{"id":12216,"date":"2025-11-27T12:15:04","date_gmt":"2025-11-27T09:15:04","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2025\/11\/27\/2025-yili-gala-global-ajans-liderlik-odulleri-duzenlendi-2"},"modified":"2025-11-27T12:15:04","modified_gmt":"2025-11-27T09:15:04","slug":"2025-yili-gala-global-ajans-liderlik-odulleri-duzenlendi-2","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2025\/11\/27\/2025-yili-gala-global-ajans-liderlik-odulleri-duzenlendi-2\/","title":{"rendered":"2025 y\u0131l\u0131 GALA Global Ajans Liderlik \u00d6d\u00fclleri d\u00fczenlendi"},"content":{"rendered":"

T\u00fcrkiye\u2019deki ajanslar, Tayland\u2019\u0131n ba\u015fkenti Bangkok\u2019ta ger\u00e7ekle\u015fen 2025 y\u0131l\u0131 Global Ajans Liderlik \u00d6d\u00fclleri (GALA) bir kez daha damgas\u0131n\u0131 vurdu. Bu y\u0131l T\u00fcrkiye\u2019den kat\u0131lan 20 ajans aras\u0131ndan be\u015fi; b\u00fcy\u00fcme, performans ve y\u00fckselen yetenek gibi ana kategorilerde \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc.<\/p>\n

\"\"\n<\/p>\n

Digital Exchange, dijital kanallarda m\u00fc\u015fterilerine sundu\u011fu s\u00fcrd\u00fcr\u00fclebilir y\u00fcksek performans ve g\u00fc\u00e7l\u00fc yat\u0131r\u0131m getirisiyle \u201cEn \u0130yi Performans G\u00f6steren Ajans\u201d \u00f6d\u00fcl\u00fcne lay\u0131k g\u00f6r\u00fcld\u00fc.<\/p>\n

revolutionDM, T\u00fcrkiye ve yurt d\u0131\u015f\u0131ndaki m\u00fc\u015fterileri i\u00e7in h\u0131zla b\u00fcy\u00fcyen i\u015f hacmi ve sonu\u00e7 odakl\u0131 \u00e7al\u0131\u015fmalar\u0131yla \u201cEn H\u0131zl\u0131 B\u00fcy\u00fcyen Ajans\u201d \u00f6d\u00fcl\u00fcn\u00fc ald\u0131.<\/p>\n

PlanB Media ise \u00f6l\u00e7\u00fclebilir i\u015f sonu\u00e7lar\u0131 sa\u011flayan ba\u015far\u0131l\u0131 pazar lansman\u0131 ve pazara giri\u015f stratejisiyle \u201cY\u0131l\u0131n Lansman\u0131\u201d \u00f6d\u00fcl\u00fcn\u00fc kazand\u0131.<\/p>\n

Ad Venture Digital ve Kreatif Agency, T\u00fcrkiye\u2019deki ba\u011f\u0131ms\u0131z dijital ajanslar\u0131n yeni jenerasyonunun g\u00fcc\u00fcn\u00fc g\u00f6sterdiler ve \u201cY\u00fckselen Y\u0131ld\u0131z\u201d \u00f6d\u00fcl\u00fcn\u00fcn sahibi oldular.<\/p>\n

Ge\u00e7en y\u0131lki \u00f6d\u00fcllerde oldu\u011fu gibi, T\u00fcrkiye tek bir \u00fclkeden en fazla ajans\u0131n kazand\u0131\u011f\u0131 \u00fclke oldu ve dijital pazarlama ekosisteminin olgunlu\u011funu ve rekabet g\u00fcc\u00fcn\u00fc bir kez daha ortaya koydu.<\/p>\n

Bu y\u0131lki GALA, Latin Amerika\u2019dan G\u00fcneydo\u011fu Asya\u2019ya, Orta Do\u011fu, Afrika, Avrupa ve Kuzey Amerika\u2019ya kadar 30\u2019dan fazla pazardan 80\u2019in \u00fczerinde ajans\u0131 bir araya getirdi. Bangkok\u2019taki The Peninsula Hotel\u2019de d\u00fczenlenen etkinlik, uzun soluklu i\u015f birlikleri, stratejik at\u0131l\u0131mlar, veri odakl\u0131 yakla\u015f\u0131mlar ve yapay zeka destekli yeniliklerle ge\u00e7en bir y\u0131l\u0131n deneyim ve ba\u015far\u0131lar\u0131n\u0131n payla\u015f\u0131lmas\u0131na sahne oldu.\u00a0<\/p>\n

