Bankac\u0131l\u0131k sekt\u00f6r\u00fcnde m\u00fc\u015fteri odakl\u0131l\u0131\u011f\u0131n bireyden aileye do\u011fru geni\u015fledi\u011fi bir d\u00f6nemde HSBC T\u00fcrkiye, k\u00f6kl\u00fc aile bankac\u0131l\u0131\u011f\u0131 vizyonunu yeni nesil \u00e7\u00f6z\u00fcmlerle bir ad\u0131m ileriye ta\u015f\u0131yor. Yeni nesil t\u00fcketicilerin sadece geleneksel finansal enstr\u00fcmanlar de\u011fil, t\u00fcm ya\u015fam d\u00f6ng\u00fclerini destekleyen entegre \u00e7\u00f6z\u00fcmler talep etmesi do\u011frultusunda hareket eden banka, hizmet yelpazesini t\u00fcm ailenin ihtiya\u00e7lar\u0131na hitap edecek \u015fekilde b\u00fcy\u00fct\u00fcyor. HSBC T\u00fcrkiye, daha \u00f6nce hayata ge\u00e7irdi\u011fi ve 18-30 ya\u015f grubundaki gen\u00e7 yeti\u015fkinleri kapsayan “Premier Next Gen” uygulamas\u0131n\u0131n ard\u0131ndan, hizmet s\u0131n\u0131r\u0131n\u0131 0 ya\u015fa kadar indiren “Premier Junior” yap\u0131s\u0131n\u0131 devreye alarak \u00e7ocuklar\u0131n bebeklik d\u00f6neminden itibaren ailelerin finansal g\u00fcvence planlamalar\u0131na dahil edilmesini sa\u011fl\u0131yor.<\/p>\n
Finansal tercihler aile \u00f6l\u00e7e\u011finde \u015fekilleniyor<\/p>\n
G\u00fcn\u00fcm\u00fczde finansal kararlar\u0131n b\u00fcy\u00fck oranda tek bir birey \u00fczerinden de\u011fil, aile \u00f6l\u00e7e\u011finde al\u0131nmas\u0131 bankac\u0131l\u0131k hizmetlerinin de bu birimi merkezine alacak \u015fekilde geni\u015flemesini beraberinde getiriyor. Sekt\u00f6rdeki bu d\u00f6n\u00fc\u015f\u00fcme uzun y\u0131llara dayanan tecr\u00fcbesiyle y\u00f6n veren HSBC T\u00fcrkiye\u2019nin Premier bankac\u0131l\u0131k uygulamalar\u0131, kurulu\u015fundan bu yana aile konseptine g\u00f6sterdi\u011fi de\u011fer ile \u00f6ne \u00e7\u0131k\u0131yor. Bireysel varl\u0131k y\u00f6netimi ile s\u0131n\u0131rl\u0131 kalmayan bu hizmet segmenti, aile varl\u0131klar\u0131n\u0131n hem aile aras\u0131nda hem de ku\u015faklararas\u0131 aktar\u0131m\u0131n\u0131 ve korunmas\u0131n\u0131 ama\u00e7l\u0131yor. HSBC T\u00fcrkiye, y\u0131llard\u0131r yurt i\u00e7i ve yurt d\u0131\u015f\u0131 ATM a\u011f\u0131ndan \u00fccretsiz nakit \u00e7ekimi olana\u011f\u0131 sunarken, Premier kapsam\u0131nda kredi kart\u0131 ayr\u0131cal\u0131klar\u0131 ve sertifikal\u0131 m\u00fc\u015fteri temsilcileri arac\u0131l\u0131\u011f\u0131yla birikim y\u00f6netimi gibi hizmetleri de t\u00fcm ailenin gereksinimlerini kar\u015f\u0131layacak bir yap\u0131da sunmaya devam ediyor.\u00a0<\/p>\n
Konunun sekt\u00f6rel ve operasyonel boyutuna de\u011finen HSBC T\u00fcrkiye Uluslararas\u0131 Birikim Y\u00f6netimi ve Premier Bankac\u0131l\u0131ktan Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Cem Murato\u011flu, finansal gereksinimleri her zaman aile perspektifinden de\u011ferlendirdiklerini ifade ediyor. Finansal kararlar\u0131n aile \u00f6l\u00e7e\u011finde \u015fekillendi\u011fi g\u00fcn\u00fcm\u00fcz ko\u015fullar\u0131nda bankac\u0131l\u0131k deneyimini de bu do\u011frultuda kurgulad\u0131klar\u0131n\u0131 belirten Murato\u011flu, \u015fu de\u011ferlendirmede bulunuyor: “Uzun s\u00fcredir s\u00fcrd\u00fcrd\u00fc\u011f\u00fcm\u00fcz aile bankac\u0131l\u0131\u011f\u0131 yakla\u015f\u0131m\u0131n\u0131 ve \u00e7ocuklar\u0131n yurt d\u0131\u015f\u0131 e\u011fitim s\u00fcre\u00e7lerine y\u00f6nelik uluslararas\u0131 \u00e7\u00f6z\u00fcmleri, nesilden nesile aktar\u0131m oda\u011f\u0131yla yap\u0131land\u0131r\u0131yoruz. M\u00fc\u015fterilerin sadece bug\u00fcnk\u00fc ihtiya\u00e7lar\u0131na de\u011fil, \u00e7ocuklar\u0131n\u0131n erken ya\u015flardan yeti\u015fkinli\u011fe kadar uzanan gelecek hedeflerine e\u015flik etmeyi ama\u00e7l\u0131yoruz.”<\/p>\n
