Muratpa\u015fa Belediyesi ASS\u0130M Teknoloji Merkezi\u2019nde d\u00fczenlenen \u201cYapay Zeka ile Marka Olu\u015fturma ve N\u00f6ropazarlama Program\u0131\u201d, teknoloji ve dijital pazarlamaya ilgi duyan kat\u0131l\u0131mc\u0131lar\u0131 bir araya getirdi.<\/p>\n
ASS\u0130M Teknoloji Merkezi ile ROAS Medya i\u015f birli\u011fiyle ger\u00e7ekle\u015ftirilen iki g\u00fcnl\u00fck e\u011fitimde, kat\u0131l\u0131mc\u0131lara yapay zeka ara\u00e7lar\u0131n\u0131n marka geli\u015ftirme ve i\u015f s\u00fcre\u00e7lerinde nas\u0131l kullan\u0131labilece\u011fi anlat\u0131ld\u0131.<\/p>\n
Program kapsam\u0131nda yapay zeka ile verimlilik art\u0131rma, Canva kullanarak g\u00f6rsel i\u00e7erik haz\u0131rlama, sosyal medya ve dijital marka y\u00f6netimi, marka olu\u015fturma s\u00fcre\u00e7leri, dijital pazarlama stratejileri ve n\u00f6ropazarlama ba\u015fl\u0131klar\u0131nda e\u011fitimler verildi.<\/p>\n
40 kat\u0131l\u0131mc\u0131n\u0131n yer ald\u0131\u011f\u0131 e\u011fitimlerde, teorik bilgilerin yan\u0131 s\u0131ra uygulamal\u0131 \u00e7al\u0131\u015fmalar da ger\u00e7ekle\u015ftirildi.<\/p>\n
Kat\u0131l\u0131mc\u0131lar, kendi marka fikirlerini geli\u015ftirme, dijital ileti\u015fim ara\u00e7lar\u0131n\u0131 etkin kullanma ve yapay zeka teknolojilerinden yararlanarak yeni \u00fcretim s\u00fcre\u00e7leri olu\u015fturma f\u0131rsat\u0131 buldu.<\/p>\n
E\u011fitimlerde ayr\u0131ca t\u00fcketici davran\u0131\u015flar\u0131n\u0131 anlamaya y\u00f6nelik n\u00f6ropazarlama y\u00f6ntemleri ele al\u0131n\u0131rken, yapay zekan\u0131n i\u015fletmelere ve giri\u015fimcilere sundu\u011fu yeni f\u0131rsatlar \u00fczerinde duruldu.<\/p>\n
Program\u0131n e\u011fitimlerini Bilgisayar M\u00fchendisi Alper G\u00f6rg\u00fcl\u00fc, ROAS Medya Kurucusu ve Marka-\u0130leti\u015fim E\u011fitmeni Ceren Cengizci ile Profesyonel Ko\u00e7 ve Kurumsal E\u011fitmen Mustafa Zeypak verdi.<\/p>\n
E\u011fitmenler, dijital \u00e7a\u011fda markalar\u0131n d\u00f6n\u00fc\u015f\u00fcm\u00fc, yapay zekan\u0131n i\u015f d\u00fcnyas\u0131na etkileri ve yenilik\u00e7i pazarlama yakla\u015f\u0131mlar\u0131 konusunda deneyimlerini kat\u0131l\u0131mc\u0131larla payla\u015ft\u0131.<\/p>\n
<\/strong> Muratpa\u015fa Belediyesi Abdullah Sevim\u00e7ok Sivil Toplum ve \u0130novasyon Merkezleri (ASS\u0130M) Teknoloji Merkezi\u2019nde d\u00fczenlenen e\u011fitim program\u0131nda 40 kat\u0131l\u0131mc\u0131, yapay zeka destekli marka olu\u015fturma, dijital i\u00e7erik \u00fcretimi ve t\u00fcketici davran\u0131\u015flar\u0131n\u0131 analiz etme y\u00f6ntemlerini uygulamal\u0131 olarak deneyimledi.<\/p>\n","protected":false},"author":1,"featured_media":123065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,7],"tags":[],"class_list":["post-123064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-gundem"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/123064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=123064"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/123064\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/123065"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=123064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=123064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=123064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"