{"id":134606,"date":"2026-08-18T17:30:49","date_gmt":"2026-08-18T14:30:49","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/08\/18\/sok-marketlerin-cirosu-yilin-ilk-yarisinda-1678-milyar-tlye-ulasti"},"modified":"2026-08-18T17:30:49","modified_gmt":"2026-08-18T14:30:49","slug":"sok-marketlerin-cirosu-yilin-ilk-yarisinda-1678-milyar-tlye-ulasti","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/08\/18\/sok-marketlerin-cirosu-yilin-ilk-yarisinda-1678-milyar-tlye-ulasti\/","title":{"rendered":"\u015eOK Marketler\u2019in cirosu y\u0131l\u0131n ilk yar\u0131s\u0131nda 167,8 milyar TL\u2019ye ula\u015ft\u0131"},"content":{"rendered":"

\u015eOK Marketler, 2026 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131nda sat\u0131\u015flar\u0131n\u0131 ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re reel olarak y\u00fczde 7 art\u0131rarak 167,8 milyar TL\u2019ye ula\u015ft\u0131r\u0131rken, yeni ma\u011faza yat\u0131r\u0131mlar\u0131 ve g\u00fc\u00e7l\u00fc operasyonel yap\u0131s\u0131yla b\u00fcy\u00fcmesini s\u00fcrd\u00fcrd\u00fc.<\/p>\n

\u015eOK Marketler, 2026 y\u0131l\u0131 ilk yar\u0131 finansal sonu\u00e7lar\u0131n\u0131 Kamuyu Ayd\u0131nlatma Platformu\u2019nda (KAP) a\u00e7\u0131klad\u0131. \u015eirket, y\u0131l\u0131n ilk alt\u0131 ay\u0131nda sat\u0131\u015flar\u0131n\u0131 ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re reel olarak y\u00fczde 7 art\u0131rarak 167,8 milyar TL\u2019ye ula\u015ft\u0131rd\u0131. Ma\u011faza say\u0131s\u0131n\u0131 11 bin 175\u2019e, \u00e7al\u0131\u015fan say\u0131s\u0131n\u0131 ise 52 bin 790\u2019a \u00e7\u0131karan \u015eOK Marketler, yeni ma\u011faza yat\u0131r\u0131mlar\u0131, g\u00fc\u00e7l\u00fc tedarik zinciri ve verimlilik odakl\u0131 operasyonel yap\u0131s\u0131yla istikrarl\u0131 performans\u0131n\u0131 s\u00fcrd\u00fcrd\u00fc.<\/p>\n

Yeni ma\u011faza konseptiyle b\u00fcy\u00fcmesini s\u00fcrd\u00fcrd\u00fc<\/p>\n

\u015eOK Marketler, y\u0131l\u0131n ilk yar\u0131s\u0131nda T\u00fcrkiye genelinde yeni ma\u011faza yat\u0131r\u0131mlar\u0131na devam etti. A\u00e7\u0131lan ma\u011fazalar\u0131n \u00f6nemli b\u00f6l\u00fcm\u00fcn\u00fc al\u0131\u015fveri\u015f deneyimini zenginle\u015ftiren yeni ma\u011fazalar olu\u015fturdu. \u015eOK Marketler\u2019in standart ma\u011fazalar\u0131na k\u0131yasla daha b\u00fcy\u00fck sat\u0131\u015f alan\u0131 ve daha geni\u015f bir \u00fcr\u00fcn portf\u00f6y\u00fcne sahip olan yeni konsept ma\u011fazalar\u0131nda m\u00fc\u015fterilere; kafe, yeme-i\u00e7me alanlar\u0131, g\u00fcnl\u00fck taze f\u0131r\u0131n \u00fcr\u00fcnleri, haz\u0131r yemek se\u00e7enekleri gibi yenilikler sunuluyor.<\/p>\n

