{"id":119308,"date":"2026-07-22T14:30:19","date_gmt":"2026-07-22T11:30:19","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/07\/22\/sestekin-yapay-zeka-projelerinde-ilk-yilda-12-kata-varan-yatirim-getirisi-saglandi"},"modified":"2026-07-22T14:30:19","modified_gmt":"2026-07-22T11:30:19","slug":"sestekin-yapay-zeka-projelerinde-ilk-yilda-12-kata-varan-yatirim-getirisi-saglandi","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/07\/22\/sestekin-yapay-zeka-projelerinde-ilk-yilda-12-kata-varan-yatirim-getirisi-saglandi\/","title":{"rendered":"SESTEK\u2019in yapay zeka projelerinde ilk y\u0131lda 12 kata varan yat\u0131r\u0131m getirisi sa\u011fland\u0131"},"content":{"rendered":"

SESTEK\u2019in yapay zeka projelerinde ilk y\u0131lda 12 kata varan yat\u0131r\u0131m getirisi sa\u011fland\u0131 <\/p>\n

SESTEK\u2019in Agentic AI ve Conversation Intelligence projelerinde elde etti\u011fi sonu\u00e7lar, yapay zekan\u0131n de\u011ferinin art\u0131k teknoloji kullan\u0131m\u0131ndan \u00e7ok yarat\u0131lan i\u015f \u00e7\u0131kt\u0131lar\u0131yla \u00f6l\u00e7\u00fcld\u00fc\u011f\u00fcn\u00fc g\u00f6steriyor. Bu teknolojileri kullanan kurumlar ilk y\u0131l i\u00e7inde 12 kata varan \u015fekilde yat\u0131r\u0131m geri d\u00f6n\u00fc\u015f\u00fc elde ederken, m\u00fc\u015fteri g\u00f6r\u00fc\u015fme s\u00fcreleri AI Agent ile y\u00fczde 48 k\u0131sald\u0131, telesat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcmleri y\u00fczde 40 artt\u0131, m\u00fc\u015fteri \u015fikayetleri ise y\u00fczde 40 azald\u0131.<\/p>\n

Yapay zeka, kurumlar\u0131n m\u00fc\u015fteri ili\u015fkilerini ve operasyonlar\u0131n\u0131 d\u00f6n\u00fc\u015ft\u00fcren stratejik bir teknoloji haline geliyor. Kurumlar art\u0131k yaln\u0131zca sorulara yan\u0131t veren sistemler yerine, karar alabilen, aksiyon \u00fcretebilen ve s\u00fcre\u00e7leri otonom \u015fekilde y\u00f6netebilen yapay zeka \u00e7\u00f6z\u00fcmlerine y\u00f6neliyor.<\/p>\n

\u0130\u015f ve teknoloji ara\u015ft\u0131rma \u015firketi Gartner\u2019e g\u00f6re, 2028 y\u0131l\u0131na kadar markalar\u0131n y\u00fczde 60\u2019\u0131 bire bir etkile\u015fimleri kolayla\u015ft\u0131rmak i\u00e7in yapay zeka destekli ileti\u015fim teknolojilerini kullanacak. 1 Bu d\u00f6n\u00fc\u015f\u00fcm, geleneksel kanal bazl\u0131 yakla\u015f\u0131mlar\u0131n yerini daha ki\u015fiselle\u015ftirilmi\u015f ve otonom m\u00fc\u015fteri etkile\u015fimlerine b\u0131rakaca\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n

\u00d6zellikle Agentic AI, kurumlar\u0131n operasyonlar\u0131n\u0131 daha ak\u0131ll\u0131, h\u0131zl\u0131 ve verimli hale getirirken; Conversation Intelligence \u00e7\u00f6z\u00fcmleri m\u00fc\u015fteri g\u00f6r\u00fc\u015fmelerinden elde edilen verileri anlaml\u0131 i\u00e7g\u00f6r\u00fclere d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. Bu teknolojiler birlikte kullan\u0131ld\u0131klar\u0131nda, m\u00fc\u015fteri deneyiminden operasyonel verimlili\u011fe kadar bir\u00e7ok alanda \u00f6l\u00e7\u00fclebilir i\u015f sonu\u00e7lar\u0131 sa\u011fl\u0131yor. 2000 y\u0131l\u0131ndan bu yana, \u00e7a\u011fr\u0131 merkezlerine y\u00f6nelik yapay zeka tabanl\u0131 \u00e7\u00f6z\u00fcmler geli\u015ftiren SESTEK\u2019in farkl\u0131 sekt\u00f6rlerde hayata ge\u00e7irdi\u011fi projeler, teknolojinin i\u015f sonu\u00e7lar\u0131na etkisini somut verilerle ortaya koydu. \u015eirketin Agentic AI ve Conversation Intelligence \u00e7\u00f6z\u00fcmlerini kullanan kurumlar ilk y\u0131lda 6 ila 12 kat yat\u0131r\u0131m getirisi elde ederken, m\u00fc\u015fteri g\u00f6r\u00fc\u015fme s\u00fcreleri AI Agent ile y\u00fczde 48 k\u0131sald\u0131. <\/p>\n

