![\"\"](\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/08\/c5ecef8e3d24c17863505c5c34f91fb4_1.jpg\")
\n<\/p>\nYapay zeka art\u0131k yaln\u0131zca teknoloji yat\u0131r\u0131mlar\u0131n\u0131n de\u011fil, rekabet avantaj\u0131n\u0131n da belirleyici unsurlar\u0131ndan biri. Sigortac\u0131l\u0131kta fark\u0131 yaratan ise yapay zekaya sahip olmak de\u011fil; onu g\u00fcvenli bi\u00e7imde \u00f6l\u00e7ekleyebilmek, karar kalitesini art\u0131rmak ve m\u00fc\u015fteriye somut de\u011fer olarak yans\u0131tabilmek. Allianz T\u00fcrkiye, 2018\u2019den bu yana geli\u015ftirdi\u011fi veri ve analitik altyap\u0131s\u0131 \u00fczerine kurdu\u011fu yapay zeka d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc bu anlay\u0131\u015fla y\u00fcr\u00fct\u00fcyor.<\/p>\n
\u015eirket, son be\u015f y\u0131lda yapay zeka ve veri alan\u0131nda 15 milyon euroyu a\u015fan yat\u0131r\u0131m ger\u00e7ekle\u015ftirdi. Bu yat\u0131r\u0131mlar\u0131n oda\u011f\u0131nda d\u00f6rt stratejik hedef bulunuyor: m\u00fc\u015fteriyi daha iyi anlamak ve daha ki\u015fisel hizmet sunmak; riskleri ve suistimali daha do\u011fru \u00f6ng\u00f6rmek; operasyonel kararlar\u0131 h\u0131zland\u0131rmak; \u00e7al\u0131\u015fanlar\u0131n teknolojiyle birlikte daha y\u00fcksek katma de\u011fer \u00fcretmesini sa\u011flamak.<\/p>\n
\n<\/p>\n
Yat\u0131r\u0131mdan \u00f6l\u00e7\u00fclebilir i\u015f de\u011ferine<\/p>\n
Allianz T\u00fcrkiye\u2019nin yakla\u015f\u0131m\u0131nda yapay zekan\u0131n ba\u015far\u0131s\u0131 kullan\u0131lan model say\u0131s\u0131yla de\u011fil, yaratt\u0131\u011f\u0131 sonu\u00e7la \u00f6l\u00e7\u00fcl\u00fcyor. Bug\u00fcn yapay zeka destekli uygulamalar hasardan fiyatlamaya, ticari tekliflerden sa\u011fl\u0131k provizyonlar\u0131na, dok\u00fcman i\u015flemeden m\u00fc\u015fteri terk \u00f6ng\u00f6r\u00fclerine kadar geni\u015f bir alanda kullan\u0131l\u0131yor.<\/p>\n
\u2022 Hasar karar s\u00fcreleri 5 kat k\u0131sald\u0131.\u00a0<\/p>\n
\u2022 Ticari teklif haz\u0131rlama s\u00fcresi 4 saatten 15 dakikaya indi. \u2022 Dok\u00fcman i\u015fleme s\u00fcre\u00e7lerinde %99 do\u011fruluk seviyesine ula\u015f\u0131ld\u0131.\u00a0<\/p>\n
\u2022 Yapay zeka destekli doland\u0131r\u0131c\u0131l\u0131k tespit modellerinde ba\u015far\u0131 oran\u0131 %30 artt\u0131.\u00a0<\/p>\n
\u2022 Yapay zeka uygulamalar\u0131 bug\u00fcne kadar 20 milyon euronun \u00fczerinde de\u011fer yaratt\u0131.<\/p>\n
M\u00fc\u015fteriyi yaln\u0131zca i\u015flem an\u0131nda de\u011fil, ihtiya\u00e7 ortaya \u00e7\u0131kmadan \u00f6nce anlamak<\/p>\n
Allianz T\u00fcrkiye, b\u00fcy\u00fck dil modelleri ve \u00fcretken yapay zekay\u0131 yaln\u0131zca otomasyon i\u00e7in de\u011fil, m\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131 ve deneyim alanlar\u0131n\u0131 daha iyi anlamak i\u00e7in kullan\u0131yor. \u00c7a\u011fr\u0131 merkezi verileri \u00fczerinde yap\u0131lan geli\u015fmi\u015f analizler; tekrar eden ihtiya\u00e7lar\u0131n, sorun alanlar\u0131n\u0131n ve beklentilerin daha erken g\u00f6r\u00fcn\u00fcr hale gelmesini sa\u011fl\u0131yor. B\u00f6ylece yapay zeka yaln\u0131zca mevcut s\u00fcre\u00e7leri h\u0131zland\u0131ran bir ara\u00e7 olmaktan \u00e7\u0131k\u0131yor; \u00fcr\u00fcn, hizmet ve m\u00fc\u015fteri deneyiminin yeniden tasarlanmas\u0131na girdi sa\u011fl\u0131yor.<\/p>\n
