T\u00fcrkiye \u0130\u015f Bankas\u0131 i\u015ftiraki Pazarama’n\u0131n Babalar G\u00fcn\u00fc d\u00f6nemine ait al\u0131\u015fveri\u015f verilerine g\u00f6re; sipari\u015f adedi ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine k\u0131yasla y\u00fczde 35, i\u015flem hacmi ise y\u00fczde 134 art\u0131\u015f g\u00f6sterdi. Teknoloji \u00fcr\u00fcnleri, ki\u015fisel bak\u0131m ve spor kategorilerinin \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131 bu d\u00f6nemde, kullan\u0131c\u0131lar\u0131n babalar\u0131 i\u00e7in daha y\u00fcksek de\u011ferli ve ki\u015fiselle\u015ftirilmi\u015f hediyelere y\u00f6neldi\u011fi g\u00f6r\u00fcld\u00fc.\u00a0<\/p>\n
T\u00fcrkiye’nin h\u0131zla b\u00fcy\u00fcyen e-ticaret platformlar\u0131ndan Pazarama, Babalar G\u00fcn\u00fc d\u00f6nemine ili\u015fkin al\u0131\u015fveri\u015f verilerini a\u00e7\u0131klad\u0131. Milyonlarca kullan\u0131c\u0131n\u0131n al\u0131\u015fveri\u015f tercihlerini analiz eden verilere g\u00f6re, Babalar G\u00fcn\u00fc al\u0131\u015fveri\u015flerinde teknoloji \u00fcr\u00fcnleri, ki\u015fisel bak\u0131m kategorileri ve spor ekipmanlar\u0131 \u00f6ne \u00e7\u0131karken, t\u00fcketiciler ge\u00e7en y\u0131la k\u0131yasla daha y\u00fcksek b\u00fct\u00e7elerle al\u0131\u015fveri\u015f yapt\u0131.\u00a0<\/p>\n
Babalar G\u00fcn\u00fc al\u0131\u015fveri\u015flerinde b\u00fcy\u00fck art\u0131\u015f<\/p>\n
Pazarama verileri, kullan\u0131c\u0131lar\u0131n Babalar G\u00fcn\u00fc i\u00e7in ay\u0131rd\u0131\u011f\u0131 b\u00fct\u00e7enin \u00f6nemli \u00f6l\u00e7\u00fcde y\u00fckseldi\u011fini ortaya koydu. Ge\u00e7en y\u0131la k\u0131yasla sepet tutar\u0131 y\u00fczde 73’l\u00fck art\u0131\u015f g\u00f6sterdi. Bu tablo, t\u00fcketicilerin \u00e7oklu ve d\u00fc\u015f\u00fck b\u00fct\u00e7eli \u00fcr\u00fcnler yerine, uzun vadeli kullan\u0131m sunan ve katma de\u011feri y\u00fcksek tek bir ana \u00fcr\u00fcne y\u00f6nelerek hediye tercihlerinde nitelik odakl\u0131 bir strateji izledi\u011fini g\u00f6steriyor. <\/p>\n
Pazarama Pazarlama ve \u0130leti\u015fim Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 P\u0131nar G\u00fczey, Babalar G\u00fcn\u00fc al\u0131\u015fveri\u015flerine ili\u015fkin de\u011ferlendirmesinde \u015funlar\u0131 s\u00f6yledi: “Pazarama olarak, ger\u00e7ekle\u015ftirdi\u011fimiz pazarlama ve ileti\u015fim \u00e7al\u0131\u015fmalar\u0131 do\u011frultusunda \u00f6zel g\u00fcnlerin al\u0131\u015fveri\u015f dinamiklerini ve t\u00fcketici e\u011filimlerini yak\u0131ndan takip ediyoruz. \u00a0<\/p>\n
Babalar G\u00fcn\u00fc verilerimiz, hediye al\u0131\u015fveri\u015flerinde nicelikten niteli\u011fe ge\u00e7i\u015fi net bir \u015fekilde do\u011fruluyor. Kullan\u0131c\u0131lar\u0131m\u0131z art\u0131k hayat kalitesini art\u0131ran, uzun \u00f6m\u00fcrl\u00fc ve teknolojik \u00fcr\u00fcnlere yat\u0131r\u0131m yapmay\u0131 tercih ediyor. Sepet tutar\u0131ndaki y\u00fczde 73’l\u00fck art\u0131\u015f, bu tercihin de \u00f6nemli bir g\u00f6stergesi. Pazarama olarak, bu \u00f6zel g\u00fcnlerde t\u00fcketicinin ya\u015fam tarz\u0131na dokunan bir marka konumumuzu g\u00fc\u00e7lendirdik. Veri odakl\u0131 i\u00e7g\u00f6r\u00fclerimizle, hem\u00a0kullan\u0131c\u0131lar\u0131m\u0131z\u0131 hem de i\u015f ortaklar\u0131m\u0131z\u0131 destekleyen \u00f6nc\u00fc ad\u0131mlar atmaya devam edece\u011fiz.”\u00a0<\/p>\n
T\u00fcketicinin Yeni G\u00f6zdesi Teknoloji ve Ki\u015fisel Bak\u0131m \u00dcr\u00fcnleri <\/p>\n
Babalar G\u00fcn\u00fc al\u0131\u015fveri\u015flerinde en h\u0131zl\u0131 b\u00fcy\u00fcyen kategoriler aras\u0131nda ki\u015fisel bak\u0131m ve kozmetik, cep telefonu ve aksesuar ile spor ve outdoor yer ald\u0131. Pazarama verileri; kullan\u0131c\u0131lar\u0131n yaln\u0131zca geleneksel giyim \u00fcr\u00fcnlerine de\u011fil, her baban\u0131n kendine has tarz\u0131na y\u00f6nelik se\u00e7imler yapt\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Bu d\u00f6nemde teknoloji sever babalar i\u00e7in cep telefonu ve aksesuarlar\u0131, sporsever babalar i\u00e7in outdoor ekipmanlar\u0131, kendine \u00f6zen g\u00f6steren babalar i\u00e7in ki\u015fisel bak\u0131m \u00fcr\u00fcnleri \u00f6ne \u00e7\u0131karken; her \u015feye “gerek yok” diyen babalar\u0131 bile mutlu edecek, g\u00fcnl\u00fck ya\u015fam\u0131 kolayla\u015ft\u0131ran teknolojik ve ki\u015fiselle\u015ftirilmi\u015f hediye alternatiflerine y\u00f6nelim dikkat \u00e7ekti. <\/p>\n