G\u0131da g\u00fcvenli\u011fi yat\u0131r\u0131mlar\u0131 devam ediyor<\/p>\n

G\u0131da g\u00fcvenli\u011fi alan\u0131ndaki yat\u0131r\u0131mlar\u0131n\u0131 s\u00fcrd\u00fcren \u015eOK Marketler, pestisit analizi uygulamas\u0131n\u0131n kapsam\u0131n\u0131 geni\u015fletmeye devam ediyor. Meyve-sebze tedarik platformlar\u0131nda kurulan son teknoloji laboratuvarlarda taze meyve ve sebzeler raflara ula\u015fmadan \u00f6nce pestisit analizinden ge\u00e7iriliyor. Domatesle ba\u015flayan uygulama, daha sonra biber grubu ve narenciye \u00fcr\u00fcnlerini kapsayacak \u015fekilde geni\u015fletildi. \u00dcreticilere analiz sonu\u00e7lar\u0131 do\u011frultusunda geri bildirim sa\u011flan\u0131rken, ziraat m\u00fchendisleri arac\u0131l\u0131\u011f\u0131yla do\u011fru ila\u00e7lama ve do\u011fru tar\u0131m uygulamalar\u0131 hakk\u0131nda e\u011fitim veriliyor. Analiz sonu\u00e7lar\u0131 QR kodlar arac\u0131l\u0131\u011f\u0131yla Cepte \u015eOK uygulamas\u0131 \u00fczerinden m\u00fc\u015fterilerle de payla\u015f\u0131l\u0131yor.<\/p>\n

\"\"\n<\/p>\n

\u00d6z markal\u0131 \u00fcr\u00fcnler uluslararas\u0131 lezzet \u00f6d\u00fclleriyle ta\u00e7land\u0131<\/p>\n

\u015eOK Marketler, International Taste Institute\u2019un 2026 \u00dcst\u00fcn Lezzet \u00d6d\u00fclleri\u2019nde 13 \u00f6z markal\u0131 \u00fcr\u00fcn\u00fcyle \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc. Lezzetleriyle uluslararas\u0131 \u00f6l\u00e7ekte takdir g\u00f6ren bu \u00fcr\u00fcnler, t\u00fcketicinin be\u011fenisini kazanmaya devam ediyor.<\/p>\n

U\u011fur Demirel: \u201cYat\u0131r\u0131mlar\u0131m\u0131zla b\u00fcy\u00fcmemizi s\u00fcrd\u00fcr\u00fcrken m\u00fc\u015fteri deneyimini de g\u00fc\u00e7lendiriyoruz\u201d<\/p>\n

\u015eOK Marketler CEO\u2019su U\u011fur Demirel, 2026 y\u0131l\u0131 ilk yar\u0131 sonu\u00e7lar\u0131na ili\u015fkin de\u011ferlendirmesinde \u015funlar\u0131 s\u00f6yledi: \u201c2026 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131nda g\u00fc\u00e7l\u00fc finansal performans\u0131m\u0131z\u0131 operasyonel yat\u0131r\u0131mlar\u0131m\u0131z ve verimlilik odakl\u0131 yakla\u015f\u0131m\u0131m\u0131zla destekleyerek b\u00fcy\u00fcmemizi s\u00fcrd\u00fcrd\u00fck. Yeni ma\u011fazalar\u0131m\u0131zla eri\u015fim a\u011f\u0131m\u0131z\u0131 geni\u015fletirken, yeni \u015eOK 2.0 ma\u011faza konseptimizle m\u00fc\u015fterilerimize daha modern, konforlu ve zengin bir al\u0131\u015fveri\u015f deneyimi sunuyoruz. T\u00fcketicinin g\u00fcnl\u00fck ya\u015fam al\u0131\u015fkanl\u0131klar\u0131na uygun pratik \u00e7\u00f6z\u00fcmler sunan Cepte \u015eOK uygulamam\u0131zla dijital kanallar\u0131m\u0131z\u0131 g\u00fc\u00e7lendirirken; m\u00fc\u015fterilerimize online sipari\u015flerinde ma\u011faza fiyatlar\u0131yla al\u0131\u015fveri\u015f yapma imk\u00e2n\u0131 sunuyoruz. Yeni nesil sadakat program\u0131m\u0131z Win ile hem ma\u011fazalar\u0131m\u0131zda hem de online kanallar\u0131m\u0131zda m\u00fc\u015fterilerimize al\u0131\u015fveri\u015flerinde \u00e7e\u015fitli avantajlar sa\u011fl\u0131yoruz. G\u0131da g\u00fcvenli\u011fi alan\u0131nda ise pestisit analizi uygulamam\u0131z\u0131n kapsam\u0131n\u0131 geni\u015fletmeye devam ediyoruz. Amac\u0131m\u0131z m\u00fc\u015fterilerimize g\u00fcvenle t\u00fcketebilecekleri taze meyve-sebzeleri ula\u015ft\u0131r\u0131rken; \u00fcreticilerimizin do\u011fru tar\u0131m uygulamalar\u0131n\u0131 da desteklemek. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde de operasyonel m\u00fckemmeliyet, dijitalle\u015fme ve m\u00fc\u015fteri deneyimine odaklanan yat\u0131r\u0131mlar\u0131m\u0131z\u0131 s\u00fcrd\u00fcrerek t\u00fcm payda\u015flar\u0131m\u0131z i\u00e7in de\u011fer \u00fcretmeye devam edece\u011fiz.\u201d<\/p>\n

