![\"\"](\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2025\/11\/46b864ab542a4284f43b34e5fe43a166_1.jpg\")
\n<\/p>\n\u0130stanbul Sabiha G\u00f6k\u00e7en (ISG) Uluslararas\u0131 Havaliman\u0131, dijitalle\u015fme alan\u0131nda att\u0131\u011f\u0131 sa\u011flam ad\u0131mlarla s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme ve yolcu memnuniyetinde ba\u015far\u0131s\u0131n\u0131 ortaya koyuyor. \u00c7a\u011fr\u0131 merkezi i\u015f y\u00fck\u00fcn\u00fc \u00f6nemli \u00f6l\u00e7\u00fcde hafifleten ve yolcu ileti\u015fiminde \u00f6nemli bir d\u00f6n\u00fc\u015f\u00fcm ger\u00e7ekle\u015ftiren yapay zeka destekli dijital asistan SAVVy\u2019nin 1. ya\u015f\u0131 terminalde yolcular\u0131n da kat\u0131l\u0131m\u0131yla kutland\u0131.<\/p>\n
T\u00fcrkiye\u2019nin yolcu say\u0131s\u0131nda en b\u00fcy\u00fck 2\u2019nci, Avrupa\u2019n\u0131n ise en yo\u011fun 9\u2019uncu havaliman\u0131 olan \u0130stanbul Sabiha G\u00f6k\u00e7en (ISG) Uluslararas\u0131 Havaliman\u0131, dijitalle\u015fme alan\u0131nda att\u0131\u011f\u0131 sa\u011flam ad\u0131mlarla s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme ve yolcu memnuniyetinde ba\u015far\u0131s\u0131n\u0131 ortaya koyuyor.<\/p>\n
\n<\/p>\n
Avrupa Havalimanlar\u0131 Konseyi verilerine g\u00f6re ge\u00e7en y\u0131la k\u0131yasla y\u00fczde 28,1\u2019lik yolcu b\u00fcy\u00fcmesiyle Ekim ay\u0131nda Avrupa\u2019n\u0131n en h\u0131zl\u0131 b\u00fcy\u00fcyen havaliman\u0131 olan ISG, 2026\u2019da 47 milyon yolcuyu a\u011f\u0131rlamay\u0131 hedefliyor. Art arda yolcu ve u\u00e7u\u015f rekorlar\u0131 k\u0131ran \u0130stanbul Sabiha G\u00f6k\u00e7en Havaliman\u0131\u2019n\u0131n bu ba\u015far\u0131s\u0131n\u0131n ard\u0131nda 2025 y\u0131l\u0131 hedeflerinin ilk s\u0131ras\u0131nda yer alan dijitalle\u015fme at\u0131l\u0131mlar\u0131 yer ald\u0131. Kas\u0131m 2024\u2019te Uluslararas\u0131 Sivil Havac\u0131l\u0131k \u00d6rg\u00fct\u00fc\u2019n\u00fcn (ICAO) \u201cG\u00f6ky\u00fcz\u00fcnde Yapay Zeka\u201d etkinli\u011finde ilk kez tan\u0131t\u0131lan SAVVy, havalimanlar\u0131nda kullan\u0131lan ilk \u00fcretken yapay zeka tabanl\u0131 dijital asistan olarak zaman i\u00e7inde geli\u015fti ve ISG operasyonlar\u0131nda \u00e7a\u011fr\u0131 merkezi y\u00fck\u00fcn\u00fcn \u00f6nemli b\u00f6l\u00fcm\u00fcn\u00fc \u00fcstlendi.<\/p>\n
\u201cSAVVy ger\u00e7ek bir ekip \u00fcyesi haline geldi\u201d<\/p>\n
SAVVy\u2019nin 1. ya\u015f g\u00fcn\u00fc etkinli\u011fi i\u00e7in bir araya gelen ISG y\u00f6netimi ile \u00e7al\u0131\u015fanlar, yapay zeka asistan\u0131n\u0131n \u00f6zellikle CRM faaliyetlerine y\u00f6nelik faydas\u0131n\u0131 M\u00fc\u015fteri Deneyimi \u015eefi \u00d6zen \u00c7ak\u0131r \u00d6zel\u2019den dinledi. SAVVy\u2019nin yaln\u0131zca bir dijital asistan de\u011fil; Sabiha G\u00f6k\u00e7en Havaliman\u0131\u2019n\u0131n