{"id":127935,"date":"2026-08-06T12:46:00","date_gmt":"2026-08-06T09:46:00","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/08\/06\/boynerin-yeni-imaj-filmi-yayinda-bu-gemi-hepimizin-ayni-gemide-birlikte-guzeliz"},"modified":"2026-08-06T12:46:00","modified_gmt":"2026-08-06T09:46:00","slug":"boynerin-yeni-imaj-filmi-yayinda-bu-gemi-hepimizin-ayni-gemide-birlikte-guzeliz","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/08\/06\/boynerin-yeni-imaj-filmi-yayinda-bu-gemi-hepimizin-ayni-gemide-birlikte-guzeliz\/","title":{"rendered":"Boyner\u2019in Yeni \u0130maj Filmi Yay\u0131nda: \u201cBu Gemi Hepimizin. Ayn\u0131 Gemide Birlikte G\u00fczeliz.\u201d"},"content":{"rendered":"

Boyner ses getiren ileti\u015fim kampanyalar\u0131na bu kez yeni bir hik\u00e2ye ile devam ediyor. Marka, 2020 y\u0131l\u0131nda hayata ge\u00e7irdi\u011fi “Bizim Tarz\u0131m\u0131z G\u00fczel” ileti\u015fim kampanyas\u0131yla T\u00fcrkiye’nin k\u00fclt\u00fcrel zenginli\u011fine, bu zenginlikle gelen \u00e7e\u015fitlili\u011fin bir aradaki g\u00fczelli\u011fine vurgu yaparken, 2023 y\u0131l\u0131nda “Bi’ Tan\u0131san Seversin” ile empatiye, diyalo\u011fa ve birbirini anlaman\u0131n \u00f6nemine dikkat \u00e7ekmi\u015fti. “Bu Gemi Hepimizin. Ayn\u0131 Gemide Birlikte G\u00fczeliz.” ise bu ileti\u015fim yolculu\u011funu, yeni bir anlat\u0131yla s\u00fcrd\u00fcr\u00fcyor. \u00a0<\/p>\n

\"\"\n<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

Diyalog kullan\u0131lmadan kurgulanan film, anlat\u0131m g\u00fcc\u00fcn\u00fc tamamen g\u00f6r\u00fcnt\u00fclerden al\u0131yor. Bir geminin farkl\u0131 b\u00f6l\u00fcmlerinde ilerleyen hik\u00e2ye boyunca kamera, karakterlerin k\u0131sa ama g\u00fc\u00e7l\u00fc anlar\u0131na e\u015flik ediyor. Filmin sonunda ise t\u00fcm hik\u00e2yeler ortak bir sahnede bulu\u015fuyor. \u00c7ay barda\u011f\u0131, tavla, kahve fal\u0131 ve nazar boncu\u011fu gibi g\u00fcndelik hayat\u0131n i\u00e7inden tan\u0131d\u0131k detaylar, filmin samimi atmosferini tamaml\u0131yor.<\/p>\n

K\u0131rk y\u0131l\u0131 a\u015fk\u0131n s\u00fcredir d\u00fcnyan\u0131n ve T\u00fcrkiye\u2019nin en sevilen markalar\u0131 ile ya\u015fam ve ilham d\u00fcnyas\u0131n\u0131 ayn\u0131 \u00e7at\u0131 alt\u0131nda bulu\u015fturan Boyner, yeni ileti\u015fim kampanyas\u0131yla \u00e7a\u011fda\u015f moda kodlar\u0131 ve hayat\u0131n do\u011fal ak\u0131\u015f\u0131ndan beslenen g\u00fc\u00e7l\u00fc bir hik\u00e2ye anlat\u0131yor. Film, farkl\u0131 tarzlar\u0131 ve ya\u015fam anlar\u0131n\u0131 sinematografik bir dille bulu\u015ftururken; izleyiciye s\u0131cak, tan\u0131d\u0131k ve zamans\u0131z bir d\u00fcnya sunuyor.<\/p>\n

Boyner B\u00fcy\u00fck Ma\u011fazac\u0131l\u0131k Pazarlama ve Marka Y\u00f6netimi Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Asl\u0131 Demir G\u00f6n\u00fcl yeni ileti\u015fim kampanyas\u0131na ili\u015fkin \u015funlar\u0131 s\u00f6yledi: \u201cBoyner olarak y\u0131llard\u0131r herkesin kendi tarz\u0131n\u0131 ifade edebilece\u011fi, ilham veren bir d\u00fcnya kurmaya \u00e7al\u0131\u015f\u0131yoruz. Yeni ileti\u015fim kampanyam\u0131z da bu yakla\u015f\u0131m\u0131n do\u011fal bir yans\u0131mas\u0131. Hayat\u0131n i\u00e7inden tan\u0131d\u0131k anlar\u0131, farkl\u0131 karakterleri ve Boyner’in zengin moda d\u00fcnyas\u0131n\u0131 s\u0131cak bir hik\u00e2yeyle bulu\u015fturuyor. \u0130zleyen herkesin kendinden k\u00fc\u00e7\u00fck de olsa bir par\u00e7a bulabilece\u011fi samimi, i\u00e7ten ve sinematografik anlat\u0131m\u0131yla da dikkat \u00e7eken bir film ortaya \u00e7\u0131karmay\u0131 hedefledik.\u201d<\/p>\n

