Sigortay\u0131 daha ula\u015f\u0131labilir k\u0131lma misyonuyla 17 y\u0131ld\u0131r T\u00fcrkiye\u2019de faaliyet g\u00f6steren BNP Paribas Cardif T\u00fcrkiye, b\u00fcy\u00fcmesini i\u015f ortakl\u0131klar\u0131 stratejisi ve sigorta m\u00fchendisli\u011fi yakla\u015f\u0131m\u0131 \u00fczerine in\u015fa ediyor. \u015eirket, \u00fc\u00e7 farkl\u0131 sigorta \u015firketiyle y\u00fcr\u00fctt\u00fc\u011f\u00fc operasyonlar\u0131nda m\u00fc\u015fteri odakl\u0131l\u0131k ve s\u00fcrd\u00fcr\u00fclebilirli\u011fi merkezine alarak T\u00fcrkiye\u2019de sigorta sekt\u00f6r\u00fcne yenilik\u00e7i bir perspektif kazand\u0131r\u0131yor.<\/p>\n
D\u00fcnya genelinde 80 milyondan fazla m\u00fc\u015fteriye ula\u015fan, 500\u2019\u00fc a\u015fk\u0131n i\u015f orta\u011f\u0131 bulunan BNP Paribas Cardif, 74 \u00fclkedeki BNP Paribas Grubu\u2019nun global banka sigortac\u0131l\u0131\u011f\u0131 uzmanl\u0131\u011f\u0131n\u0131 T\u00fcrkiye\u2019de de g\u00fc\u00e7l\u00fc bir \u015f ekilde s\u00fcrd\u00fcr\u00fcyor. T\u00fcrkiye operasyonu, EMEA b\u00f6lgesindeki br\u00fct prim \u00fcretiminin y\u00fczde 10\u2019undan fazlas\u0131n\u0131 tek ba\u015f\u0131na ger\u00e7ekle\u015ftirerek grubun en stratejik \u00fclkelerinden biri konumunda bulunuyor. T\u00fcrkiye\u2019nin bu ba\u015far\u0131daki rol\u00fcn\u00fc de\u011ferlendiren BNP Paribas Cardif T\u00fcrkiye \u0130\u015f Ortaklar\u0131ndan Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 G\u00f6khan \u00d6z\u00fcm, \u201cT\u00fcrkiye operasyonumuz y\u0131llard\u0131r grubun b\u00fcy\u00fcme \u00fclkesi olarak tan\u0131mlan\u0131yor. \u00c7evikli\u011fimiz, h\u0131zl\u0131 adaptasyonumuz ve g\u00fc\u00e7l\u00fc i\u015f ortakl\u0131klar\u0131m\u0131z sayesinde yaln\u0131zca sonu\u00e7 \u00fcretmiyor, ayn\u0131 zamanda Cardif\u2019in global uygulamalar\u0131na da katk\u0131 sunuyoruz\u201d diye konu\u015ftu.<\/p>\n
\u0130\u015f ortakl\u0131\u011f\u0131, ciro i\u00e7inde y\u00fczde 80 paya sahip<\/p>\n
Bankac\u0131l\u0131k, otomotiv, telekom\u00fcnikasyon, perakende ve t\u00fcketici finansman\u0131 gibi farkl\u0131 sekt\u00f6rlerdeki 16 lider i\u015f ortakl\u0131klar\u0131n\u0131n; toplam cironun i\u00e7erisinde yakla\u015f\u0131k y\u00fczde 80\u2019lik bir paya sahip oldu\u011funu kaydeden G\u00f6khan \u00d6z\u00fcm, \u201cSekt\u00f6r de agresif sat\u0131\u015f kanallar\u0131na odaklanmak yerine, i\u015f ortakl\u0131klar\u0131 \u00fczerinden sigortay\u0131 m\u00fc\u015fterinin ihtiyac\u0131 olan anda sunmay\u0131 tercih ediyoruz. Bizim i\u00e7in as\u0131l de\u011fer, i\u015f ortaklar\u0131m\u0131z\u0131n s\u00fcre\u00e7lerine entegre etti\u011fimiz do\u011fru \u00fcr\u00fcnleri, do\u011fru m\u00fc\u015fteriyle bulu\u015fturmak. Bu sayede kendimizi yaln\u0131zca bir sigorta \u015firketi de\u011fil, \u2018sigorta m\u00fchendisli\u011fi yapan\u2019 bir \u00e7\u00f6z\u00fcm orta\u011f\u0131 olarak konumland\u0131r\u0131yoruz\u201d dedi.<\/p>\n
