{"id":104060,"date":"2026-06-24T13:00:27","date_gmt":"2026-06-24T10:00:27","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/06\/24\/trendyol-verilerine-gore-turkiyede-satilan-her-10-yataktan-6si-kayseriden"},"modified":"2026-06-24T13:00:27","modified_gmt":"2026-06-24T10:00:27","slug":"trendyol-verilerine-gore-turkiyede-satilan-her-10-yataktan-6si-kayseriden","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/06\/24\/trendyol-verilerine-gore-turkiyede-satilan-her-10-yataktan-6si-kayseriden\/","title":{"rendered":"Trendyol verilerine g\u00f6re T\u00fcrkiye\u2019de sat\u0131lan \u200eher 10 yataktan 6\u2019s\u0131 Kayseri\u2019den"},"content":{"rendered":"

T\u00fcrkiye\u2019nin \u00fcretim ve ticaret merkezlerinden Kayseri, geleneksel \u00fcretim g\u00fcc\u00fcn\u00fc dijital kanallarla b\u00fcy\u00fctmeye devam ediyor. Trendyol verilerine g\u00f6re Kayserili sat\u0131c\u0131lar, ev ya\u015fam ve mobilya kategorilerindeki g\u00fc\u00e7l\u00fc performanslar\u0131yla T\u00fcrkiye\u2019nin d\u00f6rt bir yan\u0131ndaki milyonlarca haneye ula\u015f\u0131yor. Kayseri, yaln\u0131zca \u00fcretim kapasitesiyle de\u011fil, geni\u015f \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi ve yayg\u0131n lojistik a\u011f\u0131yla da e-ticaret ekosisteminde \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n

Kayserili sat\u0131c\u0131lar, Trendyol platformunda ev ya\u015fam kategorilerinde dikkat \u00e7ekici pazar paylar\u0131na sahip. T\u00fcrkiye genelindeki yatak sipari\u015flerinin y\u00fczde 61\u2019i Kayseri\u2019den g\u00f6nderilirken, ankastre \u00fcr\u00fcnlerde bu oran y\u00fczde 66\u2019ya ula\u015f\u0131yor. Bez dolap kategorisinde y\u00fczde 73\u2019l\u00fck pay elde eden Kayserili sat\u0131c\u0131lar, kanepede y\u00fczde 64, emzirme yast\u0131\u011f\u0131nda y\u00fczde 56,4 ve fanl\u0131 \u0131s\u0131t\u0131c\u0131larda y\u00fczde 54\u2019l\u00fck oranlarla \u00f6ne \u00e7\u0131k\u0131yor. Mutfak sandalyesi, mutfak masas\u0131 tak\u0131m\u0131 ve bah\u00e7e tak\u0131m\u0131 kategorilerinde de y\u00fczde 53 seviyesindeki paylar, \u015fehrin ev ya\u015fam \u00fcr\u00fcnlerindeki g\u00fc\u00e7l\u00fc konumunu destekliyor.<\/p>\n

Kayseri \u00fcretim g\u00fcc\u00fcn\u00fc e-ticaret ve lojistikle b\u00fcy\u00fct\u00fcyor <\/p>\n

Kayserili sat\u0131c\u0131lar \u00fcr\u00fcnlerini \u0130stanbul, Ankara ve \u0130zmir ba\u015fta olmak \u00fczere T\u00fcrkiye genelindeki kullan\u0131c\u0131lara ula\u015ft\u0131r\u0131yor. Bursa, Antalya, Kocaeli, Adana, Konya, Mersin, Mu\u011fla, Tekirda\u011f, Gaziantep ve Bal\u0131kesir, Kayseri\u2019den en yo\u011fun sipari\u015f alan \u015fehirler aras\u0131nda yer al\u0131yor. Bu tablo, Kayseri\u2019nin yaln\u0131zca b\u00f6lgesel bir \u00fcretim merkezi olmad\u0131\u011f\u0131n\u0131, T\u00fcrkiye genelinde g\u00fc\u00e7l\u00fc bir ticaret a\u011f\u0131 kurdu\u011funu g\u00f6steriyor.<\/p>\n

Kayseri’nin e-ticaretteki y\u00fckseli\u015fi, \u00fcretim kapasitesinin yan\u0131 s\u0131ra dijital ticaretin sundu\u011fu eri\u015fim ve lojistik imkanlar\u0131yla da destekleniyor. Yatak, mobilya ve ankastre gibi y\u00fcksek hacimli \u00fcr\u00fcnlerin T\u00fcrkiye’nin d\u00f6rt bir yan\u0131ndaki m\u00fc\u015fterilere ula\u015ft\u0131r\u0131lmas\u0131, yerel \u00fcreticilerin ulusal \u00f6l\u00e7ekte b\u00fcy\u00fcmesine katk\u0131 sa\u011fl\u0131yor. Trendyol\u2019un sundu\u011fu f\u0131rsatlar, kad\u0131n ve gen\u00e7 giri\u015fimcilerin markalar\u0131n\u0131 daha geni\u015f kitlelerle bulu\u015fturmas\u0131n\u0131 kolayla\u015ft\u0131r\u0131rken, artan talep de yerel \u00fcretim ve istihdama destek oluyor. <\/p>\n

Kayserili sat\u0131c\u0131lar\u0131n Trendyol\u2019da en \u00e7ok sat\u0131lan ilk 100 \u00fcr\u00fcn\u00fc incelendi\u011finde ev tekstili, mobilya, ev d\u00fczenleme ve depolama, temizlik ve ev bak\u0131m, ev dekorasyonu ve mutfak kategorilerinin \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. Bu \u00e7e\u015fitlilik, Kayseri\u2019nin yaln\u0131zca belirli \u00fcr\u00fcn gruplar\u0131nda de\u011fil, ev ya\u015fam\u0131na y\u00f6nelik geni\u015f bir \u00fcretim ve ticaret ekosistemine sahip oldu\u011funu ortaya koyuyor.<\/p>\n

\u00a0<\/p>\n

\"\"\n<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

Kayseri, y\u0131llard\u0131r s\u00fcrd\u00fcrd\u00fc\u011f\u00fc \u00fcretim gelene\u011fini e-ticarette de ba\u015far\u0131yla s\u00fcrd\u00fcr\u00fcyor. \u200eTrendyol verileri, \u015fehrin \u00f6zellikle ev ya\u015fam ve mobilya kategorilerinde T\u00fcrkiye’nin \u200e\u00f6nde gelen tedarik merkezlerinden biri haline geldi\u011fini ortaya koydu. <\/p>\n","protected":false},"author":1,"featured_media":104061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[10,11],"tags":[],"class_list":["post-104060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/104060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=104060"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/104060\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/104061"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=104060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=104060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=104060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}