Global bir AdTech platformunda T\u00fcrkiye, Orta Do\u011fu ve G\u00fcney Asya Ajans Ortakl\u0131klar\u0131 Lideri Nejla Bilge Atila \u015funlar\u0131 s\u00f6yledi:\u00a0<\/p>\n

\u201cT\u00fcrk ajanslar\u0131, k\u00fcresel \u00f6l\u00e7ekte rekabet edip ba\u015far\u0131ya ula\u015fabileceklerini bir kez daha g\u00f6sterdi. Burada yaln\u0131zca kazan\u0131lan \u00f6d\u00fcl say\u0131s\u0131 de\u011fil, ayn\u0131 zamanda bu \u00f6d\u00fcllerin farkl\u0131l\u0131\u011f\u0131 da dikkat \u00e7ekiyor. H\u0131zl\u0131 b\u00fcy\u00fcme ve y\u00fcksek performanstan, iddial\u0131 yeni lansmanlara ve ba\u011f\u0131ms\u0131z ajanslar\u0131n y\u00fckseli\u015fine kadar \u00e7ok \u00e7e\u015fitli ba\u015far\u0131lar var. T\u00fcrkiye pazar\u0131 hem zorlu hem de rekabetin \u00e7ok yo\u011fun ya\u015fand\u0131\u011f\u0131 bir ortam; bu da ajanslar i\u00e7in b\u00fcy\u00fck f\u0131rsatlar kadar \u00f6nemli zorluklar da bar\u0131nd\u0131r\u0131yor. B\u00f6ylesi bir pazarda \u015firketlerin ger\u00e7ek ihtiya\u00e7lar\u0131n\u0131 derinlemesine anlamak ve markalar\u0131n b\u00fcy\u00fcmesini destekleyecek stratejik i\u015f ortakl\u0131klar\u0131 geli\u015ftirmek kritik \u00f6nem ta\u015f\u0131yor.\u201d<\/p>\n

Digital Exchange CEO\u2019su Emrah Pamuk ise \u201cGALA\u2019da \u2018En \u0130yi Performans G\u00f6steren Ajans\u2019 se\u00e7ilmek bizim i\u00e7in ayr\u0131 bir anlam ta\u015f\u0131yor; \u00e7\u00fcnk\u00fc performans, i\u015fin ger\u00e7ekli\u011fini en net bi\u00e7imde ortaya koyar: ya rakamlar vard\u0131r ya da yoktur. Ekibimiz, T\u00fcrkiye\u2019de ve yurt d\u0131\u015f\u0131nda m\u00fc\u015fterilerimizin kampanyalar\u0131n\u0131 planlama, optimize etme ve \u00f6l\u00e7\u00fcmleme konusunda y\u0131llard\u0131r kendini s\u00fcrekli geli\u015ftiriyor. Bu \u00f6d\u00fcl, somut i\u015f sonu\u00e7lar\u0131 ortaya koymak s\u00f6z konusu oldu\u011funda, bir T\u00fcrk ajans\u0131n\u0131n sadece medya faaliyetlerinde de\u011fil, en \u00fcst seviyede rekabet edebilece\u011fini g\u00f6steriyor.\u201d dedi.<\/p>\n

revolutionDM Kurucusu ve CEO\u2019su Y\u0131lmaz Bozan da \u015funlar\u0131 s\u00f6yledi:\u00a0<\/p>\n

