Ticaret Bakanl\u0131\u011f\u0131 b\u00fcnyesinde faaliyet g\u00f6steren Reklam Kurulu, yan\u0131lt\u0131c\u0131 reklamlar ve haks\u0131z ticari uygulamalara y\u00f6nelik denetimlerini s\u00fcrd\u00fcr\u00fcyor.<\/p>\n
Kurul, 2026 y\u0131l\u0131n\u0131n ilk yedi ay\u0131nda 21 bini a\u015fk\u0131n dosyay\u0131 karara ba\u011flarken, 185 milyon TL’nin \u00fczerinde idari para cezas\u0131 uygulanmas\u0131na h\u00fckmetti.<\/p>\n
371’inci toplant\u0131s\u0131n\u0131 22 Temmuz’da ger\u00e7ekle\u015ftiren Reklam Kurulu, vatanda\u015flar\u0131 ma\u011fdur eden ticari uygulamalara ili\u015fkin 149 dosyay\u0131 de\u011ferlendirdi. \u0130ncelemeler sonucunda 118 dosya mevzuata ayk\u0131r\u0131 bulundu.<\/p>\n
Bunlardan 74’\u00fc hakk\u0131nda reklam durdurma cezas\u0131 verilirken, 44 dosyada hem reklam durdurma hem de idari para cezas\u0131 uygulanmas\u0131na karar verildi. Ayr\u0131ca \u00fc\u00e7 dosya hakk\u0131nda eri\u015fimin engellenmesi tedbiri al\u0131nd\u0131.<\/p>\n
Kurul, \u00e7e\u015fitli mecralarda tan\u0131t\u0131m\u0131 yap\u0131lan bir sa\u00e7 spreyinin reklamlar\u0131nda yer alan “Her 10 G\u00fcnde 2000 Yeni Sa\u00e7 K\u00f6k\u00fc”, “Sa\u00e7 \u00dcretimini Aktive Eder” ve “Sa\u00e7 k\u00f6kleri uyku halinden \u00e7\u0131k\u0131yor” gibi bilimsel olarak kan\u0131tlanmam\u0131\u015f ifadeleri inceledi.<\/p>\n
\u00dcr\u00fcn\u00fcn sa\u00e7 \u00e7\u0131kard\u0131\u011f\u0131 izlenimi olu\u015fturan g\u00f6rseller ve ispatlanmam\u0131\u015f sa\u011fl\u0131k iddialar\u0131n\u0131n kullan\u0131lmas\u0131, ayr\u0131ca uyar\u0131lara ra\u011fmen reklamlar\u0131n s\u00fcrd\u00fcr\u00fclmesi nedeniyle ilgili firmaya \u00fcst s\u0131n\u0131rdan idari para cezas\u0131 uygulanmas\u0131na karar verildi.<\/p>\n
Reklam Kurulu, “vize garantisi”, “vize randevu garantisi”, “%100 onay garantisi”, “h\u0131zl\u0131 ba\u015fvuru” ve “garanti \u00e7\u00f6z\u00fcm” gibi ifadelerle t\u00fcketicileri yan\u0131ltan vize arac\u0131l\u0131k firmalar\u0131na y\u00f6nelik incelemesini tamamlad\u0131.<\/p>\n
Daha \u00f6nce tedbiren durdurulan reklamlara ili\u015fkin yap\u0131lan nihai de\u011ferlendirmede, be\u015f firman\u0131n yan\u0131lt\u0131c\u0131 nitelikteki reklam ve tan\u0131t\u0131mlar\u0131n\u0131n durdurulmas\u0131na karar verildi.<\/p>\n
Kurul ayr\u0131ca sosyal medya platformlar\u0131nda “Kabe ve Ravza kokusu” ifadeleriyle y\u00fcr\u00fct\u00fclen sat\u0131\u015f ve pazarlama faaliyetlerini de mercek alt\u0131na ald\u0131.<\/p>\n
Yap\u0131lan ilk de\u011ferlendirmede, s\u00f6z konusu reklamlarla vatanda\u015flar\u0131n dini duygular\u0131n\u0131n istismar edilerek ticari kazan\u00e7 elde edilmeye \u00e7al\u0131\u015f\u0131ld\u0131\u011f\u0131 kanaatine var\u0131ld\u0131. \u0130nceleme s\u00fcreci tamamlan\u0131ncaya kadar bu reklamlara \u00fc\u00e7 aya kadar tedbiren durdurma karar\u0131 verildi.<\/p>\n
Ticaret Bakanl\u0131\u011f\u0131, t\u00fcketicilerin ekonomik menfaatlerini korumak amac\u0131yla yan\u0131lt\u0131c\u0131 reklamlar ve haks\u0131z ticari uygulamalara y\u00f6nelik denetimlerin t\u00fcm mecralarda kararl\u0131l\u0131kla s\u00fcrd\u00fcr\u00fclece\u011fini bildirdi.<\/p>\n
<\/strong> Ticaret Bakanl\u0131\u011f\u0131 b\u00fcnyesinde faaliyet g\u00f6steren Reklam Kurulu, yan\u0131lt\u0131c\u0131 reklamlar ve haks\u0131z ticari uygulamalara y\u00f6nelik denetimlerini s\u00fcrd\u00fcr\u00fcyor.<\/p>\n","protected":false},"author":1,"featured_media":118979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-118978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/118978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=118978"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/118978\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/118979"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=118978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=118978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=118978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"