ileti\u015fim bi\u00e7imini, hizmet anlay\u0131\u015f\u0131n\u0131 ve s\u00fcre\u00e7lerini d\u00f6n\u00fc\u015ft\u00fcren ger\u00e7ek bir ekip \u00fcyesi haline geldi\u011fini belirten \u00d6zel, \u201c\u00dcretken yapay zekay\u0131 hayata ge\u00e7irirken en \u00e7ok \u00f6nemsedi\u011fimiz noktalardan biri, yolcular\u0131m\u0131za \u2018bir robotla konu\u015fuyorum\u2019 hissi vermeden, kar\u015f\u0131lar\u0131nda sohbet eden, anlayan ve do\u011fal bir dille yan\u0131t veren bir yard\u0131mc\u0131 sunmakt\u0131. \u0130nsanlar\u0131n bir konuda destek al\u0131rken asl\u0131nda birebir bir asistanla konu\u015fmak istedi\u011fini biliyoruz. SAVVy, tam da bu ihtiyac\u0131 s\u0131cak ve insana yak\u0131n bir y\u00fczle kar\u015f\u0131layarak yolcular\u0131m\u0131z\u0131n teknolojiyi sevmesini ve tekrar tekrar kullanmay\u0131 tercih etmesini sa\u011flad\u0131.\u201d dedi.<\/p>\n
![\"\"](\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2025\/11\/46b864ab542a4284f43b34e5fe43a166_2.jpg\")
\n<\/p>\n
\u201cHavalimanlar\u0131nda kullan\u0131lan ilk \u00fcretken yapay zeka tabanl\u0131 dijital asistan\u201d<\/p>\n
T\u00f6rende konu\u015fan IT Direkt\u00f6r\u00fc \u0130smihan Baysal Anderson ise \u201c7\/24 ya\u015fayan ve yolcu yo\u011funlu\u011fu ile \u00f6ne \u00e7\u0131kan havaliman\u0131m\u0131zda, havac\u0131l\u0131k sekt\u00f6r\u00fcndeki global e\u011filimlerle uyumlu olarak yolcu deneyimini daha ak\u0131ll\u0131, h\u0131zl\u0131 ve temass\u0131z hale getirmeye odaklan\u0131yoruz. Yapay zeka teknolojilerinin geli\u015fimiyle birlikte biz de bu alandaki geli\u015fmeleri merkezimize ald\u0131k. Dijitalle\u015fme vizyonumuz kapsam\u0131nda yolcu memnuniyetini art\u0131rmak, daha h\u0131zl\u0131, do\u011fru bir ki\u015fisel deneyim sunmak hedefiyle hayat bulan SAVVy, havac\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn \u00f6zg\u00fcn projelerinden biri olarak Do\u011fal Dil \u0130\u015fleme (NLP) teknolojisiyle\u00a0tasarland\u0131. SAVVy, misafirlerimizin soru ve taleplerine sohbet ortam\u0131nda T\u00fcrk\u00e7e ve \u0130ngilizcenin yan\u0131 s\u0131ra Almanca ve Frans\u0131zca olarak da ger\u00e7ek bir ki\u015fiyle konu\u015fuyormu\u015f gibi anl\u0131k yan\u0131t ve \u00e7\u00f6z\u00fcmler \u00fcretebiliyor. SAVVy, m\u00fc\u015fteri deneyimi noktas\u0131nda havalimanlar\u0131nda kullan\u0131lan ilk \u00fcretken yapay zeka tabanl\u0131 dijital asistan olarak k\u0131sa s\u00fcrede beklenenin \u00fczerinde bir etki yaratt\u0131. Yapay zekay\u0131 bug\u00fcn pek \u00e7ok \u015firket i\u015f \u00e7\u00f6z\u00fcmlerine entegre etmek i\u00e7in \u00e7al\u0131\u015f\u0131yor ancak ba\u015far\u0131 oran\u0131n\u0131n y\u00fczde 4\u2019lerde oldu\u011funu \u00f6\u011frendik. SAVVy ile bu y\u00fczde 4\u2019l\u00fck ba\u015far\u0131 diliminin i\u00e7erisinde yer alman\u0131n gurunu ya\u015f\u0131yoruz.\u201d dedi.<\/p>\n