Sa\u011fl\u0131k sigortalar\u0131nda kullan\u0131lan Smart STP sistemi provizyon s\u00fcre\u00e7lerini saniyeler i\u00e7inde sonu\u00e7land\u0131r\u0131rken, yapay zeka destekli suistimal tespit modelleri hem m\u00fc\u015fterilerin hem de sigorta havuzunun korunmas\u0131na katk\u0131 sa\u011fl\u0131yor. Bu yakla\u015f\u0131m\u0131n temel hedefi daha h\u0131zl\u0131 i\u015flem kadar daha tutarl\u0131 karar, daha do\u011fru risk de\u011ferlendirmesi ve daha g\u00fcvenilir m\u00fc\u015fteri deneyimi yaratmak.<\/p>\n
Yeni verimlilik s\u0131n\u0131r\u0131: AI-assisted ve Agentic AI<\/p>\n
D\u00f6n\u00fc\u015f\u00fcm\u00fcn ikinci ekseni yaz\u0131l\u0131m geli\u015ftirme. Allianz T\u00fcrkiye\u2019de 300\u2019\u00fcn \u00fczerinde yaz\u0131l\u0131mc\u0131 g\u00fcnl\u00fck i\u015f ak\u0131\u015flar\u0131nda AI-assisted yaz\u0131l\u0131m geli\u015ftirme yakla\u015f\u0131m\u0131n\u0131 kullan\u0131yor. \u00d6n y\u00fcz, mobil ve backend geli\u015ftirmeden test ve kalite g\u00fcvence s\u00fcre\u00e7lerine kadar 15\u2019in \u00fczerinde coding agent aktif durumda.<\/p>\n
\u015eirket, yaz\u0131l\u0131m geli\u015ftirme ya\u015fam d\u00f6ng\u00fcs\u00fcndeki her iki aktiviteden birinin GenAI destekli y\u00fcr\u00fct\u00fclmesini ve bu alanda %50 verimlilik art\u0131\u015f\u0131 sa\u011flanmas\u0131n\u0131 hedefliyor. Bir sonraki a\u015famada Agentic AI tabanl\u0131 \u00e7al\u0131\u015fma modelleriyle, belirli g\u00f6revleri planlayabilen ve y\u00fcr\u00fctebilen yapay zeka ajanlar\u0131n\u0131n insan uzmanl\u0131\u011f\u0131 ve g\u00f6zetimiyle birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131 yeni bir m\u00fchendislik modeline ge\u00e7i\u015f ama\u00e7lan\u0131yor.<\/p>\n
Teknoloji kadar \u00f6nemli olan konu: Organizasyonun d\u00f6n\u00fc\u015f\u00fcm\u00fc<\/p>\n
Allianz T\u00fcrkiye, yapay zeka d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc yaln\u0131zca teknoloji ekiplerinin sorumlulu\u011fu olarak g\u00f6rm\u00fcyor. \u201cAI for All\u201d program\u0131 ile \u00e7al\u0131\u015fanlar\u0131n yapay zekay\u0131 etkin, do\u011fru ve sorumlu bi\u00e7imde kullanabilmesi ve veri odakl\u0131 karar alma k\u00fclt\u00fcr\u00fcn\u00fcn kurum geneline yay\u0131lmas\u0131 hedefleniyor.<\/p>\n
G\u00fcven, y\u00f6neti\u015fim ve insan g\u00f6zetimi d\u00f6n\u00fc\u015f\u00fcm\u00fcn par\u00e7as\u0131<\/p>\n
Sigortac\u0131l\u0131kta yapay zekan\u0131n \u00f6l\u00e7eklenmesi; h\u0131z ve verimlilik kadar veri g\u00fcvenli\u011fi, a\u00e7\u0131klanabilirlik, etik kullan\u0131m ve insan g\u00f6zetimini de kritik hale getiriyor. Allianz T\u00fcrkiye bu nedenle yapay zekay\u0131 insan karar\u0131n\u0131n yerine ge\u00e7en de\u011fil, insan karar\u0131n\u0131 g\u00fc\u00e7lendiren bir yetkinlik olarak konumland\u0131r\u0131yor. \u015eirketin yakla\u015f\u0131m\u0131nda teknolojik \u00f6l\u00e7eklenme ile sorumlu kullan\u0131m ayn\u0131 d\u00f6n\u00fc\u015f\u00fcm program\u0131n\u0131n iki ayr\u0131lmaz bile\u015feni olarak ele al\u0131n\u0131yor.<\/p>\n
Tolga G\u00fcrkan: \u201cYapay zekada rekabet, teknolojiyi m\u00fc\u015fteri de\u011ferine d\u00f6n\u00fc\u015ft\u00fcrebilme yar\u0131\u015f\u0131\u201d<\/p>\n
