Y\u0131l\u0131n en hareketli al\u0131\u015fveri\u015f d\u00f6nemi, Anneler G\u00fcn\u00fc ile Ramazan Bayram\u0131’n\u0131n birle\u015fti\u011fi may\u0131s ay\u0131 oldu. Yaz s\u0131caklar\u0131n\u0131n ve tatil sezonunun etkisiyle \u00f6zellikle yazl\u0131k b\u00f6lgelere yap\u0131lan b\u00fcy\u00fck hacimli teslimatlar 2 kat\u0131na \u00e7\u0131kt\u0131. 2026’n\u0131n ilk sipari\u015fi ise Isparta’dan verilen elektrikli burun aspirat\u00f6r\u00fc oldu.<\/p>\n
\u0130lk alt\u0131 ayl\u0131k veriler, kullan\u0131c\u0131lar\u0131n al\u0131\u015fveri\u015f tercihleri ve d\u00f6nemsel t\u00fcketim e\u011filimlerine ili\u015fkin dikkat \u00e7ekici sonu\u00e7lar ortaya koydu.<\/p>\n
\u00dcr\u00fcn baz\u0131nda en yo\u011fun arama trafi\u011fi erkek spor ayakkab\u0131, ak\u0131ll\u0131 saat ve klimada ya\u015fand\u0131. Y\u0131l\u0131n ilk sipari\u015fi Isparta’dan verilen elektrikli burun aspirat\u00f6r\u00fc olurken, ilk alt\u0131 ay boyunca platformda ger\u00e7ekle\u015fen sat\u0131\u015flar\u0131n yakla\u015f\u0131k y\u00fczde 82’sini i\u015f ortaklar\u0131 ger\u00e7ekle\u015ftirdi.<\/p>\n
Ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemiyle kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda en dikkat \u00e7ekici b\u00fcy\u00fcme foto & kamera kategorisinde ya\u015fand\u0131. Foto & kamera kategorisinin y\u00fczde 42’lik b\u00fcy\u00fcmesini, y\u00fczde 34 ile oto aksesuar, y\u00fczde 32 ile mobilya, y\u00fczde 31 ile h\u0131rdavat ve y\u00fczde 30 ile tak\u0131-m\u00fccevher kategorileri takip etti.<\/p>\n
\u015eehrin \u00fcretim g\u00fcc\u00fc sepete de yans\u0131yor<\/p>\n
\u015eehirlerin al\u0131\u015fveri\u015f tercihleri, b\u00f6lgesel \u00fcretim yap\u0131s\u0131yla paralel bir tablo ortaya koydu. Mobilya \u00fcretiminin merkezi konumundaki Kayseri, platformda en \u00e7ok mobilya sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftiren il oldu. Ev tekstili sekt\u00f6r\u00fcyle \u00f6ne \u00e7\u0131kan Denizli’de en y\u00fcksek sat\u0131\u015f hacmi yine bu kategoride ger\u00e7ekle\u015fti. Tar\u0131msal \u00fcretimiyle bilinen Ayd\u0131n’da g\u0131da ve i\u00e7ecek kategorisi \u00f6ne \u00e7\u0131karken, otomotiv yan sanayisiyle tan\u0131nan Sakarya’da oto aksesuar kategorisi en \u00e7ok sat\u0131\u015f yap\u0131lan alan oldu.<\/p>\n
\u015eehir baz\u0131ndaki t\u00fcketim tercihleri de yerel ya\u015fam dinamiklerini yans\u0131tt\u0131. Yo\u011fun \u00f6\u011frenci n\u00fcfusuyla \u00f6ne \u00e7\u0131kan Eski\u015fehir’de kitap kategorisi en \u00e7ok al\u0131\u015fveri\u015f yap\u0131lan kategorilerden biri olurken, s\u0131cak iklimiyle bilinen Antalya’da outdoor \u00fcr\u00fcnleri \u00f6ne \u00e7\u0131kt\u0131. T\u00fcrkiye’nin en yo\u011fun n\u00fcfuslu kenti \u0130stanbul’da ise g\u0131da ve i\u00e7ecek en \u00e7ok tercih edilen kategoriler aras\u0131nda yer ald\u0131.<\/p>\n
Sepette Anneler G\u00fcn\u00fc ve bayram etkisi<\/p>\n
Y\u0131l\u0131n ilk yar\u0131s\u0131nda platformdaki sipari\u015f hacminin belirli d\u00f6nemlerde yo\u011funla\u015ft\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc. \u00d6zellikle Anneler G\u00fcn\u00fc ile Ramazan Bayram\u0131’n\u0131n birle\u015fti\u011fi may\u0131s ay\u0131, ilk alt\u0131 ay\u0131n en hareketli al\u0131\u015fveri\u015f d\u00f6nemi oldu. Kullan\u0131c\u0131lar\u0131n d\u00fc\u015f\u00fck fiyatl\u0131 \u00fcr\u00fcnlerde en yo\u011fun al\u0131\u015fveri\u015fi 21.00-22.00 saatleri aras\u0131nda, y\u00fcksek fiyatl\u0131 \u00fcr\u00fcn gruplar\u0131nda ise 14.00-15.00 saatleri aras\u0131nda yapt\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc.<\/p>\n