Yolcu say\u0131s\u0131nda y\u00fczde 19 art\u0131\u015f \u2013 \u00c7a\u011fr\u0131 y\u00fck\u00fcnde dijital denge<\/p>\n
\u0130smihan Baysal Anderson, binlerce insan\u0131n ayn\u0131 anda bulundu\u011fu havaliman\u0131nda yapay zekan\u0131n operasyonlar\u0131 destekleyici g\u00fcc\u00fcn\u00fc yans\u0131tmas\u0131 i\u00e7in SAVVy\u2019nin 6 ayl\u0131k performans verilerini de payla\u015ft\u0131:<\/p>\n
\u201cSAVVy\u2019i aktif olarak sistemlerimize entegre etti\u011fimiz 2024 y\u0131l\u0131n\u0131n 1 Nisan \u2013 31 Ekim d\u00f6neminde Sabiha G\u00f6k\u00e7en Havaliman\u0131\u2019nda 25 milyon yolcu a\u011f\u0131rlan\u0131rken, 2025\u2019in ayn\u0131 d\u00f6neminde bu say\u0131 yakla\u015f\u0131k 29,7 milyona ula\u015ft\u0131. Y\u00fczde 19\u2019luk bu art\u0131\u015f, operasyonel yo\u011funluk a\u00e7\u0131s\u0131ndan \u00f6nemli bir b\u00fcy\u00fcmeye i\u015faret etti. Ayn\u0131 d\u00f6nemde \u00e7a\u011fr\u0131 merkezimiz 2024 y\u0131l\u0131nda 48 bin 381, 2025 y\u0131l\u0131nda 68 bin 690 \u00e7a\u011fr\u0131 kar\u015f\u0131lad\u0131. Nisan ay\u0131ndan itibaren \u00e7a\u011fr\u0131lar\u0131 kar\u015f\u0131lamaya ba\u015flayan SAVVy, yolculardan gelen 53 bin 736 mesaj\u0131 dijital kanalda yan\u0131tlayarak b\u00fcy\u00fck bir y\u00fck\u00fc \u00fcstlendi. Toplamda 122 bin 426 yolcu etkile\u015fiminin ya\u015fand\u0131\u011f\u0131 2025 d\u00f6neminde, bu temaslar\u0131n y\u00fczde 56\u2019s\u0131 \u00e7a\u011fr\u0131 merkezi, y\u00fczde 44\u2019\u00fc SAVVy \u00fczerinden ger\u00e7ekle\u015fti. Bu s\u00fcre\u00e7te ekip say\u0131m\u0131z\u0131 b\u00fcy\u00fctmeden; yaln\u0131zca ayn\u0131 kadroyla ve yan\u0131m\u0131za +1 ekip arkada\u015f\u0131 olarak SAVVy\u2019yi alarak bu yo\u011funlu\u011fu ba\u015far\u0131yla y\u00f6nettik. Bu da teknolojinin do\u011fru kullan\u0131ld\u0131\u011f\u0131nda nas\u0131l bir fark yaratabilece\u011fini en net \u015fekilde ortaya koyuyor.\u201d dedi.<\/p>\n
![\"\"](\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2025\/11\/46b864ab542a4284f43b34e5fe43a166_3.jpg\")
\n<\/p>\n
Yolcu etkile\u015fimlerinin neredeyse yar\u0131s\u0131n\u0131n art\u0131k dijital ortamda y\u00f6netildi\u011fini belirten Anderson, \u201cBu etki, hem bekleme s\u00fcrelerini k\u0131saltarak yolcu memnuniyetine katk\u0131da bulundu hem de \u00e7a\u011fr\u0131 merkezi kaynaklar\u0131n\u0131n daha verimli kullan\u0131lmas\u0131na olanak tan\u0131d\u0131. Dijital etkile\u015fim oran\u0131n\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fc yolcular\u0131n h\u0131zl\u0131, kolay ve dijital \u00e7\u00f6z\u00fcmleri benimsedi\u011fini a\u00e7\u0131k\u00e7a g\u00f6steriyor.\u201d de\u011ferlendirmesini yapt\u0131.<\/p>\n
Havaliman\u0131nda tebess\u00fcm ettiren etkinlik<\/p>\n