Allianz T\u00fcrkiye CEO\u2019su Tolga G\u00fcrkan, \u201cBug\u00fcn yapay zeka art\u0131k bir teknoloji ba\u015fl\u0131\u011f\u0131 de\u011fil, rekabetin oynand\u0131\u011f\u0131 yeni zemin. Ancak ger\u00e7ek fark, teknolojiye sahip olmakla de\u011fil; onu \u00f6l\u00e7ekleyerek m\u00fc\u015fteriye ve i\u015fe somut de\u011fer \u00fcretebilmekle ortaya \u00e7\u0131k\u0131yor. Biz yapay zek\u00e2y\u0131 yaln\u0131zca daha h\u0131zl\u0131 i\u015flem yapmak i\u00e7in de\u011fil; riskleri daha do\u011fru \u00f6ng\u00f6rmek, m\u00fc\u015fterilerimizi daha iyi anlamak, \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n kararlar\u0131n\u0131 g\u00fc\u00e7lendirmek ve sigortac\u0131l\u0131\u011f\u0131 daha eri\u015filebilir ve ki\u015fisel hale getirmek i\u00e7in kullan\u0131yoruz. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde \u00fcretken yapay zeka ve Agentic AI bu d\u00f6n\u00fc\u015f\u00fcm\u00fc daha da h\u0131zland\u0131racak. Bunu yaparken \u015feffafl\u0131k, etik yakla\u015f\u0131m, veri g\u00fcvenli\u011fi ve insan g\u00f6zetiminden taviz vermeyece\u011fiz. \u00c7\u00fcnk\u00fc bizim i\u00e7in yapay zekan\u0131n ba\u015far\u0131s\u0131, teknoloji ne kadar geli\u015fmi\u015f olursa olsun, sonunda m\u00fc\u015fteriye ve insana ne kadar de\u011fer katt\u0131\u011f\u0131yla \u00f6l\u00e7\u00fcl\u00fcyor\u201d dedi.<\/p>\n
Bir sonraki a\u015fama: Yapay zekay\u0131 \u00f6l\u00e7eklemek<\/p>\n
Allianz T\u00fcrkiye\u2019nin \u00f6n\u00fcm\u00fczdeki d\u00f6nem oda\u011f\u0131, ba\u015far\u0131l\u0131 kullan\u0131m \u00f6rneklerini tekil uygulamalardan kurum \u00e7ap\u0131nda \u00f6l\u00e7eklenebilir yetkinliklere d\u00f6n\u00fc\u015ft\u00fcrmek. \u00dcretken yapay zeka ve Agentic AI\u2019\u0131n yaz\u0131l\u0131m geli\u015ftirme, m\u00fc\u015fteri etkile\u015fimi, operasyonel karar alma ve risk y\u00f6netiminde daha yayg\u0131n kullan\u0131m\u0131 hedeflenirken; yarat\u0131lan finansal de\u011fer, m\u00fc\u015fteri deneyimi, karar kalitesi ve \u00e7al\u0131\u015fan verimlili\u011fi birlikte izlenecek.<\/p>\n
Allianz Hakk\u0131nda<\/p>\n
D\u00fcnyan\u0131n en g\u00fc\u00e7l\u00fc sigorta ve finans topluluklar\u0131ndan Allianz Grubu, yakla\u015f\u0131k 70 \u00fclkede 156 bini a\u015fk\u0131n \u00e7al\u0131\u015fan\u0131yla 97 milyon m\u00fc\u015fterisine sigortac\u0131l\u0131k ve varl\u0131k y\u00f6netimi hizmeti veriyor. Sigorta m\u00fc\u015fterileri ad\u0131na y\u00f6netti\u011fi 764 milyar avronun yan\u0131 s\u0131ra PIMCO ve Allianz Global Investors \u015firketlerinin y\u00f6netti\u011fi yakla\u015f\u0131k 2 trilyon avroyla, d\u00fcnyan\u0131n en b\u00fcy\u00fck varl\u0131k y\u00f6netimi \u015firketleri aras\u0131nda yer al\u0131yor. 2025 y\u0131l sonu itibar\u0131yla 186,9 milyar avro toplam i\u015f hacmine sahip olan AllianzGrubu, 17,4 milyar avro faaliyet k\u00e2r\u0131na ula\u015ft\u0131. Allianz Grubu, T\u00fcrkiye\u2019de Allianz Trade, Allianz Partners ve Allianz T\u00fcrkiye \u015firketleri ile faaliyet g\u00f6steriyor. Bu topraklardaki faaliyetlerine 1923 y\u0131l\u0131nda \u015eark Sigorta ad\u0131 alt\u0131nda ba\u015flayan, Cumhuriyetle ya\u015f\u0131t olarak 2023 y\u0131l\u0131nda 