{"id":101228,"date":"2026-06-18T15:30:34","date_gmt":"2026-06-18T12:30:34","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/06\/18\/neova-sigorta-turkiye-genelinde-acenteleriyle-bir-araya-geldi"},"modified":"2026-06-18T15:30:34","modified_gmt":"2026-06-18T12:30:34","slug":"neova-sigorta-turkiye-genelinde-acenteleriyle-bir-araya-geldi","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/06\/18\/neova-sigorta-turkiye-genelinde-acenteleriyle-bir-araya-geldi\/","title":{"rendered":"Neova Sigorta, T\u00fcrkiye genelinde acenteleriyle bir araya geldi"},"content":{"rendered":"

Sigorta sekt\u00f6r\u00fcn\u00fcn \u00f6nde gelen \u015firketlerinden Neova Sigorta, acenteleriyle i\u015f birli\u011fini g\u00fc\u00e7lendirmek ve saha ile ba\u011f\u0131n\u0131 daha da kuvvetlendirmek amac\u0131yla hayata ge\u00e7irdi\u011fi b\u00f6lge bulu\u015fmalar\u0131n\u0131 tamamlad\u0131. Gaziantep, Adana, \u0130stanbul Anadolu, \u0130stanbul Avrupa, Kocaeli, Antalya, Kayseri, \u0130zmir, Bursa, Ankara ve Trabzon\u2019da d\u00fczenlenen bulu\u015fmalarda NeovaSigorta y\u00f6netimi, i\u015f ortaklar\u0131yla bir araya gelerek sekt\u00f6r\u00fcn g\u00fcndemini, \u015firketin b\u00fcy\u00fcme hedeflerini ve \u00f6n\u00fcm\u00fczdeki d\u00f6neme ili\u015fkin yol haritas\u0131n\u0131 payla\u015ft\u0131.<\/p>\n

\"\"\n<\/p>\n

T\u00fcrkiye\u2019nin d\u00f6rt bir yan\u0131nda acentelerle do\u011frudan temas<\/p>\n

Neova Sigorta\u2019n\u0131n b\u00f6lge bulu\u015fmalar\u0131, yaln\u0131zca mevcut performans\u0131n de\u011ferlendirilmesini de\u011fil, ayn\u0131 zamanda sahadaki ihtiya\u00e7lar\u0131n ve beklentilerin do\u011frudan dinlenmesini de ama\u00e7lad\u0131. \u015eirket, bulu\u015fmalar boyunca acentelerden gelen g\u00f6r\u00fc\u015f ve \u00f6nerileri dinleyerek b\u00f6lgesel dinamikleri daha yak\u0131ndan de\u011ferlendirme f\u0131rsat\u0131 buldu.<\/p>\n

Bu yak\u0131n temas sayesinde m\u00fc\u015fteri beklentileri, \u00fcr\u00fcn ihtiya\u00e7lar\u0131 ve operasyonel s\u00fcre\u00e7lere ili\u015fkin \u00f6nemli i\u00e7g\u00f6r\u00fcler elde edildi. S\u00f6z konusu geri bildirimlerin, \u00fcr\u00fcn geli\u015ftirme \u00e7al\u0131\u015fmalar\u0131na, hizmet kalitesine ve i\u015f s\u00fcre\u00e7lerinin iyile\u015ftirilmesine katk\u0131 sa\u011flamas\u0131 hedefleniyor.<\/p>\n

Ortak ak\u0131l ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme yakla\u015f\u0131m\u0131<\/p>\n

B\u00f6lge bulu\u015fmalar\u0131nda Neova Sigorta\u2019n\u0131n 2026 y\u0131l\u0131 \u00f6ncelikleri, b\u00fcy\u00fcme stratejileri ve sekt\u00f6rel geli\u015fmeler de ele al\u0131nd\u0131. Teknik ve reas\u00fcrans alan\u0131ndaki g\u00fcncel geli\u015fmelerin yan\u0131 s\u0131ra ekonomik g\u00f6r\u00fcn\u00fcm ve sigorta sekt\u00f6r\u00fcne olas\u0131 etkileri de kat\u0131l\u0131mc\u0131larla payla\u015f\u0131ld\u0131.<\/p>\n

