ml\u0131 geri d\u00f6n\u00fc\u015f\u00fcm kutular\u0131na Muratbey ambalajlar\u0131n\u0131 atarak an\u0131nda Karbon Puan kazanabilecek. Uygulama \u00fczerinden takip edilen puanlar, Karbon Market\u2019te hediye \u00e7eki ve \u00e7e\u015fitli indirimlere d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilecek.\u00a0<\/p>\n
Zirve kapsam\u0131nda projenin \u00e7\u0131k\u0131\u015f noktas\u0131, i\u015fleyi\u015fi ve s\u00fcrd\u00fcr\u00fclebilirlik hedefleri de ele al\u0131nacak. Muratbey G\u0131da \u0130leti\u015fim ve \u0130\u015f Geli\u015ftirme Direkt\u00f6r\u00fc G\u00fclnur Ulu\u011f, S\u00fcrd\u00fcr\u00fclebilirlik Ad\u0131mlar\u0131 Derne\u011fi Ba\u015fkan\u0131 Emrah Kurum ve Waste Log Kurucu Orta\u011f\u0131 Mahir Oktay \u00c7elik\u2019in konu\u015fmac\u0131 olarak yer alaca\u011f\u0131 oturumda, at\u0131k y\u00f6netiminde t\u00fcketici kat\u0131l\u0131m\u0131n\u0131n \u00f6nemi ve projenin sundu\u011fu \u00e7\u00f6z\u00fcm payla\u015f\u0131lacak. <\/p>\n
Kazand\u0131ran Peynirler Projesi’yle hem \u00e7evre hem de aile b\u00fct\u00e7esi kazan\u0131yor<\/p>\n
T\u00fcketicilerin geri d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinin aktif par\u00e7as\u0131 olmas\u0131n\u0131 \u00f6nemsediklerini s\u00f6yleyen Muratbey \u0130leti\u015fim ve \u0130\u015f Geli\u015ftirme Direkt\u00f6r\u00fc G\u00fclnur Ulu\u011f, projeyle ilgili \u015fu bilgileri verdi. \u201cT\u00fcketicilerimiz, kulland\u0131klar\u0131 t\u00fcm Muratbey peynir ambalajlar\u0131n\u0131 kendilerine en yak\u0131n geri d\u00f6n\u00fc\u015f\u00fcm kutusuna atarak \u00e7evreye do\u011frudan katk\u0131 sa\u011flayabiliyor. \u00c7evreye duyarl\u0131 bireyler, Waste Log uygulamas\u0131n\u0131 telefonlar\u0131na indirerek Muratbey’in Kazand\u0131ran Peynirler Projesi’ne kat\u0131labiliyor. Geri d\u00f6n\u00fc\u015f\u00fcm kutusuna at\u0131lan Muratbey peynir ambalajlar\u0131n\u0131n foto\u011fraflar\u0131 uygulamaya y\u00fcklendi\u011finde at\u0131\u011f\u0131n materyali ve miktar\u0131na g\u00f6re kullan\u0131c\u0131 hesaplar\u0131na karbon puanlar\u0131 tan\u0131mlan\u0131yor. Uygulama i\u00e7inde yer alan Karbon Market sayesinde kullan\u0131c\u0131lar\u0131m\u0131z biriktirdikleri puanlar\u0131 hediye \u00e7ekleri ve \u00e7e\u015fitli indirimlere d\u00f6n\u00fc\u015ft\u00fcrebiliyor. B\u00f6ylece hem \u00e7evre hem de aile b\u00fct\u00e7esi kazan\u0131yor.\u201d<\/p>\n
\u00a0S\u00fcrd\u00fcr\u00fclebilirli\u011fin \u00fcr\u00fcn t\u00fcketildikten sonra da devam eden bir sorumluluk oldu\u011funa inand\u0131klar\u0131n\u0131 belirten Ulu\u011f, \u201cMuratbey olarak s\u00fcrd\u00fcr\u00fclebilirli\u011fi yaln\u0131zca \u00fcretim s\u00fcre\u00e7leriyle s\u0131n\u0131rl\u0131 g\u00f6rm\u00fcyoruz; \u00fcr\u00fcn\u00fcn t\u00fcketiciyle bulu\u015fmas\u0131ndan sonraki ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fc de sorumlulu\u011fumuzun bir par\u00e7as\u0131 olarak de\u011ferlendiriyoruz. Kazand\u0131ran Peynirler projesini geli\u015ftirmemizin temelinde de ambalaj at\u0131klar\u0131n\u0131n geri d\u00f6n\u00fc\u015f\u00fcm\u00fcnde t\u00fcketicinin aktif rol almas\u0131 ve bunu kolay, \u00f6l\u00e7\u00fclebilir ve \u00f6d\u00fcllendirici bir davran\u0131\u015fa d\u00f6n\u00fc\u015ft\u00fcrme ihtiyac\u0131 vard\u0131. Bu nedenle projeyi, Muratbey\u2019in s\u00fcrd\u00fcr\u00fclebilirlik stratejisinde t\u00fcketici kat\u0131l\u0131m\u0131n\u0131 merkeze alan \u00f6nemli bir ad\u0131m olarak g\u00f6r\u00fcyoruz. Waste Log altyap\u0131s\u0131yla geri d\u00f6n\u00fc\u015f\u00fcm\u00fc yapay zeka destekli, izlenebilir bir sistemle te\u015fvik ederken; projeyi \u00fcr\u00fcnlerimizin sat\u0131\u015f\u0131n\u0131 yapan i\u015f ortaklar\u0131m\u0131zla birlikte hayata ge\u00e7irerek s\u00fcrd\u00fcr\u00fclebilirli\u011fi bir marka faaliyetinden \u00f6te, t\u00fcketici\u2013marka\u2013i\u015f orta\u011f\u0131 aras\u0131nda ortak bir sorumluluk modeline d\u00f6n\u00fc\u015ft\u00fcr\u00fcyoruz.\u201d diye belirtti.<\/p>\n
<\/strong> Muratbey ve Waste Log i\u015f birli\u011fiyle hayata ge\u00e7irilen \u201cKazand\u0131ran Peynirler Projesi\u201d, t\u00fcketicileri ambalaj at\u0131klar\u0131n\u0131 geri d\u00f6n\u00fc\u015f\u00fcme kazand\u0131rmaya te\u015fvik ediyor. Proje, 29 Eyl\u00fcl\u2019de 5. G\u00fcvenilir \u00dcr\u00fcn Zirvesi kapsam\u0131nda d\u00fczenlenecek Geri D\u00f6n\u00fc\u015f\u00fcm Deneyim Etkinli\u011fi\u2019nde kat\u0131l\u0131mc\u0131larla bulu\u015facak.<\/p>\n","protected":false},"author":1,"featured_media":137651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[12,4,11],"tags":[],"class_list":["post-137650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor","category-dunya","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/137650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=137650"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/137650\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/137651"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=137650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=137650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=137650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"