{"id":128750,"date":"2026-08-07T16:00:12","date_gmt":"2026-08-07T13:00:12","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/08\/07\/brisada-operasyonel-toparlanma-suruyor-ikinci-yari-icin-marjlarda-temkinli-beklenti"},"modified":"2026-08-07T16:00:12","modified_gmt":"2026-08-07T13:00:12","slug":"brisada-operasyonel-toparlanma-suruyor-ikinci-yari-icin-marjlarda-temkinli-beklenti","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/08\/07\/brisada-operasyonel-toparlanma-suruyor-ikinci-yari-icin-marjlarda-temkinli-beklenti\/","title":{"rendered":"Brisa&#8217;da operasyonel toparlanma s\u00fcr\u00fcyor, ikinci yar\u0131 i\u00e7in marjlarda temkinli beklenti"},"content":{"rendered":"<p>Ahlatc\u0131 Yat\u0131r\u0131m, Brisa&#8217;n\u0131n 2026 y\u0131l\u0131 ilk yar\u0131 finansal sonu\u00e7lar\u0131n\u0131 operasyonel performans a\u00e7\u0131s\u0131ndan olumlu de\u011ferlendirirken, net kardaki iyile\u015fmenin tek seferlik kalemlerden kaynaklanmas\u0131 nedeniyle ikinci yar\u0131ya ili\u015fkin daha temkinli bir g\u00f6r\u00fcn\u00fcm ortaya koydu.<\/p>\n<p>Rapora g\u00f6re Brisa, 2026&#8217;n\u0131n ilk yar\u0131s\u0131nda 260 milyon TL net kar a\u00e7\u0131klarken, net sat\u0131\u015flar\u0131n\u0131 reel bazda y\u00fczde 4 art\u0131rarak 23,9 milyar TL&#8217;ye y\u00fckseltti. Ayn\u0131 d\u00f6nemde br\u00fct kar y\u00fczde 29 art\u0131\u015fla 5,6 milyar TL, FAV\u00d6K ise y\u00fczde 39 art\u0131\u015fla 3,3 milyar TL seviyesine \u00e7\u0131kt\u0131. \u015eirketin FAV\u00d6K marj\u0131 da ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re 3,4 puan artarak y\u00fczde 13,7 oldu.<\/p>\n<p>Ahlatc\u0131 Yat\u0131r\u0131m, a\u00e7\u0131klanan net kar\u0131n s\u00fcrd\u00fcr\u00fclebilir karl\u0131l\u0131\u011f\u0131 tam olarak yans\u0131tmad\u0131\u011f\u0131na dikkat \u00e7ekti. Raporda, 807 milyon TL ertelenmi\u015f vergi geliri ile 372 milyon TL Rekabet Kurumu ek ceza kar\u015f\u0131l\u0131\u011f\u0131 dikkate al\u0131nd\u0131\u011f\u0131nda \u015firketin ilk yar\u0131y\u0131 yakla\u015f\u0131k 175 milyon TL zarar ile tamamlad\u0131\u011f\u0131 belirtildi.<\/p>\n<p>Bu nedenle kurum, operasyonel toparlanman\u0131n g\u00fc\u00e7l\u00fc olmas\u0131na ra\u011fmen net kar\u0131n kal\u0131c\u0131 kazan\u00e7 g\u00fcc\u00fcn\u00fc tam olarak g\u00f6stermedi\u011fini de\u011ferlendirdi.<\/p>\n<p>Raporda, ikinci \u00e7eyrekte ciro reel bazda y\u00fczde 4 gerileyerek 11,1 milyar TL seviyesinde ger\u00e7ekle\u015fmesine ra\u011fmen karl\u0131l\u0131k g\u00f6stergelerinde \u00f6nemli iyile\u015fme ya\u015fand\u0131\u011f\u0131 vurguland\u0131.<\/p>\n<p>Br\u00fct kar marj\u0131 y\u00fczde 18,1&#8217;den y\u00fczde 24,7&#8217;ye, esas faaliyet kar marj\u0131 ise y\u00fczde 2&#8217;den y\u00fczde 6,1&#8217;e y\u00fckseldi.