Pazarama: “\u00d6zel g\u00fcnler t\u00fcketici e\u011filimlerini okumak a\u00e7\u0131s\u0131ndan \u00f6nemli bir g\u00f6sterge”<\/p>\n
Pazarama’n\u0131n verileri, \u00f6zel g\u00fcn al\u0131\u015fveri\u015flerinin t\u00fcketici davran\u0131\u015flar\u0131ndaki d\u00f6n\u00fc\u015f\u00fcm\u00fc yak\u0131ndan yans\u0131tt\u0131\u011f\u0131n\u0131 ortaya koyuyor. Teknoloji, ki\u015fisel bak\u0131m ve ya\u015fam tarz\u0131 odakl\u0131 \u00fcr\u00fcnlere y\u00f6nelim; kullan\u0131c\u0131lar\u0131n hediye se\u00e7imlerinde i\u015flevselli\u011fi ve ki\u015fisel deneyimi daha fazla \u00f6nceliklendirdi\u011fini g\u00f6steriyor.<\/p>\n
Babalar G\u00fcn\u00fc d\u00f6neminde g\u00f6zlenen g\u00fc\u00e7l\u00fc sat\u0131\u015f performans\u0131, e-ticaretin \u00f6zel g\u00fcn al\u0131\u015fveri\u015flerindeki pay\u0131n\u0131n artmaya devam etti\u011fine ve t\u00fcketicilerin dijital kanallar\u0131 tercih etmeyi s\u00fcrd\u00fcrd\u00fc\u011f\u00fcne i\u015faret ediyor.<\/p>\n
Pazarama Hakk\u0131nda:\u00a0\u00a0\u00a0\u00a0 <\/p>\n
Pazarama, bir \u0130\u015f Bankas\u0131 i\u015ftiraki olan Topkap\u0131 Dan\u0131\u015fmanl\u0131k Elektronik Hizmetler Pazarlama ve Ticaret A.\u015e. b\u00fcnyesinde kurulmu\u015ftur. Kullan\u0131c\u0131lar\u0131na g\u00fcnl\u00fck hayat\u0131n her an\u0131nda tek uygulamadan ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamay\u0131 vadeden Pazarama, online al\u0131\u015fveri\u015f, akaryak\u0131t \u00f6demesi, tatil rezervasyonu gibi farkl\u0131 hizmetleri platformunda birle\u015ftiriyor. \u00dcstelik \u00f6deme an\u0131nda kullan\u0131c\u0131lara indirim, taksit ve puan gibi pek \u00e7ok kolayl\u0131k da sunuyor. Online al\u0131\u015fveri\u015f ve e-ticaret sekt\u00f6r\u00fcne t\u00fcm payda\u015flar i\u00e7in yenilik\u00e7i ve farkl\u0131 bir anlay\u0131\u015f getirmeyi hedefleyen Pazarama, de\u011fer ve dayan\u0131\u015fma odakl\u0131, yerel \u00fcreticilere g\u00fc\u00e7 veren bir bak\u0131\u015f a\u00e7\u0131s\u0131yla e-ticarete 360 derece bakabilen bir platformdur. Pazarama.com, Maximum Mobil, \u0130\u015fCep, BonusFla\u015f ve Pazarama uygulamas\u0131 \u00fczerinden ula\u015f\u0131labilen yenilik\u00e7i e-ticaret ekosistemi Pazarama\u2019da, hayat\u0131 kolayla\u015ft\u0131ran \u00f6zellikler s\u00fcrekli geli\u015ftiriliyor ve se\u00e7kin firmalar\u0131n \u00fcr\u00fcnlerine ili\u015fkin \u00f6demeler g\u00fcvenle ve kolayca tamamlanabiliyor.<\/p>\n
https:\/\/www.pazarama.com\/<\/p>\n
\u00a0<\/p>\n
\u00a0<\/p>\n
<\/strong> T\u00fcrkiye \u0130\u015f Bankas\u0131 i\u015ftiraki Pazarama’n\u0131n Babalar G\u00fcn\u00fc d\u00f6nemine ait al\u0131\u015fveri\u015f verilerine g\u00f6re; sipari\u015f adedi ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine k\u0131yasla y\u00fczde 35, i\u015flem hacmi ise y\u00fczde 134 art\u0131\u015f g\u00f6sterdi. Teknoloji \u00fcr\u00fcnleri, ki\u015fisel bak\u0131m ve spor kategorilerinin \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131 bu d\u00f6nemde, kullan\u0131c\u0131lar\u0131n babalar\u0131 i\u00e7in daha y\u00fcksek de\u011ferli ve ki\u015fiselle\u015ftirilmi\u015f hediyelere y\u00f6neldi\u011fi g\u00f6r\u00fcld\u00fc. <\/p>\n","protected":false},"author":1,"featured_media":106458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10,11],"tags":[],"class_list":["post-106457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/106457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=106457"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/106457\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/106458"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=106457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=106457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=106457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"