SAVVy\u2019nin do\u011fum g\u00fcn\u00fc kutlamalar\u0131 kapsam\u0131nda performans sanat\u00e7\u0131s\u0131 Serdar Atsak, kendi icad\u0131 olan tekerlekli m\u00fczik aletiyle mini bir konser verdi. \u015eark\u0131 s\u00f6yleyerek terminali dola\u015fan Atsak\u2019a SAVVy maskotu e\u015flik etti. Dikkat \u00e7eken etkinli\u011fe yolcular da \u015fark\u0131 s\u00f6yleyerek ve dans ederek kat\u0131ld\u0131. Misafirlere SAVVy konsepti ile haz\u0131rlanan do\u011fa dostu bez \u00e7anta ve seyahat yast\u0131\u011f\u0131 hediye edildi. SAVVy, danslar\u0131yla ve sempatik tav\u0131rlar\u0131yla \u00f6zellikle \u00e7ocuklar\u0131n ilgisini \u00e7ekti.<\/p>\n
Yapay zeka ile daha ak\u0131ll\u0131 bir havaliman\u0131 deneyimi<\/p>\n
SAVVy, yolcular\u0131n u\u00e7u\u015f, y\u00f6nlendirme, ula\u015f\u0131m, hizmet noktalar\u0131 ve s\u0131k sorulan sorularla ilgili taleplerine anl\u0131k yan\u0131tlar veriyor. Geli\u015ftirilen altyap\u0131 sayesinde sistem, her ge\u00e7en g\u00fcn daha fazla konu ba\u015fl\u0131\u011f\u0131nda daha do\u011fru ve ki\u015fisel \u00e7\u00f6z\u00fcmler sunuyor. Bug\u00fcn 54 \u00fclkede 39 i\u00e7 hat, 113 d\u0131\u015f hat olmak \u00fczere toplam 152 destinasyonu ba\u011flayan Sabiha G\u00f6k\u00e7en Havaliman\u0131, \u00f6n\u00fcm\u00fczdeki d\u00f6nemde SAVVy\u2019nin yeteneklerini geni\u015fleterek, yolcu deneyiminin her a\u015famas\u0131nda yapay zeka destekli dijital \u00e7\u00f6z\u00fcmleri entegre etmeyi hedefliyor.<\/p>\n
<\/strong> \u0130stanbul Sabiha G\u00f6k\u00e7en (ISG) Uluslararas\u0131 Havaliman\u0131, dijitalle\u015fme alan\u0131nda att\u0131\u011f\u0131 sa\u011flam ad\u0131mlarla s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme ve yolcu memnuniyetinde ba\u015far\u0131s\u0131n\u0131 ortaya koyuyor. \u00c7a\u011fr\u0131 merkezi i\u015f y\u00fck\u00fcn\u00fc \u00f6nemli \u00f6l\u00e7\u00fcde hafifleten ve yolcu ileti\u015fiminde \u00f6nemli bir d\u00f6n\u00fc\u015f\u00fcm ger\u00e7ekle\u015ftiren yapay zeka destekli dijital asistan SAVVy\u2019nin 1. ya\u015f\u0131 terminalde yolcular\u0131n da kat\u0131l\u0131m\u0131yla kutland\u0131.<\/p>\n","protected":false},"author":1,"featured_media":11667,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10,11],"tags":[],"class_list":["post-11666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/11666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=11666"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/11666\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/11667"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=11666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=11666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=11666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nSANAY\u0130 HABER AJANSI <\/p>\n","protected":false},"excerpt":{"rendered":"