\u201cGALA\u2019da \u2018En H\u0131zl\u0131 B\u00fcy\u00fcyen Ajans\u2019 olarak \u00f6d\u00fcllendirilmek, ekibimiz i\u00e7in \u00f6nemli bir d\u00f6n\u00fcm noktas\u0131. Bizim i\u00e7in b\u00fcy\u00fcme sadece gelir art\u0131\u015f\u0131 de\u011fil; ayn\u0131 zamanda T\u00fcrkiye\u2019den \u00e7\u0131kan markalar\u0131n, etkili ve \u00f6l\u00e7\u00fclebilir kampanyalarla yeni pazarlara ula\u015fmas\u0131n\u0131 sa\u011flamak demek. Bu \u00f6d\u00fcl ajanslar\u0131n derin pazar ve m\u00fc\u015fteri i\u00e7g\u00f6r\u00fclerini y\u00fcksek hedeflerle birle\u015ftirdi\u011finde, performans konusunda yeni \u00e7\u0131talar koyabilece\u011fini ortaya koyuyor.\u201d<\/p>\n

PlanB Media Orta\u011f\u0131 Murat Oykur ise \u201cArt\u0131k ba\u015far\u0131l\u0131 bir lansman, b\u00fcy\u00fck bir fikir ve medya plan\u0131ndan daha fazlas\u0131. Zamanlama, veri, hikaye anlat\u0131m\u0131 ve uygulaman\u0131n bir arada i\u015flemesiyle ilgili. 'Y\u0131l\u0131n Lansman\u0131' \u00f6d\u00fcl\u00fcn\u00fc kazanmak, uzmanl\u0131\u011f\u0131m\u0131z\u0131 g\u00fc\u00e7l\u00fc teknoloji i\u015f ortaklar\u0131yla birle\u015ftirerek, sadece yerel de\u011fil, b\u00f6lgesel ve k\u00fcresel \u00f6l\u00e7ekte de ses getiren lansmanlar ger\u00e7ekle\u015ftirebildi\u011fimizi kan\u0131tl\u0131yor. GALA, \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 farkl\u0131 pazarlarla kar\u015f\u0131la\u015ft\u0131rmak ve m\u00fc\u015fterilerimize yeni fikirler kazand\u0131rmak i\u00e7in \u00f6nemli f\u0131rsat sunuyor.\u201d \u015feklinde konu\u015ftu.<\/p>\n

Temas\u0131, \u201cYeniden Tasarlanan AdTech: Reklamc\u0131l\u0131\u011f\u0131 Yeniden Harika Hale Getirmek\u201d olan etkinlikte, yapay zeka destekli yarat\u0131c\u0131l\u0131k, k\u00fclt\u00fcrel yerelle\u015ftirme ve verinin etik kullan\u0131m\u0131 konular\u0131nda uzman konu\u015fmac\u0131lara da yer verildi. GALA, yarat\u0131c\u0131l\u0131k, inovasyon ve \u00f6l\u00e7\u00fclebilir pazarlama ba\u015far\u0131lar\u0131n\u0131 k\u00fcresel \u00f6l\u00e7ekte \u00f6d\u00fcllendiren bir platform. Bu y\u0131l Bangkok\u2019ta d\u00fczenlenen organizasyona; T\u00fcrkiye, Brezilya, Kolombiya, Meksika, Vietnam, \u00c7in, Hindistan, Endonezya, Singapur, BAE, G\u00fcney Afrika, ABD ve daha bir\u00e7ok \u00fclkeden ajanslar kat\u0131ld\u0131.<\/p>\n

<\/strong>
\nSANAY\u0130 HABER AJANSI <\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye\u2019deki ajanslar, Bangkok\u2019ta d\u00fczenlenen 2025 Global Ajans Liderlik \u00d6d\u00fclleri\u2019nde dikkatleri \u00fczerine \u00e7ekti. 30\u2019dan fazla \u00fclkeden 80\u2019in \u00fczerinde ajans\u0131n kat\u0131ld\u0131\u011f\u0131 bu uluslararas\u0131 bulu\u015fmada, T\u00fcrkiye\u2019den be\u015f ajans; b\u00fcy\u00fcme, performans ve inovasyon kategorilerinde \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc.<\/p>\n","protected":false},"author":1,"featured_media":12217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10,11],"tags":[],"class_list":["post-12216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/12216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=12216"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/12216\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/12217"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=12216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=12216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=12216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}