Yapay zeka destekli canl\u0131 sat\u0131\u015f ko\u00e7lu\u011fu sayesinde telesat\u0131\u015f<\/p>\n

https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2026-01-15-gartner-predicts-60-percent-of-brands-will-use-agentic-ai-to-deliver-streamlined-one-to-one-interactions-by- 2028?utm_source=chatgpt.com d\u00f6n\u00fc\u015f\u00fcmlerinde y\u00fczde 40 art\u0131\u015f sa\u011flan\u0131rken, m\u00fc\u015fteri \u015fikayetleri y\u00fczde 40, m\u00fc\u015fteri kay\u0131p oranlar\u0131 ise y\u00fczde 30 geriledi.<\/p>\n

Agentic AI ile \u00f6l\u00e7\u00fclebilir i\u015f sonu\u00e7lar\u0131<\/p>\n

SESTEK\u2019in Agentic AI projelerinde elde edilen verilere g\u00f6re kurumlar, ek insan kayna\u011f\u0131 yat\u0131r\u0131m\u0131 yapmadan ilk y\u0131l i\u00e7inde 6 ila 12 kat yat\u0131r\u0131m geri d\u00f6n\u00fc\u015f\u00fc sa\u011flayabiliyor. Y\u00fczde 98 konu\u015fma tan\u0131ma do\u011frulu\u011funa ula\u015fan sistemler, farkl\u0131 aksan ve g\u00fcr\u00fclt\u00fc seviyelerinde y\u00fcksek performans g\u00f6sterirken, yapay zeka ajanlar\u0131 karma\u015f\u0131k i\u015f s\u00fcre\u00e7lerini y\u00fczde 90 do\u011frulukl y\u00f6netebiliyor. Bilgi toplama ve do\u011frulama gibi rutin i\u015flemlerin otomasyonu sayesinde m\u00fc\u015fteri hizmetleri s\u00fcre\u00e7leri ortalama y\u00fczde 15 h\u0131zlan\u0131yor.<\/p>\n

M\u00fc\u015fteri etkile\u015fimlerini analiz eden Conversation Intelligence \u00e7\u00f6z\u00fcmleri ise operasyonel tarafta dikkat \u00e7ekici sonu\u00e7lar ortaya koyuyor. Ger\u00e7ek zamanl\u0131 y\u00f6nlendirme ve otomatik \u00f6zetleme \u00f6zellikleri sayesinde ortalama g\u00f6r\u00fc\u015fme s\u00fcresi y\u00fczde 48 azald\u0131. Proaktif i\u00e7g\u00f6r\u00fcler m\u00fc\u015fteri \u015fik\u00e2yetlerinde y\u00fczde 40, m\u00fc\u015fteri kay\u0131plar\u0131nda ise y\u00fczde 30 azalma sa\u011fl\u0131yor.<\/p>\n

Kalite y\u00f6netimi alan\u0131nda da \u00f6nemli kazan\u0131mlar elde ediliyor. Daha \u00f6nce g\u00f6r\u00fc\u015fmelerin yaln\u0131zca s\u0131n\u0131rl\u0131 bir b\u00f6l\u00fcm\u00fc de\u011ferlendirilebilirken, yapay zeka sayesinde g\u00f6r\u00fc\u015fmelerin tamam\u0131 analiz edilebiliyor. Bu sayede baz\u0131 operasyonlarda kalite s\u00fcre\u00e7lerinin verimlili\u011fi y\u00fczde 25 art\u0131yor.<\/p>\n

Veri odakl\u0131 geri bildirim mekanizmalar\u0131 temsilci performans\u0131n\u0131 y\u00fczde 25 y\u00fckseltirken, m\u00fc\u015fteri sadakatini \u00f6l\u00e7en NPS skorlar\u0131nda y\u00fczde 10, m\u00fc\u015fteri duygu skorlar\u0131nda ise y\u00fczde 6 iyile\u015fme elde ediliyor.<\/p>\n