\"\"\n<\/p>\n

\u00a0<\/p>\n

Punch BBDO imzas\u0131 ta\u015f\u0131yan kampanyan\u0131n y\u00f6netmenli\u011fini DUAL \u00fcstlenirken, prod\u00fcksiyonu Public Film, m\u00fczikleri ise DCMP Studio taraf\u0131ndan haz\u0131rland\u0131. Kampanya televizyonun yan\u0131 s\u0131ra dijital platformlar, a\u00e7\u0131k hava ve sosyal medya mecralar\u0131nda izleyiciyle bulu\u015facak.<\/p>\n

\u00a0<\/p>\n

Boyner\u2019in \u201cBu Gemi Hepimizin. Ayn\u0131 Gemide Birlikte G\u00fczeliz.\u201d adl\u0131 yeni imaj \u00a0filmini izlemek i\u00e7in <\/strong>linke t\u0131klay\u0131n. <\/strong>\u00a0<\/strong><\/p>\n

\u00a0<\/p>\n

K\u00dcNYE<\/p>\n

\u00a0<\/p>\n

Reklamveren: Boyner<\/p>\n

Pazarlama ve Marka Y\u00f6netimi Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131: Asl\u0131 Demir G\u00f6n\u00fcl<\/p>\n

Marka Y\u00f6netimi ve \u0130leti\u015fimi Direkt\u00f6r\u00fc: Ebru E\u011filmez<\/p>\n

Marka Y\u00f6netimi ve \u0130leti\u015fimi M\u00fcd\u00fcr\u00fc: \u00c7i\u011fdem Uyar<\/p>\n

Pazarlama ve Marka Y\u00f6netimi Ekibi: Gamze Day\u0131, Ayberk Toprak, Elif G\u00fcrp\u0131nar, Sevcan Arslan, Do\u011fa \u015eeny\u00fcz<\/p>\n

Reklam Ajans\u0131: Punch BBDO<\/p>\n

Yarat\u0131c\u0131 Ekip: Ali Musa Pa\u00e7a, Ark\u0131n Kahyao\u011flu, Tolga \u00d6zbak\u0131r, Tu\u011f\u00e7e Kad\u0131o\u011flu, Bar\u0131\u015f Onur Deniz, Kahraman Berk \u00d6zg\u00fcl, Bet\u00fcl \u015eim\u015fek
Dijital Ekip: Nazl\u0131 Candemir, Buse Ertarman, Oya Erg\u00fcn, Serra Torun, <\/p>\n

Derin S\u00fcmeyra Kumbasar, Sena Ar\u0131soy, Neslisu Erdal, Beg\u00fcm \u00d6zgirgin
Strateji Ekibi: Yelda Aktuna, Selin Akta\u015f \u00c7am, Aysu Abdula, Melisa Bakar
M\u00fc\u015fteri Y\u00f6netim Ekibi: G\u00fclin Erdo\u011fan, Esra Belsan, \u00d6zge Arabac\u0131, Ayfer \u00d6zaslan, <\/p>\n

\u0130rem Altundal
Prod\u00fcksiyon Ekibi: Koray \u00d6zt\u00fcrk, Nurcan Habip, Beg\u00fcm Kaptano\u011flu
Grafik Ekibi: Ozan K\u00fcme, \u00d6m\u00fcr To\u011fu\u00e7lu<\/p>\n

Y\u00f6netmen: Dual<\/p>\n

Yap\u0131m \u015eirketi:\u00a0Public Film<\/p>\n

Post \u015eirketi:\u00a0\u0130maj Post Prod\u00fcksiyon<\/p>\n

Edit\u00f6r: Affan Taner<\/p>\n

DOP:\u00a0Jack Wilkinson<\/p>\n

M\u00fczik:\u00a0DCMP Studio<\/p>\n

\u00a0<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

Boyner, yeni imaj filmini izleyiciyle bulu\u015fturdu. Denizde yol alan bir gemide ge\u00e7en hik\u00e2ye, farkl\u0131 karakterlerin ya\u015famlar\u0131ndan kesitleri bir araya getirirken; izleyiciyi tan\u0131d\u0131k duygular\u0131n e\u015flik etti\u011fi do\u011fal bir yolculu\u011fa davet ediyor.<\/p>\n","protected":false},"author":1,"featured_media":127936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10,11],"tags":[],"class_list":["post-127935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/127935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=127935"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/127935\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/127936"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=127935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=127935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=127935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}