<\/p>\n<p>Bu iyile\u015fmede;<\/p>\n<p>Hammadde maliyetlerindeki d\u00fc\u015f\u00fc\u015f,<\/p>\n<p>Fiyatlama disiplini,<\/p>\n<p>Daha y\u00fcksek karl\u0131l\u0131k sa\u011flayan yenileme kanal\u0131n\u0131n sat\u0131\u015flar i\u00e7indeki pay\u0131n\u0131n artmas\u0131 etkili oldu.<\/p>\n<p>\u0130lk yar\u0131da yenileme kanal\u0131n\u0131n geliri y\u00fczde 30 artarak 13,3 milyar TL&#8217;ye, sat\u0131\u015f hacmi ise y\u00fczde 28 art\u0131\u015fla 53,3 bin tona ula\u015ft\u0131. Buna kar\u015f\u0131n Orijinal Ekipman kanal\u0131nda gelir y\u00fczde 38, tonaj ise y\u00fczde 35 geriledi.<\/p>\n<p>Ahlatc\u0131 Yat\u0131r\u0131m&#8217;a g\u00f6re y\u0131l\u0131n ikinci yar\u0131s\u0131nda en \u00f6nemli risk, hammadde maliyetlerindeki y\u00fckseli\u015f olacak.<\/p>\n<p>\u015eirket y\u00f6netimi, ikinci yar\u0131da hammadde maliyetlerinin yakla\u015f\u0131k y\u00fczde 14 artmas\u0131n\u0131 bekliyor. Petrol fiyatlar\u0131ndaki y\u00fckseli\u015fin do\u011fal kau\u00e7uk, sentetik kau\u00e7uk ve kimyasal girdiler \u00fczerinden \u00fcretim maliyetlerini art\u0131raca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n<p>Y\u00f6netim, maliyet art\u0131\u015flar\u0131n\u0131n sekt\u00f6r genelini etkilemesi nedeniyle fiyat art\u0131\u015flar\u0131n\u0131n pazara yans\u0131t\u0131labilece\u011fi g\u00f6r\u00fc\u015f\u00fcnde olsa da bu ge\u00e7i\u015fin b\u00fcy\u00fckl\u00fc\u011f\u00fc ve zamanlamas\u0131na ili\u015fkin net bir \u00f6ng\u00f6r\u00fc payla\u015f\u0131lmad\u0131.<\/p>\n<p>Raporda ayr\u0131ca, i\u00e7 pazarda olas\u0131 sert talep daralmas\u0131n\u0131n ikinci yar\u0131 i\u00e7in \u00f6nemli risklerden biri oldu\u011fu ifade edilirken, 2026 \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrek finansallar\u0131n\u0131n marjlar\u0131n korunup korunamayaca\u011f\u0131n\u0131 g\u00f6stermesi a\u00e7\u0131s\u0131ndan kritik olaca\u011f\u0131 belirtildi.<\/p>\n<p>Rapora g\u00f6re ilk yar\u0131da Lassa markas\u0131n\u0131n ihracat hacmi y\u00fczde 6 gerilerken, Bridgestone ihracat\u0131 y\u00fczde 5 artt\u0131.<\/p>\n<p>Y\u00f6netim, T\u00dcFE ile kur aras\u0131ndaki fark nedeniyle daha y\u00fcksek marjl\u0131 i\u00e7 pazara a\u011f\u0131rl\u0131k verildi\u011fini ifade etti. Ahlatc\u0131 Yat\u0131r\u0131m, bu stratejinin ilk yar\u0131 k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131 destekledi\u011fini ancak i\u00e7 talepte zay\u0131flama ya\u015fanmas\u0131 halinde risk olu\u015fturabilece\u011fini de\u011ferlendirdi.<\/p>\n<p>\u015eirket y\u00f6netiminin payla\u015ft\u0131\u011f\u0131 verilere g\u00f6re d\u00f6nem sonunda;<\/p>\n<p>Nakit varl\u0131\u011f\u0131 7,6 milyar TL,<\/p>\n<p>\u00d6zkaynaklar\u0131 28,1 milyar TL,<\/p>\n<p>Net bor\u00e7\/FAV\u00d6K oran\u0131 0,67x oldu.<\/p>\n<p>\u0130lk yar\u0131da 3,7 milyar TL operasyonel nakit ak\u0131\u015f\u0131, 819 milyon TL yat\u0131r\u0131m harcamas\u0131 ve 2,9 milyar TL serbest nakit ak\u0131\u015f\u0131 ger\u00e7ekle\u015fti.<\/p>\n<p>Ahlatc\u0131 Yat\u0131r\u0131m, g\u00fc\u00e7l\u00fc nakit \u00fcretimi ve finansal yap\u0131n\u0131n operasyonel toparlanmay\u0131 destekledi\u011fini belirtti.