Ticaret Bakanl\u0131\u011f\u0131 b\u00fcnyesinde faaliyet g\u00f6steren Reklam Kurulu, t\u00fcketicileri yan\u0131ltan reklamlar ve haks\u0131z ticari uygulamalara y\u00f6nelik denetimlerini s\u00fcrd\u00fcr\u00fcyor.<\/p>\n
Reklam Kurulunun 13 A\u011fustos 2026 tarihinde ger\u00e7ekle\u015ftirdi\u011fi 372\u2019nci toplant\u0131s\u0131nda 105 dosya g\u00f6r\u00fc\u015f\u00fcld\u00fc. Mevzuata ayk\u0131r\u0131 bulunan 87 dosya hakk\u0131nda toplam 32 milyon 683 bin 631 lira idari para cezas\u0131 uygulanmas\u0131na karar verildi.<\/p>\n
B\u00f6ylece 2026 y\u0131l\u0131n\u0131n ilk sekiz ay\u0131nda yakla\u015f\u0131k 26 bin ba\u015fvuru de\u011ferlendirilirken, aldat\u0131c\u0131 reklamlar ve haks\u0131z ticari uygulamalar nedeniyle toplam 218 milyon 478 bin 14 lira idari para cezas\u0131 uyguland\u0131.<\/p>\n
Kurulun toplant\u0131s\u0131nda t\u00fcketici yorumlar\u0131n\u0131n haks\u0131z gerek\u00e7elerle yay\u0131nlanmamas\u0131 da de\u011ferlendirildi. Sat\u0131n al\u0131nan \u00fcr\u00fcnle ilgili t\u00fcketici yorumunun, somut bir gerek\u00e7e sunulmadan \u015firketin belirledi\u011fi kurallara ayk\u0131r\u0131 oldu\u011fu belirtilerek internet sitesinde yay\u0131nlanmamas\u0131 haks\u0131z ticari uygulama olarak de\u011ferlendirildi.<\/p>\n
Yorumun i\u00e7eri\u011finde de\u011fi\u015fiklik yap\u0131lmadan farkl\u0131 bir de\u011ferlendirme kategorisinde yay\u0131nlanmas\u0131n\u0131n m\u00fcmk\u00fcn olmas\u0131na ra\u011fmen t\u00fcketiciye y\u00fck\u00fcml\u00fcl\u00fck getirilmesi nedeniyle ilgili \u015firkete 2 milyon 167 bin 412 lira idari para cezas\u0131 verildi.<\/p>\n
Kurulda incelenen bir di\u011fer dosyada, tek bir restoran bulunmas\u0131na ra\u011fmen \u00e7evrim i\u00e7i yemek sipari\u015fi platformlar\u0131nda farkl\u0131 i\u015fletme isimleri ve sahte adresler kullan\u0131ld\u0131\u011f\u0131 tespit edildi.<\/p>\n
Uygulaman\u0131n t\u00fcketicilerde birbirinden ba\u011f\u0131ms\u0131z \u00e7ok say\u0131da i\u015fletmenin farkl\u0131 adreslerde faaliyet g\u00f6sterdi\u011fi y\u00f6n\u00fcnde alg\u0131 olu\u015fturdu\u011fu ve haks\u0131z rekabete yol a\u00e7t\u0131\u011f\u0131 de\u011ferlendirilerek ilgili iki \u015firket hakk\u0131nda idari yapt\u0131r\u0131m uygulanmas\u0131na karar verildi.<\/p>\n
\u201c\u00c7erez tatl\u0131s\u0131\u201d ad\u0131yla sat\u0131\u015fa sunulan bir \u00fcr\u00fcn\u00fcn ambalaj\u0131nda f\u0131nd\u0131k, Antep f\u0131st\u0131\u011f\u0131 ve kay\u0131s\u0131 \u00e7ekirde\u011fi g\u00f6rsellerinin \u00f6ne \u00e7\u0131kar\u0131ld\u0131\u011f\u0131, buna kar\u015f\u0131n \u00fcr\u00fcnde y\u00fczde 49,5 oran\u0131nda bulunan yer f\u0131st\u0131\u011f\u0131n\u0131n g\u00f6rsel sunumda yer almad\u0131\u011f\u0131 belirlendi.<\/p>\n
\u00dcr\u00fcn\u00fcn y\u00fczde 4 f\u0131nd\u0131k, y\u00fczde 3 Antep f\u0131st\u0131\u011f\u0131 ve y\u00fczde 3 kay\u0131s\u0131 \u00e7ekirde\u011fi i\u00e7erdi\u011fi tespit edilirken, ambalajdaki g\u00f6rsellerin t\u00fcketicide \u00fcr\u00fcn\u00fcn i\u00e7eri\u011fi ve bile\u015fen oranlar\u0131 hakk\u0131nda yan\u0131lt\u0131c\u0131 alg\u0131 olu\u015fturabilece\u011fi de\u011ferlendirildi.<\/p>\n
Reklam Kurulu, s\u00f6z konusu uygulamay\u0131 mevzuata ayk\u0131r\u0131 bularak idari para cezas\u0131 uygulanmas\u0131na karar verdi. Ticaret Bakanl\u0131\u011f\u0131, t\u00fcketicilerin ekonomik menfaatlerinin korunmas\u0131 ve adil rekabet ortam\u0131n\u0131n g\u00fc\u00e7lendirilmesi amac\u0131yla denetim ve yapt\u0131r\u0131mlar\u0131n s\u00fcrd\u00fcr\u00fclece\u011fini bildirdi.<\/p>\n
<\/strong> Ticaret Bakanl\u0131\u011f\u0131 b\u00fcnyesindeki Reklam Kurulu, 13 A\u011fustos\u2019ta ger\u00e7ekle\u015ftirdi\u011fi toplant\u0131da 105 dosyay\u0131 inceledi. Mevzuata ayk\u0131r\u0131 bulunan 87 dosyaya toplam 32 milyon 683 bin 631 lira idari para cezas\u0131 uygulanmas\u0131na karar verildi. 2026 y\u0131l\u0131n\u0131n ilk sekiz ay\u0131nda uygulanan toplam ceza 218 milyon 478 bin 14 liraya ula\u015ft\u0131.<\/p>\n","protected":false},"author":1,"featured_media":134815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-134814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/134814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=134814"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/134814\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/134815"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=134814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=134814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=134814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"