100\u2019\u00fcnc\u00fc y\u0131l\u0131n\u0131 kutlaman\u0131n onurunu ya\u015fayan Allianz T\u00fcrkiye, 2008\u2019den bu yana faaliyetlerine Allianz Grubu\u2019nun bir par\u00e7as\u0131 olarak devam ediyor. Allianz T\u00fcrkiye\u2019nin \u00e7at\u0131s\u0131 alt\u0131nda elementer sigortalarda Allianz Sigorta, bireysel emeklilik ve hayat sigortalar\u0131nda Allianz Ya\u015fam ve Emeklilik ile Allianz Hayat ve Emeklilik \u015firketleri bulunuyor. Sekt\u00f6re m\u00fc\u015fteri deneyimi, \u00e7eviklik, dijitalizasyon, \u00e7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131, s\u00fcrd\u00fcr\u00fclebilirlik ve inovasyon alanlar\u0131nda \u00f6nc\u00fcl\u00fck eden Allianz T\u00fcrkiye; 2.500 \u00e7al\u0131\u015fan\u0131, 12 b\u00f6lge m\u00fcd\u00fcrl\u00fc\u011f\u00fc, 5.000\u2019i a\u015fk\u0131n acentesi, 1.500 banka \u015fube kanal\u0131 ve 9.000 anla\u015fmal\u0131 kurumuyla, 81 ilde 8 milyonu a\u015fk\u0131n m\u00fc\u015fterisine ihtiya\u00e7 duyduklar\u0131 her an \u2018Allianz Seninle\u2019 diyebilmek i\u00e7in \u00e7al\u0131\u015f\u0131yor. Allianz Grubu deste\u011fiyle 2019 y\u0131l\u0131nda 35 milyon liral\u0131k yat\u0131r\u0131mla hayata ge\u00e7irilen Allianz Teknik, bug\u00fcn itibar\u0131yla T\u00fcrkiye\u2019de uluslararas\u0131 akreditasyon standartlar\u0131na uygun ilk ve tek akredite deprem laboratuvar\u0131 olarak hizmet veriyor. Ayn\u0131 zamanda \u00fclkemizde yang\u0131na tepki testleri yapma yetkisine sahip 3 akredite kurumdan biri olan Allianz Teknik\u2019le birlikte, Allianz\u2019\u0131n 2008 y\u0131l\u0131ndan bu yana T\u00fcrkiye\u2019ye yapt\u0131\u011f\u0131 yat\u0131r\u0131mlar 1 milyar avroyu a\u015f\u0131yor. 2019 y\u0131l\u0131ndan bu yana T\u00fcrkiye\u2019deki yat\u0131r\u0131ma a\u00e7\u0131k olmayan \u015firketler aras\u0131nda ilk ve tek entegre raporun sahibi olan Allianz T\u00fcrkiye, \u201cAllianz ile Gelece\u011fin G\u00fcvende\u201d stratejisi do\u011frultusunda, sigortac\u0131l\u0131\u011f\u0131n d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc g\u00fcc\u00fcn\u00fc toplum, gezegen ve ekonomi i\u00e7in harekete ge\u00e7irirken, ekosisteminde kal\u0131c\u0131 bir d\u00f6n\u00fc\u015f\u00fcm hedefliyor.<\/p>\n
\u00a0<\/p>\n
<\/strong> 15 milyon euroyu a\u015fan yapay zeka ve veri yat\u0131r\u0131m\u0131 ile Allianz T\u00fcrkiye; yapay zekay\u0131 teknoloji projesi olmaktan \u00e7\u0131kar\u0131p m\u00fc\u015fteri de\u011feri, risk y\u00f6netimi ve \u00e7al\u0131\u015fan yetkinli\u011fi yaratan stratejik bir kabiliyete d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor.<\/p>\n","protected":false},"author":1,"featured_media":131837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10,11],"tags":[],"class_list":["post-131836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/131836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=131836"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/131836\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/131837"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=131836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=131836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=131836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"