<\/p>\n<p>Brisa y\u00f6netimi 2026 y\u0131l\u0131 beklentilerini korudu.<\/p>\n<p>\u015eirket;<\/p>\n<p>Reel bazda d\u00fc\u015f\u00fck tek haneli sat\u0131\u015f hacmi ve ciro b\u00fcy\u00fcmesi,<\/p>\n<p>Br\u00fct kar marj\u0131nda yatay seyir,<\/p>\n<p>Faaliyet giderlerinde d\u00fc\u015f\u00fck tek haneli art\u0131\u015f,<\/p>\n<p>FAV\u00d6K marj\u0131nda d\u00fc\u015f\u00fck tek haneli,<\/p>\n<p>Net kar marj\u0131nda ise orta tek haneli iyile\u015fme<\/p>\n<p>beklentisini s\u00fcrd\u00fcrd\u00fc.<\/p>\n<p>Ahlatc\u0131 Yat\u0131r\u0131m, ilk yar\u0131da FAV\u00d6K marj\u0131ndaki g\u00fc\u00e7l\u00fc performansa ra\u011fmen beklentilerin yukar\u0131 y\u00f6nl\u00fc revize edilmemesinin, y\u00f6netimin ikinci yar\u0131da marjlar \u00fczerinde bask\u0131 bekledi\u011fine i\u015faret etti\u011fini vurgulad\u0131.<\/p>\n<p>Ahlatc\u0131 Yat\u0131r\u0131m, Brisa&#8217;n\u0131n ilk yar\u0131 sonu\u00e7lar\u0131n\u0131 operasyonel toparlanma a\u00e7\u0131s\u0131ndan olumlu bulurken, net k\u00e2r\u0131n tek seferlik kalemlerden \u00f6nemli \u00f6l\u00e7\u00fcde etkilenmesi nedeniyle s\u00fcrd\u00fcr\u00fclebilir karl\u0131l\u0131k konusunda temkinli olunmas\u0131 gerekti\u011fini belirtti.<\/p>\n<p>Kuruma g\u00f6re y\u0131l\u0131n ikinci yar\u0131s\u0131nda yakla\u015f\u0131k y\u00fczde 14&#8217;l\u00fck hammadde maliyet art\u0131\u015f\u0131, fiyat ge\u00e7i\u015flerinin ba\u015far\u0131s\u0131 ve \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrek finansallar\u0131 \u015firketin y\u0131l sonu performans\u0131 a\u00e7\u0131s\u0131ndan belirleyici olacak.<\/p>\n<p> <strong><\/strong><br \/>\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130stanbul, 7 A\u011fustos (Hibya) &#8211; Ahlatc\u0131 Yat\u0131r\u0131m, Brisa&#8217;n\u0131n 2026 y\u0131l\u0131 ilk yar\u0131 finansal sonu\u00e7lar\u0131n\u0131 operasyonel performans a\u00e7\u0131s\u0131ndan olumlu de\u011ferlendirirken, net kardaki iyile\u015fmenin tek seferlik kalemlerden kaynaklanmas\u0131 nedeniyle ikinci yar\u0131ya ili\u015fkin daha temkinli bir g\u00f6r\u00fcn\u00fcm ortaya koydu.<\/p>\n","protected":false},"author":1,"featured_media":128751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,1,10,9],"tags":[],"class_list":["post-128750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-ekonomi","category-otomobil","category-manset"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/128750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=128750"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/128750\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/128751"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=128750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=128750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=128750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}