Teknoloji ve k\u00fc\u00e7\u00fck ev aletlerinde ak\u0131ll\u0131 ya\u015fam trendi<\/p>\n
2026’n\u0131n ilk yar\u0131s\u0131nda teknoloji, kullan\u0131c\u0131lar\u0131n en \u00e7ok y\u00f6neldi\u011fi kategorilerden biri oldu. Cep telefonu, tablet ve bluetooth kulakl\u0131k \u00f6ne \u00e7\u0131kan \u00fcr\u00fcn gruplar\u0131 aras\u0131nda yer ald\u0131. iPhone 17 en \u00e7ok aranan cep telefonu olurken, iPhone 15 ve iPhone 13 modelleri de arama trendlerinde yer alarak \u00f6nceki nesil modellere ilginin s\u00fcrd\u00fc\u011f\u00fcn\u00fc g\u00f6sterdi.<\/p>\n
K\u00fc\u00e7\u00fck ev aletlerinde ise espresso makinesi, kablosuz s\u00fcp\u00fcrge ve robot s\u00fcp\u00fcrge en \u00e7ok sat\u0131n al\u0131nan \u00fcr\u00fcnler oldu.<\/p>\n
Moda ve kozmetikte sezon haz\u0131rl\u0131\u011f\u0131 \u00f6n planda<\/p>\n
Moda kategorisinde g\u00fcne\u015f g\u00f6zl\u00fc\u011f\u00fc, erkek kol saati ve valiz seti y\u00fcksek talep g\u00f6r\u00fcrken, kozmetikte nemlendirici krem, g\u00fcne\u015f kremi ve parf\u00fcm en \u00e7ok tercih edilen \u00fcr\u00fcnler aras\u0131nda yer ald\u0131.<\/p>\n
Pop\u00fcler kategorilerde \u00f6ne \u00e7\u0131kan arama trendleri<\/p>\n
Marka bazl\u0131 aramalarda oyuncak kategorisinde LEGO, outdoor \u00fcr\u00fcnlerinde Stanley, spor \u00fcr\u00fcnlerinde Adidas, k\u00fc\u00e7\u00fck ev aletlerinde Dyson ve mutfak \u00fcr\u00fcnlerinde Fissler en \u00e7ok aranan markalar oldu.<\/p>\n
HepsiJET XL ile yazl\u0131k b\u00f6lgelere teslimatlar h\u0131zland\u0131<\/p>\n
Y\u0131l\u0131n ilk yar\u0131s\u0131nda b\u00fcy\u00fck hacimli \u00fcr\u00fcn teslimatlar\u0131n\u0131 s\u00fcrd\u00fcren HepsiJET XL’de yazl\u0131k b\u00f6lgelere y\u00f6nelik talep belirgin \u015fekilde artt\u0131. Erdek’te teslimatlar y\u00fczde 343, Anamur’da y\u00fczde 275, Ayvac\u0131k’ta ise y\u00fczde 234 y\u00fckselirken, yazl\u0131k b\u00f6lgelere yap\u0131lan b\u00fcy\u00fck hacimli teslimatlar genel olarak 2 kat\u0131na \u00e7\u0131kt\u0131. D\u00f6nem boyunca en fazla beyaz e\u015fya ve televizyon teslimat\u0131 ger\u00e7ekle\u015ftirildi.<\/p>\n
<\/strong> T\u00fcrkiye’nin e-ticaret nabz\u0131n\u0131 tutan Hepsiburada, 2026 y\u0131l\u0131n\u0131n alt\u0131 ayl\u0131k al\u0131\u015fveri\u015f verilerini a\u00e7\u0131klad\u0131. Hepsiburada verilerinde ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re talebi y\u00fczde 42 artan foto & kamera kategorisi, d\u00f6nemin en h\u0131zl\u0131 b\u00fcy\u00fcyen kategorisi olurken; platformda en \u00e7ok erkek spor ayakkab\u0131, ak\u0131ll\u0131 saat ve klima arat\u0131ld\u0131.<\/p>\n","protected":false},"author":1,"featured_media":115972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10,11],"tags":[],"class_list":["post-115971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/115971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=115971"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/115971\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/115972"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=115971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=115971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=115971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"