{"id":128561,"date":"2026-08-07T11:15:23","date_gmt":"2026-08-07T08:15:23","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/08\/07\/hepsiburada-arastirdi-gunes-kremi-sadece-plajin-degil-gunluk-hayatin-da-vazgecilmezi"},"modified":"2026-08-07T11:15:23","modified_gmt":"2026-08-07T08:15:23","slug":"hepsiburada-arastirdi-gunes-kremi-sadece-plajin-degil-gunluk-hayatin-da-vazgecilmezi","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/08\/07\/hepsiburada-arastirdi-gunes-kremi-sadece-plajin-degil-gunluk-hayatin-da-vazgecilmezi\/","title":{"rendered":"Hepsiburada ara\u015ft\u0131rd\u0131: G\u00fcne\u015f kremi sadece plaj\u0131n de\u011fil, g\u00fcnl\u00fck hayat\u0131n da vazge\u00e7ilmezi\u00a0"},"content":{"rendered":"<p>Hepsiburada&#8217;n\u0131n FutureBright i\u015f birli\u011fiyle ger\u00e7ekle\u015ftirdi\u011fi G\u00fcne\u015f Koruyucu \u00dcr\u00fcn Kullan\u0131m Al\u0131\u015fkanl\u0131klar\u0131 Ara\u015ft\u0131rmas\u0131, g\u00fcne\u015f kreminin mevsimlik bir \u00fcr\u00fcnden g\u00fcnl\u00fck bak\u0131m rutininin vazge\u00e7ilmez bir par\u00e7as\u0131na d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc ortaya koydu.\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/08\/7aac6dcf81507d4e19cbfcc9ac7c150e_1.jpg\" \/>\n<\/p>\n<p>T\u00fcketicilerin g\u00fcne\u015f koruyucu al\u0131\u015fveri\u015finde ilk tercihi e-ticaret olurken, bu e\u011filim Hepsiburada verilerine de yans\u0131d\u0131. Platformda g\u00fcne\u015f koruyucu \u00fcr\u00fcn sat\u0131\u015flar\u0131 son bir y\u0131lda adet baz\u0131nda y\u00fczde 50 artt\u0131.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/08\/7aac6dcf81507d4e19cbfcc9ac7c150e_2.jpg\" \/>\n<\/p>\n<p>Y\u00fcz i\u00e7in g\u00fcnl\u00fck, v\u00fccut i\u00e7in mevsimsel<\/p>\n<p>Kat\u0131l\u0131mc\u0131lar\u0131n yar\u0131s\u0131 k\u0131\u015f aylar\u0131nda da y\u00fcz\u00fcne d\u00fczenli g\u00fcne\u015f koruyucu uygularken, v\u00fccut \u00fcr\u00fcnlerinde mevsimsellik etkisi s\u00fcr\u00fcyor. G\u00fcne\u015f kremi kullan\u0131m\u0131n\u0131n ba\u015fl\u0131ca nedenleri y\u00fczde 69 ile cilt lekelerini \u00f6nlemek ve y\u00fczde 66 ile g\u00fcne\u015f yan\u0131klar\u0131ndan korunmak olarak \u00f6ne \u00e7\u0131k\u0131yor. Kullan\u0131c\u0131lar\u0131n y\u00fczde 90&#8217;\u0131ndan fazlas\u0131 ise g\u00fcn i\u00e7inde \u00fcr\u00fcn\u00fcn\u00fc yeniden uyguluyor. Hepsiburada verileri de y\u00fcz g\u00fcne\u015f kremlerinin y\u0131l boyunca istikrarl\u0131 ilgi g\u00f6rd\u00fc\u011f\u00fcn\u00fc, v\u00fccut \u00fcr\u00fcnlerine y\u00f6nelik talebin ise may\u0131s ay\u0131ndan itibaren artt\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/08\/7aac6dcf81507d4e19cbfcc9ac7c150e_3.jpg\" \/>\n<\/p>\n<p>Tek \u00fcr\u00fcn yerine farkl\u0131 SPF \u00e7\u00f6z\u00fcmleri \u00f6ne \u00e7\u0131k\u0131yor<\/p>\n<p>Krem formu hem plajda hem de g\u00fcnl\u00fck ya\u015famda en \u00e7ok tercih edilen se\u00e7enek olmay\u0131 s\u00fcrd\u00fcr\u00fcrken, stick, jel ve pudra SPF gibi alternatif \u00fcr\u00fcnler de kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131na giriyor. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 57&#8217;si indirim d\u00f6nemlerinden ba\u011f\u0131ms\u0131z olarak al\u0131\u015fveri\u015flerinde birden fazla g\u00fcne\u015f koruyucu \u00fcr\u00fcn alabilece\u011fini belirtirken, y\u00fczde 78&#8217;i SPF i\u00e7eren cilt bak\u0131m \u00fcr\u00fcnlerini tercih ediyor. Hepsiburada verilerine g\u00f6re \u00f6zellikle kad\u0131n kullan\u0131c\u0131lar \u00e7ok i\u015flevli y\u00fcz g\u00fcne\u015f kremlerine daha fazla ilgi g\u00f6steriyor.