{"id":47,"date":"2022-05-09T15:34:23","date_gmt":"2022-05-09T12:34:23","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/?page_id=47"},"modified":"2025-10-28T03:18:53","modified_gmt":"2025-10-28T00:18:53","slug":"reklam-isbirligi","status":"publish","type":"page","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/reklam-isbirligi\/","title":{"rendered":"Reklam &#038; \u0130\u015fbirli\u011fi"},"content":{"rendered":"<p style=\"text-align: left;\">Ekonomi G\u00fcndemi; etik de\u011ferlere ba\u011fl\u0131, adil rekabeti esas alan yay\u0131nc\u0131l\u0131k anlay\u0131\u015f\u0131yla hareket eder. Sekt\u00f6rdeki konumunu g\u00fc\u00e7lendirirken, ayn\u0131 zamanda i\u015f birli\u011finin geli\u015fimiyle medya ekosistemine katk\u0131 sa\u011flamay\u0131 hedefler.<\/p>\n<p style=\"text-align: left;\">Rekabet ve i\u015f birli\u011fi politikam\u0131z\u0131n temel esaslar\u0131 \u015f\u00f6yledir:<\/p>\n<p style=\"text-align: left;\"><strong data-start=\"458\" data-end=\"483\">\u2022 Adil Rekabet \u0130lkesi<\/strong><br data-start=\"483\" data-end=\"486\" \/>Sekt\u00f6rdeki t\u00fcm medya kurulu\u015flar\u0131, ajanslar ve kurumlarla rekabet ili\u015fkisini d\u00fcr\u00fcstl\u00fck, sayg\u0131 ve etik kurallar \u00e7er\u00e7evesinde y\u00fcr\u00fctmek; manip\u00fclasyon, haks\u0131z rekabet ve yan\u0131lt\u0131c\u0131 uygulamalardan uzak durmak.<\/p>\n<p style=\"text-align: left;\"><strong data-start=\"690\" data-end=\"726\">\u2022 \u015eeffaf ve G\u00fcvenilir Yay\u0131nc\u0131l\u0131k<\/strong><br data-start=\"726\" data-end=\"729\" \/>Haber \u00fcretimi ve bilgi payla\u015f\u0131m\u0131nda do\u011fruluk, tarafs\u0131zl\u0131k ve kamu yarar\u0131 ilkelerini esas almak; g\u00fcvenilirli\u011fi rekabet g\u00fcc\u00fcn\u00fcn temel unsuru olarak g\u00f6rmek.<\/p>\n<p style=\"text-align: left;\"><strong data-start=\"884\" data-end=\"913\">\u2022 Stratejik \u0130\u015f Birlikleri<\/strong><br data-start=\"913\" data-end=\"916\" \/>Kamu kurumlar\u0131, sanayi ve i\u015f d\u00fcnyas\u0131 \u00f6rg\u00fctleri, akademik kurumlar ve medya sekt\u00f6r\u00fcndeki payda\u015flarla ortak projeler geli\u015ftirmek; bilgi al\u0131\u015fveri\u015fini art\u0131rarak sekt\u00f6re de\u011fer kazand\u0131rmak.<\/p>\n<p style=\"text-align: left;\"><strong data-start=\"1101\" data-end=\"1135\">\u2022 S\u00fcrd\u00fcr\u00fclebilir B\u00fcy\u00fcme Modeli<\/strong><br data-start=\"1135\" data-end=\"1138\" \/>Rekabet g\u00fcc\u00fcn\u00fc yaln\u0131zca pazar pay\u0131 ile de\u011fil; dijital d\u00f6n\u00fc\u015f\u00fcm, i\u00e7erik kalitesi, insan kayna\u011f\u0131 ve teknolojik yat\u0131r\u0131mlarla desteklemek.<\/p>\n<p style=\"text-align: left;\"><strong data-start=\"1273\" data-end=\"1302\">\u2022 \u00c7al\u0131\u015fan Haklar\u0131na Sayg\u0131<\/strong><br data-start=\"1302\" data-end=\"1305\" \/>Rekabet avantaj\u0131n\u0131, \u00e7al\u0131\u015fanlar \u00fczerinde bask\u0131 olu\u015fturmadan; yetkinliklerini art\u0131ran, yarat\u0131c\u0131l\u0131\u011f\u0131 te\u015fvik eden bir kurumsal k\u00fclt\u00fcrle sa\u011flamak.<\/p>\n<p style=\"text-align: left;\"><strong data-start=\"1448\" data-end=\"1487\">\u2022 Payda\u015flarla Uzun Vadeli \u0130li\u015fkiler<\/strong><br data-start=\"1487\" data-end=\"1490\" \/>Okurlar, reklam verenler ve sekt\u00f6rel payda\u015flarla g\u00fcvene dayal\u0131, s\u00fcrd\u00fcr\u00fclebilir ve kazan-kazan ilkesine uygun ili\u015fkiler y\u00fcr\u00fctmek.<\/p>\n<p style=\"text-align: left;\">Ekonomi G\u00fcndemi; rekabeti geli\u015fimin bir unsuru olarak g\u00f6r\u00fcrken, i\u015f birli\u011fini de medya sekt\u00f6r\u00fcn\u00fcn ilerlemesi i\u00e7in vazge\u00e7ilmez bir de\u011fer olarak kabul eder. Bu anlay\u0131\u015fla, T\u00fcrkiye\u2019nin \u00fcretim ve ekonomi vizyonuna g\u00fc\u00e7 katan bir yay\u0131nc\u0131l\u0131k misyonuyla yoluna devam etmektedir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ekonomi G\u00fcndemi; etik de\u011ferlere ba\u011fl\u0131, adil rekabeti esas alan yay\u0131nc\u0131l\u0131k anlay\u0131\u015f\u0131yla hareket eder. Sekt\u00f6rdeki konumunu g\u00fc\u00e7lendirirken, ayn\u0131 zamanda i\u015f birli\u011finin geli\u015fimiyle medya ekosistemine katk\u0131 sa\u011flamay\u0131 hedefler. Rekabet ve i\u015f birli\u011fi politikam\u0131z\u0131n temel esaslar\u0131 \u015f\u00f6yledir: \u2022 Adil Rekabet \u0130lkesiSekt\u00f6rdeki t\u00fcm medya kurulu\u015flar\u0131, ajanslar ve kurumlarla rekabet ili\u015fkisini d\u00fcr\u00fcstl\u00fck, sayg\u0131 ve etik kurallar \u00e7er\u00e7evesinde y\u00fcr\u00fctmek; manip\u00fclasyon, haks\u0131z [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"pages\/page-sidemenu.php","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"class_list":["post-47","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/pages\/47","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=47"}],"version-history":[{"count":3,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/pages\/47\/revisions"}],"predecessor-version":[{"id":1116,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/pages\/47\/revisions\/1116"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=47"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}