\"\"\n<\/p>\n

\u015eOK Marketler Tic. A.\u015e. Hakk\u0131nda:<\/p>\n

1995 y\u0131l\u0131nda kurulan \u015eOK Marketler Ticaret A.\u015e., 2011 y\u0131l\u0131nda 1.200 ma\u011faza ile faaliyet g\u00f6sterirken 30 Haziran 2026 itibar\u0131yla T\u00fcrkiye\u2019nin 81 ilinde 11.175 ma\u011fazas\u0131, \u00f6zg\u00fcn i\u015f modeli, modern perakendecili\u011fin gereklerine uygun dijital altyap\u0131s\u0131, g\u00fc\u00e7l\u00fc ve dinamik insan kayna\u011f\u0131 ile m\u00fc\u015fterilerine hizmet vermektedir. \u015eOK Marketler, t\u00fcketicilerin temel ihtiya\u00e7lar\u0131n\u0131n tamam\u0131na yak\u0131n\u0131n\u0131, bilinen markal\u0131 \u00fcr\u00fcnlerle ve uygun fiyatlarla, evlerinin yak\u0131n\u0131ndaki ma\u011fazalar\u0131nda m\u00fc\u015fterilerine sunmaktad\u0131r. Ayr\u0131ca farkl\u0131 nedenlerle ekonominin d\u0131\u015f\u0131na \u00e7\u0131kmak durumunda kalan Mis, Piyale, Mintax, Amigo, Evin gibi k\u00f6kl\u00fc ve bilinirli\u011fi y\u00fcksek, kaliteli ve uygun fiyatl\u0131, tarihi ge\u00e7mi\u015fi olan \u00f6zg\u00fcn markalar\u0131n\u0131 ekonomiye kazand\u0131rarak T\u00fcrkiye\u2019nin bu de\u011ferli markalar\u0131n\u0131 m\u00fc\u015fterilerine piyasan\u0131n tan\u0131nm\u0131\u015f markal\u0131 \u00fcr\u00fcnleriyle bir arada sunmaktad\u0131r. \u015eOK Marketler, ma\u011fazalar\u0131na giren her bir m\u00fc\u015fterinin rahat, kaliteli ve hesapl\u0131 al\u0131\u015fveri\u015f deneyiminden memnun olarak ayr\u0131lmas\u0131n\u0131 sa\u011flamak vizyonuyla faaliyetlerini s\u00fcrd\u00fcrmektedir. May\u0131s 2018\u2019de halka arz edilen \u015eirket\u2019in hisseleri SOKM koduyla Borsa \u0130stanbul\u2019da i\u015flem g\u00f6rmektedir.<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u015eOK Marketler, 2026 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131nda sat\u0131\u015flar\u0131n\u0131 ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re reel olarak y\u00fczde 7 art\u0131rarak 167,8 milyar TL\u2019ye ula\u015ft\u0131r\u0131rken, yeni ma\u011faza yat\u0131r\u0131mlar\u0131 ve g\u00fc\u00e7l\u00fc operasyonel yap\u0131s\u0131yla b\u00fcy\u00fcmesini s\u00fcrd\u00fcrd\u00fc.<\/p>\n","protected":false},"author":1,"featured_media":134607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[12,4,1,10,9],"tags":[],"class_list":["post-134606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor","category-dunya","category-ekonomi","category-otomobil","category-manset"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/134606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=134606"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/134606\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/134607"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=134606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=134606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=134606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}