Ahlatc\u0131 Yat\u0131r\u0131m’\u0131n yay\u0131mlad\u0131\u011f\u0131 de\u011ferlendirme raporunda, \u015firketin ikinci \u00e7eyrekte y\u0131ll\u0131k bazda cirosunu y\u00fczde 16,9 art\u0131r\u0131rken FAV\u00d6K’\u00fcn\u00fcn y\u00fczde 8,5 geriledi\u011fi belirtildi. \u00c7eyreklik bazda ise cironun y\u00fczde 4,6, FAV\u00d6K’\u00fcn y\u00fczde 66,3 y\u00fckseldi\u011fi aktar\u0131ld\u0131.<\/p>\n
Raporda, FAV\u00d6K marj\u0131n\u0131n 396 baz puan daralarak y\u00fczde 14,27’ye, br\u00fct kar marj\u0131n\u0131n ise 194 baz puan gerileyerek y\u00fczde 37,08’e indi\u011fi ifade edildi. Faaliyet kar\u0131n\u0131n y\u00fczde 40,7 d\u00fc\u015f\u00fc\u015fle 222 milyon TL’ye geriledi\u011fi, 518 milyon TL net parasal pozisyon kazanc\u0131n\u0131n etkisiyle net kar\u0131n 24 milyon TL zarardan 304 milyon TL kara d\u00f6nd\u00fc\u011f\u00fc kaydedildi.\u00a0<\/p>\n
De\u011ferlendirmede, T\u00fcrkiye’de ayn\u0131 ma\u011faza adet sat\u0131\u015flar\u0131n\u0131n y\u00fczde 13,2, toplam adet sat\u0131\u015flar\u0131n\u0131n y\u00fczde 20,6 artt\u0131\u011f\u0131, ma\u011faza ziyaret\u00e7i say\u0131s\u0131n\u0131n y\u00fczde 14,1, ebebek.com ziyaretlerinin ise y\u00fczde 9,2 y\u00fckseldi\u011fi belirtildi. Ma\u011faza ba\u015f\u0131na fatura tutar\u0131n\u0131n nominal y\u00fczde 37,1 art\u0131\u015fla 1.198 TL’ye, online sipari\u015f ba\u015f\u0131na tutar\u0131n ise y\u00fczde 48,7 art\u0131\u015fla 1.988 TL’ye \u00e7\u0131kt\u0131\u011f\u0131, b\u00fcy\u00fcmenin trafik ve adet art\u0131\u015f\u0131yla desteklenmesinin olumlu de\u011ferlendirildi\u011fi aktar\u0131ld\u0131.<\/p>\n
Raporda, T\u00fcrkiye’de ma\u011faza say\u0131s\u0131n\u0131n \u00e7eyreklik net 6 art\u0131\u015fla 311’e ula\u015ft\u0131\u011f\u0131, Birle\u015fik Krall\u0131k’ta ise 3 ma\u011fazayla faaliyetlerin s\u00fcrd\u00fc\u011f\u00fc ve bu operasyondaki adet sat\u0131\u015flar\u0131n\u0131n y\u0131ll\u0131k bazda y\u00fczde 61,2 artt\u0131\u011f\u0131 ifade edildi. \u015eirketin 2025 sonundaki 392 milyon TL net bor\u00e7 pozisyonundan 185 milyon TL net finansal varl\u0131k pozisyonuna ge\u00e7ti\u011fi belirtilen raporda, stok devir h\u0131z\u0131n\u0131n 2,94x’ten 3,41x’e y\u00fckseldi\u011fi, ticari bor\u00e7lar\u0131n stoklar\u0131n \u00fczerinde kalmas\u0131n\u0131n negatif i\u015fletme sermayesi modelinin korundu\u011funu g\u00f6sterdi\u011fi kaydedildi. Vadeli al\u0131mlara ili\u015fkin finansman giderinin has\u0131lata oran\u0131n\u0131n da y\u00fczde 8,61’den y\u00fczde 7,29’a geriledi\u011fi ve bor\u00e7lanma maliyetlerindeki d\u00fc\u015f\u00fc\u015f\u00fcn tedarik\u00e7i finansman\u0131 bask\u0131s\u0131n\u0131 s\u0131n\u0131rlad\u0131\u011f\u0131 aktar\u0131ld\u0131.<\/p>\n
Reel cironun y\u00fczde 16,9 b\u00fcy\u00fcmesine ra\u011fmen FAV\u00d6K’\u00fcn y\u00fczde 8,5, faaliyet kar\u0131n\u0131n ise y\u00fczde 40,7 gerilemesinin b\u00fcy\u00fcmenin operasyonel kald\u0131raca d\u00f6n\u00fc\u015fmedi\u011fini g\u00f6sterdi\u011fi belirtildi. FAV\u00d6K marj\u0131n\u0131n 396 baz puan darald\u0131\u011f\u0131, pazarlama ve genel y\u00f6netim giderlerinin has\u0131lata oran\u0131n\u0131n y\u00fczde 25,6’dan y\u00fczde 27,2’ye y\u00fckseldi\u011fi ifade edildi. Br\u00fct marj kar\u015f\u0131la\u015ft\u0131r\u0131labilirli\u011finin s\u0131n\u0131rl\u0131 oldu\u011fu belirtilen de\u011ferlendirmede, 2025’in ikinci \u00e7eyre\u011finde sat\u0131\u015flar\u0131n maliyetinde yer alan 145 milyon TL personel ve amortisman giderinin 2026’n\u0131n ikinci \u00e7eyre\u011finde farkl\u0131 s\u0131n\u0131fland\u0131r\u0131lmas\u0131n\u0131n raporlanan marj de\u011fi\u015fiminin do\u011frudan kar\u015f\u0131la\u015ft\u0131r\u0131lmas\u0131n\u0131 zorla\u015ft\u0131rd\u0131\u011f\u0131 kaydedildi.<\/p>\n