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/08\/7aac6dcf81507d4e19cbfcc9ac7c150e_4.jpg\" \/>\n<\/p>\n<p>G\u00fcne\u015f koruyucu al\u0131\u015fveri\u015finde ilk tercih e-ticaret<\/p>\n<p>G\u00fcne\u015f koruyucu al\u0131\u015fveri\u015finde e-ticaret siteleri y\u00fczde 54 ile ilk s\u0131rada yer al\u0131yor. Kullan\u0131c\u0131lar\u0131n yakla\u015f\u0131k yar\u0131s\u0131 sat\u0131n alma \u00f6ncesinde \u00fcr\u00fcn yorumlar\u0131n\u0131 incelerken, al\u0131\u015fveri\u015fi en \u00e7ok mevcut \u00fcr\u00fcn\u00fcn t\u00fckenmesi tetikliyor. Yaz sezonunun ba\u015flamas\u0131 ve kampanya d\u00f6nemleri de sat\u0131n alma karar\u0131n\u0131 destekleyen di\u011fer \u00f6nemli etkenler aras\u0131nda yer al\u0131yor. Hepsiburada&#8217;da g\u00fcne\u015f koruyucu \u00fcr\u00fcn sat\u0131\u015flar\u0131 ise son bir y\u0131lda adet baz\u0131nda y\u00fczde 50 artt\u0131.<img decoding=\"async\" alt=\"\" src=\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/08\/7aac6dcf81507d4e19cbfcc9ac7c150e_5.jpg\" \/>\n<\/p>\n<p>\u00a0<\/p>\n<p>Sosyal medya Kore markalar\u0131na ilgiyi art\u0131r\u0131yor<\/p>\n<p>Marka tercihleri kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131na g\u00f6re farkl\u0131la\u015f\u0131yor. Yerli markalar g\u00fcnl\u00fck kullan\u0131m ve makyaj alt\u0131na uygunlukla \u00f6ne \u00e7\u0131karken, Kore markalar\u0131 sosyal medyadaki pop\u00fclerlik, yenilik\u00e7ilik ve cilt bak\u0131m\u0131ndaki uzmanl\u0131k alg\u0131s\u0131yla dikkat \u00e7ekiyor. \u0130thal markalar ise premium ve g\u00fcvenilir alg\u0131s\u0131 ile hassas ciltlere uygunluk kriterleriyle tercih ediliyor.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/08\/7aac6dcf81507d4e19cbfcc9ac7c150e_6.jpg\" \/>\n<\/p>\n<p>\u00c7ocuklarda marka g\u00fcveni belirleyici oluyor<\/p>\n<p>Ebeveynlerin y\u00fczde 67&#8217;si \u00e7ocuklar\u0131 i\u00e7in d\u00fczenli, y\u00fczde 29&#8217;u ise zaman zaman g\u00fcne\u015f koruyucu kullan\u0131yor. Her 10 ebeveynden 4&#8217;\u00fc \u00e7ocu\u011fu i\u00e7in kendi kulland\u0131\u011f\u0131ndan farkl\u0131 bir marka tercih ederken, \u00e7ocuk kategorisinde sat\u0131n alma karar\u0131nda marka ve i\u00e7erik g\u00fcvenilirli\u011fi, hassas ciltlere uygunluk ve SPF seviyesi \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/08\/7aac6dcf81507d4e19cbfcc9ac7c150e_7.jpg\" \/><br \/>\n<img decoding=\"async\" alt=\"\" src=\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/08\/7aac6dcf81507d4e19cbfcc9ac7c150e_8.jpg\" \/><br \/>\n<img decoding=\"async\" alt=\"\" src=\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/08\/7aac6dcf81507d4e19cbfcc9ac7c150e_9.jpg\" \/><br \/>\n<img decoding=\"async\" alt=\"\" src=\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/08\/7aac6dcf81507d4e19cbfcc9ac7c150e_10.jpg\" \/>\n<\/p>\n<p> <strong><\/strong><br \/>\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hepsiburada&#8217;n\u0131n FutureBright i\u015f birli\u011fiyle ger\u00e7ekle\u015ftirdi\u011fi G\u00fcne\u015f Koruyucu \u00dcr\u00fcn Kullan\u0131m Al\u0131\u015fkanl\u0131klar\u0131 Ara\u015ft\u0131rmas\u0131, g\u00fcne\u015f kreminin mevsimlik bir \u00fcr\u00fcnden g\u00fcnl\u00fck bak\u0131m rutininin vazge\u00e7ilmez bir par\u00e7as\u0131na d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc ortaya koydu. <\/p>\n","protected":false},"author":1,"featured_media":128562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10,11],"tags":[],"class_list":["post-128561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/128561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=128561"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/128561\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/128562"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=128561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=128561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=128561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}