M\u00fc\u015fteri de\u011feri, stratejinin merkezinde<\/p>\n
BNP Paribas Cardif T\u00fcrkiye olarak, m\u00fc\u015fteri de\u011ferinin stratejisinin merkezinde yer ald\u0131\u011f\u0131n\u0131 ifade eden \u00d6z\u00fcm, \u201cBizim i\u00e7in performans\u0131n ilk g\u00f6stergesi k\u00e2rl\u0131l\u0131k de\u011fil, m\u00fc\u015fteriye sa\u011flad\u0131\u011f\u0131m\u0131z de\u011ferdir. Ne kadar prim ald\u0131\u011f\u0131m\u0131zdan \u00f6nce ne kadar hasar \u00f6dedi\u011fimiz daha \u00f6nceliklidir. BNP Paribas Cardif T\u00fcrkiye olarak, tazminat i\u015flemlerimizin y\u00fczde 80\u2019inden fazlas\u0131na ayn\u0131 g\u00fcn i\u00e7inde geri d\u00f6n\u00fc\u015f yaparken, cihaz koruma sigortas\u0131nda hasarl ar\u0131n y\u00fczde 96 gibi b\u00fcy\u00fck bir oran\u0131nda \u00f6deme sa\u011flamaktay\u0131z. Bu anlay\u0131\u015f\u0131m\u0131z\u0131n sonucu olarak; i\u015f ortaklar\u0131 memnuniyet skorunda 86 ile Cardif global ortalamas\u0131 olan 60\u2019\u0131n \u00e7ok \u00fczerinde bir ba\u015far\u0131 elde ettik. \u015eikayetvar ACE Awards\u2019ta ise sigorta sekt\u00f6r\u00fcnde \u00fcst \u00fcste iki y\u0131l Diamond \u00f6d\u00fcl\u00fc almaya hak kazand\u0131k\u201d \u015feklinde konu\u015ftu.<\/p>\n
\u00dcr\u00fcn geli\u015ftirme yakla\u015f\u0131mlar\u0131n\u0131n ise, global ara\u015ft\u0131rmalar ve i\u015f ortaklar\u0131yla y\u00fcr\u00fct\u00fclen kapsaml\u0131 \u00e7al\u0131\u015ftaylarla s\u00fcrekli olarak \u015fekillendi\u011fini belirten G\u00f6khan \u00d6z\u00fcm, \u201c\u0130ki y\u0131lda bir global olarak ger\u00e7ekle\u015ftirdi\u011fimiz Protect & Project Oneself ara\u015ft\u0131rmas\u0131, T\u00fcrkiye\u2019de ekonomik kayg\u0131lar, i\u015fsizlik ve deprem riskinin t\u00fcketicilerin en temel endi\u015feleri aras\u0131nda yer ald\u0131\u011f\u0131n\u0131 ortaya koydu. Ocak 2025\u2019te d\u00fczenledi\u011fimiz Protect & Project 2025 \u0130\u015f Ortaklar\u0131 Semineri de otomotivden bankac\u0131l\u0131\u011fa, perakendeden teknolojiye bir\u00e7ok sekt\u00f6rden lideri bir araya getirerek sigort a sekt\u00f6r\u00fcn\u00fcn gelece\u011fine y\u00f6nelik ortak bir vizyon olu\u015fturmam\u0131z\u0131 sa\u011flad\u0131. \u00c7al\u0131\u015ftay \u00e7\u0131kt\u0131lar\u0131n\u0131n \u015fimdiden yeni \u00fcr\u00fcn ve hizmetlere d\u00f6n\u00fc\u015ft\u00fcrmeye ba\u015flad\u0131k\u201d \u015feklinde konu\u015ftu.<\/p>\n
Eri\u015fimin anahtar\u0131: Dijitalle\u015fme<\/p>\n
Dijitalle\u015fmeyi, eri\u015filebilirli\u011fin anahtar\u0131 olarak g\u00f6rd\u00fcklerini vurgulayan G\u00f6khan \u00d6z\u00fcm, dijitalle\u015fmenin, BNP Paribas Cardif T\u00fcrkiye\u2019nin i\u015f ortakl\u0131klar\u0131 stratejisinin tamamlay\u0131c\u0131 bir unsuru oldu\u011funu ifade etti. Hem m\u00fc\u015fteri deneyimini sadele\u015ftirmek hem de sigortay\u0131 daha eri\u015filebilir k\u0131lmak amac\u0131yla teknolojiye yo\u011fun \u015fekilde yat\u0131r\u0131m yapt\u0131klar\u0131n\u0131 