\u00a0Hizmet yelpazesi Premier Junior ile bebeklik d\u00f6neminden ba\u015fl\u0131yor<\/p>\n
Bankac\u0131l\u0131kta aile odakl\u0131 yakla\u015f\u0131m\u0131n temel g\u00f6stergelerinden birini olu\u015fturan ya\u015f s\u0131n\u0131rlar\u0131n\u0131n esnetilmesi, HSBC T\u00fcrkiye’nin yeni “Premier Junior” yap\u0131s\u0131yla somut bir ad\u0131ma d\u00f6n\u00fc\u015f\u00fcyor. Finansal sistemle tan\u0131\u015fma ya\u015f\u0131n\u0131 a\u015fa\u011f\u0131 \u00e7eken bu model kapsam\u0131nda sunulan \u00e7\u00f6z\u00fcmler, sadece harcama veya birikim ara\u00e7lar\u0131yla s\u0131n\u0131rl\u0131 kalmay\u0131p koruma alanlar\u0131n\u0131 da kaps\u0131yor. Bu do\u011frultuda, anne ya da baba poli\u00e7eye dahil olma zorunlulu\u011fu bulunmadan, 18 ya\u015f alt\u0131ndaki \u00e7ocuklar\u0131n tek ba\u015f\u0131na poli\u00e7eye dahil olabilece\u011fi \u00f6zel sa\u011fl\u0131k sigortas\u0131 \u00e7\u00f6z\u00fcmleri ailelerin kullan\u0131m\u0131na sunuluyor.\u00a0 Kart \u00e7\u00f6z\u00fcmleri kapsam\u0131nda ise \u00e7ocuklar\u0131n ya\u015f gruplar\u0131na ve dinamik gereksinimlerine g\u00f6re \u015fekillendirilen farkl\u0131 avantajlar sa\u011flan\u0131yor.<\/p>\n
\u00a0Uluslararas\u0131 e\u011fitim ve varl\u0131k y\u00f6netiminde b\u00fct\u00fcnsel s\u00fcre\u00e7<\/p>\n
Ailelerin en \u00f6nemli harcama ve yat\u0131r\u0131m kalemlerinden birini olu\u015fturan e\u011fitim s\u00fcre\u00e7leri, HSBC T\u00fcrkiye\u2019nin uluslararas\u0131 a\u011f yetkinlikleriyle daha kolay bir hale geliyor. Bankan\u0131n bu alanda uzun s\u00fcredir sundu\u011fu “Global Premier Hesap” modeli, d\u00fcnyan\u0131n farkl\u0131 \u00fclkelerinde e\u011fitim g\u00f6ren veya ya\u015fayan aile bireylerinin finansal i\u015flemlerini ayn\u0131 standartta y\u00f6netmesine olanak tan\u0131yor. \u00d6zellikle yurt d\u0131\u015f\u0131nda ya\u015fayan \u00f6\u011frenciler taraf\u0131ndan b\u00fcy\u00fck \u00f6l\u00e7\u00fcde takdir g\u00f6ren yurt d\u0131\u015f\u0131 ATM a\u011f\u0131ndan \u00fccretsiz nakit \u00e7ekimi olana\u011f\u0131 da bu b\u00fct\u00fcnsel s\u00fcreci destekliyor.\u00a0 HSBC T\u00fcrkiye\u2019nin 0-18 ya\u015f grubundan ba\u015flay\u0131p gen\u00e7 yeti\u015fkinlere ve ebeveynlere kadar uzanan geni\u015f bir yelpazede nesilden nesile sundu\u011fu b\u00fct\u00fcnsel \u00e7\u00f6z\u00fcmler, finans sekt\u00f6r\u00fcn\u00fcn gelecekte de aile odakl\u0131 stratejilerle \u015fekillenmeye devam edece\u011fini g\u00f6steriyor.<\/p>\n
<\/strong> HSBC T\u00fcrkiye, k\u00f6kl\u00fc aile bankac\u0131l\u0131\u011f\u0131 vizyonunu ailenin t\u00fcm bireylerini kapsayacak \u015fekilde geni\u015fletiyor. 18-30 ya\u015fa y\u00f6nelik “Premier Next Gen”in ard\u0131ndan, hizmet s\u0131n\u0131r\u0131n\u0131 s\u0131f\u0131r ya\u015fa indirerek “Premier Junior”\u0131 devreye alan banka, \u00e7ocuklar\u0131 bebeklikten itibaren finansal ve sosyal g\u00fcvence planlamas\u0131na dahil ediyor.<\/p>\n","protected":false},"author":1,"featured_media":107046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10,11],"tags":[],"class_list":["post-107045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/107045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=107045"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/107045\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/107046"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=107045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=107045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=107045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"