{"id":124497,"date":"2026-07-31T09:45:12","date_gmt":"2026-07-31T06:45:12","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/07\/31\/50-yas-ve-uzeri-kadinlar-ile-genc-kadinlar-dijital-donusum-yolculugunda-ayni-masada"},"modified":"2026-07-31T09:45:12","modified_gmt":"2026-07-31T06:45:12","slug":"50-yas-ve-uzeri-kadinlar-ile-genc-kadinlar-dijital-donusum-yolculugunda-ayni-masada","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/07\/31\/50-yas-ve-uzeri-kadinlar-ile-genc-kadinlar-dijital-donusum-yolculugunda-ayni-masada\/","title":{"rendered":"50 ya\u015f ve \u00fczeri kad\u0131nlar ile gen\u00e7 kad\u0131nlar, dijital d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funda ayn\u0131 masada"},"content":{"rendered":"

Tekno-g\u00fczellik lideri L\u2019Oreal T\u00fcrkiye, ‘\u00d6nce \u0130nsan’ yakla\u015f\u0131m\u0131yla hareket ediyor. Equileap 2025 Cinsiyet E\u015fitli\u011fi Raporu\u2019nda d\u00fcnya genelinde 9. s\u0131rada yer alan ve DIAL Global Index 2025\u2019te ilk 50 \u015firket aras\u0131na giren \u015firket; \u00e7e\u015fitlilik, hakkaniyet ve kapsay\u0131c\u0131l\u0131\u011f\u0131 kurum k\u00fclt\u00fcr\u00fcn\u00fcn merkezinde konumland\u0131r\u0131yor. L’Oreal T\u00fcrkiye, bu k\u00fcresel taahh\u00fcd\u00fcn\u00fc \u00fclkemizde ‘Ya\u015f\u0131n \u00d6tesinde, S\u0131n\u0131rlar\u0131n \u00d6tesinde: 50+ Kapsay\u0131c\u0131l\u0131k Devrimi’ yakla\u015f\u0131m\u0131yla \u00e7ok daha g\u00fc\u00e7l\u00fc bir boyuta ta\u015f\u0131yor. L\u2019Oreal T\u00fcrkiye, bu programla 50 ya\u015f ve \u00fczeri kad\u0131nlar\u0131 teknolojinin gerisinde kalan pasif bir grup olarak de\u011fil; yeni \u00fcretim bi\u00e7imlerine y\u00f6n veren aktif liderler olarak konumland\u0131r\u0131yor.<\/p>\n

Ku\u015faklar aras\u0131 \u00f6\u011frenmeyi g\u00fc\u00e7lendiren tersine ment\u00f6rl\u00fck modeli<\/p>\n

Program\u0131n ikinci y\u0131l\u0131nda e\u011fitim i\u00e7erikleri zenginle\u015ftirilerek mod\u00fcl say\u0131s\u0131 12\u2019den 25\u2019e \u00e7\u0131kar\u0131l\u0131rken; ku\u015faklar aras\u0131 bilgi ve deneyim payla\u015f\u0131m\u0131n\u0131 merkeze alan tersine ment\u00f6rl\u00fck modeli de ilk kez hayata ge\u00e7irildi. Program kapsam\u0131nda e\u011fitimlere aktif kat\u0131l\u0131m g\u00f6steren 50 ya\u015f ve \u00fczeri kad\u0131nlar, gen\u00e7 kad\u0131n ment\u00f6rlerle birebir e\u015fle\u015ftirildi. Ment\u00f6r havuzu; farkl\u0131 departmanlarda g\u00f6rev yapan L\u2019Oreal T\u00fcrkiye \u00e7al\u0131\u015fanlar\u0131 ile STEM alan\u0131nda \u00f6\u011frenim g\u00f6ren \u00fcniversite \u00f6\u011frencisi kad\u0131nlardan olu\u015fuyor. \u0130lgi alanlar\u0131, yetkinlikler ve beklentiler do\u011frultusunda ger\u00e7ekle\u015ftirilen e\u015fle\u015fmeler sayesinde kat\u0131l\u0131mc\u0131lar, alt\u0131 ay boyunca ayda bir kez \u00e7evrim i\u00e7i olarak bir araya gelerek kar\u015f\u0131l\u0131kl\u0131 \u00f6\u011frenmeye dayal\u0131 bir deneyim payla\u015f\u0131m\u0131 ger\u00e7ekle\u015ftirecek. Bu s\u00fcre\u00e7te, dijital alandaki ku\u015faklar aras\u0131 fark\u0131n azalt\u0131lmas\u0131 ve teknolojiye eri\u015fimde f\u0131rsat e\u015fitli\u011finin g\u00fc\u00e7lendirilmesi ama\u00e7lan\u0131yor.<\/p>\n