Neova Sigorta, acentelerini yaln\u0131zca bir da\u011f\u0131t\u0131m kanal\u0131 olarak de\u011fil, i\u015f s\u00fcre\u00e7lerinin geli\u015fimine katk\u0131 sa\u011flayan stratejik i\u015f ortaklar\u0131 olarak konumland\u0131r\u0131yor. Bu do\u011frultuda d\u00fczenlenen bulu\u015fmalar, ortak akl\u0131n g\u00fc\u00e7lenmesine, kar\u015f\u0131l\u0131kl\u0131 ileti\u015fimin artmas\u0131na ve uzun vadeli i\u015f birliklerinin daha sa\u011flam bir zeminde ilerlemesine katk\u0131 sundu.<\/p>\n

Performans g\u00f6steren acenteler \u00f6d\u00fcllendirildi<\/p>\n

Bulu\u015fmalar kapsam\u0131nda, Neova Sigorta\u2019n\u0131n ge\u00e7ti\u011fimiz y\u0131l hayata ge\u00e7irdi\u011fi acente segmentasyon modeli do\u011frultusunda performanslar\u0131yla \u00f6ne \u00e7\u0131kan acenteler de \u00f6d\u00fcllendirildi. \u00dcretim hacmi, portf\u00f6y yap\u0131s\u0131 ve geli\u015fim potansiyeli gibi kriterler do\u011frultusunda \u015fekillenen model; acentelerin ihtiya\u00e7lar\u0131n\u0131n daha yak\u0131ndan analiz edilmesine ve her segmente \u00f6zel \u00e7\u00f6z\u00fcmler geli\u015ftirilmesine olanak tan\u0131yor.<\/p>\n

Neova Sigorta Genel M\u00fcd\u00fcr\u00fc Neslihan Necibo\u011flu, b\u00f6lge bulu\u015fmalar\u0131na ili\u015fkin de\u011ferlendirmesinde \u015funlar\u0131 s\u00f6yledi:<\/p>\n

\u201cSigortac\u0131l\u0131\u011f\u0131n sahada b\u00fcy\u00fcyen ve g\u00fc\u00e7lenen bir sekt\u00f6r oldu\u011funa inan\u0131yoruz. Bu nedenle acentelerimizle d\u00fczenli olarak bir araya gelmeyi, sekt\u00f6r\u00fcn g\u00fcndemini de\u011ferlendirmeyi ve \u00f6n\u00fcm\u00fczdeki d\u00f6neme ili\u015fkin hedeflerimizi payla\u015fmay\u0131 olduk\u00e7a \u00f6nemsiyoruz. Ger\u00e7ekle\u015ftirdi\u011fimiz b\u00f6lge bulu\u015fmalar\u0131 sayesinde T\u00fcrkiye’nin farkl\u0131 b\u00f6lgelerindeki i\u015f ortaklar\u0131m\u0131zla sekt\u00f6r\u00fcn d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc, m\u00fc\u015fteri beklentilerindeki de\u011fi\u015fimi ve b\u00fcy\u00fcme f\u0131rsatlar\u0131n\u0131 birlikte de\u011ferlendirme imk\u00e2n\u0131 bulduk. Bu bulu\u015fmalar, bir yandan sahadaki ihtiya\u00e7lar\u0131 daha yak\u0131ndan anlamam\u0131za katk\u0131 sa\u011flarken di\u011fer yandan \u015firketimizin \u00f6nceliklerini, stratejik hedeflerini ve gelecek vizyonunu payla\u015fmam\u0131za olanak tan\u0131yor. Neova Sigorta olarak acentelerimizle birlikte b\u00fcy\u00fcmeyi, sahadan ald\u0131\u011f\u0131m\u0131z g\u00fc\u00e7le m\u00fc\u015fterilerimize daha iyi deneyimler sunmay\u0131 ve sekt\u00f6r\u00fcn gelece\u011fine birlikte y\u00f6n vermeyi s\u00fcrd\u00fcrece\u011fiz.\u201d<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

Neova Sigorta, T\u00fcrkiye genelinde d\u00fczenledi\u011fi b\u00f6lge bulu\u015fmalar\u0131 kapsam\u0131nda 11 b\u00f6lgede acenteleriyle bulu\u015ftu. \u015eirket, bu toplant\u0131larla hem i\u015f ortaklar\u0131yla kurdu\u011fu g\u00fc\u00e7l\u00fc ileti\u015fimi peki\u015ftirdi hem de sahadan gelen geri bildirimleri do\u011frudan dinleme f\u0131rsat\u0131 buldu.<\/p>\n","protected":false},"author":1,"featured_media":101229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10,11],"tags":[],"class_list":["post-101228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/101228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=101228"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/101228\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/101229"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=101228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=101228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=101228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}