SESTEK Genel M\u00fcd\u00fcr\u00fc Serdar Karaday\u0131, yapt\u0131\u011f\u0131 de\u011ferlendirmede, \u201cYak\u0131n gelecekte m\u00fc\u015fteri<\/p>\n

deneyiminin b\u00fcy\u00fck b\u00f6l\u00fcm\u00fc yapay zeka taraf\u0131ndan y\u00f6netilecek, insanlar ise daha \u00e7ok stratejik kararlar ve y\u00fcksek katma de\u011ferli etkile\u015fimlere odaklanacak. Bug\u00fcn elde etti\u011fimiz sonu\u00e7lar, bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn art\u0131k bir gelecek senaryosu olmaktan \u00e7\u0131kt\u0131\u011f\u0131n\u0131, i\u015f d\u00fcnyas\u0131n\u0131n yeni ger\u00e7e\u011fi haline geldi\u011fini g\u00f6steriyor. Yapay zeka, m\u00fc\u015fteri memnuniyetini art\u0131r\u0131rken maliyetleri d\u00fc\u015f\u00fcren, sat\u0131\u015f performans\u0131n\u0131 g\u00fc\u00e7lendirirken \u00e7al\u0131\u015fanlar\u0131n verimlili\u011fini y\u00fckselten bir b\u00fcy\u00fcme motoruna d\u00f6n\u00fc\u015f\u00fcyor. Biz de kurumlar\u0131n bu d\u00f6n\u00fc\u015f\u00fcmden en y\u00fcksek de\u011feri elde etmelerini sa\u011flayacak teknolojiler geli\u015ftirmeye devam ediyoruz\u201d dedi.<\/p>\n

\"\"\n<\/p>\n

SESTEK hakk\u0131nda<\/p>\n

2000 y\u0131l\u0131ndan bu yana, \u00e7a\u011fr\u0131 merkezlerine y\u00f6nelik yapay zek\u00e2 tabanl\u0131 \u00e7\u00f6z\u00fcmler geli\u015ftiren SESTEK; bankac\u0131l\u0131k, sigorta, telekom, perakende ve d\u0131\u015f kaynak (BPO) \u00e7a\u011fr\u0131 merkezi hizmetleri gibi sekt\u00f6rlerde faaliyet g\u00f6steren, 20 \u00fclkedeki 550’den fazla kurumsal m\u00fc\u015fteriye hizmet sunmaktad\u0131r. Amerika ve Birle\u015fik Arap Emirlikleri\u2019ndeki ofislerinin yan\u0131 s\u0131ra T\u00fcrkiye\u2019de iki Ar-Ge merkezine sahip olan SESTEK, \u00e7a\u011fr\u0131 merkezleri i\u00e7in hem self-servis \u00e7\u00f6z\u00fcmler hem de operasyonel verimlili\u011fi art\u0131ran ara\u00e7lar geli\u015ftiren, 100\u2019\u00fcn \u00fczerinde m\u00fchendisten olu\u015fandisiplinleraras\u0131 bir ekiple \u00e7al\u0131\u015fmaktad\u0131r.<\/p>\n

SESTEK, bug\u00fcn, ileti\u015fim platformu hizmetleri (CPaaS) alan\u0131nda faaliyet g\u00f6steren ve ana yat\u0131r\u0131mc\u0131lar\u0131 aras\u0131nda Softbank Vision Fund yer alan Unifonic \u00e7at\u0131s\u0131 alt\u0131nda \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcrmektedir.<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

SESTEK\u2019in Agentic AI ve Conversation Intelligence projelerinde elde etti\u011fi sonu\u00e7lar, yapay zekan\u0131n de\u011ferinin art\u0131k teknoloji kullan\u0131m\u0131ndan \u00e7ok yarat\u0131lan i\u015f \u00e7\u0131kt\u0131lar\u0131yla \u00f6l\u00e7\u00fcld\u00fc\u011f\u00fcn\u00fc g\u00f6steriyor. Bu teknolojileri kullanan kurumlar ilk y\u0131l i\u00e7inde 12 kata varan \u015fekilde yat\u0131r\u0131m geri d\u00f6n\u00fc\u015f\u00fc elde ederken, m\u00fc\u015fteri g\u00f6r\u00fc\u015fme s\u00fcreleri AI Agent ile y\u00fczde 48 k\u0131sald\u0131, telesat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcmleri y\u00fczde 40 artt\u0131, m\u00fc\u015fteri \u015fikayetleri ise y\u00fczde 40 azald\u0131.<\/p>\n","protected":false},"author":1,"featured_media":119309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10,13],"tags":[],"class_list":["post-119308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil","category-teknoloji"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/119308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=119308"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/119308\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/119309"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=119308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=119308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=119308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}