Net kar\u0131n kalitesinin zay\u0131f kald\u0131\u011f\u0131 belirtilerek, 454 milyon TL vergi \u00f6ncesi k\u00e2ra kar\u015f\u0131l\u0131k 518 milyon TL net parasal pozisyon kazanc\u0131 kaydedildi\u011fi, bu kalem hari\u00e7 tutuldu\u011funda vergi \u00f6ncesi sonucun yakla\u015f\u0131k 64 milyon TL zarara d\u00f6nd\u00fc\u011f\u00fc ifade edildi. \u0130lk yar\u0131daki 1.175 milyon TL parasal kazanc\u0131n da 380 milyon TL net kar\u0131n yakla\u015f\u0131k \u00fc\u00e7 kat\u0131na ula\u015ft\u0131\u011f\u0131 aktar\u0131ld\u0131. De\u011ferlendirmede ayr\u0131ca, pazaryeri adet sat\u0131\u015flar\u0131n\u0131n y\u00fczde 12,7 geriledi\u011fi, kanal\u0131n toplam sat\u0131\u015flardaki pay\u0131n\u0131n y\u00fczde 3,6’dan y\u00fczde 2,6’ya d\u00fc\u015ft\u00fc\u011f\u00fc, depolama giderlerindeki art\u0131\u015f\u0131n da kanal verimlili\u011fi a\u00e7\u0131s\u0131ndan izlenmesi gerekti\u011fi belirtildi.<\/p>\n
Raporda, Ebebek’in 2026 y\u0131l\u0131 ikinci \u00e7eyrek sonu\u00e7lar\u0131n\u0131n b\u00fcy\u00fcme a\u00e7\u0131s\u0131ndan olumlu, karl\u0131l\u0131k a\u00e7\u0131s\u0131ndan ise n\u00f6tr de\u011ferlendirildi\u011fi ifade edildi. Reel ciro b\u00fcy\u00fcmesi, g\u00fc\u00e7l\u00fc ayn\u0131 ma\u011faza sat\u0131\u015flar\u0131, ziyaret\u00e7i trafi\u011fi, ma\u011faza geni\u015flemesi ve net finansal varl\u0131k pozisyonunun olumlu bulundu\u011fu, buna kar\u015f\u0131l\u0131k FAV\u00d6K ve faaliyet kar\u0131ndaki gerileme ile belirgin marj daralmas\u0131n\u0131n karl\u0131l\u0131k \u00fczerindeki bask\u0131ya i\u015faret etti\u011fi kaydedildi. Net kar\u0131n b\u00fcy\u00fck \u00f6l\u00e7\u00fcde parasal pozisyon kazanc\u0131ndan kaynaklanmas\u0131n\u0131n da a\u00e7\u0131klanan kar\u0131n operasyonel performans\u0131 yans\u0131tmas\u0131n\u0131 s\u0131n\u0131rlad\u0131\u011f\u0131 belirtildi.<\/p>\n
<\/strong> \u0130stanbul, 7 A\u011fustos (Hibya) \u2013 Ahlatc\u0131 Yat\u0131r\u0131m, Ebebek’in 2026 y\u0131l\u0131 ikinci \u00e7eyre\u011finde 9.339 milyon TL net sat\u0131\u015f, 1.332 milyon TL FAV\u00d6K ve 304 milyon TL ana ortakl\u0131k net kar\u0131 a\u00e7\u0131klad\u0131\u011f\u0131n\u0131, b\u00fcy\u00fcmenin devam etmesine kar\u015f\u0131n karl\u0131l\u0131k taraf\u0131nda bask\u0131n\u0131n s\u00fcrd\u00fc\u011f\u00fcn\u00fc de\u011ferlendirdi.<\/p>\n","protected":false},"author":1,"featured_media":128659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[12,4,1,9],"tags":[],"class_list":["post-128658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor","category-dunya","category-ekonomi","category-manset"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/128658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=128658"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/128658\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/128659"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=128658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=128658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=128658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"