a\u00e7\u0131klayan \u00d6z\u00fcm, \u201cBu d\u00f6n\u00fc\u015f\u00fcm kapsam\u0131nda m\u00fc\u015fterilerimizin yaln\u0131zca \u00fc\u00e7 ad\u0131mda ba\u015fvuru yapabildi\u011fi online hasar mod\u00fcl\u00fc geli\u015ftirdik. \u0130lk ayda kullan\u0131c\u0131lar\u0131m\u0131z\u0131n y\u00fczde 30\u2019a yak\u0131n\u0131 bu mod\u00fcl\u00fc tercih etti. TEB \u00fczerinden dijital BES s\u00fcreci ba\u015flatt\u0131k; b\u00f6ylece m\u00fc\u015fterilerimiz \u015fubeye gitmeden birka\u00e7 ad\u0131mda BES hesab\u0131 a\u00e7abilir hale geldi. Karma\u015f\u0131kl\u0131\u011f\u0131 azaltmak amac\u0131yla poli\u00e7eler i\u00e7in tek \u00f6zet sayfal\u0131k formatlar haz\u0131rlad\u0131k ve t\u00fcm bro\u015f\u00fcrlerimizi QR kod \u00fczerinden dijital olarak sunmaya ba\u015flad\u0131k\u201d diye konu\u015ftu.<\/p>\n
2025 ve sonras\u0131 hedef: Penetrasyonu art\u0131rmak<\/p>\n
2025 ve sonras\u0131 i\u00e7in hedeflerini de\u011ferlendiren G\u00f6khan \u00d6z\u00fcm, odaklar\u0131n\u0131n yaln\u0131zca hacimsel b\u00fcy\u00fcme olmad\u0131\u011f\u0131n\u0131 \u00f6zellikle vurgulayarak stratejik yol haritas\u0131n\u0131 \u015f\u00f6yle \u00f6zetledi:<\/p>\n
\u201cOrtakl\u0131k say\u0131m\u0131z\u0131 art\u0131rmaktan \u00e7ok, mevcut i\u015f ortaklar\u0131m\u0131z \u00fczerinden daha fazla m\u00fc\u015fteriye ula\u015fmay\u0131, yani penetrasyonu y\u00fckseltmeyi hedefliyoruz. Bu do\u011frultuda dijitalle\u015fme, veri analiti\u011fi ve m\u00fc\u015fteri odakl\u0131 inovasyon yat\u0131r\u0131mlar\u0131m\u0131z\u0131 g\u00fc\u00e7lendirerek ilerlemeye devam edece\u011fiz.\u201d<\/p>\n
<\/strong> BNP Paribas Cardif T\u00fcrkiye, i\u015f ortakl\u0131klar\u0131 odakl\u0131 b\u00fcy\u00fcme modeli ve dijitalle\u015fme yat\u0131r\u0131mlar\u0131 sayesinde sigortay\u0131 m\u00fc\u015fterilerin hayat\u0131na en ihtiya\u00e7 duyduklar\u0131 anda entegre etmeye odaklan\u0131yor. \u015eirket, m\u00fc\u015fteri de\u011ferini merkeze alan sigorta m\u00fchendisli\u011fi yakla\u015f\u0131m\u0131yla s\u00fcrd\u00fcr\u00fclebilir ve g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcme stratejisi izliyor.<\/p>\n","protected":false},"author":1,"featured_media":10396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[12,4,10],"tags":[],"class_list":["post-10395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor","category-dunya","category-otomobil"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/10395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=10395"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/10395\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/10396"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=10395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=10395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=10395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nSANAY\u0130 HABER AJANSI <\/p>\n","protected":false},"excerpt":{"rendered":"