\"\"\n<\/p>\n

L\u2019Oreal T\u00fcrkiye \u00dclke Genel M\u00fcd\u00fcr\u00fc Vanya Panayotova, program\u0131n ikinci y\u0131l\u0131nda ba\u015flayan tersine ment\u00f6rl\u00fck modeline ili\u015fkin \u015funlar\u0131 s\u00f6yledi: “Biz g\u00fczelli\u011fi; bireylerin \u00f6zg\u00fcvenini art\u0131ran ve onlar\u0131 hayallerindeki potansiyele ula\u015ft\u0131ran bir g\u00fc\u00e7 olarak g\u00f6r\u00fcyoruz. 40 y\u0131ld\u0131r bu topraklarda g\u00fcven in\u015fa ederken; \u00e7e\u015fitlili\u011fi, hakkaniyeti ve kapsay\u0131c\u0131l\u0131\u011f\u0131 aktif bir \u015fekilde te\u015fvik etmeyi temel bir sorumluluk olarak benimsiyoruz. Bu anlay\u0131\u015fla hayata ge\u00e7irdi\u011fimiz tersine ment\u00f6rl\u00fck modeliyle, toplumda yayg\u0131n olan ’50 ya\u015f ve \u00fczeri bireyler teknolojik d\u00f6n\u00fc\u015f\u00fcme uyum sa\u011flayamaz’ \u00f6nyarg\u0131s\u0131n\u0131 k\u0131rmay\u0131 ama\u00e7l\u0131yor; gen\u00e7lerin dijital yetkinlikleri ile deneyimli kad\u0131nlar\u0131n bilgi ve ya\u015fam tecr\u00fcbelerini ayn\u0131 masada bulu\u015fturuyoruz. \u00c7\u00fcnk\u00fc ger\u00e7ek d\u00f6n\u00fc\u015f\u00fcm, farkl\u0131 ku\u015faklar\u0131n birbirinden \u00f6\u011frenmesiyle m\u00fcmk\u00fcn oluyor. \u00c7al\u0131\u015fma arkada\u015flar\u0131m\u0131z\u0131n da bu projeye gerek e\u011fitmen gerekse ment\u00f6r olarak katk\u0131 sa\u011flamas\u0131ndan b\u00fcy\u00fck gurur duyuyoruz. \u0130lk y\u0131l\u0131nda hedefimizin \u00e7ok \u00fczerinde bir etki yaratan ve bug\u00fcn 5.000’in \u00fczerinde kad\u0131na ula\u015fan 50+ Tekno Kad\u0131n Guru Program\u0131m\u0131z\u0131, kad\u0131nlar\u0131n ya\u015fam boyu \u00f6\u011frenme yolculu\u011funu destekleyen, dijital d\u00f6n\u00fc\u015f\u00fcmde daha g\u00f6r\u00fcn\u00fcr olmalar\u0131n\u0131 sa\u011flayan s\u00fcrd\u00fcr\u00fclebilir bir g\u00fc\u00e7lenme platformu olarak g\u00f6rmeye devam edece\u011fiz.”<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

Kad\u0131nlar\u0131n dijital ve teknoloji d\u00fcnyas\u0131nda daha g\u00fc\u00e7l\u00fc bir \u015fekilde yer almas\u0131n\u0131 destekleyen L\u2019Oreal T\u00fcrkiye 50+ Tekno Kad\u0131n Guru Program\u0131 ‘n\u0131n ikinci y\u0131l\u0131nda hayata ge\u00e7irilen tersine ment\u00f6rl\u00fck program\u0131 ba\u015flad\u0131. L\u2019Oreal T\u00fcrkiye’nin 40. y\u0131l\u0131na \u00f6zel olarak geli\u015ftirilen bu yeni modelle, program\u0131n aktif kat\u0131l\u0131mc\u0131s\u0131 olan 50 ya\u015f ve \u00fczeri kad\u0131nlar; \u015firketin gen\u00e7 \u00e7al\u0131\u015fanlar\u0131 ve STEM alan\u0131nda okuyan \u00fcniversite \u00f6\u011frencisi ment\u00f6rlerle e\u015fle\u015ferek, alt\u0131 ay s\u00fcrecek kar\u015f\u0131l\u0131kl\u0131 bir \u00f6\u011frenme yolculu\u011funa ad\u0131m att\u0131lar.<\/p>\n","protected":false},"author":1,"featured_media":124498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,13],"tags":[],"class_list":["post-124497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-teknoloji"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/124497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=124497"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/124497\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/124498"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=124497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=124497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=124497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}